i dont like anti-bullying campaigns. i wouldnt be the guy i am today if i wasnt bullied and these people wouldnt have been the people they are if they werent bullied.
I am so mad I saw this. ! I cant belive the cheek of it! Rio ferdenham should never be doing this anti bullying campain.! when he made me so upset at camalot. I was the little girl Rio hat you called names because I never had the Best clothes on.! I was the little girl that you pulled my hair.! I was the little girl that you run behind and kicked me in the back! I was the little girl that you made my life at camalot the worse ever.!! So how dare you stand there and campain about bullying.!!!
This makes me laugh out loud . Rio Ferdenham made my life HELL At skool. I went to camalot and that bloke bullied me and my friend he made my school days back then a nightmare.!! him and his friend bak then Think His name was kevin but was lots of years ago now. But one thing i do remember very very well his what a bully RIO was.!!!!
Makes sense that bullies would hate such a commercial...after all, in a few years they may see those who they bullied in successful positions, while they're busy spreading hatred out of jealousy.
Stop hating! All you who are saying other things but support to this vid, do you like bullying! Bullies are people that have low self esteem and just bully to make themselves feel better!
Awesome video. I had to change highschools and leave a specialized Arts Program because of bullying. I wrote a song about it, please check it out, it's called LEAVE ME ALONE. ~ Talia~
Hay pple lets stand up to bullies to face book and find werar pink to stope bulking event so on feb 28 2011 were pink and get you friends to do the same let's bullies know enuf is enuf no 1 els need to suffer
result: all the people that bullied me are now losers, cant course college, have stupid jobs and are ugly...
i got hot, i went to college and have the most wonderful job, im getting married with a hot guy, i got tons of friends and people love me.. im just pitty of people who bullied me, i feel sooo sorry for them, if i knew my life would be so perfect when i was bullied and they who bullied me would be so miserable, i would get bulliet happier...
Bullying is horrible - I just had to switch highschools because of it. I actually wrote and recorded a song about how it feels to be bullied, it's called Leave Me Alone, check it out, if you've ever been bullied, I guarantee you'll be able to relate to it. STOP BULLYING
Bullying is horrible - I just had to switch highschools because of it. I actually wrote and recorded a song about how it feels to be bullied, it's called Leave Me Alone, check it out, if you've ever been bullied, I guarantee you'll be able to relate to it.
HAHAHAHAHHA!!! thats gunna stop bullies. wearing a gay little band. dont wear a band to stop bullys. wear a fuckin gun in ur waist to stop bullies. corporate dumbasses pretending to care to get money. you think they give a shit?
@coophomie ok im trying not to start an argument but do you even know the effects of bullying do you the most ultimate effect is suicide so if you think guns will help you are sadly mistaken and also if you think im wrong that im makeing this up i was bullied for 5 years and now im a freshman in high school and it stopped you have to stand up not do what you mentioned and also if people want then thumbs down it's the truth
@masterchiefjoe i wasnt being serious about the gun thing. i was using it as a drastic metaphore. if you want bullies to stop then stand up and push back. wearing a band isnt going to do anything but earn corporate bullies money
when i was at school i was bullied very badly and to be honest i thought about suicide and just so everyone knows i was 10 at the time , but then one day i took my big brothers mental bat into school so i could play softball with some of the little friends i had and when school finished i saw my bullys and they started on me so i took the bat closed my eyes and started hitting them . Am not saying it was the best thing to do but they never care near me again .
Pff, I don't even know who half of these people are. I highly doubt Natasha Bedingfield was bullied at school, with her looks and charming personality... but who knows. Most of these guys deliver their lines without showing much emotion.
Trying not to be biased, I say Alex Kapranos is actually the only convincing one. You can just hear the pain and resentment in his voice. I'd say there's some deep and sad story behind that.
err nooo as a matter of fact people will still get bullied but the company making the band will get loads of money off people stupid enough 2 buy them clever
i actually hate this so much now. AND BEFORE ALL THE COMMENTS START I GOT A REASON, i am doing a media course in college and we r using the beat bullying video, and i have heard this over 100 times 2day :@
THIS IS MEANT TO BE AN ANTI BULLYING THING AND YET U GUYS ARE WRITING HATE TO EACH OTHER... if you dont have anything nice to say then dont say anything!
