London 2012 logo launch Lord Seb Coe interview

[hellisfake]

What is it supposed to mean or represent? Is it a Cat? or somebody waving out? I don't quite understand it.

[TheNYFlame]

It says 2012. It's energetic, bold, optimistic - completely reflecting the project that is London 2012, particularly the huge urban regeneration that is going on right now in the future Olympic site at Stratford. It moves, it's dynamic - so it works across all kinds of media (internet, video, etc.) It will reach and connect to the target audience of younger generations.

It's inclusive - it can be filled with images and designs. Its not limited to the neon or anything for that matter.

[hellisfake]

I don't quite understand it.

Is it a cat?

What is it supposed to mean or represent?

[annenna]

I'm 23 and I think it's shit. I couldn't even tell that it was 2012 when I first saw it.

[OlympicsLover]

Have you seen the new version being displayed on the london2012 youtube channel, now that IS the business :)

[TheNYFlame]

23? Yeah, you are and will be too old come 2012 and beyond. This is for a younger crowd.

I love this brand - colors, patterns, fonts, and graphic usage that make up a strong visual identity founded on the London Games' values and aspirations (people are stupid and don't realize the price tag includes the entire brand not just the main logo). It's all very bold, dynamic, energetic, inclusive, and optimistic. Nothing that looks like it's trying too hard to be epic.

[TheFabFoo]

if you dont look at it as a blowjob then its not all that bad

[mylofox2020]

haha...i can sum up the logo...its ugly confusing...cheap..uninspiring­..and unsympathetic.

[Balflear255]

its been said that it looks like lisa simpson is gaving a blow job