We admit it: We ONLY care about our owners' wealth. (Denver Community Credit Union ad)

[Nastuf]

Hollllllllllllyyyyyyyyyyyyyyyy­yyyy SSSSHHHHHHHhhhhhhhhiiiit wtf just happened balls out marketing i wish i lived in Denver man

[kimbostube]

excellent, you just ended up talking to yourself and it still makes sense to me... however...... if i had a shit load of money i would still want to bury it in my back yard!

[vclamp]

I can't decide which one I like best, but any would make a good commercial.

[GodofCider]

@vclamp True enough.

[NLPNVC]

I like it.

[premed2]

Has a political ad feel.

[southmcl]

This is an awesome ad. I own a business in North Carolina, any chance I could get the name of the advertising agency that did this?

[bgnin]

@southmcl

his username on youtube is azrienoch

personal channel is called jeffsmithluedke

[Ev3rFl0w]

@southmcl azrienoch / jeffsmithluedke

[DenverCommunityCU]

@southmcl Glad you like it! The ad was written and produced by the marketing department here at Denver Community, then we hired Jeff when we saw his amazing kinetic typography on Minimalism and the battle between X & O. He helped edit the script and even did some testing after the original was complete to see if it was hitting the mark. (It was.) We highly recommend Jeff - he put in a lot of work and we're ecstatic about the work he produced.

[JSResponds]

I like that this one pulls the listener in with "let me repeat that" an the smashing "bigger" font. However, the mention of banks & credit unions together (when talking about making money) makes it sound like they're both bad and greedy on first (or second) listen, because the statement about credit union owners being "you" is temporally disconnected. If there's a way to rephrase the commercial to more quickly tie together the "credit union owners = you" idea, this would be the ideal commercial.

[JSResponds]

@JSResponds I bring this up because while the logical progression of the commercial is sound, most viewers will only be half-providing their attention. As a result, they'll focus on emphasized words (lying, repeat that, bank & credit union, owners accounts, bigger, not a bank - (later) you an owner, so don't don't let bank, let you). Those words on their own send a negative message about both credit unions and banks, rather than a positive one about credit unions and a negative one about banks.

[JSResponds]

@JSResponds The positive statements about credit unions aren't emphasized either as often or as clearly as the emphasis on "banks and credit unions". As a result, "you an owner" seems out of place. As a result, it seems more likely to be regarded as a mistake or a lie. My two cents for what they're worth.

[JSResponds]

@JSResponds A simple solution might be simply changing the "banks and credit unions" phrasing to "credit unions" solo. The message then appears as "credit unions want to make money for owners. Anyone who says otherwise is lying. Repeat: Credit unions want owners' accounts bigger. We're not a bank. You're an owner. Don't let banks make money off of you. Let you make money off of you."

[jeffsmithluedke]

@JSResponds Now try saying all that out loud. None of the rhythm or umph. Besides, all you did was take what was said and break it up into smaller sentences without a whole lot of other information that was given. We looked at this exact concern early on and decided it was better this way, first because the ends of each commercial are the same, and second because all the information is there and there's really no reason to be confused. You'd have to be looking for confusion to find it.

[JSResponds]

@jeffsmithluedke Like I said, it's definitely logical and properly stated if you ignore the differences in paralanguage. I'm just not sure how many will pay that close of attention to the content versus how many won't. Either way, the commercials here are great. I hope they work out for you.

[marniespeaks]

@JSResponds

I want to just jump in here quickly - I know what you are saying, especially on second blush, but commercials are no good unless the person sees or hears it at least 3 times within a short period of time.

What you want is to grab the attention of the listener with what they already know most of all what seems familiar, especially money

Credit Unions are seeping into in the public mind now so you want people to be able to make that transition from bank to CU without fear

[DenverCommunityCU]

@JSResponds Hey! Thanks for your feedback! Commentary like this is one of the big reasons we decided not to change it to a more simple message. We don't want to get mixed in with the million messages that are seen once and forgotten. If viewers ask themselves why we're starting the commercial saying (seemingly) negative things about ourselves, they may be more likely to really examine what the ending means.

[JSResponds]

@DenverCommunityCU I hadn't thought of that. That's an interesting idea. I certainly put more effort into thinking about this commercial - and that's not just because I knew Jeff was involved.

[AimiriZ]

I'm going to move to Denver and join this credit union thing.

[DKfansown]

nice

[DenverCommunityCU]

The commercial you just heard on the radio, the billboard you just saw, the pop-up ad you just deleted were all there for one reason: to make some owner rich. Denver Community's ads are no different. We have 26,000 owners and each one of them gets a little richer when you become a member. Fortunately for you, our members are our owners.