He almost says this himself ("people will do the things that prove what they believe") and then 6 seconds later says the complete opposite thing ("people will do things because of what you believe" - paraphrased).
If people stood in line for the iphone for 6 hours to be first, that has nothing to do with what the producer believes - it has to do with what the buyer believes about how his personal image will be affected by attaining yet another sought-after product. It's a result of feelings of inadequacy and a lack of a meaningful identity.
Like this: "People will do the things that prove what they believe. The reason that person stood in line for 6 hours was because of what they believed about the world and how they wanted everybody to see them. They were first. People don't buy what you do but why you do it." The mantra ("people don't buy...") is unrelated to the entire preceding point, yet he presents it with the gravitas of "here's why this point is true."
5. He repeats "people don't buy what you do but why you do it" as another thought-terminating cliche. He sets it up as some kind of truthism or end-point to segments within this presentation. The problem is, he never bothers proving this saying. Even if we do take this as true, he just inserts it at random.
People who stand in line to buy iphones do so because their lives are empty. You should never have time to do something like that - these people are spending time becoming a follower, and take pride in being the best or first follower.
4. Early adopters are driven by beliefs? Maybe, but not high-minded ones. Most early-adopters have a mountain of tech products they don't need at all, and they're throwing their money away. These are not smart people; they are those insecure enough to fill voids with products, or construct their identities by always being the guy who's first.
3. Psychology is biology. Anyone who wants to know what he's doing here should search for "thought-terminating cliche." The seeming distinction he's making ("biology, not psychology") is a very common rhetorical trick - the distinction is actually meaningless but since he appears to be dismissing something important (the entire field of psychology) and conveys authority in doing so, you pay attention and are persuaded.
Same thing with Dell in terms of MP3 players. They spent zero time grooming themselves as "an MP3 manufacturer," and simply released a product. Of course no one is going to buy it. In people's minds, there was no connection between Dell and MP3 players, and since people are driven by emotion, they're not going to buy a product simply because it's a good MP3 player. They need to be emotionally persuaded.
2. The reason nobody bought a flat screen from Gateway is because Gateway is poorly marketed, has a bad logo, and is totally divorced from the idea of being a TV manufacturer. When people thought of Gateway, they didn't think "flat screen" and certainly didn't think "that's who I'm buying MY flat screen from." They thought "that's the company which is one step behind Dell in terms of cheap computers for middle America."
1. people do buy what you do. Have you seen the shit people spend money on? Most people buying apple products (to use his example) buy it for an even more superficial reason - to fit into the strange techno-fashionista/hipsterism identity surrounding those products. They want to fit in, and most have no real use for a $1.5k laptop besides facebook and microsoft word. Very smart people pay attention to 'why' - but they apply it mostly to themselves in terms of a cost/benefit analysis.
And now imagine that someone diabolically evil would watch this video and from that figured out how to take over the world by pretending to believe ... mu ha ha ha ha ... I mean, cool video :)
I think this is what is happening right now with the support behind Ron Paul. People are fed up with government as usual and his message has resonated with enough people that it is spreading now like wildfire. Thanks to those who supported him in 2008 (the innovators), and those who have been supporting him this election cycle, we have now reached the Tipping Point.
@LocalDentalPro But when a company wants to buy a product, they are being sold on the merchant/company, as much as the product/service. The company chooses "best", based on it's understanding of the solution, and it's trust in the abilities/motives of the provider. "we are dedicated to finding the simplest and most efficient ways of expressing our code. This philosphy translates into easy-to-use, affordable and stable solutions."
@nothingbutfun That's not what he said at all. He said the story of the wright bros' success was weird, not the idea of charity. The concept of "donating" an invention "to the world", is kind of socialist for your average American. Not a dig, just a fact.
@nothingbutfun Sorry you are right, what I meant is that americans first look at the money they can make. I didn't want to say that the charity concept is unamerican. Much to the contrary, the most charitable people I have come to know. However, their charity is not what makes a profit. Dumont in the other hand was not after the profit but of the knowledge
In terms of believing inner motivations I prefer Santos Dumont ideology. Santos Dumont was the first to fly a heavier then air equipment with public eyewitness 1906. The wright brothers were only interested in the money, in the patents. Santos Dumont wanted to fly! He donated his inventions to the world. But I guess this is a hard concept for americans, so they sell the weird success story of the wright brothers
@jrlmenezes1 - Dumont flew in 1906, which is three years AFTER the Wright brothers - he wasn't the first by three years ! (well, he was the first in Europe, I suppose)
Sinek is simply pointing out that a passion and a belief in why you are doing something, as opposed to what comes from it, is more powerful. He is correct, the Wright brothers simply wanted to be able to fly heavier than air machines. Dumont had a "preferred" ideology? He was trying for the "Grand Prize" you know...Sinek is right.
@BillCurryPhotography First, Dumont flew in front of everybody. Not a make up story of the wright brothers since not a single trustworthy person saw it. Second no one was more passionate then Dumont, he was rich and was devoted to making humans fly. The wright brothers were in it for the money. Check your history. They made a secrecy because of patent issues, Dumont gave away his technical blueprints for anyone who ask for them, like a real scientist, he was on a path of glory and knowledge
@ajnode He doesn't cite from science. That is an old discredited theory from the 70s termed the Triune brain. At that point he is speaking pseudoscience.
