THE CORPORATION [15/23] Triumph of the Shill

[Sonofkong0]

@hannahunney I assume you're product placement too?

[hannahunney]

I will donate. This is obviously a labor of love.

[colditz19]

After Florida State University's Occupy Tallahassee protest we watched your film. With the world's ongoing protests I hope your film receives Donnie Darko like attention. Keep on doing what you do!

[telemetry9]

why does mr.achbar appeal for cash. ?

for his corporation?

[machbar]

I appeal for cash because I put more than 9 years of my life and all my savings into this film. It would be nice to make a living from my work, but people feel it's all out there, it's all free, why pay anything? That is not a sustainable model. Downloading the work of an independent documentary filmmaker is different from downloading a Hollywood blockbuster. Many people fail to make the distinction. I had to create a private corporation to qualify for federal film investment money in Canada.

[telemetry9]

No offence but you made those choices. No point in undermining your credibility by placing conditions on your creativity.

If you go into a project hoping to make money then fine - but this film is completely about the money paradigm and what it s doing to us.

I stand completely by the words I wrote. You don't have to justify yourself to me or anyone nor would i ask or expect that.

But your appeal for money is a testament to the problem itself and undermines all of us working for real change.

[machbar]

I am interested in the "real" change you feel I am undermining. Do you live without using money? Where? How?

I went into this film to share Joel Bakan's analysis with the world. You try to make it sound like my primary objective was to make money and like there's something wrong with trying to recover costs and compensate people for their contributions.

The film is not "about" the money paradigm. That would be another, very interesting film. We made a film about the corporate paradigm. 

[UkeliDokeli]

This chapter for me answers the question: Why is all the illuminati/NWO symbolism out in the open?

The answer is: So people will start to think it's normal.

If you're like me and you've tried to show other people patterns and symbolism in things such as company logos you'll quickly make yourself a social outcast. It has been accepted as normal by the majority already and for most it's hard to even allow themselves to deprogram themselves. First step is to recognize you're being programmed.

[ShroukiePoo]

@LimblessHermione Phobia is not something you make fun of.

[LMW87MMA]

@ShroukiePoo But it's funny

[ShroukiePoo]

FUCK ME! I HAVE THE WORST INSECT PHOBIA EVER! I SAT THERE WATCHING THE DOCUMENTARY THEN STARTED SCREAMING! PLEASE PUT A WARNING!

[LimblessHermione]

@ShroukiePoo

THERE WAS A SHARK EARLIER IN THIS MOVIE I'M AFRAID OF SHARKS PLEASE PUT WARNING

AAHHHHH CHEERIOS I HATE CHEERIOS PLEASE PUT A WARNING ABOUT CHEERIOS

no seriously this youtube user has direct access to your secret thoughts and will write his descriptions accordingly from now on

[Mirani2]

Corporation=Antichrist

The End to all this=Jesus coming again

[machbar]

When I first put this film on Youtube, I wasn't at all sure that people would watch all chapters, so for better or worse, I alternated a pitch for donations with a promo for the DVD at the end of each. Since they're at the end of each chapter, they're easy to click out of without missing anything. I will re-post with fewer ads, and you're right, the shorter chapters can definitely do without.

[UkeliDokeli]

@machbar I just skip the last part ;) it's not like I'm handicapped or anything.

thanks for uploading this!

[reksub10]

but if the product did work and did make your life better then you wouldnt need to con or trick or suggest that someone buy it in a covert way then would you ,,the anti burger sugestions obviously didnt work on the fat tit at the end

[nzau2010]

Who the fuck drinks bottled water?

[Spacew12]

@nzau2010

people who have seen how their tapwater is processed.

it varies, but not all tapwater is safe to drink too much of.

[FatherTime89]

So corporations use marketing gimmicks to brand themselves. How is this news, and how is this evil? Because this one woman thinks they'll use it to take over the world just because they built a town (rather than taking one). Well Ok it is Disney, and Disney is clearly evil but beyond them...

[farneyblakeley]

@FatherTime89 not a question of "evil". It's a question of what's best for the consumer, and if you are sold on a brand without knowing the competition which maybe doesn't have the capital to advertise and fill your brain with subliminal messages or doesn't get the product placement in big box stores because their brand isn't recognized people end up supporting inferior products by default when for maybe even less money they could have had something better if they had only know about it

[FatherTime89]

@farneyblakeley Just FTR, research has shown that subliminal messages don't work (if by subliminal you mean flashing something on the screen for a microsecond or something like that).

[farneyblakeley]

@FatherTime89 I am not interested in studies, with my own eyes I see the conditioning that makes people (my parents among them) watch commercials with just as much attention as they give the actual program they "want" to be watching. If you don't think people are being conditioned spend some time talking to the average young person. Ask them if Crest really makes the best toothpaste or if Bounty is the quicker picker upper. The products most people use are not the best, just most well known

[PraPHunk]

Could someone explain to me how this was negative in any way?

