It kind of boils down to this (assuming your customers are using social media platforms and would appreciate a conversation with you there). Either you care about your customers or you don't. There may or may not be immediate ROI to caring, but not caring is not going to give you the best chance to be successful in the long run.
I have clients that have gotten 10x better results with Yellow pages and Direct mailers than with social media. We fought hard for social media but in the end, the ROI was negligible. I'm not saying they don't need social media but they do need to focus where their highest yield is coming from. For many of them social media is third or fourth on that list.
Even the ROI on email was questioned for years before it became mainstream. Social media is no different.
@ChrisEhYoung You kinda missed the entire point of the video Chris. This isn't saying Social Media is a better sales tool. It's saying it's a communication tool that you can't use ROI in a sales situation to justify.
You have to keep having that conversation because you haven't come up with a legitimate answer yet, just platitudes that don’t address the actual issue.
Until you come up with a legitimate method of explaining the ROI of social media in business terms you will continue to pretend to be smarter than the people you are talking to in the hope they’ll be intimidated by your confidence.
@redhollis you are right...and you are wrong. When we speak to prospects about social media we tell them specifically that...don't buy into the hype. There has to be a SPECIFIC reason why you want to participate. Social Media is going to be different for every client and it's not a one size fits all fix. It also works better for certain businesses than others. The ROI question is EASY to answer...if you have a client that it makes sense for.
Fighting the good fight is sometimes really hard. Some of the smaller dealers in town are even on Social Media and my bosses still don't get it! *Sigh* I keep thinking "One day...just maybe..." Thanks Scott :)
Here is my response: What is the ROI of your Mom, Wife, or Brother? Social Media = Relationships. End of story, if they don't understand and wait, they lose.
OMG I am in tears!!! Love it!!!
GameOnStuff 3 months ago
It kind of boils down to this (assuming your customers are using social media platforms and would appreciate a conversation with you there). Either you care about your customers or you don't. There may or may not be immediate ROI to caring, but not caring is not going to give you the best chance to be successful in the long run.
Pecktastic 3 months ago
This was me 6 months ago. Now I am on the other side of the table. Good presentation
apbristol11 3 months ago
90 likes, 1 dislike. I'm thinking 90 social media professionals and/or internal advocates and 1 boss.
scottallentvh 3 months ago
Thank you. Just thank you.
TheGuiltyParent 3 months ago
OMG this is great! I think we've all had this conversation at one point or another. It's great to know we're not alone!
wahinemedia 3 months ago
AND...you wonder how these folks get into these positions of leadership. Very funny but very realistic video!!!
AH2andBeyond 3 months ago
Ugh :)
ontargetpro 3 months ago
Well done Scott - thanks for the laugh.
gdiver962 3 months ago
Hilarity 2.0
RajaSandhuDotCom 3 months ago
I have clients that have gotten 10x better results with Yellow pages and Direct mailers than with social media. We fought hard for social media but in the end, the ROI was negligible. I'm not saying they don't need social media but they do need to focus where their highest yield is coming from. For many of them social media is third or fourth on that list.
Even the ROI on email was questioned for years before it became mainstream. Social media is no different.
ChrisEhYoung 3 months ago
@ChrisEhYoung You kinda missed the entire point of the video Chris. This isn't saying Social Media is a better sales tool. It's saying it's a communication tool that you can't use ROI in a sales situation to justify.
stratola 3 months ago 4
You have to keep having that conversation because you haven't come up with a legitimate answer yet, just platitudes that don’t address the actual issue.
Until you come up with a legitimate method of explaining the ROI of social media in business terms you will continue to pretend to be smarter than the people you are talking to in the hope they’ll be intimidated by your confidence.
redhollis 4 months ago
@redhollis you are right...and you are wrong. When we speak to prospects about social media we tell them specifically that...don't buy into the hype. There has to be a SPECIFIC reason why you want to participate. Social Media is going to be different for every client and it's not a one size fits all fix. It also works better for certain businesses than others. The ROI question is EASY to answer...if you have a client that it makes sense for.
socialmedianewstoday 3 months ago 2
Nice :) Good news is that most people now get it... They are not sure what to do with social media, but know that they need it :D
smartfoxes 4 months ago
Fighting the good fight is sometimes really hard. Some of the smaller dealers in town are even on Social Media and my bosses still don't get it! *Sigh* I keep thinking "One day...just maybe..." Thanks Scott :)
Nikki2987 4 months ago
Listen Fancy Pants....
dhvande 4 months ago
I'm so glad I don't have to have these conversations at work. My bosses get it. Man I'm lucky! Loved the video :)
danmoyle 4 months ago
Great job Scott!
@Story_Jon
JTstag 4 months ago
"Bookface" and "Tweezer" ??? LMFAO
coreyinkato 4 months ago
Great video, I've had this conversation a few times :-)
KNSSconsulting 4 months ago
Love it, absolutely love it - @kiltedbroker
HighlandMortgage 4 months ago
So the ROI of social media is "we waste money on other things"?
woop01 4 months ago 3
Here is my response: What is the ROI of your Mom, Wife, or Brother? Social Media = Relationships. End of story, if they don't understand and wait, they lose.
thatnickjones 4 months ago