Dig the video, it's definitely inspiring. However, I think this applies a bit more in a b2c environment rather than b2b. Example: software. A company that needs to make a fairly large investment in software wants to buy from another company that sells it. I'm talking $50k plus software solution. There's really only one thing on the companies mind: "Where can I get the best solution for the lowest price". In this example, the WHY doesn't matter. Only a solution that fits into the budget does.
Did anyone else hear at about 10:25 the airplane fly over the building right when he was talking about the Wright Brothers taking flight for the first time back in 1903? Wow...interesting timing, right?!
People buy Iphone to project an identity that they are cool if they have an Iphone, kind of like wearing jewelry. Also, this concept is pretty old. Commercials showing product functionality are gone 20 years ago. All commercials nowadays exploit human emotion and associate the slices of our lives with their products, triggering our limbic system.
Leadership is mostly a power over imagination, and never more so than in combat. The bravest man alone can only be an armed lunatic. The real strength lies in the ability to get others to do your work.
Well, putting your staff through existential crisis is one way to show them who's the boss. Steve Jobs was a dick and probaly because of it so successful. Martin Luther King had a dream. The Wright brothers wanted to fly the fuck away from where they were.
You'll better be a great story teller or a lier to spark up the visions that can drive people if you go down that road.
Please visit my channel for the unpopular truth about homosexuality.
A person does not need hatred or any kind of phobia in order to acknowledge important differences between heterosexual attraction / behavior / marriage / adoption and homosexual attraction / behavior / marriage / adoption. Even non-religious people know this.
Homosexual activists, with support from the media, have succeeded at framing themselves as noble victims; it's an effective way to push a social agenda.
LOL.. This is sooo awesome. JAD3889. I looked at the time too and proceeded to watch it. After being blown away, I immediately looked at it again and started taking notes.
This total crap. The innovators are driven by a love of their permute, But people BUY the result. Iphone sells because it works. PC sells more computers because they work.If what he says is true Apple would out sell PC but its not even close. The first flat screens didn't sell because they were $13,000 and lasted only 5 years. The better result of LCD sold like crazy. Affordable and lasting sells not belief. And id drawing is as much crap as the words he is trying to sell.
Just like your standard mac user, he KNOWS hes the 12 percent that just "get it" and by "just get it" I mean they don't need or want it, they just bend over and take the ipad right up the
I think this guy is oversimplyfing things on bases what he thinks its right, you can make good analogy of stuff but doesn't need to be right cause there is too many factors you can introduce into it that could change, why doesn't he explain why people like me don't buy apple products or many others and I find them crap.
What he tried to explain was tottaly based on commercials aka brainwashing.
Why people buy less of microsoft its cause they don't advertise so much.
Big fan of The Mind of a Leader - it's amazing! But it's two different things... This is fun whereas The Mind of a Leader is coaching or education if you like! You should also check Tedtalks - John Wooden.
I was waiting for a part where he explained the people who do go for all the features and whats. Apple may corner the smartphone market, but a lot of people still buy the other products, and Apple is also still a minority in computers.
What's up with the people who don't care about why?
@codykonior I can think of two. One is product placement. Their products are placed strategically in the media so it looks like a coincidence. and people who used Apple will defend their products all day. No 2 is probably accountability. If there is a glitch, it would be on the news and Apple would have to fix it and fix it satisfactorily. Besides, apple apps and such are tried and tested by so many people, they became necessities to the owners who will preach and spread the word.
WTF WHO DISLIKED THIS??? must be that part of the 99% who are using there mac's that use Comcast as there ISP in there house they cant afford in suburbia.. Seriously this is the best video ive seen in a long time
Please visit my channel for the unpopular truth about homosexuality.
A person does not need hatred or any kind of phobia in order to acknowledge important differences between heterosexual attraction / behavior / marriage / adoption and homosexual attraction / behavior / marriage / adoption. Even non-religious people know this.
Homosexual activists, with support from the media, have succeeded at framing themselves as noble victims; it's an effective way to push a social agenda.
I must be very different from everyone else. I would never buy an apple, and if you said it 'challenged the status quo' I even more wouldn't. When he said, "You see, you're ready to buy a computer from me!" I could only think he looked completely fake, and the whole thing seems like an idiotic infomercial. I didn't find anything inspiring here, I just found the latest guy who thinks selling product is the same thing as leadership.
@fourplusseven Actually, you are proving him right. You DON'T buy Apple because you DON'T believe in their WHY. The question then is do you buy products from companies whose WHY you DO believe in?
To all ceptics: anyone of you consider yourselves a successful leader? I guess not. Some need statistics, some need proof, some prefer another way, but aren't able to mention it. For me that is a sign that you are followers, not leaders. Leaders believe and make believe. Followers need to be convinced. Laggers believe the others are wrong.
It is because of patent-based historiography that people believe that the Wright Brothers invented the airplane, when in fact they made only a tiny contribution of combining wing warping with a rudder. It was Sir George Cayley in Britain and Otto Lilienthal of Germany who did the bulk of the work of inventing the airplane. But it was the Wright Brothers who applied for the patent and quickly used it against Glenn Curtiss who improved wing warping with movable control surfaces.
This is exactly why Ron Paul is the only candidate worth a vote. He operates this way. He has stated countless times that he is for the "cause of Liberty." No other candidate is principle based. As Americans, we should all share this value. Saying that he is not electable and it is a waste of a vote is ridiculous. The only way to waste your vote is to use it to uphold the status quot. If not you, then who? If not now, then when?
