Who or what will change the dominance of Google?

[90cdowns]

Google will fall

[goldhunting]

None of the folks talked about the advertisers on Google. Most advertising dollars is wasted, as it was before Google. Google came up with a way to make it better, but overall advertising is too expensive, and Google's way of doing business is way too restrictive to the capitalistic free market flow of things online. Paid for search results is not good search, as Google also even penalizes competitive merchant affilliate networks in search results.