Blitz the market with a Facebook marketing strategy developed by digital business experts

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[cdma47]

[Comment from Facebook id: 1214224387]

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[womannie]

[Comment from Facebook id: 571970910]

Concise helpful information - collaboration is absolutely key

[stuartrobertharris]

[Comment from Facebook id: 647339127]

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[stuartrobertharris]

[Comment from Facebook id: 647339127]

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[businesstvmark]

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[yourBusinessChannel]

Which Facebook resources would you recommend that business people read/follow about Facebook?

[businessadvice]

Nipa Shah the Expert replies: Facebook for dummies blog facebook com Practice, practice, practice, until perfect...

[businessexpert]

David Ashford the Expert replies: The developer forum within Facebook is a good start and references many other communities, tools and case studies.

[smallbusinesstips]

Andy Cohn the Expert replies: Just use facebook like everyone else and friend your busienss contacts. They can read my blog, andycohn blogspot com that has some tips regarding social media.

[tipsonbusiness]

Michelle Blackley the Expert replies: Any professional groups and organizations.

[tipsforbusiness]

Hilary JM Topper the Expert replies: There are plenty of good books that focus on social media. I thought Seth Godin's book, Tribes, was a great book to learn about utilizing communities through Facebook.

[businesstips]

Jim Glaub the Expert replies: I think the Facebook ads are the best new feature right now. I also really think that the video aspect will improve and to use more often.

[businesstvchannel]

Brandon J. Mendelson the Expert replies: Talk to the people at Facebook directly. I found them to be friendly, courteous, honest, and quite helpful.

[businessadviceforum]

Melissa Cassera the Expert replies: Seth Godin is my top recommendation sethgodin for social media. facebook lets you know what's going on behind the scenes.

[yourBusinessChannel]

Where will Facebook, or the Facebook community, go next?

[businessadvice]

Hilary JM Topper the Expert replies: Facebook will keep growing as more and more business people are using it.

[businessexperts]

Brandon J. Mendelson the Expert replies: It will die. Every social network has a four to six year life span. Facebook is hitting its peak and the audience advertisers crave are leaving.

[smallbusinesstips]

Melissa Cassera the Expert replies: Will continue to grow as an exciting social platform for small and large businesses. More applications will be developed for integration to mobile devices and other social networks.

[tipsonbusiness]

Michelle Blackley the Expert replies: I honestly don't know. We hear about other online social sites like Twitter but I don't think it's caught on yet. The Facebook fad may be fading . . . how many high school friends we don't recognize do we really want in our present or future?

[tipsforbusiness]

Andy Cohn the Expert replies: Personally, I think Facebook needs to take a tip from Google, and simplify. Don't do so much for everyone. Google's homepage is one bar for search. You can customize your homepage to have as much crap as you want, but if Facebook will survive it must simplify or it will be the next Yahoo, the next AOL, the next Prodigy, and the next Compuserve.

[businesstvchannel]

David Ashford the Expert replies: Further integration! Social networks are offering single sign-on and standards are emerging which will make more integration possible. I think intelligence is the next big thing and there will be even more debate around privacy. If I know a member of my site is interested in photography and I want to reach out to other people who are interested in photography, then I would like to be able to use Facebook to message members of photography groups, users who have

[businessgrowthadvice]

Jim Glaub the Expert replies: I think Facebook, Mypsace and all other social networks will be integrated into one platform. Already this idea is being used with meebo com

[businessgrowthadvice]

Nipa Shah the Expert replies: I believe that it will take on features that are popular with other social networking sites and become an amalgam of ecademy, linkedin, and youtube. I think that streaming videos, Q&A, and ability to join an elite community by paying a subscription fee may be the future of Facebook. On the other hand, my guess is as good as anyone else's, as there are many more creative minds out there than mine...

[yourBusinessChannel]

Can you give any examples of real, tangible business successes driven via Facebook?

[businessadvice]

Brandon J. Mendelson the Expert replies: Not really to be honest. Marketing seems to be the only thing to succeed on that platform.

[businessexpert]

Michelle Blackley the Expert replies: One of my children's book authors has videos, interviews with the characters in his book and his networking of readers love it. It drives them to online and brick-and-mortar stores.

[businessexperts]

Hilary JM Topper the Expert replies: People who I knew but were not clients have approached me to do business with them from the interaction that we have on Facebook. I also use Facebook to IM existing clients or potential clients.

[smallbusinesstips]

Andy Cohn the Expert replies: I am quoting a mid sized dating site in which I contacted the CEO via Facebook. The premium is between $25,000-$35,000. One of my clients saw my update about technology and is in a non-tech field, but had a tech question and I referred him to a person in my network. I've quoted a few friends, and wrote some small business from friends from just letting them know what I do now.