I like this. It shows just how much being bullied gives these people drive to succeed, and where are the bullies now, probably stacking shelves in a supermarket for a living.
Well guess what I was kid in school who was bullied and now I am in the army and the people who bullied are now my subordinates and i give them the shittiest around. I made one guy quit well he quit but i help him
this is a bad way to react to bullies. They were wrong but that doesn't make what you are doing (getting your own back)right. If this is your answer they are still winning - don't let them, you are bigger than that...get counselling and move on
I spent all of my high school days in a wheel-chair and let me tell you something only the weak allow it to happen. I dont mean in a physical way i mean the people that dont defend themselves or use it as an excuse for havig no friends and being very boaring. I made sure the one attempting to bully me got what was coming to him by using my brains rather than my brawn to destroy his life. Bullies are not worthy of life but neather are the weak.
Bullied kids are weak... survival of the fittest, get used to it. Anyone who gets bullied doesn't; deserve to live. I was the bully in highschool & college and fuckin loved every second.. and guess what? lol, I now earn £50,000 a year in a great job with a hot girl. Life rules me and mep are kool we have a job called bully little kids for cash.
i earn lots of it when i bully kids im 24 yrs old and its fun
I'm only watching this for Mr.Kapranos.What he really said was"I am the person with hurt in his eyes/I am the person you never saw cry/Here I am in my shirt and tie/Arching an eyebrow and lookin'fine."But they cut the last two lines.
Bullied kids are weak... survival of the fittest, get used to it. Anyone who gets bullied doesn't; deserve to live. I was the bully in highschool & college and fuckin loved every second.. and guess what? lol, I now earn £50,000 a year in a great job with a hot girl. Life rules me and mep are kool we have a job called bully little kids for cash.
i earn lots of it when i bully kids in 24 yrs old and its fun
ANY kind of awareness to beat BULLYING-- Thank You!!! and to all those who make a stand--Great-- Tony Bartoli (anti-Bullying Warrior), Video- put in Tony Bartoli at the search.
Thought-provoking. I think sometimes all of us feel the same. I have tears in my eyes. And hurt. Am I right, Alex? What you said was the closest to me...
wow, alex really scared me in that video. all of a sudden he was like, "i am the person with hurt in his eyes, i am the person you never saw cry" now i feel sorry for him.
i dont like anti-bullying campaigns. i wouldnt be the guy i am today if i wasnt bullied and these people wouldnt have been the people they are if they werent bullied.
camzzek 1 month ago
I am so mad I saw this. ! I cant belive the cheek of it! Rio ferdenham should never be doing this anti bullying campain.! when he made me so upset at camalot. I was the little girl Rio hat you called names because I never had the Best clothes on.! I was the little girl that you pulled my hair.! I was the little girl that you run behind and kicked me in the back! I was the little girl that you made my life at camalot the worse ever.!! So how dare you stand there and campain about bullying.!!!
moneypenny1975 1 month ago
This makes me laugh out loud . Rio Ferdenham made my life HELL At skool. I went to camalot and that bloke bullied me and my friend he made my school days back then a nightmare.!! him and his friend bak then Think His name was kevin but was lots of years ago now. But one thing i do remember very very well his what a bully RIO was.!!!!
moneypenny1975 1 month ago
What really bugged me about this campaign was that bullies wore the bands, themselves, while they kept on bullying.
setospetdragon 2 months ago
sharon osbourne!!!
614lindy 3 months ago
Important cause. A really good thing when celebrities of any kind stand up for such an important issue.
IVH93 4 months ago in playlist IVH93 sine favorittvideoer
i was bullied for 2 years straight, beaten, bashed, verbally abused.
they FILMED me being beaten up. its taken me 3 years to get over it, and im still getting over it.
if you are being bullied please tell someone..before its too late...
btw if i ever saw jodie cook, i would beat the shit out of her.
lovattchloe 4 months ago
Makes sense that bullies would hate such a commercial...after all, in a few years they may see those who they bullied in successful positions, while they're busy spreading hatred out of jealousy.
Sophie0257 6 months ago
Stop hating! All you who are saying other things but support to this vid, do you like bullying! Bullies are people that have low self esteem and just bully to make themselves feel better!