People take a BELIEF, process it, relate and contrast it to their own moral code and past experiences, then personalise that belief. Thus making it their own.
Great leaders are simply better at hiding was big assholes they are. I haven't met anybody who was supposedly a "big leader" who wasn't an immense douche bag in reality. Distrust leaders, of all stripes and colors, and follow your own lead.
What he's just outlined is a more sophisticated way to manipulate others. IE if you believe in your bullshit it will attract belief. It's similar to the chief rule liars employ that "confidence makes facts." Humans weren't born with purpose, we give ourselves purpose because we have none. But to hull out that primal part in your brain and replace it with a marketing ploy? I'm not even sure that'd constitute as human.
Sounds like the Ron Paul revolution to bring all the troops home immediately fits the description of one who leads by giving people a reason why this peaceful revolution is so important.
@jeffs123 Most definitely. It's surely what puts Ron Paul in the category of JFK and MLK, instead of in the likes of nearly any politician of our time.
People do things for Money and that is why we have nothing but $hit on This Planet. We will never Evolve into what humans are capable of being as long as we live by a system of numbers. When people are driven by money they run over the people with Heart. They even Murder the people with Heart and steal their ideas. How sad is that when you have to fear being Murdered because you have a Genius Idea and someone else wants to be famous and make money from that idea? Pathetic Parasites.Love is FREE.
nice, but it is only a Theory. Strongly missing Academic statistics research to Prove this theory. Its just a sort of Intuition. See Dan Ariel TOD lectures about wrong (!!) intuitions - usually we have wrong intuitions so it seems, and Dan Proved his theory... of-course it is true that Motivation of believe is far stronger than any individual technical/creative capabilities. but who needs a lecture to know that?...
@tomerpaz it does seem simple, but if you told me "people don't care about what you do, they care why you do it", i would have replied "of course they do" and would not have thought twice about it. the way he presents the information, though, took me a bit deeper than that. i think if you apply the statement to an individual instead of a corporation or organization, the result is better. if everyone took this to heart, i think people (including myself) could be living more fulfilled lives.
@blindingscientist If you only focus on selling to the rational, you miss the foundation of emotional drives. You won't get enough innovators and early adopters to tell the rationals why they should buy the product. Another great example is the communication strategy of Obama vs. McCain. Obama pushed voting behavior with an inspiring message, which people wanted to share with their friends and family. He also told his plan of actions. McCain did the same. McCain focussed even more on rational t
It's amazing there are still so many cynical reactions about this. He gives the best practical examples (Apple, Tivo) and still people need more 'proof'. He does actually say 'why' a business should use it. Indeed to be truly succesfull, but not because of the money, it's because of the shared connection with the people that want to be part of your business.
I buy nearly all games from Valve and from Blizzard... but EA? Ubisoft? I PIRATE any game that seems interesting and forget about them after playing it for a few hours.
why would that be? well, for one I trust these two companies to truly WANT to make the best game they possibly can. they don't cut corners thinking the consumer won't notice, they aim for perfection in all ways.
@vaendryl Completely agree. I'm loyal to Bioware in the exact same way. Same with Apple. Same with Gibson guitars. Same with a number of small record labels who produce records for unknown artsits.
So...in the beginning he told me WHAT the golden circle is and then he told me HOW it works, but he never told me WHY I should want to use it. To be successful? He said himself WHY isn't to make money.
I get what he was saying, but I don't agree with it. You can make that argument for any marketing technique.
I was like... 1/3 with him. Until he started to get into biology. And THAT was the point when I thought: "Yeah, he really is a personality coach media guy. Not a biologist."
Come back when you have a better grasp of neuroscience. Until then, no reason to sell this stuff under the label of biology.
To suggest that "why" is a lower order part of brain function is not giving full credit to the question. The question of why requires a sort of all encompassing, ageless, description that must take into account limitless amounts of possibilities while simultaneously giving meaning to the smallest most immediate tasks.
@TheLuckySaGe and most are more successful and could buy and sell you any day. thats proof they align to something beyond calling other people nut jobs.
@SGrenier88 My guess is the dislikes are mostly RIM people that don't want to change their behavior and thinking. I have the misfortune of going from an iPhone to a BlackBerry. It's been over a year now, and I'm still missing my gen 2 iPhone. RIM, wake up! You have less than a year, and then you become a footnote. Please see AST, ALR, Gateway, and hundreds of others in the computer industry for your current business model.
Good luck, I really, really hope you fix your company and weak products.
so interesting...I have pretty much observed the first 10 mins in life and concluded the same thing...except with out the neat graph
cheesypasta 20 hours ago
Double like !!
Sketooman 22 hours ago
wow i'm in class right now and our teacher is making us watch this... bullshit
sritchey102793 3 days ago
i would love to have this guy as a teacher
flyingpie12 3 days ago
This is a stupid explanation
adilsinbox 1 week ago
@adilsinbox In your OPINION.......