[tipsonbusiness]

David Ashford the Expert replies: Any applications that make it easier to publish or exchange content or that use the Facebook conduit to help notify people are going to be winners. A killer app is one that delivers value to users at the same time as growing its non-Facebook business. Most Facebook applications are all about promoting businesses, acquiring new users and improving value to existing users. The really successful applications are able to carry advertising and generate significant r

[tipsforbusiness]

Nipa Shah the Expert replies: I met an individual over 10 months ago but couldn't get back in to see him. He is the owner of a large publicly traded company. I found him on Facebook, added him to my friend's list, and began networking with him by simply posting comments in response to his status, inviting him to events that I post online, etc. He sent me an apology note on facebook for not connecting with me, asked me to call his cell to schedule a meeting, and has given me an opportunity to p

[businesstips]

Melissa Cassera the Expert replies: 1. Dennis Kelly Photography doubled their sales for senior portrait photography solely using Facebook. Facebook allowed them to reach out to seniors in high schools they never reached before for free and let them know they didn't have to use the school portrait photographer. They used samples of their photography on the page and a special offer. 2. Guardian Wear, a sports apparel company, adopted an MLM program for selling their gear to high school and colle

[businessadviceforum]

Jim Glaub the Expert replies: Here is our case study: Art Meets Commerce - Fela! As it began promoting the new Off-Broadway musical Fela! FelaOffBroadway, based on the life and music of Afrobeat superstar, Fela Kuti, Art Meets Commerce knew that it would fill seats if it could only find a cost-effective way to reach New York area Afrobeat aficionados. The interactive advertising and marketing firm, which promotes theatre in the New York City area, selected Facebook Ads to promote the

[yourBusinessChannel]

How would you recommend businesses keep "top of mind" and remain relevant and interesting to people on Facebook?

[businessadvice]

Michelle Blackley the Expert replies: Same as above.

[businessexpert]

Brandon J. Mendelson the Expert replies: Look for fresh angles and don't come off as pushing an agenda.

[businessexperts]

Jim Glaub the Expert replies: If you speak as if they are a friend you will cultivate them as a friend and fan.

[smallbusinesstips]

Hilary JM Topper the Expert replies: Creating a group is a great way to stay on "top of mind." Also, getting involved in targeted groups is another way!

[tipsonbusiness]

David Ashford the Expert replies: Your application should have a purpose and deliver real value to users. Make use of the viral aspects - if a Facebook user "does something" then be sure to automatically notify their friends through the mini feed.

[tipsforbusiness]

Nipa Shah the Expert replies: Frequency of participation is the 1st thing to keep in mind. Don't post a comment once a day or once a week. Keep facebook open in a browser window while working so that you can comment on a regular (hourly) basis. Post interesting content asking people to respond to questions or asking for feedback thus allowing you, the business, to stay "top of mind"

[businesstips]

Andy Cohn the Expert replies: Do not try to be anything but what you are. I'm an insurance agent, plain and simple. I focus on tech, but I'm still and insurance agent. I don't try to "cool up" insurance. Insurance isn't cool and people don't want it to be, they want it to save their ass. If you're looking for a type of person tell people that type of person you're looking for, you don't need to go into details that will bore people.

[businesstvchannel]

Melissa Cassera the Expert replies: - Change your page frequently. Put educational information on your page people will want to read. There's an application that you can feed your blog through the Facebook page as well - Offer Facebook only specials. Special reports, free e-books, coupons and discounts. - Start a group and as moderator provide relevant industry information to your group members. Coach them on best business practices, tips and strategies.

[yourBusinessChannel]

What are your three hottest tips/biggest secrets for using Facebook for business?

[businessadvice]

Brandon J. Mendelson the Expert replies: Be honest, be yourself (don't be your company), and let people come to you. Make it easy for them to join you on Facebook. Anything too obtrusive will turn people off.

[businessexpert]

Hilary JM Topper the Expert replies: 1- Keep microblogging to get your news in the faces of your community. 2- Link it to your blog. 3- Post photos of activities you are involved in to share with your community.

[businessexperts]

Michelle Blackley the Expert replies: Don't be afraid to think big and reach out to top professionals in your field. Be creative with your profile(s). Stay timely and current with language, articles and images being posted.