Advertising makes your product successful. And like the guy said, if it's a product that actually benefits you-I mean actually gives you some value in your life-who cares?

[curriejean]

@PraPHunk

If the product actually benefits you, why do corporations feel the need to use so much deception in order to get it into your life? If the product is valuable and necessary, it will succeed on its own merits, without its backers usurping natural interpersonal trust, justifying paranoia, and manipulating consumers.

Most of what is sold is unnecessary -- often the product itself is useless, and ALWAYS, the means of getting the product to the consumer is detrimentally wasteful.

[PraPHunk]

@curriejean

But is it? Or is that just your opinion of it? Are you giving me your subjective viewpoint on it?

'Detrimentally wasteful'. That's quite an interesting term. With the information revolution, and the growth of the internet, advertising has become less wasteful on the environment, and requires less resources for the advertiser. I will admit that, a lot of goods ares sold on a created need. But again, I see nothing wrong with that. What's wrong with fulfilling a need?

[PraPHunk]

@curriejean

Additionally, what's wrong with a functioning economy based on trade of items of value?

Even if that value is perceived? I mean at its essence we value shiny stones and metals. It's scarce, and that sets the basis for an economy. Scarcity of resources and fulfilling that need. I really see nothing wrong with it. Even if you perceive it to be surreptitious and somehow malevolent. I say it's just basic human nature.

[DaCube83]

i'm from germany and i say to you people . go outside the US media and watch about everything . 9/11 was 100% made by secret services . NOT from Arabian terrorists . its the biggest lie ever ! watch what happens on our planet ! the US media is under control . german too i guess but we see a lot more here yet

insane shit man, stop the hate to people and start the revolution !

never forget the victims of 911 and the millions of dead afghan and iraqian civilian people !

thetruthisnow

[Fardi24]

This was shown to as today in my postgraduate organisational behaviour class! very very insightful! we live in a consumerist society where the theme is 'spend spend spend'...a society that thrives on people's insecurities and misery urging them to spend, to consume to feel better...this is done in even the most subtle ways as is demonstrated in this video. Good job!

[JohananRaatz]

How to correct a democracy once it has gotten out of control: watch?v=BBezaI0bnAQ&

[Gibson889]

the ads at the end don't bother me. The filmmakers have to pay the bills too.

[RussianBarbarian]

world around you, i.e. you cease to be an individual. If you have a life in which everything is how you like it you'll always be dependent on other people and there will be no place for initiative and innovation. You need pain and discomfort to stay in shape. If you want to be an individualist you have to be able to step over your needs regularly. Or else you can just as well stop controlling your bowels and poop your pants as soon as you need to. What a free world that would be!

[RussianBarbarian]

I hate it so much when people say Western world is individualistic. Individualism means you're able to take care of yourself and modern people are more helpless than ever. People are NOT their moods, needs, talents and tastes. If you live in a free world you'll always experience some lack and discomfort and being an individualist means you can take care of that yourself. If you build a life in which every talent and need is taken care of, there will be no difference between you and the

[devourerofbabies]

2:22 If you are in marketing or advertising, kill yourself. You are Satan's spawn, filling the world with bile and garbage, you are fucked and you are fucking us. Kill yourself, it's the only way to save your fuckin soul, kill yourself.

[musiluna]

Free fallin

[wbaltzley]

Corporations are starting to realize that traditional advertising is not as effective as personal selling. And so they are now paying people to go out and sell their neighbors, friends, and families. I wonder if someone could make a living at this?

[fleurgi]

this is fucking scary but so true. i am such a sucker for this sort of stuff especially the ex they gave about the musical act. that has happen alot to me and i have even done that to alot of ppl.

[MeanMrMustard55]

"Cockroaches, just like you!"

lmao, 1:56

[journeyquest1]

I had a hard time "buying" this one. I think more than anything we are being sold ideas to socialize us.

[tannersanta]

The current world population and this entire civilization is doomed.

[coffeebeaner]

:(

Do we engage in guerrilla warfare now?

[REVOLTbydesign86]

@coffeebeaner soon soon the first shot will be fired i promise you

[xxdiogenescynicxx]

No just don't buy garbage.

[humanity6fl9]

@tannersanta- can't wait for the day, so it can replay once again.

[adraim69]

@tannersanta Don't be naive dude. obviously this movie opens eyes to the criminal nature of the corporate world. The whole world is full of corporate and government corruption, environmental and human rights atrocities, and virtually every other manner of human indifference and cruelty. This is all true and plain to see. But if you're smart enough to take in the historical life of the human race, it's easy to see things are better today then ever before.

