Honda tv ad cog

[swagatsaurav]

beast

[clarelamare]

whoop whoop.. :) enjoyed it!

[MoonEyes2k]

*sigh* I don't get why people keep insisting there are special effects/CGI in this advert. All you see is real, and happened. The one single thing that is, in a way, cheating, is that it isn't one continuous shot, it's two. This was done for two reasons. One, the space where it's all shot is too short for one long shot. And two, by splitting it, they cut down of possible errors.

[DavidSpencer6174]

What on Earth!? This makes me wish I lived in the UK.

[7300Matt]

I've heard that the biggest problem this ad ran into was that no one believed it was done without the use of any edits or CGI. According to Terry O'Reilly on CBC's "The Age of Persuasion" there is absolutely no CGI whatsoever

[ferretyluv]

This is an impressive video, and I guess, from an artist's perspective, it shows all the new features quite well. But still, in the end, it's just a cool superbowl commercial.

[TheBlueFire20]

This is like tom and jerry :D

[ahanix1988]

To be more specific, take a tire and put a 40 pound weight on the top, perfectly balanced. Nothing will happen. Now nudge the tire. That weight is no longer perfectly balanced and will 'fall', rotating the tire with it, and a heavy enough weight will allow the tire to 'climb' a slope as the weight falls

[joachim2464]

actually this was shot using to diiferent shots and they cutted them together in editing. But still is amazing because there are no cg.

[davelister2005]

Simpsons did it

[shonoo9999]

i seen in real life

[MATANUIalive2009]

brill

[feli2000]

excelento!

[drigotechbras]

how the tires move up???

[Leanderable]

@drigotechbras

They have put weights in the tires, so if they be touched, they will role.

[nfsaleem]

@drigotechbras my physics teacher told me it's possible if the tires are weighted properly... must be hard to figure out!!!

[123shredthegnar]

wats the song

[nfsaleem]

Rapper's Delight by the Sugarhill Gang

[lestat0987]

that movie is freakin sweet it looks so realistic dont ya think? (.)_(.)

[Lightningblade12345]

it is.

[kennboy1]

it was done in real time with no effects.

[Qball914]

@kennboy1 the muffler part is actually cgi, but other than that everythings real.

[UrbanRoar]

@kennboy1 clearly there are MANY effects

[spreadopulence]

I wish they sold this station wagon in America.

[doza135]

did you know (aparently) the director wanted it to be completly real (i dont know if that is well know, or not)

[00syncchick00]

that was cool

[arrancarfish]

I saw this commercial at some theme park just before one of their 45 min IMAX mockumentaries. It was a show about space, forgot what it was called but it was pretty fun.

[kingping189]

Future generations may look back on this as humanity's greatest achievement.

[mazinais31]

all i can say is 1:16

and also those uphill tires

[xxzmikezxx]

whats the ad thats kinda like this 1....... its filmed in one continuous shot with a guy walking around his appartment doing a sequence of incredible little tricks. the ad is a few years old and it took hundreds of takes to get it all right in one go

ARGH.... its driving me mad that i cant remember it!

[ResentfulButtocks]

Just look up rube goldberg commercial!

[N3N3ny]

506 or 606 takes I believe

[igenther99]

how did they get the tires to roll up an incline like that ?

[ksol1460]

igenther99 - read the comments and you will see. There is also a "making of" DVD.

[langdon04]

i guess they were weighted on one side

[N3N3ny]

they had weights inside that gave them enough momentum to go forward when they rolled

[igenther99]

thanks for telling me its been bugging me

[pegasigirl2010]

This ad and Rube Goldberg machines FTW. To quote Bill Nye, "Science rules!" ;)

[mojo3891]

watched a show on the making of this ad took something like 3 months and over 600 attempts to make it work

[happygirl2210]

awesome

:P

[whattheheck1000]

I hate Hondas but this ad impresses me.

[counterafk]

Nice =)

[PianoClips]

It was great but didn't take peoples breath away because everyone thought it was CGI. LOL

[mrradoslaw]

RE: tires rolling up

You can see that they are weighted down on one side. Once they rolled about 1/2 revolution, they stay in that spot.

This must have taken superhuman patience.

