Everyone downgrades the "boatlike" handling. That was what sold in the 70's. If you have one today, there is nothing stopping you from putting stiffer springs and shocks underneath. Big cars are usually made for the consumer that wants a cruiser, not a road hugging roadster.
@Tundraboy05 Brougham, correctly pronounced (Brahm), was the surname of its inventor in 19th century England and was a formal carriage usually used for Sunday drives.
Those were the days when car manufactures focused on interior space, comfort, and quietness in their cars. Now their small and cramped as heck and focus on gas mileage.
@SeberHusky Everyone old enough to buy a new car back then knew Jags were crap. The Lucas brand electrical systems failed anywhere,anytime. Ah,yes...Lucas,the prince of darkness!!!
@Annihilator1111 i would like to mention that in the 73/74 ford LTD brougham, LTD, Galaxie 500 and Custom 500 sales book, the 351(5.8) is the standard "power team" with a 3 speed automatic. it could be a Windsor or Cleveland. the the 429 (7 L) was not in the 74. Also the 351M came out in 75 when the 351C was dropped after 74. it is a de-stroked 400 block with a FMX transmission.
Amen brother, I remember I was about ten years old living in Chicago and my father had a 1973 Jaguar XJ6 as a company car. That car was in the shop every other week!!! Funny thing is, his loaner while it was in the shop was always either an LTD or Galaxie 500!!! The Fords were reliable and comfortable...but to this day I still remember the cool smell of leather on few occasions the Jaguar would actually work.
my dad owned a 74 Marquis Brougham with the 460... I found the window sticker for it in some old papers recently, and it sold new just shy of 7 grand...
$9000.00 for a Jaguar ha ha ha yeah 1973 all right because you damn sure cant buy one today for that much money that's probably what the engine would cost
Whatever happened to Alan Oppenheimer?? Haven't seen him in years!! Hope he's doing okay. Remember him as the first Rudy Welles from The Six Millon Dollar Man.
@MrWilliamtom That was a cool hairpiece that he had. I remember Alan for his appearances on Hogan's Heroes, his voice work in Speed Buggy and He-Man, his appearances on Knight Rider and his role as the Chief Supervisor in the 1973 movie 'Westworld'.
Definitely one of the nicest full sized vehicles built of the 1970s, you could easily mistake a Ford LTD for a Lincoln cause the LTD's were such nice looking cars
My dad bought a 1974 LTD when I was a kid...I was pissed because I wanted him to get the '74 Caprice Classic he was looking at. Anyway, the LTD had the 400 V8, and it was used to pull our camping trailer (a 21 foot Terry) from 1978 thru 1980. When my father sold the LTD in 1980, it had over 200K miles on it and still ran well.
My dad has owned a 1974 Ford LTD Brougham 4 door with a 400ci V8 and that car rode comfortably, had a good amount of power yet it was surprisingly good on gas, that was one of the best cars he's ever owned, now what would I give for the American car companies to make cars like this again?
@Doobie1975 power disc brakes, power steering and automatic became standard in '73 i have only heard of one "special order" column shift manual. ford came up with the 400C to deliver "big block" torque in a small block dimensions. 73 was the last year for the 429 and went to the 460 in 74. and, i agree with you about the 73/74 looks, the best LTD ever!
Hey TheLizardKing1967........the commercial is not for a PInto. Having had the pleasure of knowing both the LTD and Jags of the period, I can tell you the Jag had finer appointments, but was essentially lawn art. They did not drive, they were absolute garbage. With electronic by Lucas "The Prince of Parkness" they would not start. The transmissions would fall apart at 30K. The Ford on the other hand was cheaper in appointments, but reliable!
@Drivermatic Not to mention the auto was a rehashed Studebaker-Borg Warner transmission dating back to about 1951, I can't comment on the durability but the Ford C6 was a much newer and more efficient design. Jaguar and all of the British cars suffered badly during the 70s, antiquated engineering combined with poor workmanship, other then the smog crap the American stuff was pretty good by comparison.
