Light sport aircraft PiperSport social media case study

[borisung]

Great Case Study ! Very well explained

[triumphrider97]

The passion is real. For those that don't know the differences in light sport aircraft-it takes less time and money to get a Sport Pilot License and you don't need the Class III medical that you need for being a Private Pilot. Thus, guys that can't pass a physical can still fly these LSAs. LSAs can't be too fast or carry more that one passenger and has a weight restriction that is low relative to other single engine aircraft. .

[SESConferenceExpo]

Can you use social media to sell a $140,000 product? This case says, "Yes, you can," using YouTube, Facebook, and Twitter.