[smallbusinesstips]

Nipa Shah the Expert replies: Focus on quality of contacts, not quantity Search for contacts that you want to connect with and actively network with them online Respond to content (images, comments, etc.) posted by others (not just focusing on self)

[tipsonbusiness]

Jim Glaub the Expert replies: 1 - create multiple campaigns using facebook ads and direct it to the facebook fan page. users of Facebook like to stay within the community 2 - Speak like a normal person when creating content 3 - add pictures, videos and update your 'status' often

[tipsforbusiness]

Andy Cohn the Expert replies: 1. Use it as a client relationship management tool. Your clients are on here, make friends with them, and talk to them. 2. Promote your business to your non-business friends 3. Use status updates to inform your friends what your doing and looking for in business

[businesstips]

Melissa Cassera the Expert replies: - Use your facebook business card (one of the applications) to promote on your website and all other networking sites such as LinkedIn and Twitter - Add photos including a company headshot, logo, product photos, photo of your book cover, photos of events - Offer an incentive for your Facebook 'fans' - complimentary consultation or a discount off of your product/service

[businesstvchannel]

David Ashford the Expert replies: 1. Know the Facebook API first so you know what is possible and have a clear objective for what you want to achieve - seek help from the developer forum or a professional if you need it. 2. Properly plan and design your application to deliver real value to users. It's a fair exchange: you give them value and you get data in exchange. Ensure you can message people through your app. Ensure you use the debugging tools and implement custom error messages and soluti

[yourBusinessChannel]

What's the biggest mistake that people make when using Facebook for business?

[businessadvice]

Nipa Shah the Expert replies: Posting opinions/comments/verbiage that can come back to haunt them later on.

[businessexpert]

Jim Glaub the Expert replies: Creating a page and then just expecting people to join the group or become a fan. It take nurturing and a lot of time and detail.

[businessexperts]

Hilary JM Topper the Expert replies: They are too salesy! Facebook enables people to learn more about each other. It's more of a relationship builder that leads to business.

[tipsonbusiness]

Melissa Cassera the Expert replies: Not putting in the time and effort. The first thing I hear in all of my workshops is that someone set up a page, filled out the profile information, and then waited for magic to happen. It doesn't work that way.

[tipsforbusiness]

Michelle Blackley the Expert replies: Posting inappropriate comments. Although I'm only in my 30s and could be exhibiting photos from parties, I try to keep it professional yet somewhat youthful. The Internet is like the Wild West with a very viral communication system. Once something gets out you loose control of it. Text and photos can be re-edited, re-touched and re-posted. Someone once told me, never write anything down you don't want repeated!

[businesstips]

David Ashford the Expert replies: They do not deliver value to Facebook users. This is very important and all the usual critical success factors apply - user experience mapping, information architecture and good design against a clear objective. And remember that Facebook will sometimes change things so your Facebook application will require regular review and updates. The other mistake that people make is to consider Facebook integration as one directional. It is very important for businesses

[businesstvchannel]

Andy Cohn the Expert replies: They try to use it for only business. Facebook is personal, Linkedin is business. But Facebook can help your business by connecting with your clients on a personal level. My clients that see my son's baby pictures everyday, aren't shopping around as much. Also, people make the mistake of not using it for business. If you're in business use facebook, but make it your personal site. It's a thing balance between your public and private life, but if you own a company or

[businessgrowthadvice]

Brandon J. Mendelson the Expert replies: Trying to use it like MySpace. It doesn't matter how many friends you have here, it matters if you're friend discuss and visit the links you share.

[yourBusinessChannel]

What was the turning point for you, with your success on Facebook?

[businessadvice]

Nipa Shah the Expert replies: Ability to connect more actively with the audience that we wanted to reach on behalf of our clients.

[businessexpert]

Hilary JM Topper the Expert replies: My son put me on Facebook as a joke, within the first day, I was friended by media people and knew at that point that this was real!

[businessexperts]

Brandon J. Mendelson the Expert replies: Growing "National Zombie Day" from a Northeast college activity to a national phenomenon because of the Facebook group I created.

[smallbusinesstips]

Jim Glaub the Expert replies: It was working on the show FELA ( a musical about the African artist Fela Kuti) at 37 Arts and seeing the success it had on targeting individuals who had a passion for his Music.

[tipsonbusiness]

Melissa Cassera the Expert replies: A campaign I was running for a senior portrait photographer client skyrocketed to doubling his previous year's business and he stopped doing direct mail as a result of the success.

[tipsforbusiness]

Michelle Blackley the Expert replies: I use Facebook to network, find press contacts and especially build pages for my authors and their books. Readers love having that one-on-one communication with writers. It is also a great venue to post newsworthy items, such as book events, media opportunities, etc.

[businesstips]

David Ashford the Expert replies: When we launched mymission2, the world's first aspirational network where people help each other to achieve their goals, we wanted to reach a wide audience quickly and leverage viral marketing. We identified that our target market would already be users of social networks so we designed and developed our own Facebook application using the Facebook API.

[businesstvchannel]

Andy Cohn the Expert replies: I've realized that Facebook is a great tool, along with using it for advertising to my niche market, I discovered that is a great resource management tool. If I have a client in California, I cannot visit them, unless they are really big, or I'm going there anyway, but facebook enables me to be in front of them all the time. I can also ask my entire network for a referral with one status update.