HotPinkidy 4 days ago
Children have only one question to everything as well. The question they always have to everything you throw at them is: WHY.
rainboy72 1 week ago
Its calld giftedness
sinasfles 1 week ago
this is stupid
ADoseofReality1 1 week ago
That's all I have. Sorry for the long criticism but I just think people need to start thinking for themselves, especially in regards to TED.
johnnyex 2 weeks ago
@johnnyex I agree with most of what you say. What depresses me are the likes vs. dislikes of this video
crudhousefull 1 day ago in playlist More videos from TEDtalksDirector
He almost says this himself ("people will do the things that prove what they believe") and then 6 seconds later says the complete opposite thing ("people will do things because of what you believe" - paraphrased).
johnnyex 2 weeks ago
If people stood in line for the iphone for 6 hours to be first, that has nothing to do with what the producer believes - it has to do with what the buyer believes about how his personal image will be affected by attaining yet another sought-after product. It's a result of feelings of inadequacy and a lack of a meaningful identity.
johnnyex 2 weeks ago
Like this: "People will do the things that prove what they believe. The reason that person stood in line for 6 hours was because of what they believed about the world and how they wanted everybody to see them. They were first. People don't buy what you do but why you do it." The mantra ("people don't buy...") is unrelated to the entire preceding point, yet he presents it with the gravitas of "here's why this point is true."
johnnyex 2 weeks ago
5. He repeats "people don't buy what you do but why you do it" as another thought-terminating cliche. He sets it up as some kind of truthism or end-point to segments within this presentation. The problem is, he never bothers proving this saying. Even if we do take this as true, he just inserts it at random.
johnnyex 2 weeks ago
People who stand in line to buy iphones do so because their lives are empty. You should never have time to do something like that - these people are spending time becoming a follower, and take pride in being the best or first follower.
johnnyex 2 weeks ago
4. Early adopters are driven by beliefs? Maybe, but not high-minded ones. Most early-adopters have a mountain of tech products they don't need at all, and they're throwing their money away. These are not smart people; they are those insecure enough to fill voids with products, or construct their identities by always being the guy who's first.
johnnyex 2 weeks ago
3. Psychology is biology. Anyone who wants to know what he's doing here should search for "thought-terminating cliche." The seeming distinction he's making ("biology, not psychology") is a very common rhetorical trick - the distinction is actually meaningless but since he appears to be dismissing something important (the entire field of psychology) and conveys authority in doing so, you pay attention and are persuaded.
johnnyex 2 weeks ago
Same thing with Dell in terms of MP3 players. They spent zero time grooming themselves as "an MP3 manufacturer," and simply released a product. Of course no one is going to buy it. In people's minds, there was no connection between Dell and MP3 players, and since people are driven by emotion, they're not going to buy a product simply because it's a good MP3 player. They need to be emotionally persuaded.
johnnyex 2 weeks ago
2. The reason nobody bought a flat screen from Gateway is because Gateway is poorly marketed, has a bad logo, and is totally divorced from the idea of being a TV manufacturer. When people thought of Gateway, they didn't think "flat screen" and certainly didn't think "that's who I'm buying MY flat screen from." They thought "that's the company which is one step behind Dell in terms of cheap computers for middle America."
johnnyex 2 weeks ago
1. people do buy what you do. Have you seen the shit people spend money on? Most people buying apple products (to use his example) buy it for an even more superficial reason - to fit into the strange techno-fashionista/hipsterism identity surrounding those products. They want to fit in, and most have no real use for a $1.5k laptop besides facebook and microsoft word. Very smart people pay attention to 'why' - but they apply it mostly to themselves in terms of a cost/benefit analysis.
johnnyex 2 weeks ago
I always learn something new after watching this talk ... over 8 times since it was
published. Excellent insight.
Michelleberns123 2 weeks ago
Bravo!! I learned something tonight. Thank you!
gg010170 3 weeks ago
@jrlmenezes
"not a single trustworthy person saw it"
At least one person, and more importantly, with their camera, saw it -
there are photos of the Wright Brothers early flights (It wont let me post the link, but Google it.)
BillCurryPhotography 3 weeks ago
excellent ..I believe simon sinek !
moesPT1 3 weeks ago
thumbs up if u watched wit snow
Armaninho1 3 weeks ago
inspiring.
alisonif 4 weeks ago
Isn't it nice to see some attention-whore bragging about making a "discovery" that is actually common sense?
BellatorRex666 4 weeks ago
And now imagine that someone diabolically evil would watch this video and from that figured out how to take over the world by pretending to believe ... mu ha ha ha ha ... I mean, cool video :)
Trollsnews 4 weeks ago 16
I think this is what is happening right now with the support behind Ron Paul. People are fed up with government as usual and his message has resonated with enough people that it is spreading now like wildfire. Thanks to those who supported him in 2008 (the innovators), and those who have been supporting him this election cycle, we have now reached the Tipping Point.
evanssteph 1 month ago in playlist TED
@LocalDentalPro But when a company wants to buy a product, they are being sold on the merchant/company, as much as the product/service. The company chooses "best", based on it's understanding of the solution, and it's trust in the abilities/motives of the provider. "we are dedicated to finding the simplest and most efficient ways of expressing our code. This philosphy translates into easy-to-use, affordable and stable solutions."
pckid17 1 month ago
@nothingbutfun That's not what he said at all. He said the story of the wright bros' success was weird, not the idea of charity. The concept of "donating" an invention "to the world", is kind of socialist for your average American. Not a dig, just a fact.
pckid17 1 month ago
I love this. This is amazing!
vipergt0 1 month ago
Very inspiring
BalthazarL 1 month ago
@Jrlmenezes
Did you purposely destroy your informative comment with a pointless dig and generalization of Americans?