[adraim69]

@tannersanta The general public in the civilized world believe all people are the same, no matter skin color or any other matter of tribalism. Women are closer to equality to men then ever before in more places then ever before. Our life span is 3x longer than a mere 200 years ago, infant mortality is at an all time low where modern medicine is available, and modern medicine is available in more places then ever before. The world actually gets better when people try to improve it.

[adraim69]

@tannersanta It should be clear from my first comment that I know the world is fucked in a lot of ways. I don't pretend everything is fine and that we don't need to strive for improvement. If I did, I'd become a complacent and spineless consumerist whore. But the same complacency applies when you pretend there's no hope and no point in trying to make a difference or lead by example. Buck the fuck up buddy, 'cause the world will only end when we're all as apathetic and pointless as you are.

[tannersanta]

Its a race to the bottom.

U say I'm apathetic & pointless, I'd say more of a cynic/realist. But ok.

"Most" people here in America are willfully ignorant & see ignorance as a virtue & something to be proud.

There is no real hope when u have most of the people(at least those making noise)so brainwashed that they are willing to fight tooth & nail against their own & "our" own interest.

[TenInchesDeepInYou]

@tannersanta If ignorance is bliss, then knock the smile off my face.

[Hypergalactica]

@TenInchesDeepInYou WOOOOORD!!! Take the red pill while you're at it!! :))

[tannersanta]

@adraim69 BTW, u got me wrong, I haven't given up the fight. But look around you this is the complacent, apathetic & pointless America of today.

[qwertypluss]

@tannersanta apart from the CEOs and corporate owners of course

[duk2112]

Well if it's being done well, you wouldn't know that it's being done around you. It should seem and feel normal and authentic.

[stuffupthecracks]

Strangely enough, and I know it's going to sound weird, but no-one is doing this shit in my neighborhood. Does this mean I'm deprived? Boo hoo!

[SBEL269]

maybe they're not targeting you

[designlover88]

define "makes your life better" less money in my pocket?

[Rumplefrumple]

thanks.... thank you...... thank you so much... i love you.... do you love me? no? that's okay thanks for the soda pop.

[bullbunnies]

isn't anybody bothered that most of these experts actually work in those fields?

i get how this works but wow

i'm starting to question democracy

[designlover88]

you should watch this video on edward bernays, Century of the self, its on youtube too

[porsche944]

lol, what democracy? America is a constitutional republic.

[1XMarksSpot]

@porsche944 America WAS a constitutional republic

[Entzmeat]

If these seems extreme, then the marketing departments are doing a good job in hiding it.

[adriansrfr]

Stupid and paranoid

[VigilanteNighthawk]

Re-watch the video. The person speaking is someone uses the techniques he's describing, not some tinfoil hat conspiracy nut.

Also, I've seen this first hand. When Rutgers University had an exclusive contract with Coke, the contract got leaked. One stipulation was that any public speakers at Rutgers had to be given a Coke product to drink while at the podium.

[csmith6594]

I find it interesting that if you really look at all of this, human behavioral science, you can basically make a person think, act and feel a different way. It reminds me alittle bit like the Matrix movie. EAT THE BLUE PILL; or was it the red one....

F it take them both. :)

ALL HAIL PROTO FASCISM!!!!

[Solechnaya]

I would take neither.

[bullbunnies]

don't be so literal

[Solechnaya]

And why shouldn't I?

[InnocentByproduct]

I recall that back during May of 2006, right as "The DaVinci Code" opened, I was living on the Upper West Side. As I rode the subways during the film's opening week, almost train I rode would have easily a dozen people avidly reading The DaVinci Code right in their seats -- all holding the book upright so the cover was visible to everyone. And they were all just reading, reading, reading. This happened on no less than three different subway rides I took on the West Side during that whole week.

[fleurgi]

@InnocentByproduct lol ur so right and that book out was for quite some time. i had read it before it was overly popular but i remember how everyone started reading it and how a bunch of ppl in some of my classes were fighting about whether the book was real or not and how they didn't know what to think anymore. it was really funny bc they were basically advertising the book and selling it to others who hadn't yet read it.

[WillWork4Food89]

Machbar, I had a little trouble with this chapter too. In case you've read any of my other messages, I'm writing a paper on this movie for a Radical Political Economy class. Anyway, I fully understand product placement goes beyond movies and television, but I highly doubt the majority of people experience this "undercover marketing" the way it is portrayed. As another comment said, it isn't cost effective to advertise to the average consumer

[andrewtheman19]

I agree. This example seemed extreme, but interesting nonetheless.

[lovelysprinkles]

kind of like how pepsi and coco-cola have contracts to only sell and use their products on college or high school campuses.

