Es war einmal vor langer Zeit...

[sinamy]

it's a really nice car

[plymouthbelvedere]

Basically, he's saying "You wouldn't wear the same shoes in winter as in summer, yet people use the same tires year round, This leads to problems getting traction. You should use Fulda 'M&S' brand tires -- 'M' for mud and 'S' for snow".

[hebneh]

I don't speak German, but I get it - just as you wear different shoes in different seasons, in winter, use Fulda M & S tires.