IKEA_Austria_Cinema_Catalogue.mpg

[wwwlegend]

haha, i don't think they actually did it. i'm sure they have put it in afterwards for the video. viral...

[saugello]

I hope they were all free screenings. But even then, agents of every single actor, director, writer and producer of the hijacked films should probably sue Ikea's ass off.

[tkarman]

I doubt this is real. I think we are currently watching the ad campaign.

[carsonting]

That's the perfect idea to make people hate your brand. Bravo! Ikea!

[carsonting]

That's the perfect idea to make people hate your brand. Bravo! Ikea!

[Freezasama]

Pretty good and fun idea, but I would HATE that this would happen to me!!

[perliva]

fail.

[finnysayit]

ads aren´t for sure the thing i like seeing but there are some which have such good ideas in them that it´s just a joy watching. this is one of them. great concept ;)

[1nnu3ndo]

Indeed. Creative, yes. Intrusive, VERY. Spoiling the movie viewing experience for hundreds of people at a time. For every person who might have decided to go to IKEA because of this initiative, I am sure there 20 who left with a worse perception of the brand IKEA. I would be one of the 20.

[eliaen]

What a piece of crap. Creative yes, but offending my viewing experience. Hey, why not tatoo a new born baby with a Pepsi logo on it's forehead?! So it's mother will be penetrated with it for at least 18 years! Woohoo! Fucking, retarded, when an ad makes me hate the product.

[j2ascenso]

Worst ad ever ! Pretty much convinced me to NOT buy from IKEA ! and I would probably scream with the lantern guy !

[EmeraldDowns01]

this is probably the worst "creative advertising" anyone has ever thought

[kobold149]

Ich würde mein Eintrittgeld wieder verlangen.

[gccgcc]

i wouldn't like to have letterings disturbing my movie.

[whitepowderproject]

that's pretty smart

[achimstromberger]

although i hate commercials like you, i have to admit: this is a fuckin great campaign!!

[Spatzenzunge]

WTF

[McFly2511]

2-3 mal pro film ... und das nur für paar sekunden ... das übersteht jeder. super idee.

[schlemmsy]

I really really hope that the audience gave some sort of permission for this.

Otherwise this is a total fail.

[annabellalamp]

Ähm auf solche Aktionen kann ich drauf verzichten. Mag Ikea ohnehin nicht und jetzt noch weniger. End of statement.

[fumonkey2]

This is a joke people!

[DAIRX]

great :-)

[kortexsirvasil]

If this isn't illegal, it definitely should be.

[herbertbert1]

SOOO EIN SCHEISS!

[timuckel]

Ich geh doch in's Kino eben um NICHT während des Films mit Werbung beballert zu werden. Der Typ mit der Funzel hätte entweder meine Cola auf den Kopf bekommen oder ich hätte mein Geld zurückverlangt.

[SecondCalling]

witzige idee :) dann sollten die kinotickets aber von ikea subventioniert werden ;) Oder besser umsonst Popkorn.

[MissHeyken]

Erinnert mich an eine der Anfangsszenen von "Fight Club" ;)

Ist doch eine kreative, nette Idee. Mir gefällt es!

[Tanor80]

Das ist mit Abstand die dreisteste und beschissenste Werbeidee ever. So eine Scheiße will ich definitiv nicht im Kino sehen wenn der Hauptfilm läuft. Ein Grund Kino und Produkt ab sofort zu meiden, sollte das mal vorkommen. Ich hoffe die anderen Filmfans da draußen sehen das auch so. Werbung vor dem Film ok, aber sicher nicht auf diese Art und Weise.

[hefeu]

@Tanor80 FullAck

[bilboloko400]

loaded shit!!!!! shame on you! It was so disgusting.. Publicitários de merda!

[mapliopl]

I hate this. Hate interruptive advertising ESPECIALLY like this.

This is a shame to the world of advertising.

[diegobana]

If I were on a movie theatre and saw this, I would leave the movie and ask for my money back! Dumbest idea ever!

IKEA EPIC FAIL!