[sweetmohawklady]

Of course their gonna advertise the dvd, so you can see it and see whats happening in the world. In North America all people think and live is WORK, TAXES, MORTGAGE, SHOPPING, TEXTING, DRINKING AND FUCKING. If you have no morals in a society, then unfortuneately you have no society.(ie) jobs goin abroad, prices on everything goin up, homes being seized, rights being taken, children being raised by an advertisement box(TV) up to 6-8 hours Per Day. IN DEBT PEOPLES DONT CAUSE TROUBLE, THEY OBEY.

[markbotv3]

unless the "target" is really rich or influential...i dont see this as being a very effective mass marketing tool. lol can you imagine how much they paid the actors? the cost of the bottles of water? the sandwiches? the cd player and cd? and even those empty boxes cost something. all for what? MABEY you will buy some bottled water and eat a sandwich. assuming you dont use a competitors product at best they break even. but then again the wages of the actors put them in the hole rofl rediculous

[queenwinterkat]

most people are shallow and feel compelled to show off, so they purchase brands they cannot afford. its called credit. kill your tv and cut up your credit cards!

[jbrentoniv]

agreed. I literally killed my TV in 2002 and have been happy ever since. You rock queen, If it were available to the public I would strap on my "cyber700 Carnal Pleasure module" and shoot my electro-load on your pixelated face.

[faszika]

eat at home dont watch tv and get your news underground :) then the corporations will die. (:

[dasekulich]

Oh my God, right after the clip about how bad advertising is, there is an advertisement for the film!!!!!!!!!!!

Wake up!

[HUTINAK]

Yup We're getting played from both ends

[tom7568679dd]

ha haaa cool

[travel2mark]

hey kanada filmmakers-who gave tax incentives to "create" new jobs within the country-sounds familiar...

[LtotheP0859]

kanada? do you mean Canada?

Well I just hope no one paid for your education...

[demonfelix]

Viral Marketing.

[TheGiantRobot]

I feel really thirsty for some Corporation water all of a sudden.

[miltownkid]

lol

[evernetherall]

@TheGiantRobot

Yerz is my total most favorite right-on witty comment of ALL! lol Ten X Thumbs up to you TheGiantRobot! Thanks for the levity! /^_^\\

[TheGiantRobot]

@evernetherall

Haha, you're welcome.

[MrDagren]

@TheGiantRobot Any idea where they sold those Corporation sandwiches?

[prayfertrey]

Try to pull this on the first unschooled generation.

[cortizone123]

I wonder if this documentary is a form of "undercover advertising" since there's so much brandishing of corporate logos...

[kkloten]

well try making a documentary about horses without showing a few

 horses.

[knandha1]

its funny how corperations expliot people's emotions and use the tyranny of opinion to control you. they target your id(in fruedian terms) how people do help to make a substancial difference?

[machbar]

If you make a contribution at or buy the DVD you will be absolved of the obligation to watch the promos forever and you may skip to the next chapter with a clear conscience.

[cocodapitbull]

they have been placing ads in video games too!

[spunkeez]

if you play crysis, there's an add for nvidia and intel at the start.

[cocodapitbull]

shit if you play ghost recon advance war fighter they have ads for dodge as well as on crackdown for xbox 360.

[spunkeez]

wow freeky, non electronic corperations have no right to video games

[cocodapitbull]

man and you know theyre on movies too. in the new movie the last mimzy. its about a rabit that has ai from intel that traveld to the past from the future! crazy shit huh.

[CaffeinatedCandy]

Unfortunately, they do.

Haven't you ever had to play a driving game where you have to beat certain races to get a particular brand of car?

[santosh67]

;) though an excellent documentary, the producers do know the value of nagging. in the 14 parts which i saw untill now, i saw at least 10 publicities.

[machbar]

If you make a contribution at or buy the DVD you will be absolved of the obligation to watch the promos forever and you may skip to the next chapter with a clear conscience.

[MoaiMaea]

You watched the movie, right? Why don't they makers consider this film a Public Service? Why don't they calculate the loss? It has side-benefits, does it not? Couldn't they just say "Hey, this one's on us, we do it for the greater cause"?

[ColdAsBalls]

@machbar so basically what you've just done here is deflected the true statement that you are doing exactly what your film condemns. i probably wouldve donated, if you werent being so ridiculous over the top about trying to get me to give you cash.

3 minute clips? are you for real? even if you split it into 10 minute segments you couldve still done your ads and we wouldnt have to be listening to you beg for cash over and over again.

for shame.

[Davey1977]

Although this seems to be just a coy, tongue-in-cheek comment, I'd advise you to stop whining before the producers decide to stop sharing their excellent, FREE documentary with us...