Bassylover 6 months ago
@TheHealthyperson96 you're cool
BattosaiKen24 7 months ago
@TheHealthyperson96 why was is ? what happend
TheFanta913 10 months ago
Awesome video. I had to change highschools and leave a specialized Arts Program because of bullying. I wrote a song about it, please check it out, it's called LEAVE ME ALONE. ~ Talia~
miketeix1981 1 year ago 3
and im the person that makes your life hell >:D
crackerHero 1 year ago
@crackerHero lol
luiklessard 1 year ago
Hay pple lets stand up to bullies to face book and find werar pink to stope bulking event so on feb 28 2011 were pink and get you friends to do the same let's bullies know enuf is enuf no 1 els need to suffer
Jockey17Girl1 1 year ago
this commercial is bad ass
p.s I am the person who dreads going to school everyday for what other people might say
Billingszzz94 1 year ago
i got bullied at school my whole life...
result: all the people that bullied me are now losers, cant course college, have stupid jobs and are ugly...
i got hot, i went to college and have the most wonderful job, im getting married with a hot guy, i got tons of friends and people love me.. im just pitty of people who bullied me, i feel sooo sorry for them, if i knew my life would be so perfect when i was bullied and they who bullied me would be so miserable, i would get bulliet happier...
Prictures 1 year ago 2
@Prictures u knowq what that is true ppl who are all good looking and cruel then now are ugly and have shit in their lives
p.s good job nd maybe i will be in ur shoes some day kause i hate what pp say about me behind my back these days
Billingszzz94 1 year ago
these people are speaking sense. Anyone who feels otherwise can go bully someone and get they're ass kicked.
eragonarya225 1 year ago
This has been flagged as spam show
Bullying is horrible - I just had to switch highschools because of it. I actually wrote and recorded a song about how it feels to be bullied, it's called Leave Me Alone, check it out, if you've ever been bullied, I guarantee you'll be able to relate to it. STOP BULLYING
miketeix1981 1 year ago
This has been flagged as spam show
Bullying is horrible - I just had to switch highschools because of it. I actually wrote and recorded a song about how it feels to be bullied, it's called Leave Me Alone, check it out, if you've ever been bullied, I guarantee you'll be able to relate to it.
miketeix1981 1 year ago
HAHAHAHAHHA!!! thats gunna stop bullies. wearing a gay little band. dont wear a band to stop bullys. wear a fuckin gun in ur waist to stop bullies. corporate dumbasses pretending to care to get money. you think they give a shit?
coophomie 1 year ago
@coophomie ok im trying not to start an argument but do you even know the effects of bullying do you the most ultimate effect is suicide so if you think guns will help you are sadly mistaken and also if you think im wrong that im makeing this up i was bullied for 5 years and now im a freshman in high school and it stopped you have to stand up not do what you mentioned and also if people want then thumbs down it's the truth
masterchiefjoe 1 year ago 3
@masterchiefjoe i wasnt being serious about the gun thing. i was using it as a drastic metaphore. if you want bullies to stop then stand up and push back. wearing a band isnt going to do anything but earn corporate bullies money
coophomie 1 year ago
@coophomie ummmm.....charities dedicated to stopping bullying get the money, not big corporations
06ThatsME 1 year ago
This is a brilliant ad. Who would've thought that all of these major celebrities were once considered as being "not cool"?
ADEMruinedmylife909 1 year ago
VEVUZALA YEAH!
beakfast 1 year ago
is alex kapranos the one who said, " i am the person with hurt in his eyes i am the person you never saw cry"
loverlycactus 1 year ago
when i was at school i was bullied very badly and to be honest i thought about suicide and just so everyone knows i was 10 at the time , but then one day i took my big brothers mental bat into school so i could play softball with some of the little friends i had and when school finished i saw my bullys and they started on me so i took the bat closed my eyes and started hitting them . Am not saying it was the best thing to do but they never care near me again .
Pitbull8086 1 year ago 4
I want a band
DexterTheKevin 1 year ago
I wore my band on my cock.
bumforpig 1 year ago
Comment removed
Amashkitotamoes 1 year ago
And where can we find these bands?
I'ma wear 500 of them
LazerSharkStudios 1 year ago
Take A Stand
DarkQueen1995 1 year ago
Wow all these famous people were bullied... well they certainly had the last laugh.
what a brilliant idea :)
FuckShitBoloxHaHa 1 year ago 16
that is fantastic(:
shelbyville172 1 year ago
is natasha beddingfield in this??
