The Most Expensive Advertisement Ever!

[Tuesdays86]

Some people say its fake, some say its real, perhaps a bit of both? And why does the little thing at the very beginning look so... stop animation-ish?

[azmanntoz]

campaign was £6million. The actual TVC costed £1million to make. get ya facts right

[xmaxfactorx]

go figure... this video was posted in 2006.... a $6 million comercial....... has better looking animation than avatar?? ...($237 mil)

...plus i think this is from 2003 O.o

[windwaker27]

this is not the most expensive ad at all, the chanel ad with nicole kidman cost 45 million and this is only 6, plus i dont see anything impressive about this.

[xSikTreyx]

fake, but still creative



[tasteflavored]

@xSikTreyx no this is real, maybe not all one take but clearly real (these ITZ FAKE! comments are so tarded)

[nazaxprime]

Honda

The Power of Money.

[EmbrYo36]

imagine that camera isnt working!

[Stnaire]

No really, is there anyone really thinking physics at 0:26 can be real ?

[JohnMorris10]

to everyone saying the tires are fake

they obvoisly had more wieght in the top of the tire causing it to roll forward when it was hit

[waterpolokid47]

@JohnMorris10 you're a dumbass... even if it had more weight on the top of the tire, it would still roll backwards

[greame5]

@waterpolokid47

no it wouldn't not initially, if you displaced the weight from the very top to just in front of the center of weight the tire will roll forwards so the weight can drop to the bottom of the tire after which it will most likely roll down the slope! this is not a fake!

[eente501]

 I think it is real.

[TequilaAssassin4eva]

of course it would have to be a car commercial....so are they implying that they employ the use of elaborate design and innovation in their products? That's the message I'm getting...

[xsasukex]

I saw this in my Advertising class, pretty cool, though it is an ugly car.. shame.

[slipfoot1]

fake!

[vmlnc]

unglaublich gut....

[ilovechairmanmeow]

0:28 = bullshit

[shjesus]

ahha kool i watched this vid in my teachers klass

[jaYmeHouseMusic]

so its the most expensive, how much will it cost to give me 2:01 minutes back of my life

[thormaxtwo]

@jaYmeHouseMusic Quite honestly, if you take the time to watch a commercial on youtube, to then just comment about how your life was waisted. You most likely never had one to begin with.

[Ilkhan28]

Interesting to use the Rube Goldberg spin on it. But yeah I might have to agree with Saldanapaco. I don't care how sleek and shiney it looks, its still a station wagon, just more modern right? :D

[arkaridge]

Haha. I remember seeing this ad on TV for the first time and thought it was amazing. It was an Australian version, but pretty much the same.

[zeusarvin]

that was awesome!!!! though saldanapaco is right....

[MANOFULTIMA0123]

This shit is fucking computerized FAKE ASS SHIT!

[WushuTrainee]

@MANOFULTIMA0123 It is completely real. Learning physics could give you an essential lesson in life.

[Picapacapopo]

"How to close a trunk."

[windscare2]

it would of been hilarious if this commercial got them no sales

[anshiman]

omggggggggg

[SWMoneyMaker]

Damn Chinese!! They also come up with Cool Ass Shit!!

[DuEbrithil0]

Omfg that was awesome

[saldanapaco]

all that for that ugly car

[anshiman]

@saldanapaco its not thaaat ugly

[SitOnYouProductions]

@gulsanbabu No its real... Troll

[JupiterXCrew]

Its part of a honda/accord! its real!

[blackchaos23]

Real life.

[gulsanbabu]

fake and gay

[blackchaos23]

It's damn real.

[EscapeTheBomber]

hahaahaha

[madpl0x]

Read this somewhere:

This Advertisement for the new Honda Accord was shot in real time with no CGI involved in the sequence. It required 606 takes and cost $6 million to shoot and took 3 months to complete. .....The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says that there is a weight in each tire and when the tire is knocked, the weight is displaced and in an attempt to rebalance itself, the tire rolls up the slope(year 2003)

[kbmalfho]

6mil wasted could hav pull it wit at least 500k this is really simple

[blackchaos23]

Not in real life.

[asdfuae]

@ 0:26 it look fake, the tires ascend without real push force.

[blackchaos23]

It's on a slope mate.

[isiah29sixteen]

the car comes in pieces like this as an option

[legofans452]

Check the video response if you think it's CGI. That'll prove you wrong. :P

[RebornLegacy]

wow people sure do care about their tires!

[pzpepsi]

thats a big ass room

[rockoncarly]

car parts

[Ayime2ndacc]

LOLz...Power of Physics~

[XES825]

This is not cgi. I recall reading about the production of this ad and although I cant recall all the detail I do remember it was made in Paris and it took over 600 takes to pull it off.