Oh my God.... I have a 74 LTD.... and even though it's a base model, it really is the definition of quality! These cars are among the best in the world!
Notice how the FORD guy didn't deny the fact that the Jag had a more powerful engine. Come on guys, comparing an LTD to a Jag is like comparing a Ford Granada to a Mercedes 450 SL. If it sounds to good to be true, it probably is.
or the fact that it only has front disk brakes. Then again the jaguar guy didn't mention that for $9k you get a car that spends 3 months a year in the shop, lol.
@demoskunk That had more to do with the convenience of incorporating a parking brake into a rear drum brake then not knowing how to build disk brakes for the rear. The 1974-75 Imperials had four wheel disk brakes and some American cars, Studebaker in particular, had front disk brakes as an option dating back to 1963. You have to remember that 2/3s of the stopping power is needed on the front wheels and 1/3 on the back so front disks alone was seen as a good compromise.
I do remember this commercial, and the silly way the Englishman spewed that accent. It was funny even at the time. Quiet is the sound of a well-made car, the big LTD was indeed quiet and certainly built better than any English car of the time.
@socalltd my parents had the 2-door. model in the Brougham package.....what a car. it had it all including the 4 speaker stereo! i remember listening to Eddie Money in the back seat riding around.
@ToddInLN52254 my parents had a blue 2 door LTD. dad upgraded to stereo casette with these cool "organ pipes" covers on the rear deck listening to disco, rock(classic rock now) and new wave. wish i had the VIN..
On my second LTD now, first was a white '73 4 door in the 90's and now a '74 gold 2 door since '02, both with the 400 v8's. smooth and quiet...
i want to buy it!!!!
Mrmatteo08 1 week ago
Everyone downgrades the "boatlike" handling. That was what sold in the 70's. If you have one today, there is nothing stopping you from putting stiffer springs and shocks underneath. Big cars are usually made for the consumer that wants a cruiser, not a road hugging roadster.
smithraymond09029 3 weeks ago
everyone was pushing the quiet is a well made car crap,funny how nowadays louder is the ticket!
wavular 4 weeks ago
What does Brougham mean? I noticed this with Cadillacs.
Tundraboy05 1 month ago
@Tundraboy05 Brougham, correctly pronounced (Brahm), was the surname of its inventor in 19th century England and was a formal carriage usually used for Sunday drives.
Mrtriumphchopper 3 weeks ago
@Mrtriumphchopper Thank you for telling me.
Tundraboy05 3 weeks ago
Those were the days when car manufactures focused on interior space, comfort, and quietness in their cars. Now their small and cramped as heck and focus on gas mileage.
Beatlesfangoogle 1 month ago
If the Jaaaaaaggggg was so much hot-shit...then why were all the cop cruisers of the time Ford LTD's?
SeberHusky 1 month ago 3
@SeberHusky Everyone old enough to buy a new car back then knew Jags were crap. The Lucas brand electrical systems failed anywhere,anytime. Ah,yes...Lucas,the prince of darkness!!!
Mrtriumphchopper 3 weeks ago
@SeberHusky Actually they were usually Dodge Polaras/Monacos, but the LTD was a close second.
Tokopol 2 weeks ago
My Grandfather 73LTD is better then my new Jaguar.
deeckhardt 1 month ago
what i dont get is that it seems that he is rolling the same window twice
MegaZombieland1234 1 month ago
the engine on the 1973-1978 Ford LTD/ Ford LTD Brougham/ Ford LTD Landau
Engine
4.9 L Windsor V8
5.8 L Cleveland V8
5.8 L 351M V8
6.6 L Cleveland V8
7.0 L 385 V8
7.5 L 385 V8
Annihilator1111 2 months ago
@Annihilator1111 i would like to mention that in the 73/74 ford LTD brougham, LTD, Galaxie 500 and Custom 500 sales book, the 351(5.8) is the standard "power team" with a 3 speed automatic. it could be a Windsor or Cleveland. the the 429 (7 L) was not in the 74. Also the 351M came out in 75 when the 351C was dropped after 74. it is a de-stroked 400 block with a FMX transmission.
socalltd 2 months ago
and years later----Ford owns Jag.