FRUBA911 1 year ago
bulling is wrong, but for the people who bullied vernon kay you are heros. well done
ilikemunting 1 year ago
Pff, I don't even know who half of these people are. I highly doubt Natasha Bedingfield was bullied at school, with her looks and charming personality... but who knows. Most of these guys deliver their lines without showing much emotion.
Trying not to be biased, I say Alex Kapranos is actually the only convincing one. You can just hear the pain and resentment in his voice. I'd say there's some deep and sad story behind that.
LightsOfBohemia 2 years ago 5
implying they were ever bullied
ManlytearsUK 2 years ago
natasha beddingfield
jullmaneyo 2 years ago
who is that at 0:20
stathmaster 2 years ago
Music ?
ALGMgym 2 years ago
good vid!!!
thejonasbrothers1998 2 years ago
Was that james morrison i saw in there ??
MrRocoProductions 2 years ago
no
tht was the dude from the scissor sisters
walshieblad 2 years ago
Can someone explain how these celebrity gimmicks and wrist bands actually do ANYTHING to stop bullying?
wadehjb 2 years ago
Basically they are famous celebs and they were bullied at school. They can now say well look where I am now?
nicolachildnicole 2 years ago 14
@nicolachildnicole You are so wrong.!! Rio ferdenham was not bullied at camalot I was the one who was bullies by Him.! he made my life hell.!
moneypenny1975 1 month ago
@moneypenny1975 I don't understand what you're playing at or that?
nicolachildnicole 1 month ago
@wadehjb : they dont. and it pisses me off
CageFighter258 2 years ago 2
HOLY SHIT!!! SHARRON OSBOURN!!!
frozenhiphop09 2 years ago
NATASHA BEDINGFEILD
ByakugunDorkyFilms 2 years ago
it used to be on tv like years ago but they stopped the band campaign cos kids were getting bullied for wearing the bands
GetYourCapeOn 2 years ago
Fantastic video that I will be using for a Year 7 assembly
rachelrichards100 2 years ago 2
My teacher used it, and it was fantastic advert that really makes you think :)
Be8YoUr8SeLf8 2 years ago
I'm Using This Video For My Year 11 Citezen ship Gcse Work.
PundMate 2 years ago
Man I remmeb er having to do that. What a load of shit that was. Man this brings back memories. GCSE citizenship. LOL!
NoWayFolding 2 years ago
Nice video!!
oneills2007tube 2 years ago
this is fantastic
twist18x 2 years ago
Alex was bullied as a kid. He showed his bullies didn't he?
ECMuse 2 years ago 4
that was realy powerfull.
musicSeattle425 2 years ago 5
Alexxxxxxx. :D
LostDarkBored 2 years ago 4
perfect
why didn't anyone think of that b4
that will stop the bullies in their tracks
where a band and there'll be no more bullying
err nooo as a matter of fact people will still get bullied but the company making the band will get loads of money off people stupid enough 2 buy them clever
4evayoung345 2 years ago
Interesting
bassist352 2 years ago
EVERYONE SHOULD SEE THIS VIDEO!
fabby000 2 years ago
amazing! if you all want to see our profile account just click on our name! we have a myspace, we add all!!!!!
HigherGrounds09 2 years ago
aaah alex kapranos!! I will kill anyone who bullies you!
Moko117 2 years ago 4
Oh my god, and they ALL have amazing British Accents....=( Nobody should bully anybody with and amazing British accent. =*( -sniff-
ArionaMew 2 years ago 5
Pfftt, as if all those amazing people got bullied, Alex Kapranos!! :/
jamesffkc1989 2 years ago
Glad they become great people!
Lex60 2 years ago
Yes, supposedly Alex really WAS picked on as a kid. But look how marvelous he turned out!
MadameLil 2 years ago 4
This has been flagged as spam show
fuck off lunnyyy you are a paedo.
zzxzqwq 2 years ago
The girl who wrote this poem is a bullied girl named Laura.
chillmastewwe 2 years ago
i actually hate this so much now. AND BEFORE ALL THE COMMENTS START I GOT A REASON, i am doing a media course in college and we r using the beat bullying video, and i have heard this over 100 times 2day :@
James123xx 3 years ago
i think this advert really show wot the ppl who get bullyed can do whn der older n dah bullies probz work in mcdonalds haha !
spongebobmad12 3 years ago 4
What's the name of the guy at 0:50? Can someone tell me, please??
applecrumble92 3 years ago
i am here to beat the bullying against jillstruth channel , timetotellthetruth and her friends, they target sick, old and disabled people
GhostRiderArrives 3 years ago
This is a really good clip . !
