Value Proposition : Neil Rackham on the importance to sales

[antoniagale]

Really clear message.  This has been very useful. Excellent.

[outforashout]

Loved the conversation. Remind me to wear my maroon shirt the next time we all hang out.

[Futurecurve]

Glad you like it. So you don't get caught out when you drop by, we're moving onto ochre with a hint of nutmeg for 2010.

Maroon was so last year.

[studentukuni360]

Very informative video... Look forward to reading the book!

[MariaWalk]

This makes a great deal of sense. Where can I buy the book you mention?

[Futurecurve]

The book is available from Amazon 'Creating and delivering your value proposition: Managing customer experience for profit' ISBN: 978-0-7494-5512-5.

[sampal27]

Informative video on the application of value propostion with an interview from a world expert on the subject. A useful tool for all sales and marketing enterprises

[pilatesbiz]

Brilliant video I have definately learnt something about Value Proposition!

[jfswgfjf]

Excellent video, at last someone who knows what a value proposition is and why value propositions are important.

[billblake175]

Nice to hear a voice of authority and good sense on the subject of value propositions. Makes a refreshing change from the usual nonsense where value propositions are seen as a 'magic sales phrase'.