LOL The bricks didn't bother me. I focused on what Jonathan had to say. I think Ketchum like all PR firms is grappling with social media's impact on our business. Jonathan knows his stuff and has the background to prove it. Yes he was pitching, but I thought he was credible and agree that PR can and should take a leadership role.
Kopp is right on. The most brilliant thinkers in this area agree including Paul Argenti.
Read Digital Strategies for Powerful Corporate Communication in which Argenti offers tangible evidence that PR skills are more critical to success & brand sustainability than traditional interruption advertising.
Focus on the bricks and you will miss the accuracy and insight offered by Mr.Kopp's message. Focus on traditional interruption advertising & you will lose your business and/or your clients.
I worked at Ketchum for a number of years, and I know Mr. Kopp well. He's a sincere and sharp guy, and it's clear that he is speaking extemporaneously here. Did he rehearse a few times before conducting the interview? I certainly hope so. Anybody speaking on behalf of their company would. The result is an authentic and impressive examination of the impact of social media.
Omfg. Even the bricks are fake. A good decision just in case anyone believed one goddamn thing in this video is real.
This is the worst. This is the bottom of a barrel, and the barrel is filled with fraud and white guys reading cue cards same as ever. Listen to what he says and how he speaks and tell me I'm wrong.
I'd love it if Ketchum proves how well they understand social media by deleting this comment.
The bricks are whack, but Jonathan speaks the truth. I work in the ad world and we social media and earned media thinkers are mopping the floor with what's left of the paid-media people.
The only red herring is the thing flying around in your ass Kopp.
Ahmano23 1 year ago
LOL The bricks didn't bother me. I focused on what Jonathan had to say. I think Ketchum like all PR firms is grappling with social media's impact on our business. Jonathan knows his stuff and has the background to prove it. Yes he was pitching, but I thought he was credible and agree that PR can and should take a leadership role.
dangtech2000 2 years ago
Kopp is right on. The most brilliant thinkers in this area agree including Paul Argenti.
Read Digital Strategies for Powerful Corporate Communication in which Argenti offers tangible evidence that PR skills are more critical to success & brand sustainability than traditional interruption advertising.
Focus on the bricks and you will miss the accuracy and insight offered by Mr.Kopp's message. Focus on traditional interruption advertising & you will lose your business and/or your clients.
BlogCatalog 2 years ago
I worked at Ketchum for a number of years, and I know Mr. Kopp well. He's a sincere and sharp guy, and it's clear that he is speaking extemporaneously here. Did he rehearse a few times before conducting the interview? I certainly hope so. Anybody speaking on behalf of their company would. The result is an authentic and impressive examination of the impact of social media.
danbroden49 2 years ago
Omfg. Even the bricks are fake. A good decision just in case anyone believed one goddamn thing in this video is real.
This is the worst. This is the bottom of a barrel, and the barrel is filled with fraud and white guys reading cue cards same as ever. Listen to what he says and how he speaks and tell me I'm wrong.
I'd love it if Ketchum proves how well they understand social media by deleting this comment.
818mmurphy 2 years ago
those bricks are real my friend, as is the well reasoned treatise on digital's position in new media...bravo Mr.Kopp
fodesz88 2 years ago
Comment removed
BlogCatalog 2 years ago
The bricks are whack, but Jonathan speaks the truth. I work in the ad world and we social media and earned media thinkers are mopping the floor with what's left of the paid-media people.
dbremmer 2 years ago