Confessions of an advertising insider - Charlie Brooker's Screenwipe - BBC Four

[TrenchcoatWallflower]

Wow! Charlie Brooker meets Alan Moore!

[ThePrice8]

Haha Barry Shitpeas is well the one in the wig

[Codex7777]

Most of the disillusion comes from viewing advertising as an "artistic medium" in the first place. People have swallowed this myth to such an extent that many forms of advertising aren't even recognised as such. Music videos being a perfect example. Music videos are basically 3 minute adverts, yet people don't even notice the advertising & manipulation, instead choosing to only see "art"...

[kooora18]

How come charlie get censored and the guy in the dark, his swearing is uncensored?

[Nexius8]

Is that noel fielding in the dark?

[SirCrest]

@Nexius8 I thought the same thing. Sounds so much like him.

[viridismonasteriense]

Epic Punch *sorry, it's a reflex* hahahaha

[johnnye87]

The thing is, when adverts are good - interesting, artistic, funny, whatever - people watch them. People watch the ads during the Superbowl because there's a reputation for creativity. People will happily watch clip shows of "the 100 best ads ever", and skip through the ad breaks that pop up in the middle of them. So basically, the "crisis" foisted on the ad industry by recordable TV is that of finally being held to the same standards of quality as every other artistic medium always has been.

[sammichaelstevens]

Does anyone else think he sounds ever so slightly like Alan Moore?

[simonron1]

I too have always muted advert sound - even - slightly - when I transmitted them for ITV. I reduced the colour as well :-)

[girafenose]

Check out The Ad-Venture film!

[VirgeMusic]

any1 else the think thats noel feilding?

[evildave9000]

This might be stating the obvious, but I think the 'advert exec' who's in shadow, a wig and has his voice altered is actually Charlie. What do you think?

[Rae81UK]

@evildave9000 Oh I'm in no doubt!

[reagansmash9000]

@xXTheSockRockerXx THANK YOU

[AlaricVG]

Charlie Brooker for Supreme Emperor of the World.

[Naddig74]

@AlaricVG I personally think we should abolish government and put Charlie, Frankie Boyle and Derren Brown in charge :P

[CyanideSovereign]

I've always muted the tele when the ads come on.

[MarkoKraguljac]

Advertising could be better or worse aesthetically but its always filthy lie, leeching on our lives, physically and mentally. Why? Because posting helpful and complete information about any product undermines system itself.

Final punching was weak, chainsaw should be used, bottom-up.

[HLecterPHD]

I've one or two companies who i refuse to ever ever in my entire life buy from because of their shit annoying moronic prick adverts, regardless of savings, quality or availability. ill buy competitor products.

its time to rebel people.

[Jehvoz]

@HLecterPHD So, you admit that adverts do affect the way you think about products and directly influence your purchasing decisions.

[haribo687]

What he says about people who work in advertising can probably be said for people who get into the media or 'mainstream' journalism these days, its such a cesspit that simple honest reporting seems impossible nowadays. Except for Charlie Brooker that is :)

[missswearify]

I'm being educated and turned on at the same time. Does this make me a total fucking wierdo? Probably.

Damn, i have an exciting life.

[perfacetus]

Genuinely fascinating!

[joecassara]

Chalri

[joecassara]

I wrote a bogus Wikipedia article about Julius Freed, inventor of the Orange Julius, and some dumb wankers in California used it as the basis for an advert. Lazy slugs.

[yidarmy2007]

i love charlie brooker but i also like the concept of advertising. after all, this really is an advert for his show. and look how many of you are watching it!

[GunZEntertainmentZ]

@yidarmy2007 Yeh but the people had the freedom to click it, unlike TV advertisement were the consumer is forced too watched bullcrap after every interval.

[yidarmy2007]

@GunZEntertainmentZ in the same regard, you have the total freedom to mute the television during an advertisement break and read a book, cook some food or even switch over to bbc for a few minutes....whatever you want! you are not *forced* to watch adverts - this is simply a fallacious statement. and you would not be able to watch the show which was forced to be broken up into intervals without advertising. it is a necessary burden that we have to bear, but is it really *that* awful!? cheer up!

[GunZEntertainmentZ]

@yidarmy2007 With freedom I was referring to the fact that you when you said "after all, this really is an advert for his show", the people know what they're here to watch. As for the TV advertisement, I always do that nowa'days, but the consumer doesn't have the same degree of freedom as they do over the internet. They had the choice to choose what type of 'advert' they wanted, like this video. But that's getting increasingly hard now due to youtube putting adverts in front of videos, lol

[yidarmy2007]

@GunZEntertainmentZ totally. but like the saying goes, theres no such thing as a free lunch. money makes the world go round! and some adverts can be good, no? i tend to look at them in an objective way rather than a subjective. as in who are they really appealing to & why would that make someone want to buy the item. if u look at adverts in a more analytical sense and enjoy the ones that are good, then theyre alot more bearable! in the same sense, lots of people watch good old adverts on utube!