DOCRX09 3 months ago
my 69 ltd is still as gorgeous as when it was bought new 42 years ago!
KingofComputing 4 months ago
The LTD was a great car for environmentalists. It biodegraded after a few years.
MaestroTJS 4 months ago
@MaestroTJS HAAAAAAAAAAAAAA!!!!!
sdh74 3 months ago
That $9,000.00 Jag is about $47,000.00 in today's dollars i dont even think $47,000.00 can even buy a new Jag today more like $55 or 60 thousand
daved1974 4 months ago
Amen brother, I remember I was about ten years old living in Chicago and my father had a 1973 Jaguar XJ6 as a company car. That car was in the shop every other week!!! Funny thing is, his loaner while it was in the shop was always either an LTD or Galaxie 500!!! The Fords were reliable and comfortable...but to this day I still remember the cool smell of leather on few occasions the Jaguar would actually work.
chsimon2005 5 months ago
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chsimon2005 5 months ago
dont get a better car than a quiet car
no lawn mower noise when he rolls the window up
bacon54654psn 5 months ago
YOU CAN TOW WITH AN LTD----HITCH A UHAUL TO A JAG LATELY?
timpriddy73 6 months ago
my dad owned a 74 Marquis Brougham with the 460... I found the window sticker for it in some old papers recently, and it sold new just shy of 7 grand...
biglinc1 8 months ago
$9000.00 for a Jaguar ha ha ha yeah 1973 all right because you damn sure cant buy one today for that much money that's probably what the engine would cost
daved1974 9 months ago
Didn't Ford OWN Jaguar for a while??
Whatever happened to Alan Oppenheimer?? Haven't seen him in years!! Hope he's doing okay. Remember him as the first Rudy Welles from The Six Millon Dollar Man.
MrWilliamtom 9 months ago
@MrWilliamtom That was a cool hairpiece that he had. I remember Alan for his appearances on Hogan's Heroes, his voice work in Speed Buggy and He-Man, his appearances on Knight Rider and his role as the Chief Supervisor in the 1973 movie 'Westworld'.
SheriffTankStoner 6 months ago
What was the fuel mileage, and prices back in those days?
EgaoNoGenki 9 months ago
@EgaoNoGenki not sure about fuel prices, but a 73 LTD Brougham went for around $5k...
biglinc1 8 months ago
@EgaoNoGenki gas prices were between $0.50 - $0.60 a gallon at the time...fuel mileage really depended on how you drove it
chpman2013 7 months ago
The jag wouldn't go and the LTD wouldn't handle.
gentlepersuader 9 months ago
...and unlike the Jag, it'll start when you turn the key in the ignition.
jonahbegone 9 months ago
PERO ESTE...ERA CUANDO LOS CARROS ERAN CARROS!!!
raulpinzon 11 months ago
So what was the "thousands less" MSRP?
smithraymond09029 11 months ago
@smithraymond09029 ford LTD, in 1973, had a MSRP 3,995. with options, tax and dealer fee's they would average well above 5,000.
LAmonk76 10 months ago
ironically, Ford would buy Jaguar in 1990 for several BILLION DOLLARS!!!
italy4blktop 1 year ago 5
@italy4blktop and after pooring over a billion into Jag, it's still in the red!
wentsurfing 1 year ago
There is only ONE Lizard King, and he drove a Mustang GT! You Poser.
Kapindur 1 year ago
9,000? I'll take it!