[strushkathell]

Who cares if its real or not?! Enjoy the damn commercial. It looks good nevertheless.

[khany105]

bloody heck all you guys complaining about the tyers. its pretty ordinary if you just think about it. The tyer has a large weight attached to the back of the tyer. In this case the weight is at the top of the tyer, so when the tyer gets hit by the other tyer, The large weight at the back simply moves to the right and thus the tyer goes up.

[tical909]

It's fake, the second wheel gets hit, and now way it speed up that fast, and the muffler rolling lol...some of it's possible, some is far fetched.

[rag3075]

search "making of the Cog honda ad" or somting like that..

its not fake...

[Robotman42]

I cannot imagine the endless hours that went into energy-related calculations...

[muflici01]

so stupid.

[Polak9843]

all that to close a car trunk

[davidspy9614]

That was long for an advertisement. I would only expect 2 commercials in that commercial break! Cool Though

[bumblebumz]

its made on the computer dumb ass

[Barricade]

Umm no it wasn't. They showed the making of it on the Discovery Channel a few years ago where they laid down all the car parts. Next time look things up. . .

Dumbass.

[kaengogyoubodi]

that doesnt really prove if it's expensive or not

[Jourell1]

Supposedly it's the most expensive commercial and is believed to have cost 6 million dollars. people likely believe that because they mistakenly think that it was created entirely on the computer.

It's generally accepted that it's more likely that the entire advertising campaign is what cost the 6 mil.

[steel54321]

close but no it is not cgi it is real life

[bumblebumz]

yes it is! look at 0:27 HOW IS THAT POSSIBLE!

besides with the computer they can make everything happen and make it look real

in real life they would have to reshoot that soo many times think about the law of physics

dude gotta realise were in 2009 not 1992

[steel54321]

you have to trust me

and the thing on 0:27 one side was wated down by the break pads

[flubber132]

Ever heard of momentum? Getting those wheels to do that is more than possible

[bumblebumz]

Ever heard of STFU? Getting those wheels to do so is near to IMPOSSIBLE.

[hatfez]

Haven't seen this one in years, always a great job!

[royalsteven]

Most expensive? All it takes is one museum room, one broken car from the dump and some luck ^_^

[cladimere]

and a brand new car lol

[LateForFate]

0:26 - 0:31 :D I wonder what were they thinking :D

[andreilg2]

this is only as expensive as 1 car lmao, this is closer to the cheapest commercial ever

[cjk98]

Way to be ignorant. Watch the video response, it took them years of work and hundreds of thousands of dollars.

[andreilg2]

there are plenty of commercials that are far more than a few hundred thousand dollars, like the one that had 2 fighter jets moving in unison with a car on a huge private road, so gg on being a hypocrite

[cjk98]

They had to disassemble 2 handmade Accords, there were only 6 in the world and they were all extremely expensive. And the one with the fighter jets was most likely CGI.

[pr4t1kg]

1:29 is it the wind from the windows that make the thing fall and roll that electric thingy

[shytzilla]

wouldnt it be more expensive if u had a group of celebrities talking?

[BigBananaMan]

Why would it be expensive if it's all done with computers? There are several breaks in logic like who turned on the windshield wiper and rolled down the window, I thought Rube Goldberg machines couldn't have outside influence after the first touch. How about the tires rolling up hill from a gentle touch (possibly could be done in real life with weights).

[BigBananaMan]

Speakers don't grow and shrink when they operate and when was the last time things vibrated around your desk and objects (the window) moved because you had your radio with normal sized speakers on at a normal volume?

[andreilg2]

those were bass speakers and yes they do grow and shrink i own one and its enough to make my windows vibrate if set to max, there were at least 10 bass speakers in this vid so im suprised it didnt go flying

[jdecunha]

The Window has an autmatic sensor in it it's supposed to show off the feautures in the car And I believe that the water also set off a senosor which circuit which caused the wipers to begin. Also my Bass vibrates it could easily cause an object on a slanted surface to roll downwards.

[BigBananaMan]

They have a sensor that detects water? That's pretty cool, I wonder why they haven't done that already. Just a few strips of metal across the outside of the car somewhere, when water electrically bridges the gaps, it turns the wipers on.

[stp52x]

Ok...I'll buy it. Since the components of most cars just don't work.

[harrydegrote]

definately parts of it are fake... i've never seen tyres running up-hill so steep (at 27s).

but it's interesting nontheless ;)

[pyro5050]

actually fairly simple to get tires to go uphill, if they placed a weight inside the tire, had it mounted at the right spot, the tire woudl be at rest on an uphill slope, any small bump could pus it forward enough for the weight to pull the rest of the tire around thus causing it to roll uphill...

