Jeff Swartz on Corporate Social Responsibility

[Ahito81]

Jeff is mostly there. Now he needs to get to the part where "scale" is not a measure of "sales" success so much as a measure of his own response to opportunity. The is a chasm that capitalists need to span: the inverse of Smith's Vile Maxim is, "maximum understanding for each of us." Success, in this model, comes when everyone has the boots s/he needs. It doesn't really matter if they are made by Timberland, though they could be.