BuffMcGruff1 1 year ago
note the use of a ford lawn tractor in this ad... :-)
mustang633NY 1 year ago
@mustang633NY I know! I saw that too! i smiled. XD
318Captain 1 year ago
It's the car that thinks it's a house!
jsuttonus 1 year ago
Definitely one of the nicest full sized vehicles built of the 1970s, you could easily mistake a Ford LTD for a Lincoln cause the LTD's were such nice looking cars
Doobie1975 1 year ago
@Doobie1975 My dad had one of these back in 1973. I sure like to find one to bring back memories
frankd1965 11 months ago
My dad bought a 1974 LTD when I was a kid...I was pissed because I wanted him to get the '74 Caprice Classic he was looking at. Anyway, the LTD had the 400 V8, and it was used to pull our camping trailer (a 21 foot Terry) from 1978 thru 1980. When my father sold the LTD in 1980, it had over 200K miles on it and still ran well.
michaelpc64 1 year ago
My dad has owned a 1974 Ford LTD Brougham 4 door with a 400ci V8 and that car rode comfortably, had a good amount of power yet it was surprisingly good on gas, that was one of the best cars he's ever owned, now what would I give for the American car companies to make cars like this again?
Doobie1975 1 year ago
@Doobie1975 I thought the 1973-74 full size Ford's were better looking front and rear than the 1975-78 LTD's
Doobie1975 1 year ago
@Doobie1975 from what you remember, how "good" was good on gas?
chpman2013 1 year ago
@chpman2013 I guess he meant 20mpg on the highway which was good by 1970s standards
Doobie1975 1 year ago
@Doobie1975 for a car that enormous with an engine that huge, that is pretty good...provided that you drive with an ever-light foot....
chpman2013 1 year ago
@chpman2013 I also knew someone who owned a 1968 Cadillac sedan with the 472ci motor and he told me that he has gotten over 20 mpg on the highway!
Doobie1975 1 year ago
@Doobie1975 wowww....that's crazy and almost unheard of for a huge car with an engine of THAT size!
chpman2013 1 year ago
I thought the 3 speed manual was still standard on the 1973-74 LTD's
Doobie1975 1 year ago
@Doobie1975 power disc brakes, power steering and automatic became standard in '73 i have only heard of one "special order" column shift manual. ford came up with the 400C to deliver "big block" torque in a small block dimensions. 73 was the last year for the 429 and went to the 460 in 74. and, i agree with you about the 73/74 looks, the best LTD ever!
LAmonk76 1 year ago
A Jaguar for $9,000 that was cheap back then.
adape0884frank 1 year ago
Hey TheLizardKing1967........the commercial is not for a PInto. Having had the pleasure of knowing both the LTD and Jags of the period, I can tell you the Jag had finer appointments, but was essentially lawn art. They did not drive, they were absolute garbage. With electronic by Lucas "The Prince of Parkness" they would not start. The transmissions would fall apart at 30K. The Ford on the other hand was cheaper in appointments, but reliable!
Drivermatic 1 year ago 14
@Drivermatic Not to mention the auto was a rehashed Studebaker-Borg Warner transmission dating back to about 1951, I can't comment on the durability but the Ford C6 was a much newer and more efficient design. Jaguar and all of the British cars suffered badly during the 70s, antiquated engineering combined with poor workmanship, other then the smog crap the American stuff was pretty good by comparison.
OlegKostoglatov 10 months ago
@OlegKostoglatov That Borg Warner transmission was essentially a Heavy Duty application. It was used in Studebakers and Checker Cabs.
Drivermatic 10 months ago
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jakesaintsrow123 1 year ago
Explain the Pinto. Any takers. LOL
TheLizardKing1967 1 year ago
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jakesaintsrow123 6 months ago
@TheLizardKing1967 "Works for me" from the 1980's TV cop show HUNTER
TheLizardKing1967 6 months ago
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jakesaintsrow123 6 months ago
Oh my God.... I have a 74 LTD.... and even though it's a base model, it really is the definition of quality! These cars are among the best in the world!
wilkes85 1 year ago
Nice! my dad had a 72 back in the early 90s! what color is yours?
jakesaintsrow123 1 year ago
Notice how the FORD guy didn't deny the fact that the Jag had a more powerful engine. Come on guys, comparing an LTD to a Jag is like comparing a Ford Granada to a Mercedes 450 SL. If it sounds to good to be true, it probably is.