Why would you say that charity is "weird" to Americans. Very shortsighted and ignorant.
nothingbutfun 1 month ago
@nothingbutfun Sorry you are right, what I meant is that americans first look at the money they can make. I didn't want to say that the charity concept is unamerican. Much to the contrary, the most charitable people I have come to know. However, their charity is not what makes a profit. Dumont in the other hand was not after the profit but of the knowledge
jrlmenezes1 3 weeks ago
LOve it....Just got an awesome idea after watching this video.
faisalzamaninfo 1 month ago
In terms of believing inner motivations I prefer Santos Dumont ideology. Santos Dumont was the first to fly a heavier then air equipment with public eyewitness 1906. The wright brothers were only interested in the money, in the patents. Santos Dumont wanted to fly! He donated his inventions to the world. But I guess this is a hard concept for americans, so they sell the weird success story of the wright brothers
jrlmenezes1 1 month ago
@jrlmenezes1 - Dumont flew in 1906, which is three years AFTER the Wright brothers - he wasn't the first by three years ! (well, he was the first in Europe, I suppose)
Sinek is simply pointing out that a passion and a belief in why you are doing something, as opposed to what comes from it, is more powerful. He is correct, the Wright brothers simply wanted to be able to fly heavier than air machines. Dumont had a "preferred" ideology? He was trying for the "Grand Prize" you know...Sinek is right.
BillCurryPhotography 3 weeks ago
@BillCurryPhotography First, Dumont flew in front of everybody. Not a make up story of the wright brothers since not a single trustworthy person saw it. Second no one was more passionate then Dumont, he was rich and was devoted to making humans fly. The wright brothers were in it for the money. Check your history. They made a secrecy because of patent issues, Dumont gave away his technical blueprints for anyone who ask for them, like a real scientist, he was on a path of glory and knowledge
jrlmenezes1 3 weeks ago
"This is biology, not psychology" then he cites findings from neuroscience and neuropsychology?
ajnode 1 month ago
@ajnode He doesn't cite from science. That is an old discredited theory from the 70s termed the Triune brain. At that point he is speaking pseudoscience.
BoxxyBrassin 4 weeks ago
@BoxxyBrassin
Lol I'm not attacking the point hes making - I'm attacking the fact that he says this isn't psychology and then cites from psychology.
ajnode 2 weeks ago
Simply amazing, no words to say, appreciate it!
imesh7 1 month ago
this guy has the coolest weirdest accent ever. Respect
JulkerReviews 1 month ago in playlist Top 10 Most Viewed TEDTalks 3
Dig the video, it's definitely inspiring. However, I think this applies a bit more in a b2c environment rather than b2b. Example: software. A company that needs to make a fairly large investment in software wants to buy from another company that sells it. I'm talking $50k plus software solution. There's really only one thing on the companies mind: "Where can I get the best solution for the lowest price". In this example, the WHY doesn't matter. Only a solution that fits into the budget does.
LocalDentalPro 1 month ago
i cant understand why this video only has a little over half a million views...
zhezhengo0o 1 month ago
His first analogy is pretty bad, and is wrong.
TilledCone 1 month ago
Great Lecture and an amazing speaker!
I am going to fully adopt these ideas on my life!
Thank you for this gift
erezgo 1 month ago
Thank you for sharing! innovation is key for any business and high standards! Love this lecture!
ecocircuitos 1 month ago
Did anyone else hear at about 10:25 the airplane fly over the building right when he was talking about the Wright Brothers taking flight for the first time back in 1903? Wow...interesting timing, right?!
trikalee23 1 month ago 30
@trikalee23 It's not a coincidence... nope. Chuck Testa.
Christ, I feel like I'm having a midlife as opposed to a quarter life crisis.
rajasmasala 4 weeks ago
@trikalee23 that just happened to us 5 minutes ago... in Boston. Bizarre.
pepper110869 2 weeks ago
A great idea that I'm hoping to explore further on his website!
christopherritter 1 month ago
I am prepared to buy anything from this man. Take my money, I beg you!
imRyRy 2 months ago 3
Great video and speaker! Video is Professionally and creatively done and speaker was able to deliver the subject clearly! Great job !
Resume Service Plus
resumeserviceplus 2 months ago
Where is this guy from? He sounds somewhat Bermudian...
budmon1717 2 months ago
This was awesome.
Now, I'am ready to become next best thing after Stalin and Hitler.
Ilamarea 2 months ago
Brilliant!
Starhonk 2 months ago
This is an amazing video! Truly great, :)
MELODI808 2 months ago
INSIDE OUT
danieltburnds 2 months ago
242 People use rotary phones ;)
ripeek 2 months ago in playlist Favorite videos 10
This entire speech reminds me of Ron Paul 2012. I sincerely believe that the tipping point has now arrived. Great video.
KramerDSP 2 months ago
did that guy just switch accents when he got a new microphone?
htiberian 2 months ago 3
this guy could be a spokesperson for apple
htiberian 2 months ago
This vid has given me some food for thought. Thank you
badshahpermaculture 2 months ago
and bill said, "i believe in you, steve, so i will copy what u did." and bill became the richest dude in the world.
nastassja08 2 months ago
Your video was awesome.. Looking forward for your next videos :)
blainewiak123 2 months ago
People buy Iphone to project an identity that they are cool if they have an Iphone, kind of like wearing jewelry. Also, this concept is pretty old. Commercials showing product functionality are gone 20 years ago. All commercials nowadays exploit human emotion and associate the slices of our lives with their products, triggering our limbic system.
bananian 2 months ago
Leadership is mostly a power over imagination, and never more so than in combat. The bravest man alone can only be an armed lunatic. The real strength lies in the ability to get others to do your work.
kaykko 2 months ago
Inspired! Thanks for sharing
WorldWide661 2 months ago
Well, putting your staff through existential crisis is one way to show them who's the boss. Steve Jobs was a dick and probaly because of it so successful. Martin Luther King had a dream. The Wright brothers wanted to fly the fuck away from where they were.