[lauracida]

@yidarmy2007 yeah, let's try and enjoy them, and enjoy this dehumanised consumer culture, instead of changing the system! maybe THEN we will be as happy as the people in the adverts :) :) :)

[southsydney]

i want to punch everyone who makes ads

[ericwhitacrefan2009]

I was torn between laughing,and feeling depressed, so I laughed, and watched again, and then laughed some more, but then afterward felt slightly depressed at their brevity. Thank you for my mixed reactions, Charlie Brooker. :-)

[Jdeadevil]

Charlie Brooker is literally my favourite comedian

[PATBOYSL1M]

pressing 1 just makes it better

[blenderpanzi]

Well I like the old spice guy. That's about it.

[cyborgtroy]

@blenderpanzi - I like their graphics guy. That's about it.

[bravissimoloveli]

Gosh he is well depressing but he is a comic media genius...How TV ruined your life is like a staple in my life. It makes you wonder about everything, also Everyone who likes Charlie Brooker should read NIck Davies, 'flat earth news' it is amazing, if you wanna uncover some fallacies, lies and propaganda in the world it is definitely the book to read!

[EddieTheFishReturns]

Apparently he used to write for PC Zone. I've GOT to find those CDs where he prank calls someone.

[bl4ck0p]

@EddieTheFishReturns They're already on youtube. Do a search.

[MooseShiner]

Charlie Brooker is my God

[DynamicScherzo]

Hah, I love this guy, and it's helping a hell of a lot with my revision :D

[chenlung1]

LOL 2:39 :P

[upsykimsy]

"So the director shoots a load into the actresses mouth" LMFAO!

[KnowYourTeam]

I'm Morethan Freeman. Thanks for listening.

[Mogcat10]

just be glad you dont live in Australia we get a 1000 hours of adverts a week on average

[tomking91]

keep hitting the '1' key whilst it's playing, well funny! :P

[LBNANY]

@tomking91 quite



[monsterrun]

@tomking91 sorry was just a reflex

[Wormdei]

"So, you're in advertising, right?"

"Yea"

SMACK!

[southsydney]

0:23

my sentiments exactly

[BdR76]

Hilarious video this, it's funny cause it's true. Too bad though that @3:00 the part where Charlie Brooker hits him in the face with his foot was cut out.. also the part about cars and pizza's is missing.

[SUSUGAM]

hit play, hit pause, hit play, hold 6 key

[merdufer]

One dislike from the advertiser himself.

[1337melee]

For anyone interested, the music for the later 4/5 of this video is Albinoni's Adagio.

[1982CFD]

That's Alan Moore. Didn't know he made adverts.

[JonathanBloggs]

@1982CFD hah (it's charlie brooker with his voice altered)

[pcvideogamer]

I can't find CB's ode to Victor Lewis Smith... bugger, anyways, if your in advertising...kill yourself! (Thanks Mr Hicks...) :)

[evildoctorbluetooth]

1.59 good times!!!

[dorianleakey]

@trigga1uk He doesn't really say its mainly black actors that get rejected though, there is a diversity culture but I think this is essentially true that for some programmes they will decide not to use certain ethnicities because of trying to sell it abroad while elsewhere they put ertain actors in in order to keep a mix to tick the diversity box.

I dont have a problem with the concept of promoting diversity, its the people who do it in a cack handed way that cause problems.

[kernkraft88]

@trigga1uk If you'd listen to him he said that they'd be rejected because they wouldn't be popular in other countries.

Also where are you getting your information from? Cite your source- are you in the advertising industry? Are you a sociologist? Or are you just regurgitating something you read in the Daily Mail...

[John27346]

What's that episode of the simpsons where homer is talking to an ad executive and the exec says something like "you know those radio ads where two people are having an inane conversation? I invented them" and homer punches him in the face and the exec says "I get that alot"

[sonofliberty1]

@John27346 The Mr. Plow one I think.

[John27346]

@sonofliberty1 Great. Thanks.

[listen2meokidoki]

My technique for avoiding TV ads is to turn off the sound (of course), and look out the window. Since I have a distant view of HILLS I can distract myself just long enough to avoid wasting 33% of commercial TV viewiong pleasure on ADS. It can be annoying since I have to exercise some WILL POWER to avoid cataching what I see out the side of my eyes and inadvertently being influenced by a loading moment. BTW, it gets easier once you get too old for sex. WHat loading moment?

[welstijlfilms]

I published this video on the Dutch website WELSTIJL (6 july) Kind regards Sem Mallée

[luna1463]

2.24 is that aysleine from Big brother 7?! looks like her...

[evildoctorbluetooth]

@luna1463 yes it is, her n charlie become friends.

[97channel]

I don't think the disguised "actor" is, but I'm convinced that the distorted voice is Charlie Brooker's.

[Ail3a]

@97channel They often use the director, Al Campbell. He plays 'Barry Shitpeas' in many Screenwipe episodes

[Ail3a]

@97channel He was the guy in the green top in this vid.

[giraffefan111]

that girl looks like ashleen from big brother

[zatoichi12345]

@giraffefan111 it is,they met years ago and become really good friends so ive read.