TheLizardKing1967 1 year ago
@TheLizardKing1967 ford researched the granada to resemble the mecredes 280
and wanted that mercedes grille treatment in the 73/74 LTD
socalltd 1 year ago
@socalltd . Maybe Ford should have went back to the drawing board, because they failed at their attempt.
TheLizardKing1967 1 year ago
@TheLizardKing1967 well it's history now. lets enjoy our 73/73 LTD's like so many who bought one back in the day. .
socalltd 1 year ago
@TheLizardKing1967
or the fact that it only has front disk brakes. Then again the jaguar guy didn't mention that for $9k you get a car that spends 3 months a year in the shop, lol.
pdennis93 1 year ago
@pdennis93 . Who cares. LOL
TheLizardKing1967 1 year ago
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jakesaintsrow123 1 year ago
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jakesaintsrow123 1 year ago
I'm amazed at how long it took American car makers to finally put disk brakes on the BACK wheels too....sheesh.
demoskunk 1 year ago
@demoskunk the thunderbird, lincoln mark IV and V have rear disc brakes.
same rear end like the LTD
socalltd 1 year ago
@demoskunk That had more to do with the convenience of incorporating a parking brake into a rear drum brake then not knowing how to build disk brakes for the rear. The 1974-75 Imperials had four wheel disk brakes and some American cars, Studebaker in particular, had front disk brakes as an option dating back to 1963. You have to remember that 2/3s of the stopping power is needed on the front wheels and 1/3 on the back so front disks alone was seen as a good compromise.
OlegKostoglatov 1 year ago
and seats 6, but dont forget how many body gould fit in the trunk! oh yeah that was a nice peice of detroit steel.
thechazman100 1 year ago
"And seats 6".......I think he forgot the last part of that line......."...African Rhinos"
luso2kx 1 year ago
come on...the ford is the way better built car....
manoman0 1 year ago 22
@manoman0 . Yeah Right. LAMO
TheLizardKing1967 1 year ago
@TheLizardKing1967 - with all due respect, it is...
manoman0 1 year ago
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jakesaintsrow123 1 year ago
@manoman0 . LOL
TheLizardKing1967 1 year ago
@TheLizardKing1967 seems u heavily object my opinion....do you hv reason?
manoman0 1 year ago
@manoman0 Explain the Ford Pinto. Any takers. I didn't think so.
TheLizardKing1967 1 year ago
@TheLizardKing1967 - a) Exception(s), come on! b) I was referring to the LTD
manoman0 1 year ago
@manoman0 . LTD, Pinto, Mavrick, Mustang. Go blow a horse you schmuck. LAMO
TheLizardKing1967 1 year ago
I do remember this commercial, and the silly way the Englishman spewed that accent. It was funny even at the time. Quiet is the sound of a well-made car, the big LTD was indeed quiet and certainly built better than any English car of the time.
4Y83Z120401 1 year ago
ohh, my favourite ford of all, the 1973 LTD! quite it is..
wembledon white paint, white vinyl top, brown brougham interior with the one of a kind high back bench.. it could keep up wth the jag with a 460 in it
for this 4 door pillarless, the VIN would read 3J66A100001.
socalltd 1 year ago 4
@socalltd my parents had the 2-door. model in the Brougham package.....what a car. it had it all including the 4 speaker stereo! i remember listening to Eddie Money in the back seat riding around.
ToddInLN52254 1 year ago
@ToddInLN52254 my parents had a blue 2 door LTD. dad upgraded to stereo casette with these cool "organ pipes" covers on the rear deck listening to disco, rock(classic rock now) and new wave. wish i had the VIN..
On my second LTD now, first was a white '73 4 door in the 90's and now a '74 gold 2 door since '02, both with the 400 v8's. smooth and quiet...
socalltd 1 year ago