You'll better be a great story teller or a lier to spark up the visions that can drive people if you go down that road.
VilleKolu 3 months ago
This has been flagged as spam show
Please visit my channel for the unpopular truth about homosexuality.
A person does not need hatred or any kind of phobia in order to acknowledge important differences between heterosexual attraction / behavior / marriage / adoption and homosexual attraction / behavior / marriage / adoption. Even non-religious people know this.
Homosexual activists, with support from the media, have succeeded at framing themselves as noble victims; it's an effective way to push a social agenda.
lightandbeautiful 3 months ago
LOL.. This is sooo awesome. JAD3889. I looked at the time too and proceeded to watch it. After being blown away, I immediately looked at it again and started taking notes.
kpmaynard 3 months ago
My boss needs to watch this video
danny470 3 months ago
He explains it extremely well.
But he is too intense.
abduhzelda 3 months ago
Why: Because he's intelligent and he makes sense, I believe he's going somewhere with this...
How: He could talk to me all day.
What: I just want to marry this guy.
PontoDeLuzEmTampa 3 months ago
@nomadaf lol you started and ended with "crap" which is pretty much the sum of what you said. sounds like a rant written by a troll.
but seriously no offense.
charlestwoo 3 months ago
This total crap. The innovators are driven by a love of their permute, But people BUY the result. Iphone sells because it works. PC sells more computers because they work.If what he says is true Apple would out sell PC but its not even close. The first flat screens didn't sell because they were $13,000 and lasted only 5 years. The better result of LCD sold like crazy. Affordable and lasting sells not belief. And id drawing is as much crap as the words he is trying to sell.
NOMADdaf 3 months ago
Just like your standard mac user, he KNOWS hes the 12 percent that just "get it" and by "just get it" I mean they don't need or want it, they just bend over and take the ipad right up the
bradkrit 3 months ago
its cause of brainwashing simple is that he should go thru all that analogy.
He was probably convinced that he had some major brakethru
mattew2221 3 months ago
I think this guy is oversimplyfing things on bases what he thinks its right, you can make good analogy of stuff but doesn't need to be right cause there is too many factors you can introduce into it that could change, why doesn't he explain why people like me don't buy apple products or many others and I find them crap.
What he tried to explain was tottaly based on commercials aka brainwashing.
Why people buy less of microsoft its cause they don't advertise so much.
mattew2221 3 months ago
I go mostly by what.. does that mean that I'm less of a monkey than ppl that buys apple products?
nisse91 3 months ago
When he said "The Wright Brothers Took Flight" I heard an Airplane sound... Wowwww what a coincidence....
MaloEdu 3 months ago
@MaloEdu the same thing happened to me. That is a coincidence!
detouragency 3 months ago
@detouragency It's in the video. ;-) 10:28
Goldex13 3 months ago
Big fan of The Mind of a Leader - it's amazing! But it's two different things... This is fun whereas The Mind of a Leader is coaching or education if you like! You should also check Tedtalks - John Wooden.
Creativethinking2000 3 months ago
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MrStrategicmarketing 3 months ago
Comment removed
MrStrategicmarketing 3 months ago
I was waiting for a part where he explained the people who do go for all the features and whats. Apple may corner the smartphone market, but a lot of people still buy the other products, and Apple is also still a minority in computers.
What's up with the people who don't care about why?
codykonior 3 months ago
@codykonior I can think of two. One is product placement. Their products are placed strategically in the media so it looks like a coincidence. and people who used Apple will defend their products all day. No 2 is probably accountability. If there is a glitch, it would be on the news and Apple would have to fix it and fix it satisfactorily. Besides, apple apps and such are tried and tested by so many people, they became necessities to the owners who will preach and spread the word.
alipbob 3 months ago
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gretnahas 3 months ago
WTF WHO DISLIKED THIS??? must be that part of the 99% who are using there mac's that use Comcast as there ISP in there house they cant afford in suburbia.. Seriously this is the best video ive seen in a long time
ObviouslyISuck 3 months ago
Is his head always tilted?
101smoothies 3 months ago
@101smoothies lol i think its the camera angle but yeah wtf
ObviouslyISuck 3 months ago
it may also be the reason why more people like pacquiao than mayweather
Think bout it
iamwyann 3 months ago
RIP Steve Jobs </3
MythOfEchelon 3 months ago
No, no, no, Apple advertises by paying the salary of people like this
soulreaver490 3 months ago
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lightandbeautiful 3 months ago
Next step, application.
qwertyjohnsmith 3 months ago
i didnt even like this speech
cuervotaylor 3 months ago
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wilsonkyled 3 months ago
Watched this in one of my business classes and I still watch this 5 months after graduating from college
xRobbins69x 3 months ago
WTF this guy is a fucking sophist fuck you. How can so many people not notice that this guy is basically trying to manipulate the audience wtf wtf
HachikoTanuki 3 months ago
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He's not praising Apples products. He's praising Apples marketing phylosiphy.
irpq11 4 months ago
He's not praising Apples products. He's praising Apples marketing phylosiphy.
irpq11 4 months ago
He's not praising Apples products. He's praising Apples marketing phylosiphy.
irpq11 4 months ago
Inspiring
tepozjonny 4 months ago
this whole apple thing is just making it confusing, i hate their products and his examples praise them
tehdouglas1 4 months ago
this guy is an awful speech giver
JusticeVonBrandt 4 months ago
Interesting video. I wanted to help people with my writing. I'll have to remember this. Thanks.
