This ad won 8 awards at Cannes

[rickgraz]

when his soul went back into his body it sounded like he shit him self

[CatastropheDot]

BEST commercial ever. Now to scare the crap out of my sister >:D

[halflife103]

wow, i never saw that coming XD.

This is a good commercial.

I had uploaded a good on on my channel. It's quite sad. watch it if you want. you might already have seen it.

[1988Plato]

just great!

[templar1217]

creative mind,, but it is not the true scenario when the time comes. yet still nice creative thinking.

[TorlexBlog]

How could that kind of crash kill someone? Especially the person in the backseat.

[JedaqiaAngel]

@TorlexBlog Its very probable. The guy in front probably hit his head on the steering wheel & suffered head injury. In real accident it would probably be worse as he hits the glass. His head wouldn't look as pretty. The one on the backseat probably flung forward and then back. The force of the impact would break her neck easily.

[dina8488]

bad ad.......

[rogymk]

SHELDON!!!



[wolfgang6424]

@rogymk SHELDON WILL PREVAIL!!! SHELDON RISE FROM THE DEPTHS OF HELL RISE!!!!

[IanTweekDP]

Well, it shouldn't have. Stupid ad.

[naomiellison]

Wow

[United1ification]

People need to grow up...this ad has a message...forget the heaven hell thing...the importat thing was that the soul could't get out or in a way the body didn't suffer much trauma due to the seat belt and therefore they were served. FULL STOP! PEOPLE BELT UP!!

[angeline158]

@United1ification i like that idea : the soul couldn't get out because it's trapped with seatbelt :)

[United1ification]

@angeline158 thanks :)

[NobleExecutor]

@angeline158 No, it's because that guy wasn't dead yet.

[angelofdeath7663]

it kinda sounds like Vitas singing

[rosetemusik]

any one know the name of the song.. hard cuestion. i know..

[BofhMobsey]

Hammer!

[leurseng]

belt up????

[polys82]

Excellent!!

[ToshAroundMac]

Hold it right there!

Only good people go to Heaven. But it's the driver's responsability, at least where I live, to make sure everyone in the car has the seatbelt on before going.

Bad, very bad driver.

Now now, let's make my coment pointless by adding that they arent actually going to Heaven right away although they ''went up''. They are going in front of St-Pierre, before Heaven's gate, for judgement.

[synthetickat]

@ToshAroundMac If an adult in your vehicle is incapable of choosing to buckle his seat belt, and you're in an accident and he dies, then he deserved it for his stupidity.

As for the heaven thing, that's adorable! I remember when I believed in fairy tales.

[ToshAroundMac]

@synthetickat Ya, Santa Clauss and Jesus lost their magic when I was 6. Adorable memories indeed.

Now back on Earth, the driver ''is'' legally responsible to make sure passagers buckle seat belts. When the police officer fills the fine for your infraction, it won't help to argue that the person on your side «deserves to die for his stupidity».

[uneekalex]

@ToshAroundMac I don't get it what if they are gay?

[nkCarrion]

Really good.

[connyaufdempony]

That's really good

[zolaret]

Amazing!!!! great job!

[rosetemusik]

whats the name of the song ?? any one know..

[kay1112]

this is such a great commercial

[sreenjoylive]

awesome.............

[landavere]

SOOOOOOOOOOOOOOOOOOOOO GOOD

[TiramisuHappy]

Haha, why do we assume they're going to heaven??? They could be a bunch of bank robbers on their way back to the hididng place to count the loot! : (

[qwwqwwq]

Lol, because it said they're going to heaven, therefore the video tells us they are good people ;o

[TiramisuHappy]

Awesome.

Anybody know who did this ad??? Appreciated.

[arman27501]

Agency: Duval Guillaume

City: Bruxelles

Production Company: Key Line

Director: Xavier Mairesse

Advertiser: Dexia / Kanal 2

Country of Production: Belgium

Awards Cannes Lions - International Advertising Festival, 2002 (Bronze Lion) for Public Health & Safety

[fischingfudge]

@arman27501 Do you know what´s the name of the song ist ?

[GMG2407ST]

@arman27501 it's called heaven can wait, producer is Christine Mathieu :) Xavier Mairesse and Christine Mathieu also made a short movie together called 'état d'âme', same style and beautiful too

[crapbag89]

great ad