Gravity is only a minimal force, to overcome that force is fairly simple in this respect, :) to make a tire float in air... another thing all together

[harrydegrote]

true, didn't look at it that way... my bad! :)

[harrydegrote]

true, didn't look at it that way.... tnx :)

[ADR3NALINExi]

i wouldn't say this is the most expensive as it just takes parts and put them together.

but observing closely. i dont think all of it is real.

[Mattshewster]

I agree, I think they were bending the rules of physics a little too far in this one.

[spikehead1610]

Its a 3D Ad you morons.......

[bmxking46]

lol i think this would be a more annoying car commercial than Head on

[vx51ybe2]

1:11 the window closes through the wood

[playstationowner]

true

[Guiltygard]

no look carefully next time there is a slit for the window, also watch the cylinder as it rolls over that it falls slightly as it passes from a slightly higher beam to a slightly lower one

[PepperzEntertainment]

theres a slit in the wood

[TreeBark33]

most expensive cuz u need a 400 feet room lmao

[pr4t1kg]

0:27 oh i thought there was gravity

[F50futbol07kc]

its called weights in the inside of the tire dumbass

[queen1414]

no duh its fake flawless wall in background, perfect shiny objects, good 3d, smart, but fake

[Guiltygard]

you are a dumbshit. look up honda for this advert it isnt fake and no are cging is used. took 6 months to put together by the way

[HIMlover20]

they probly did it a thousand time before they got it all right that's why it's so expensive

[GRJstudios]

Its fake.

[jonnyman76]

idiot it is real watch

the making of the cog

on utube

[changoskillz]

look at 00:26 no way! no gravity

[pattydrfc]

yeh weights in tires which push them forward from the top

[joshman458]

no, they put weights in the tire, so it will always roll until the weight is at the bottom

[ArianRohani]

Oh my god you god damn retard! IS IT FAKE BECAUSE YOU SAY SO? OR IS IT FAKE BECAUSE YOUR AN IGNORANT STUPID FUCK... try it in real life... it will work, try miniature wheels and you'll see... And why did I get so pissed? I FUCKING HATE CUNTS LIKE YOU WRTING "FAKE" ON EVERY FUCKING YOUTUBE VIDEO

[changoskillz]

whoa there liberachi, i never said "fake" and toy's are one things but REAL LIFE if different. lol cunt, stick that dick back in your mouth faggot, you make more sence that way =D

[ArianRohani]

Sorry responded to the wrong dude... it was the cunt comment above yours...

[gael1312]

holy crap chill out.. damn just ignore them holy crap.. did u wake up with a dick up ur ass. chill chill

[ArianRohani]

Nope, but I saw somebody say "Fake" on the video of neda... that's why I'm pissed off...

[FockerTechno]

Probably the run time of the commertial was the cause for the expensiveness.

[boonie1994]

it was clearly fake. they rolled way to easily

[iheartunotreally]

idk. do u really think so

[freeqwerqwer]

i just slept 48 hrs.

[bill2032]

whats the song at the end

[Meeuw]

the sugarhill gang - rapper's delight

[ghsicrbskr]

So cool... (B

[isokessu]

i think that this isn't so expensive but showing it in every channel in world maybe costs more than other commercials

[caseyrokz]

HOW MUCH MONEY IS THE COMMERCIAL

[idontlikeu12]

to film it was about 60 million

[shottto]

seriously? its graphics, check out the tyre animation.

[SuperFerretGuy]

@caseyrokz 6 million

[xxgustavxx]

that was awsome

nice job .....

[yournamehereandthere]

that was awsome lol

[michaelhatton1]

thas not expensive in advertising terms, nowdays thas jus typical of overpaid marketing executives. they're lucky they got something clever looking! ps, the word is "search" not "google".

[InsanelyxLogical]

'Google' is a generally accepted internet term for 'search.'

[michaelhatton1]

yawn, generally accepted? by who? people that don't mind fatcat marketing ventures being shoved down their throats, people that click on the first searchbar they see. i know people who put urls in the search bar and search terms in the address/location bar, and guess what there is many software solutions already installed in your system to make click revenue out of all of them including you. that's not the kinda financial influence i wish to encourage in the internet i use. apathy; search it.

[InsanelyxLogical]

Google is officially a verb. It's in the dictionary. Merriam-Webster...

[michaelhatton1]

uh-hu, as is hoover and crap, what's your point? i gather you understand the pretext of brands becoming verbs was to accredit inventors. in which vein, google being synonymous with the internet search concept is like asserting photoshop has a nice body.

[LTF85199]

Other than common sense and intuition, Tire rolling with that little force is physical proof that this commercial is fake and CHEAP.