[agentdarkboote]

606 tries over 4 days apparently. Just heard a story about this yesterday.

[deejaylivinsoulja]

it was actually weeks and it cost milions

[agentdarkboote]

4 days of the trying the final setup to get that to work. They spent months figuring out a path that would look cool and work though, yes.

[blkwhtrbbtX]

Over 4 months you mean?

[anneOnymous1]

@mrradoslaw - Superhuman patience is right. It took 606 takes, and 6 million dollars, to complete.

[samsima1]

wonderfull...

see our tv commercial as well

we invite you friendly

;)

[broadcastuser12345]

what are these little maze things called again?

[nojoek152]

rube goldberg devices

[AllAroundArtsy]

WOW! Amazing! :) Favorite!

[BLITZVERIOZN]

IT IS SO AWESOME!

[BLITZVERIOZN]

this was totally real i have done the research it is 100 percent. real it took 606 takes to get it right. i just saw it today in phyisical science.

mechanicsville, va

[hockeybro310]

Coolest idea ever but i have never seen tires role up. Did you know that honda is the offixcal veichel of the nhl its tight

[alucardlubu]

the put weights in the wheels so that once they were hit they rolled up

[beaumontjames2007]

Best advert ever! Really clever how they did this. :D

[thefarkinator]

I knew the tires had SOMETHING done to them... lol I've never seen tires roll up ramps that well just by bumping into eachother.

[Tebok73509]

Sorry but it is real. Look it up before you comment.

[TexasFusion]

Never seen tires roll up a ramp by themselves like that...

[Ragecaek]

The tyres were weighted on the inside of the wheel, and balanced perfectly so when nudged the weight would cause them to roll up the ramp.

[LeahAndFriendsShow]

oh we watched this in PLTW today!

[RoLLWithITOasis1]

This advert really sums up the Honda motto:

The Power of Dreams

[RoLLWithITOasis1]

One of the last, proper adverts on tv. Utterly genius. Love it.

[Vart91]

They spent over $6 million on this Ad, genius!

[allbusinessjoe]

They probably spent $60K, but wrote off the stated number of $6 million.

[tonyboyangie3]

I heard that it took them 641 takes for this ad

[ssjowowo]

the name to describe this particular chain of events is called Rube Goldberg Machine

[allbusinessjoe]

There is a name to describe this chain of events. Does anyone know what it is?

[KaizerKaizi]

Dominoes Effect?

[allbusinessjoe]

No. It a single word. Might even be a person's name.

[KaizerKaizi]

I'm not sure. all i can think of is that. sorry.

[hexachordal]

It's a Rube Goldberg machine :D

Brits might call it a Heath Robinson contraption.

[allbusinessjoe]

Thats it!

Thanks so much. It was driving my crazy.

[mastionlyone]

its ' upshot'

[alfonzo007]

Man I wish the wagon came to Australia. Such a nice look!

[nfsaleem]

Looks real to me.

It's possible to roll wheels up a ramp, you just have to weight them correctly.

[coolJustinman]

magnificant.One of the best ads in history

[polos0001]

this is fake how do the wheels roll up the hill?

[nfsaleem]

It's actually possible if you put weights on the wheels at the exact position.

[Tebok73509]

Nope not fake, read about it on snoops. The tires were weighted on one side and balanced.

[inmyfacehaha]

haha yeah i just read that

[garrettsambo7]

Wow! and to think they didn't use a computer or any camera tricks!

[Scotracer]

That's easy to do - have unbalanced wheels and they will do that.

[WorldsMyStage]

Please retard. I've had tuna sandwiches more epic than rube goldberg devices.

[PlikDeluxe]

lolz :'''D

[yeti989]

yes this is real fool it takes them forever to make but they wanted an epic comercial so whats more epic then a rube goldberg device? (google it)

[yeti989]

i saw this in science class it was beast

[Lllluke37]

the tires have weights in them, i helped put some of this together

[IvanOtter]

Bull, its simple inertia physics, no weights required

[minimehmet1]

one word

WOW

it took them 567 shoots to get it perfect and none of it is camera ricks

FACT

[NSxFilms]

amazing

[Lllluke37]

what is that song at the end called!!!??