[DrThunder88]

"So the director's shooting the load into the actress's mouth..."

Hilarious!

[Holliluvzyew]

Sorry, that was a reflex action..

[KarelBata]

I've worked on a fair number of commercials. I ever so fondly (not!) recall the nappies one that had to be done in seven languages. Two weeks that took. Or the close-up of hands tearing open a chicken nugget - 98 takes over two days! The director was the proverbial 'genius'. Meanwhile the crew was going suicidal.

Mr. Brooker is spot on!

[gringodeltoro1]

Hum ... I could use a fresh can of Pepsi Cola, the bubbling refreshing sensation of the cold soda dripping down my tongue in a exquisite shower of flavour that erupt inside my mouth like a volcano of pleasure.... please give me thumb down !

[danisfast]

Oh God, I'm one of those crazy YouTube posters... Kill me now.

[danisfast]

Tgis is why I watch the BBC. The licence is well worth it to break away from the capitalistic shite we are inevitably drowned i almost everywhere else. Even when we're not, wenver quite know. At least I can trust the BBC. Sky News? Stop scaring everybody with dramatic headlines and bright colours, get those tits out of my face and give at least something resembling what a real news channel should look like...

[elmouso]

@danisfast Why, on Charlie Brooker videos is there always one person who acts like him. Get his balls off your chin.

[thepissflap]

you TRUST the bbc?

sorry but.. HAHAHAHAHA

[danisfast]

Well, it's about balance really. Truly, you'll never actually know everything, and by that nature, there is room for corruption, deception and abuse. But, you can't go about trusting no one, because that would make knowing about current affairs and the world around us rather more difficult than I would like. You have to consider agendas as well. Many, if not all, privately and commercially funded channels are under the thumb of those sponsors. True, the BBC does get a range...

[danisfast]

...of quality in its journalism, but with no one to answer to but the public, there is little reason for it to misrepresent anything. It isn't run by the government, but by the BBC Trust; which, upon some sort of abuse (see Feb 2008 scandal), will be held to account. On balance, I find the BBC News to be less sensationalistic, less 'sexed-up', accountable to us &, above all, without private interest. The issues they report on aren't always the most exciting, but at least they are 'important'.

[danisfast]

...Whatever 'important' happens to mean to you. Plus, whenever you want to be both amused and informed, there's Charlie Brooker, This Week and so on to put some personality into the latest happenings, which again, is subject to our scrutiny.

Completely securing anything is probably impossible, but again, it's about balance; Reality vs Idealism. I never totally trust anything; but the BBC comes close because I'm confident it's the most reliable source of information available by some margin.

[bellbottoms4life]

@danisfast No, that would be Channel 4. Seriously, it's in their remit

[camydoger]

@thepissflap Name one media outlet that is more reliable. (Wikipedia is a wildcard because although it's usually (99% of the time) accurate, there's always the possibility of one troll messing it up)

[RobertHamilton85]

HAHA reflex action LOL!

[arowtake]

wow, thats pretty eye opening. :O

[satyriconx127]

This is missing the cheese pull

[NOODLEYCHOPPER]

FFFFFFFFFFUUUUU

[MassimoConnolli]

is that noel fielding?

[xXTheSockRockerXx]

What the fuck are you basing that on? This is CHARLIE BROOKER, someone who has always worked in the media and was inherently disgusted by what he found in the industry. Screenwipe was his answer to try and educate people on what everyone was seeing on the popular channels (think like Bill Hicks). I mean come on, you're are talking like he is Piers fucking Morgan.

[capaldicorporations]

Your name aptly describes you and your shambolic views. Well done.

[GloryGraydon]

Why dont you try some 'reasearch' before you spout sladerous crap like that out of your mouth.

[VendavalEste]

Sad thing is what he says about the Media is true.

[Garsideffxi]

Great, highly underrated show.

[misterfisherman]

you can't trust someone whos guilty of phonein scandals,they make bad role models

[PineappleOxide]

He sounds like thatgreybloke.

[singingbanana]

Thank you, that was bugging me. He sounds a lot like somegreybloke, it might even be him.

[Eldritchard]

He reminds me of Alan Moore, the Ad exec, Northampton accent anyway..............

[smurph1984]

Screenwipe is a really good show (and essential for media students).

I think this is true about advertising...

[teccles28]

@smurph1984 I actually watched Charlie Brooker in my media A-Levels. Helped a heck of a lot

[mahound9]

@smurph1984 yeah, it's completely convinced me to give up on all of my media aspirations and be a callous, manipulative thief instead. Thank god I dodged the bullet there. *phew*

[Fluxcapacitorr]

@smurph1984 I worked in advertising, both traditional & online & I can tell you this is 100% true. In fact he's left a lot out. I fucking hated the advertising industry & got out.

[peesemould]

yaaay. He is my birthday twin! :D

[vortexguyz934]

Screenwipe is genius.

[dalglishtheking1]

GOOD 4 U

wow!

[jjdthemoviemaker3]

FIRST COMMENT AND RATINGG! :D lol