Lifelong Literacy, OZ PSA

[Torey1709]

I've read that the music is by x- ray dog. I'm not sure of the name of the song.

[VanityAndCorruption]

@Torey1709  where did you read that?

[zookeeper997]

The Music is perfict

[ndawg10]

The want to know what the heck that guy was doing to other guy when he popped up and fixed his overalls in the begining! Gaaaaay!

[carolyndover]

I think it stinks by sending the wrong message to kids. That one book or in this case destination found in one book is better than the others - Inclusion should be stressed, not exclusion...AND all the destinations mentioned are from books that are from a Eurocentric perspective...NO diversity at all...no other ethnic minority books mentioned...marginalizes all these kids...

[HarleyQ669]

Are you serious? This is one of the best, if not THE best, commercials I have seen in a long time. Are you really going to sit here and judge one of the only advertisements out there ENCOURAGING children to read? The message in this commercial is that by reading a book children can expand their imagination and escape to the many incredible worlds that are portrayed in books. Obviously the commercial is going to use the most imaginative and well-known worlds to entice kids. You are ridiculous.

[carolyndover]

Ridiculous but educated - Children's literature is canonlized by elitists who only portray the white, Eurocentric perspective - where are the black kids or the stories for black kids or any other minorities??!! That is all I am saying - these books are great but they forgot about all the marginalized kids...

[vlizzled]

You must be blind. The commercial opens with a child of Asian decent, not a white child. I know of plenty of children's books that portray Asian, Black, Hispanic, Indian, and other ethnic backgrounds. I guess you just haven't looked hard enough for them.

[Sdf1987]

That's cool they do these commercials to get kids to read but like they've done one with the Emerald City in Oz from The Wizard Of Oz and King Arthur's Castle in Camelot from King Arthur they should do one with The Ivory Tower from The Neverending Story and show the destination as Fantasia or Fantastica as it is called in the original storybook version of The Neverending Story.

[rainsnowinter]

this is my fave commercial. ^^

[VanityAndCorruption]

This is also my favorite PSA.

It puts reading in a very good light, I find.

I also enjoy the music.

[elrota]

This is my favourite PSA. How many people have favourite PSA's LOL but I love the message it promotes which I wholeheartedly believe. What made me fall in love with this PSA is the fact it has my favourite books I read as I child at the forefront. I'm glad they put emphasis especially on Oz as that was the first book I read by myself without any help. It is STILL my favourite book and I'm 20! Unfortunately, I only see this PSA in the wee hours of the morning so sadly children can't see it.

[Sumjae]

i love the music to these commercials!!

[Rizo08]

what is the name of this song? and the other songs of this commercial