[makisstyle]

rapper's delight

[winstonblack99]

rappers delight by sugarhill gang...hope tht helps

[KingJaymz666]

Kind of sounds like "Another one bites the dust" by Queen.

[hui0666]

這個廣告做得真是非常之好!!!good

[thedjelectron]

Maybe there are weights inside the wheels???

[Couponmail2008]

Yes, there are weights in the wheels

[thedjelectron]

why does the middle tire on the ramp go up again after it bounces off the top tire??? Wouldn't it hit the top one then roll back down? It almost looks like it hits the top wheel, rolls down a bitjust from bouncing off the other one, then rolls up again. Weird.

[austinkwong]

took 6.2 mil to make won many awards, no animations or graphics of any kind, also took 152 retakes

[SsSoutlaw4SsS]

actualy 606

[JustAWasteOfTime]

Done all in one take, with no special effects. Damn impressive.

[gards2]

yeh sure it was

[gildedlink]

Two takes, actually. Around 1 minute they cut into the 2nd take, according to snopes it's because the studio wasn't big enough for it all to be done in 1.

[wizard722]

I've seen this a few times, over the years, but it is always facinating.

I just realized, though, that the particular car in this video is not an American version.

Look, the steering wheel is on the RIGHT!

[elliexx242]

that's how it is in england... this is an english ad. don't you recognize the man's accent at the end?

[gards2]

He's american ffs lol

[arjunpeace]

I love physics

[hinatalover125]

ne1 know the song that was playing?

[DullahThaDon]

rapper's delight by sugarhill gang

[PaulCribbin93]

606 takes and they were gunna give up if dat last one didnt work!! so it said in da paper anyway!! Best TV commercial ever!! Incredible!!

[nuclearpyro91]

I think that I just dropped acid...

[alexstoji1991]

it wasnt 16 years lol it was approx 6 years plus, on the actual DVD disk they didnt use an computer graphics, this is all presicion and physics, its fucking amazing

[SalohcinSilverwing]

That's awesome. You gotta know a lot of stuff about timing, precision and physics to do that.

[Goblin816]

apparently it took 16 years to make

[lisiaczek]

Love it :)

[oelergodt]

oh.. well, turns out the tires were weighted

with the weight part up. When the tire hits the next, the weight throws off the balance and rolls it "uphill" into the next tire.

[kasdri]

Honda is my favorite brand .

[h20polokid13]

how do the tires roll uphill?

[oelergodt]

Yea! I really don't get that either...

[amar1988]

because its FAKE!

[SalohcinSilverwing]

No. The tires were fitted with counter-weights to give it the amount of force it needs to roll a small bit uphill. (My Physics teacher told me.)

[jfkcougars091]

Hey! My physics teacher told me the exact same thing.

[25thhourfilms]

I don't have a physics teacher!!!

=D

[Twoyoudude]

i know that it is not cgi. after rereading the article i got the info from i realized i misread it and it is not cgi. Sorry for the misunderstanding.

[Twoyoudude]

this is cgi you know

[bruhe]

are you being intentionally obtuse?

[Himom2032]

Believe it or not, its not CGI.

[CadyCTSlover]

it's really not

[mitchzilla117]

they spent a ton of money making that comercial

[nfsaleem]

great video... what's the song at the end??? It's catchy.

[OK2FLY]

I think it's "Rapper's Delight" by The Sugarhill Gang

[filmfanatic1]

does anybody know the name of the music they play towards the end of the advert ??

[CANUCKS101NAZZY19]

Yo Honda didn't use any computer technology or any strings to make this commercial if you don't believe me go to snopesdotcom

[Veredei]

Oh dear, such a superb commercial, from both the technical and marketing point of view! I loved it... and the precision is superb! Beautiful!

[angel5265]

this is so cool we watched it in my industrial arts class i heard it took 606 tries to get it right whoa

[jpezzaa]

awesome advert, still one of the best

[Aye90125]

Sorry, I'm just not convinced that Honda uses AIR-FOILS for radiator fans. If so...Fine. If not... old fashioned stop-action filming or CGI here.

[KG902]

ummm.....have you watched the ad....it's a whole series of energy changes...understand physics at all?....I think you're going to do bad on your assignment.