JDNuvo 4 months ago
I must be very different from everyone else. I would never buy an apple, and if you said it 'challenged the status quo' I even more wouldn't. When he said, "You see, you're ready to buy a computer from me!" I could only think he looked completely fake, and the whole thing seems like an idiotic infomercial. I didn't find anything inspiring here, I just found the latest guy who thinks selling product is the same thing as leadership.
fourplusseven 4 months ago
@fourplusseven Actually, you are proving him right. You DON'T buy Apple because you DON'T believe in their WHY. The question then is do you buy products from companies whose WHY you DO believe in?
TheJujis86 3 months ago 4
228 dislikes!? REALLY!?
rankinh71 4 months ago
To all ceptics: anyone of you consider yourselves a successful leader? I guess not. Some need statistics, some need proof, some prefer another way, but aren't able to mention it. For me that is a sign that you are followers, not leaders. Leaders believe and make believe. Followers need to be convinced. Laggers believe the others are wrong.
gluglu66 4 months ago
People don't buy what you do. They buy why you do it.
Rhoky 4 months ago
repeating his point like chris rock
Gnocchia 4 months ago
He just explained the Apple phenomenon, more or less, passionate nerds = mainstream.
eleganz 4 months ago
It is because of patent-based historiography that people believe that the Wright Brothers invented the airplane, when in fact they made only a tiny contribution of combining wing warping with a rudder. It was Sir George Cayley in Britain and Otto Lilienthal of Germany who did the bulk of the work of inventing the airplane. But it was the Wright Brothers who applied for the patent and quickly used it against Glenn Curtiss who improved wing warping with movable control surfaces.
Conza88 4 months ago
is this TED's version of an apple commercial ?
Capeau 4 months ago
Don Draper exists.
demarchibruno 4 months ago
This is exactly why Ron Paul is the only candidate worth a vote. He operates this way. He has stated countless times that he is for the "cause of Liberty." No other candidate is principle based. As Americans, we should all share this value. Saying that he is not electable and it is a waste of a vote is ridiculous. The only way to waste your vote is to use it to uphold the status quot. If not you, then who? If not now, then when?
SHNUCAU 4 months ago 15
@SHNUCAU
Trollin'?
BNCcooperative 1 month ago
@BNCcooperative You will have to define that word for me. I do not know what it means.
SHNUCAU 1 month ago
This video just changed my life. If you don't get it, your in denial.
jeremycpack 4 months ago
Easier to sell BELIEF than FACT
People take a BELIEF, process it, relate and contrast it to their own moral code and past experiences, then personalise that belief. Thus making it their own.
What do you with a fact?
LickMyLama 4 months ago
Ron Paul speaks what I believe. RP 2012!
JamJHolmes 4 months ago
This guy is really smart, he got me interested throughout the whole 18 min!
YourFavCheeseEater 4 months ago 2
:D
RobinD93 4 months ago
fucking amazing - funny how the douche comment only has 5 thumbs
SpaceToilet999 4 months ago
If apple made ads the first way he said... Id rather buy it... the other ones sounds like hes lying to us.
grabus45654 4 months ago
Great leaders are simply better at hiding was big assholes they are. I haven't met anybody who was supposedly a "big leader" who wasn't an immense douche bag in reality. Distrust leaders, of all stripes and colors, and follow your own lead.
MomoTheBellyDancer 4 months ago
Comment removed
MomoTheBellyDancer 4 months ago
great video
BrianReport 4 months ago
What he's just outlined is a more sophisticated way to manipulate others. IE if you believe in your bullshit it will attract belief. It's similar to the chief rule liars employ that "confidence makes facts." Humans weren't born with purpose, we give ourselves purpose because we have none. But to hull out that primal part in your brain and replace it with a marketing ploy? I'm not even sure that'd constitute as human.
SkeletonMurderer 4 months ago
@SkeletonMurderer Can I have a hell yeah? ...Hell Yeah
TheHagsy 4 months ago
This is absolutely awesome!!!
KinoYoga 4 months ago
Sounds like the Ron Paul revolution to bring all the troops home immediately fits the description of one who leads by giving people a reason why this peaceful revolution is so important.
jeffs123 4 months ago
@jeffs123 Most definitely. It's surely what puts Ron Paul in the category of JFK and MLK, instead of in the likes of nearly any politician of our time.
brettdusek 4 months ago
People do things for Money and that is why we have nothing but $hit on This Planet. We will never Evolve into what humans are capable of being as long as we live by a system of numbers. When people are driven by money they run over the people with Heart. They even Murder the people with Heart and steal their ideas. How sad is that when you have to fear being Murdered because you have a Genius Idea and someone else wants to be famous and make money from that idea? Pathetic Parasites.Love is FREE.
futbolangel02 4 months ago
@futbolangel02 Commie!!
pitkilla 4 months ago
nice, but it is only a Theory. Strongly missing Academic statistics research to Prove this theory. Its just a sort of Intuition. See Dan Ariel TOD lectures about wrong (!!) intuitions - usually we have wrong intuitions so it seems, and Dan Proved his theory... of-course it is true that Motivation of believe is far stronger than any individual technical/creative capabilities. but who needs a lecture to know that?...
tomerpaz 4 months ago
@tomerpaz it does seem simple, but if you told me "people don't care about what you do, they care why you do it", i would have replied "of course they do" and would not have thought twice about it. the way he presents the information, though, took me a bit deeper than that. i think if you apply the statement to an individual instead of a corporation or organization, the result is better. if everyone took this to heart, i think people (including myself) could be living more fulfilled lives.
sstoia 4 months ago
This presentation is great. Shows in a real way how to reach and change if you want to become a leader. Thanks Simon. Great job.
reikachan2008 5 months ago
I saw how long this was and said "i'm not watching all of this, it's too long"
Then I proceeded to watch all of it.