[peterson418]

and the rolling up hill, none of it is real it is computer generated the people who made this had no grasp of the way things move.

[michaelhatton1]

it is possible to make the tire roll up half rotation if it's weighted at the top, such as by a brake system.

[LTF85199]

Actually, michaelhatton1 wrote "it is possible to make the tire roll up half rotation if it's weighted at the top, such as by a brake system." I agree with him, although i still believe this add is partly computer generated too, (Half truth and Half lies usually makes very convincing stories)

[michaelhatton1]

you take a dummy and try standing it up without nailing it's feet to the floor it's gonna fall over, so how are you still standing?! that's physics for ya.

[SamdeSquirell]

I heard it took over 500 attempts to get right, thats a lot of money to pay the people to set it back up and do the measurements and more importantly it means it didn't "just work" so it doesn't matter anyway =P

[hongzai1993]

the advertisement uses 2 cars.

[skitme11]

HOLY GOD THATS EXPANSIVE

[yppee]

brilliant!

[baddarypie]

wth  0_o

[alandunner]

Guess it cost as much as the car or the price of 2 08 accords lol, but I do something like this at my house this how I go about cleaning my room, love 2 invent pay the maids double n lie 2 my parents.

[Soodeany]

Lol they show all of that but.........What they dont tell you is that that was all done to turn on a kettle in the backround

[wldntknow]

thats bull an honda sucks ass. only ricers drive those

[Bmoz628]

dude way to be a racist prick besides i drive a honda n im not a 'ricer'

[jellyhatchet]

i saw a 'making of' thing on tv, took them weeks. i think its real

[Legendracula]

Impossible, tires don't roll up ramps with that little force and oblong containers(muffler?) don't roll. Otherwise a great commercial, but not real

[RocMegamanX]

If it's the most expensive advertisement ever, then how much did it cost?

[n1balla]

Is this real? and whats it called

[JobeCR]

Nope this advert is 100% prove real. World records wacthed it.

[xoxMindfreakxox]

I saw this in geography class last year. We were like WTF??? ^o) its so cool

[Norgegutten]

That was fancy ^^

[adam3560]

it was boring :P

[sourlemons96]

very cool! would be better if most of the parts werent fake 0.o

[joelbennett12345]

none of them are fake

[foxeleet]

the part where the tires roll up the plank of wood, gravity doesn't work like that. more force would have been required to keep them going like that.

[dirkhooley]

If the tires are weighted correctly at the highest point, (a horribly unbalanced tired) the slight nudge would cause the heavier side to fall and it might be possible to get it to roll up hill for a short distance.

[foxeleet]

you may be onto something there, lol. i didn't think about that.

[LTF85199]

you got a point there, i never thought of that!

[tgdrake10]

This was actually CGI... Its at wonderworks, Orlando, FL

[Wynton25]

omg coool

[Xend54]

anyway the whhels werent fake they hav weights in em but the speaker part is fake

[JohnIsUber247]

1, the weels dont have weights in them its phisics, 2 the sound waves from the speakers hit the glass, making it shake, moving the spring. go to school and youl end up knowing how it all worked

[assassin7707]

holt shit

[thecoolmex]

Cool!!

[tackledis]

that was pretty cool but they stuffed it up at 0:26 but still a pretty good ad hehe

[kcpod12481]

i thought it would be a german car at the end and say something like percision enginering

[zmadman210]

at first me too, but when i seen the i-vtec cover like 20 seconds in or something i figured it was honda haha

[HolyShitImGerman]

Very clever clip! ...Impossible without CGI though...

[pwner500]

NICE!@!@!#!@#!#@

[d14d]

No CGi at all.

[d14d]

$6 Million to make, took 6 months to get right, I read somewhere they spent like 1,000 man hours getting it right!

Honda - "Cog" - 2004

[darrenharkin]

dude, just watch it again.. Its almost like watching the imposible happen. I got my opinion and you got your own, lets leave it like that.

To be honest, the wheel part is the only bit i can spot that looks fake so by all means, i may be wrong. For now il stick with my theory doe

[darrenharkin]

Physics 101. Circular objects do not pick up speed up hill. CGI. Inevitable.

[Jonnyban]

Your an idiot.

It is so easy to make something roll up a hill....

weight it at the top of the wheel and balance it exactly so it doesn't tip. then when you do tip it towards the hill... the weight inside the wheel will pull it up the hill.

Engineering 101. Nothings impossible.

[DBZisthebestanimever]

did u pay for this ad

[DjizzyC]

no, the reason it was so expensive is because there was no CGI, it was all 1 real take

[conman2317]

shoulda done it with CGI, fucking retards

[MoPar7055]

What makes it so expensive?