54spiritedwill54 3 years ago
Alex Kapranos wins in this ad,
ima never bully again
egarvin538 3 years ago 4
everytime i see this video i cry. It reminds me of when i was bullied. thank you for this video.
spaztastic11 3 years ago 4
if i ever saw someone bully alex kapranos, i would kick their ass in.
franzferdinandaddict 3 years ago 39
@franzferdinandaddict shore you would
imccleanyyy 1 year ago
@imccleanyyy its spelt 'sure'
franzferdinandaddict 1 year ago
@franzferdinandaddict you should do that to any bully anyways
skateboardfreak777 3 months ago
@skateboardfreak777 true
franzferdinandaddict 3 months ago
love this vid that is all im goin to say
emoprinces08 3 years ago
does anyone know the name of the song in the background?
xtalinx 3 years ago
Comment removed
AriannaAzra 3 years ago 2
Thank you so much for posting this. You've given a former victim inspiration <3
Thylacina 3 years ago 3
THIS IS MEANT TO BE AN ANTI BULLYING THING AND YET U GUYS ARE WRITING HATE TO EACH OTHER... if you dont have anything nice to say then dont say anything!
toomuchwhiskey 3 years ago 84
This has been flagged as spam show
@toomuchwhiskey mind your own business
sjm8890 1 year ago
Thank you for this. I'm one of them.
eleanorrebuzzi 3 years ago 4
I like this. It shows just how much being bullied gives these people drive to succeed, and where are the bullies now, probably stacking shelves in a supermarket for a living.
BladeProduction 3 years ago 10
i think british accents r rather hot. and bullies gotta learn to deal with their feelings .
dpainisar 3 years ago 3
Well guess what I was kid in school who was bullied and now I am in the army and the people who bullied are now my subordinates and i give them the shittiest around. I made one guy quit well he quit but i help him
flightca13 3 years ago
this is a bad way to react to bullies. They were wrong but that doesn't make what you are doing (getting your own back)right. If this is your answer they are still winning - don't let them, you are bigger than that...get counselling and move on
lyndasteele 3 years ago
gd vid should be an ad on tv!!!!!
LoOosEuRsElF 4 years ago
amazing video!
D4nn1M 4 years ago
I like this video alot!...I feel excalty how they saying...Im was bullied at school, now i feel stronger, but sometimes weak amongst them.
nicolajh85 4 years ago 4
Dat advert is GOOD!!
jojozere 4 years ago 2
cool!
maroonpapillon 4 years ago
I spent all of my high school days in a wheel-chair and let me tell you something only the weak allow it to happen. I dont mean in a physical way i mean the people that dont defend themselves or use it as an excuse for havig no friends and being very boaring. I made sure the one attempting to bully me got what was coming to him by using my brains rather than my brawn to destroy his life. Bullies are not worthy of life but neather are the weak.
Preacher626 4 years ago
This has been flagged as spam show
Bullied kids are weak... survival of the fittest, get used to it. Anyone who gets bullied doesn't; deserve to live. I was the bully in highschool & college and fuckin loved every second.. and guess what? lol, I now earn £50,000 a year in a great job with a hot girl. Life rules me and mep are kool we have a job called bully little kids for cash.
i earn lots of it when i bully kids im 24 yrs old and its fun
icankickflipyay 4 years ago
great advert.
hope it helps stop bullying
callanday 4 years ago
bloody brilliant advert.
tracieisland 4 years ago 2
Good one!!
KornGigglebox 4 years ago 2
Excellent just Excellent
BootsHearts 4 years ago
did alex get bullied too?:..(
He look really angry
who is the bastard that bullied alex
I will make them feel very unpleasent...