JAD3889 5 months ago 57
@JAD3889
I watched this like 10 times. Fascinating seminar.
paraglide01 2 months ago
@blindingscientist If you only focus on selling to the rational, you miss the foundation of emotional drives. You won't get enough innovators and early adopters to tell the rationals why they should buy the product. Another great example is the communication strategy of Obama vs. McCain. Obama pushed voting behavior with an inspiring message, which people wanted to share with their friends and family. He also told his plan of actions. McCain did the same. McCain focussed even more on rational t
stephanlenting 5 months ago
It's amazing there are still so many cynical reactions about this. He gives the best practical examples (Apple, Tivo) and still people need more 'proof'. He does actually say 'why' a business should use it. Indeed to be truly succesfull, but not because of the money, it's because of the shared connection with the people that want to be part of your business.
stephanlenting 5 months ago
That was pretty cool!
dvsdallas 5 months ago
What RIM Article?
tam10thegame 5 months ago
I firmly believe all of this is true.
I buy nearly all games from Valve and from Blizzard... but EA? Ubisoft? I PIRATE any game that seems interesting and forget about them after playing it for a few hours.
why would that be? well, for one I trust these two companies to truly WANT to make the best game they possibly can. they don't cut corners thinking the consumer won't notice, they aim for perfection in all ways.
that's why I pay for their stuff.
vaendryl 5 months ago 17
@vaendryl Completely agree. I'm loyal to Bioware in the exact same way. Same with Apple. Same with Gibson guitars. Same with a number of small record labels who produce records for unknown artsits.
semperfidelis3100 3 months ago
SeekPerfection is acknowledging the human quality in each of us & continuously finding a way to improve all perceived flaws through balance.
seekperfection 5 months ago
So...in the beginning he told me WHAT the golden circle is and then he told me HOW it works, but he never told me WHY I should want to use it. To be successful? He said himself WHY isn't to make money.
I get what he was saying, but I don't agree with it. You can make that argument for any marketing technique.
DirtyChito 5 months ago
this guy has one hell of an ego!
Stevofaves 5 months ago 2
What's RIM?
coopasan9 5 months ago
@coopasan9 research in motion. they are blackberry.
IEatRoflWaffles 5 months ago
love it
CongratifySite 5 months ago
I was like... 1/3 with him. Until he started to get into biology. And THAT was the point when I thought: "Yeah, he really is a personality coach media guy. Not a biologist."
Come back when you have a better grasp of neuroscience. Until then, no reason to sell this stuff under the label of biology.
TheGeekySkeptic 5 months ago
Good video,
mookie9439 5 months ago
I love how a plane flies over when he mentions the date the Wright brothers accomplish their goal.
onokaikani 5 months ago 2
To suggest that "why" is a lower order part of brain function is not giving full credit to the question. The question of why requires a sort of all encompassing, ageless, description that must take into account limitless amounts of possibilities while simultaneously giving meaning to the smallest most immediate tasks.
crizcray 5 months ago
I have no idea about why this video got 217 dislikes. :(
ssudaraka 6 months ago
@ssudaraka Maybe it's the crappy audio/video quality? The content is certainly good, :). Also, there are trolls everywhere, ;)!
Ortentogan 5 months ago
exceptional insights - well done
enrichu 6 months ago
Interesting. Yet again, beliefs are used to manipulate people.
BiowareNut 6 months ago
@BiowareNut of course...look at the religious nutjobs. Bunch of suckers they are.
TheLuckySaGe 5 months ago
@TheLuckySaGe and most are more successful and could buy and sell you any day. thats proof they align to something beyond calling other people nut jobs.
goingwithzed 5 months ago
@goingwithzed stats and evidence please otherwise stfu k thanks
TheLuckySaGe 5 months ago
awesome!!!
links3712 6 months ago
true dat!
simonmarsh02 6 months ago
excellent talk.
zenimus 6 months ago
I wonder where the 214 dislikes came from.
SGrenier88 6 months ago
@SGrenier88 My guess is the dislikes are mostly RIM people that don't want to change their behavior and thinking. I have the misfortune of going from an iPhone to a BlackBerry. It's been over a year now, and I'm still missing my gen 2 iPhone. RIM, wake up! You have less than a year, and then you become a footnote. Please see AST, ALR, Gateway, and hundreds of others in the computer industry for your current business model.
Good luck, I really, really hope you fix your company and weak products.
caspianhiro 6 months ago
This is brilliant
totalimpact07 6 months ago
I believe..... he s rit... esp abt apple :)
MrFmt005 6 months ago
Malcolm X was just as instrumental, if NOT more, to the Civil Rights movement as MLK, Jr.
pr9nkaholic 6 months ago
People don't buy what you do, they buy why you do it.
speederc22 6 months ago