If you want to make a cartoon, make a cartoon. If you want it to be realistic, use real people. What's the point of this? It's exactly the same as using real actors, except creepier.
These commercials are a waste of resources. Most people think that it is just an ugly camera filter and don't even realize how much work it takes to make rotoscoping, and people like me, who actually know a thing or two at animation, see it as a waste of time because it's used so frivolously and no-one appreciates it. The message of these commercials is so boring and the only thing anyone remembers about them is that they look ugly.
Rotoscoping now is just hideous and creepy. They used to do stuff like this by hand, like in the "Take On Me" music video by Ah-Ha and the ending credits to Harry and the Hendersons. But like everything these days, "artwork" is now done digitally on computers. And instead of fun and neat to look at, like those ending credits to Harry, it's just ghoulish and repellent.
Wow what's with all the hate? If the animation is 'uneccesary' or has 'no reason', when why do you listen to music? Why not just listen to a talk show, saying the lyrics... Or why would you play a certain video game? Because it's appealing. This is the sole reason behind advertisement, to appeal to their chosen audience. And hey, it got you talking about it, and no doubt will remember it ;).
OK, guys, listen up. Although Schwab states that they will not sell your stocks without your consent, they do it all the time. They certainly did it to me and I lost all of my investment, to the tune of $41K! Invest there at your own risk.
@skibo63 It was most definitely NOT a margin call. I had bought a lot of shares in Citigroup (C) just as it was beginning to fluctuate. I had placed a sell order if it went up to a certain price. Then I shorted the stock if it went down. I made a few thousands that way.Then I tried it again and a few days later I found that the number of my original shares had been halved. I called up and asked what the deal was and the guy told me that although Schwabb doesn't forbid such a tactic, it frowns on
OK, guys, listen up. Although Schwab states that they will not sell your stocks without your consent, they do it all the time. They certainly did it to me and I lost all of my investment, to the tune of $41K! Invest there at your own risk.
These ads bother me on a level that I have never felt before in my 18 years of watching american television. I'm glad to see other people feel my discomfort.
The project was origionaly going to be done using rotoshop but they backed out so the ad agency used a combination of Adobe Illustrator and After Effects to get a similar result.
I remember a long time ago the company's website (Was it.. Slap Back films? Black back..something..) gave away free demos of the software, but since then I haven't been able to find or access the site at all.
The closest you can get to it is Adobe Flash, which uses shape tweens. It's all pretty similar.
I found out how to do this effect along with some others, an easy way to do it is to import the video into Adobe Image Ready, there it breaks down every frame for you and then you just add any of the effects to every frame.
Everyone's saying these commercials suck because of the "cartoony" look. That just shows how many people lack listening skills... They gotta see to believe. If so, then why do we have ears?
But that's not really the problem. The problem is that the animation is so jarring - because it's just real enough not to be a cartoon, but far too cartoony to just be normal - that it distracts from what the guy is saying. My question to you would be, why was the animation necessary for the message? (My personal answer: it's not, but it gets people talking about the ads, which Schwab considers a positive.)
Too often companies do things not for rational reasons, but because it is the new thing. I tend to change the channel on these commercials because they are so ugly. Rotoscope and MoCap (The Polar Express, Happy Feet, and the new Beowulf) often result in poor animation that is just not as appealing to audiences, especially when compared to good keyframe animation.
You probably have to import each frame of the original raw footage one at a time into Adobe Illustrator and illustrate each frame by hand. Then compile these frames into a video editing program (Premiere, Avid, Final Cut)and then overlay that over the original footage (not sure about that, though). I don't know of any other way to do it. It's a very tedious and painstaking process from what I understand.
If you want to make a cartoon, make a cartoon. If you want it to be realistic, use real people. What's the point of this? It's exactly the same as using real actors, except creepier.
CylindricalWhistle 1 month ago
This has been flagged as spam show
Great video keep up the good work.
NewAgeDirector 3 months ago
I can't believe you motherfuckers don't like this rotoscope. These commercials are by far the coolest commercials ever made.
EatMyOREO5 3 months ago
These commercials are a waste of resources. Most people think that it is just an ugly camera filter and don't even realize how much work it takes to make rotoscoping, and people like me, who actually know a thing or two at animation, see it as a waste of time because it's used so frivolously and no-one appreciates it. The message of these commercials is so boring and the only thing anyone remembers about them is that they look ugly.
Timstuff 8 months ago
Rotoscoping now is just hideous and creepy. They used to do stuff like this by hand, like in the "Take On Me" music video by Ah-Ha and the ending credits to Harry and the Hendersons. But like everything these days, "artwork" is now done digitally on computers. And instead of fun and neat to look at, like those ending credits to Harry, it's just ghoulish and repellent.
WastedPo 9 months ago
song anyone????
IMSA28 11 months ago
Uncanny Valley, anyone?
AegisGuardian 1 year ago
Wow what's with all the hate? If the animation is 'uneccesary' or has 'no reason', when why do you listen to music? Why not just listen to a talk show, saying the lyrics... Or why would you play a certain video game? Because it's appealing. This is the sole reason behind advertisement, to appeal to their chosen audience. And hey, it got you talking about it, and no doubt will remember it ;).
FlegDesigns 1 year ago
linklater dick riders.BAHAHAHAHA
ThisLittleBlackBook 1 year ago
Welcome to the uncanny valley.
Grandy12 1 year ago
This has been flagged as spam show
Charles Schwab will sell off your stocks without your permission. Do not invest with them. You've been warned!