[Aye90125]

WOW...Honda uses an AIR-FOIL for a radiator fan??

[dj999dominator]

crap i tried to reply and accidentally hit spam sorry but no its the other way around that part was cgi not trick photography. there wasnt any trick photography but one part where they sped up the video and the middle part

[Mediocraties]

It wasn't done in one take.  There are two halves that they filmed because the studio in Paris where it was filmed is not large enough for the entire chain. They pieced the two sequences together, that is the only trick photography used. And no, there is no computer animation. It took them 605 tries (not practices, actual attempts) before the 606th worked.

[yoshishock]

Yes, it's done in one shot, yes, it cost about 6 mill, and yes it took a shitload of takes.

And holy crap is it ever cool now.

[paulholliday]

Right .. to put a few people straight.

1. The Honda advert was done in one take

2. The Honda advert is a Xerox copy of Artists Peter Fischli and David Weiss - The Way Things Go 1987.

[HayliFairy91]

2. The Honda advert was INSPIRED by Artists Peter Fischli and David Weiss - The Way Things Go 1987.

[paulholliday]

so INSPIRED that they tried to sue honda for it !

[SigmaSixxx]

Six hundred and six takes, actually, and it was clipped together from two segments where the muffler rolls. Otherwise, the only CG is lighting augmentation.

[cherrbarry]

who no's there energy's i need help wit assignment n we using this video

[KG902]

You need help with English as well.

[holymonkey3]

i heard that they practiced it about 600+ times, but they took it in one shot. not sure though.

[ryannathans]

OMG its amazing what u can do with a little computer power withoutit there would be NO good adds!!

[crazedthoughts]

Actually...this WASN'T done with a computer. It REALLY happened/worked that way...after a LOT of shoots to be sure, but it did work in real life.

[Aye90125]

Sorry, I'm just not convinced that Honda uses AIR-FOILS for radiator fans. If so...Fine. If not... old fashioned stop-action filming or CGI here.

[gsinghbance]

I got a free making of dvd of this advert a few years back when i bought a car magazine cant quite remember which one it was now, but after seeing how they made it theres definately no stop-action filming or CGI here i can tell u that much...

[tulud]

there were no computer in this you dumb fuck they even tear apart a honda accord prototype just to give you this ad and you will say its a computer well fuck you you stupid dumbass hope you die

[poeticprose]

Wow. Such anger.

[hodown94]

hahahaha,  what a wacky guy

[MrUnidyne]

The announcer at the end is American humorist and radio personality Garrison Keillor.

[Mutnt]

It's almost completely real too. Wow. I love this commercial

[classicor]

well thank god for your post--i said over 600, which 606 falls into. award for most useless post ever=rickren2

[kuuqi]

false, the tires go up because there's a weight inside the tires. When pushed it causes the weight to move and attempt to recenter itself, thus moving in the upward position.

The production of this advertising took 606 takes and roughly $6,000,000 or 6,000,000 euros (whether it's dollars or euros hasn't been confirmed). also, when you see the muffler roll, there's video editing there because no studio could fit the entire 2 minute run. therefore they split it in two takes.

[classicor]

over 600 takes, actually.

[kingslice75]

Rube Goldberg would be proud. It's a bit long to be a commercial.

[dude198player]

i've seen it on TV before.

[shoppingisace]

omg. i dont know about the weel uphil but still ace

[dude198player]

there was a string pulling them.

[chelziepink]

it was effing AMAZING!!!!!

[cloudyprison]

@zerocky1771

Check the wiki, nowhere are Jamie or Adam OR their company M5 listed.

[zerocky1771]

yup did you guyz now that the myth busters wher contracted to build the whole thing

[kinsley2108]

its true, they specialise in this

[arielatom02]

just amazing

[qwertyalienqwerty]

In the making of DVD, Honda admit that it was actually taken in two shots. The split is at 1:00 where the exhaust rolls along. The only reason for this is that they could not find a room long enough to set up the whole thing in one shot! It would have worked all in one go if they could though.

[WadeBlazingame34]

qwerty: How did the wheels go uphill at 0:29? Didn't seem right to me. Otherwise, this was awesome.