CBS You're On Promo and ID Montage 1995

[jwsu2003]

I wonder how many takes did CBS use for Dice to say those three little words without swearing.

[UrkManRocks]

This is what ALMOST killed the network.

[JoshX1993]

During that time, CBS was losing ratings and lost most affiliates to the Fox television network because of the loss of the NFL to Fox, and while its evening newscast with Dan Rather has been in 3rd place since 1991, right behind NBC Nightly News with Tom Brokaw and then-1st place ABC World News Tonight with Peter Jennings, and Westinghouse announced to buy CBS in that year until it was brought by Viacom in 2000.

[macJC50640]

The best part is from 0:21 with Letterman smiling to 0:22 (awesome bass note)

[Aproxy2]

You know what would be funny. If every network in america played their programming from like a decade ago. Eveyone would probably freak out.

[bakerandbaker1]

Sounds like a good April Fools Day idea.

[newscaster13]

Where's Dan Rather, Ed Bradley, Mike Wallace, Lesley Stahl, and the rest of the CBS News team in this campaign?

[ariw2003net]

This reminds me intensely of the somewhat creepy Prevue idents from 1998-1999. Search "Prevue Channel.mov" and "Prevue montage" to see what I'm talking about, and see my channel for more Prevue intros.

[VaultMasterDBT]

When Peter MacNicol says "You want atittude?", I subconsciously expect him or someone else to say "I'll GIVE you ATTITUDE!!" :P

[Kevindl1985]

This is by far the best promo/ID package of any network in the 90's

[retrorocker]

"You want new, snapperhead?"

[baconhead2008]

This promo would still fit in today.

[JazzoIicious]

this looks like porn

[pannoni1]

As 90's as it gets!

[fieldsfan336]

Do you still have the 1995 affiliate logos video with this music? I'd love to see it again

[eyeontv]

Yes will try and get them up for the holidays!

[TheOpenminded12460]

@eyeontv @TheOpenMinded12460 At least, we could get a CSI Christmas Special!

[ooeellama]

What a weird year for the Tiffany Network. In many ways, it hit bottom. The loss of the NFL and MLB was fully felt. Leno took the lead from Letterman, and the Connie Chung experiment mercifully ended. Many of their new shows bombed.

Yet, Westinghouse bought CBS from Tisch, who almost ran it into the ground. You can tell they are trying to reinvent themseleves like they did in 1970.

[johnnyafairbanks]

And around that time, KTVF here in Fairbanks was still a proud member of the CBS family...until April 1, 1996 when they switched to NBC! Now, that network is dead last in the ratings while CBS is once again on top.

[vzeu019j]

Trivia: The 1995-1997 CBS Productions logo(The one with the ghostly pair of hands holding up a gray CBS eye)was based upon these graphics, and they borrowed "background graphics" from this slogan on-air network ident for THAT logo...

[Gregin770]

This is an awesome campaign. I had not seen most of this before except for the brief bumpers (with Candice and the dog).

[jgarin07]

This would certainly fit in with today. I love how CBS took a break from its bold Times New Roman font with a more soft image.

[mgsnv2]

I like the Cybil Sheppard short clip, this is CBS, and you hear her voice echoing. Kinda cool.

[thioh]

How Did the pictures in this promo,the letters "CBS" and the real-life videos changed from

color to color with each other? And how does the 90's sophisticated styles get made? I've been wondering, I'm an artist.

[SilasGTBronte]

Maybe it's like stiffkids2006 mentioned earlier. Back then "The Price is Right" was considered "old", but that changed the next year when Barker appeared on "Happy Gilmore" and began to be more popular with college students.

[SilasGTBronte]

This promo campaign sees years ahead of its time and I love it! I can't believe CBS switched from this refreshing campaign to that rather corny 96-97 "Welcome Home" campaign.

[barber747]

Why don't u like the Welcome Home campaigns as much? They were very popular; not saying that You're on CBS wasn't good, because that one was spectacular.

[Bluebirdsims]

The "Welcome Home" campaigns is when CBS ratings began going back up.

[barber747]

No wonder their so popular, esp. w/ me.

[uofmrules1]

Was that the Diceman who said "Ya want new?" I had to go back and look at that again.

[VaultMasterDBT]

I almost forgot to mention the Diceman - he was starring on a new sitcom that fall called Bless This House, a rather pedestrian family sitcom in which his starring credit dropped the "Dice" from his name (leaving him only Andrew Clay), and which attempted to give him a cleaner image. It didn't work as the show was axed at mid-season.

[uofmrules1]

All that I knew. I was just making sure. I actually watched the show and it was okay.

[stiffkids2006]

I've been hoping someone would post this. I really liked this image campaign, as CBS unsuccessfully tried to ditch its old folks home inage and model itself after Fox.

The lowercase logo they used that season was neat as well.

[VaultMasterDBT]

I loved this campaign too, it should have worked..but the following year switched CBS over to the Welcome Home era that brought the network back to the top for good.

Among other "hip & youthful" imagine campaigns that have never surfaced yet are many of the Fox ones themselves and the one that some claim to be the "last" major campaign by ABC -- It Must Be ABC (1992) - although I dispute that, because many of the image phases and slogans they've run since then would also count as campaigns.

[kikoun86]

typical 1990's sophisticated style at its best