CountNomis 1 year ago
Yeah! FUCK his kids!
TuckmanJiggityJones 1 year ago
OK, guys, listen up. Although Schwab states that they will not sell your stocks without your consent, they do it all the time. They certainly did it to me and I lost all of my investment, to the tune of $41K! Invest there at your own risk.
CountNomis 1 year ago
@CountNomis I've never heard of this practice. Was this a margin call or something?
skibo63 8 months ago
@skibo63 It was most definitely NOT a margin call. I had bought a lot of shares in Citigroup (C) just as it was beginning to fluctuate. I had placed a sell order if it went up to a certain price. Then I shorted the stock if it went down. I made a few thousands that way.Then I tried it again and a few days later I found that the number of my original shares had been halved. I called up and asked what the deal was and the guy told me that although Schwabb doesn't forbid such a tactic, it frowns on
CountNomis 8 months ago
@skibo63 it frowns on it. So . . . they shorted (sold) my own stock.
CountNomis 8 months ago
This has been flagged as spam show
OK, guys, listen up. Although Schwab states that they will not sell your stocks without your consent, they do it all the time. They certainly did it to me and I lost all of my investment, to the tune of $41K! Invest there at your own risk.
CountNomis 1 year ago
The only thing I remember about these ads is the the animation. I can never remember insurance comapnys so they fail at that point
Thevideoclown 2 years ago
These are creepy, I just so hate them.
janettetsmith 2 years ago
This animation is the only reason why a bunch of teenagers would want to watch these commercials. XD
Vook 2 years ago
its an effect that they use with the camera. i like it allot
BornInTheCreek 2 years ago
Motor is the rotoscope software used and was composited in After Effects.
pinayduck 2 years ago
So trippy...
foosbeast 2 years ago
they need to get a new advetising agency, have they not heard of the uncanny valley
mharris666 2 years ago
These ads bother me on a level that I have never felt before in my 18 years of watching american television. I'm glad to see other people feel my discomfort.
The1CamBo 2 years ago
I don't like these videos. Just use the real people. The animation part is uneccesary. It disturbs me.
narahimi 2 years ago 6
is it really animation? =0 wow i was convinced it was some type of effect but it was a real person u know?
CrazyDo91 2 years ago
The project was origionaly going to be done using rotoshop but they backed out so the ad agency used a combination of Adobe Illustrator and After Effects to get a similar result.
Rotoshop looks better to me.
ProfessorMojo 3 years ago
the lorProxy-Connection: keep-alive
Cache-Control: max-age=0
20of the rings cartoons were rotoscoped! roflroflroflrofl
darthxfactor 3 years ago
I think they just took every frame from the video, applied a photoshop layer, and put it all back together.
Willtreme 3 years ago
This has been flagged as spam show
check out my rotoscope clips "Onde Mara Mora" / "Primeira Obra Prima"
redancini 3 years ago
did he tell his broker that he and all these other people in these commercials are douches
malizia63 3 years ago
I hate these commercials.
updawg2 4 years ago
They hate you too.
palmerpoop 3 years ago
they should do this for video games
xSubliminaLx 4 years ago
The program used if rotoshop and is it not available anywhere ^^ (sux)
cougarten 4 years ago
I remember a long time ago the company's website (Was it.. Slap Back films? Black back..something..) gave away free demos of the software, but since then I haven't been able to find or access the site at all.
The closest you can get to it is Adobe Flash, which uses shape tweens. It's all pretty similar.
PissoPuyo 3 years ago
Indeed, that sucks...
muereteyaostias 4 years ago 2
what program did you use...were can i get it?
r3venge 4 years ago
I found out how to do this effect along with some others, an easy way to do it is to import the video into Adobe Image Ready, there it breaks down every frame for you and then you just add any of the effects to every frame.
tonne2244 4 years ago
Why does everyone have to rip off Waking Life? Damn. But how do they do it that good? I can't figre out the effect.
infantrydood 4 years ago
Everyone's saying these commercials suck because of the "cartoony" look. That just shows how many people lack listening skills... They gotta see to believe. If so, then why do we have ears?
WessValor 4 years ago
But that's not really the problem. The problem is that the animation is so jarring - because it's just real enough not to be a cartoon, but far too cartoony to just be normal - that it distracts from what the guy is saying. My question to you would be, why was the animation necessary for the message? (My personal answer: it's not, but it gets people talking about the ads, which Schwab considers a positive.)
Powerof1000Lemons 4 years ago 8
Too often companies do things not for rational reasons, but because it is the new thing. I tend to change the channel on these commercials because they are so ugly. Rotoscope and MoCap (The Polar Express, Happy Feet, and the new Beowulf) often result in poor animation that is just not as appealing to audiences, especially when compared to good keyframe animation.
Sixter 4 years ago
how did you make this these videos? what program or what can I do to make something like this?
tonne2244 4 years ago
You probably have to import each frame of the original raw footage one at a time into Adobe Illustrator and illustrate each frame by hand. Then compile these frames into a video editing program (Premiere, Avid, Final Cut)and then overlay that over the original footage (not sure about that, though). I don't know of any other way to do it. It's a very tedious and painstaking process from what I understand.
CrazySean 4 years ago
God I hate these commericals. There's no reason for the animation, and if anything, it takes away from the message the company is trying to give.
homerhitter 4 years ago 4
It grabs people's attention. It's a good, subtle scheme set up simply to make people pay more attention to whats on the tube. I <3 rotoscope
jcooper91 4 years ago