Best Copywriting Books To Read

[orginunknown]

I beg to differ. all the principles are not to be found in collier. collier is a painful read cuz it's too long and the language is too dated. Breakthrough Advertising is bar none the best book ever written on copy writing. I've heard countless other copywriters also praise of Breakthrough Advertising as the best copy writing book. None of the material in Schwartz can found in collier. how to write a good advertisement and breakthrough advertising will give you almost everything you need.

[raydal]

@orginunknown Collier may be long and painful to read but the PRINCIPLES are

all there. Maybe we are talking about two different things.

[Hyperchiller]

Thanks for sharing Ray!

[catascouts]

I have bought and recently read Scientific Adverting and David Ogilvy's Confessions of an advertising man. I love those books and I love marketing and advertising.

Thanks for the info!

[jimhayes69]

Nice information Ray.

Have you released your copywriting book you talk about in this video? Where can I get it?

Thanks,

Jim

[Sunoflife]

Thanks for keeping it real on the great resources and the books that are a must