London, Ink's MARKETING CONFESSIONAL: Taking Email Unsubscribes Way Too Personally

[hotmommasproject]

P.s. We were seriously going to a mailer that said "we're unsubscribing you from our list" and saying "after a year of non-opens, we're thinking, we're email litter and let's save the digital environment...we'll try you back in a year, or, if you really want in and feel this is a mistake, click here and sign up." Also, at the bottom of our emails we have a "no guilt" unsubscribe policy. We only want interested folks reading.

[LondonInkMarketing]

@hotmommasproject I think that is a great idea. BTW, 3 *more* people had the temerity to unsubscribe from yesterday's email!

[hotmommasproject]

We love you Bob!

[LondonInkMarketing]

@hotmommasproject You are too kind!! Feelings are mutual :-)