Shayakylie 4 years ago 3
I'm only watching this for Mr.Kapranos.What he really said was"I am the person with hurt in his eyes/I am the person you never saw cry/Here I am in my shirt and tie/Arching an eyebrow and lookin'fine."But they cut the last two lines.
scotchqueen 4 years ago
nice rhyme hey we should find the bastard that bullied him....
but what im thinking comes under bullying
damn
Shayakylie 4 years ago
He's the only "celebrity" *ahem* in this ad that has any conviction in their voice.The other token non-entities just wanna get their face on screen
scotchqueen 4 years ago
This has been flagged as spam show
Bullied kids are weak... survival of the fittest, get used to it. Anyone who gets bullied doesn't; deserve to live. I was the bully in highschool & college and fuckin loved every second.. and guess what? lol, I now earn £50,000 a year in a great job with a hot girl. Life rules me and mep are kool we have a job called bully little kids for cash.
i earn lots of it when i bully kids in 24 yrs old and its fun
icankickflipyay 4 years ago
icankickflipyay- so genius, you think Joe Calzaghe, among the greatest fighters on the planet is 'weak'. You really are a moron aren't you.
I'd love you to say your shit to me. I would crush your spine. By the way things may be comfortable now, but scum allways get their payback.
CULAVE 2 years ago
You are pathetic.
Be8YoUr8SeLf8 2 years ago
@icankickflipyay Yeah but your average,
i know alot of people who were bullied, but ended up making millions and millions each year,
i even know people who make more money in one night then u make in a year that was bullied..
RamboAAK 1 year ago
i got bullied loads at school. Alex was fit in this vid though
kaiserbitch07 4 years ago 2
Alex's always fit.
likac92009 4 years ago 5
i agree :P
beta live though
kaiserbitch07 4 years ago
As opposed to..?Not live?Explain,hun.
scotchqueen 4 years ago
This has been flagged as spam show
cool commercial but needs more female nudity.
mookixox 4 years ago
5 years bullies made my life hell for i still sometimes get it a bit at colege but i now jsut hold my hed high and smile.
biggoblyds 4 years ago 2
I used to get bullied daily. Either my individuals of groups of people. Physical, verbal personal...
I'm at University now, got an army of friends who think the world of me.
I still see the bullies sometimes. They stand around on street corners drinking cider at 9am every morning.
Chin up people! True story
x
UpTheIron2007 4 years ago 2
I'm like jake. hey jake, if you read this i'm bullied!
Help! I need somebody!
menogay 4 years ago 2
Thats a great message, wish they put it on tele here in Aus. I think it would make a difference to alot of people.
Megzymegz 4 years ago
oh my god Alex looked evil you can see the hate in his mouth
darthtroopers1 4 years ago
*Applauds* Well said, all! Where the hell was this ad when I was in school?
AngieEnz84 4 years ago
ANY kind of awareness to beat BULLYING-- Thank You!!! and to all those who make a stand--Great-- Tony Bartoli (anti-Bullying Warrior), Video- put in Tony Bartoli at the search.
macide213 4 years ago
I love that poem, I lovet hat advert, absoloutly amazing, I HATE bullies.
Frost252 4 years ago
This is a great message! I love it.. and i will be using it because their are some dickheads making my sisters life hell at the moment.
pha3njel 4 years ago
Alex scared me a bit too lol! but this is great...good message.
frozenn87 5 years ago
whats with sharon osabourne??? i mean i love her but i didnt buy it.
cjellybelly 5 years ago
It's a very good message...but I just have to say...Alex Kapranos looks extremely hot when he's making a stand
fabfourfanatic4 5 years ago 4
I know, he looks soooo good there!
singingtrees 5 years ago
im glad people reconise bullyin ive bben bullied due to my accent, family dieing, being from wales since year 7.
franzfan06 5 years ago
Jesus, Alex. Way to make me cry.
Kenjiveni 5 years ago
I think i'm gonna buy it..xD
Dicolover666 5 years ago
Thought-provoking. I think sometimes all of us feel the same. I have tears in my eyes. And hurt. Am I right, Alex? What you said was the closest to me...
Estiller 5 years ago
This is a really good clip . !
I like what they say, and how you can see that they really mean it !
- alex scared me a little to (;
Mathildesh 5 years ago
wow, alex really scared me in that video. all of a sudden he was like, "i am the person with hurt in his eyes, i am the person you never saw cry" now i feel sorry for him.
Rungfaranz 5 years ago 3
Hey this realli got me thinking and i made a mvie myself about it
funnyguygreg 5 years ago