"Playstation 3 - This is living" Commercial

[privatedonut69]

I love this fucked up commercial.

[mirri97]

I think I liked it. A rehab center for gamers. Different people with their games taking over their life. Can't get any weird-ier than that. So where's the playstation you say? It's in their heads!

[ColtonCagliostro1995]

so umm... where's the PS3??

[LIQUIDxOCELOT93]

C' est quoi s' bordel...

[TheD3JANO]

wtf is this shit.!!!



[Pietiafox]

WTF!

[mronurciftci]

seriously guys... wtf?

[rajah300]

wanking on football match scene is metaphor of europeans love for football and no yank can understand this...

[CountXelles]

What does this have to do with PS3 at all =/

[coolakiIlen007]

cant remember how many hundred times ive watched this, the shorter vers. though which starts when they arrive in the car til when the coloured man says "this is living" after the bomb. nostalgic..

[ckuzu]

If you are unable to understand or appreciate this, i feel sorry for you. This is beautiful.

[Mahicoz]

what.

[jellejoo]

XBOX 360!!!! (xbox 360 sparta kicks the ps3)

[AndreanneSlythe]

@jellejoo Why wasting your time listening some PS3 commercials...

[Soothsayer42]

@jellejoo Xbots?

[dylanotoshiro]

@MrKaddus the alternative I suppose is some over the top in your face annoying American advert...

[vvwievendetta]

@rihat10 it was famous in the 60's turkish song "Garip Çoban" of "Moğollar"

[iinfiniteammo]

@vvwievendetta Thanks!

[CandyHam]

Why Sony....WHY.

[Davidaiow]

I love that I live in Europe.

[TheYoungosman]

best Commercial

[TheKevin12345]

Am I.......am I high right now?

[johnygs]

@TheKevin12345 I was questioning myself the whole video:D

[vvwievendetta]

Nice!! Is that turkish Song amaziiing!!!

[rihat10]

@vvwievendetta What is the name of the song?

[filopride619]

Lol wtf sex in a video game commercial? Won't kids see this stuff?

[MrKaddus]

It's a fucking video game system. Why the fuck do Europeans have to make some interpretive bullshit film for everything.

I swear, if they wanted to advertise Cheese, then they'd film a clown crying in a padded room for 5 fucking minutes.

[coolakiIlen007]

@MrKaddus why am i not surprised an american brought up cheese?

[darkkemuk]

videogame make people can go anywhere,do what every want,feel to be someone,learn something,and most thing important enjoy

[HeiOlenMika]

lol omg wtf

[SuperGoldstar127]

Skip to 2:27. You're welcome.

[hackerinside]

this is living!

[SUPPORTOURTROOPS365]

this is fucked up

[esraretin]

song is garip çoban by moğollar(mongols) from turkey

[AaronSmith0]

I miss the 'this is living' ident. I don't like the weird praysation Japan voice.

[TheNM90]

This commercial shows how in Europe we are intellectually superior to Americans. In EU we have complex adds like this one where people refuse to live under the norms of soceity, and in the US......they have this stupid commercials with violence and explosions and yet they aren't alowed to show a bare buttocks.

[trumpet444]

@TheNM90 So hedonism, so-called "societal rebels", and brief nudity in a video game ad makes one intellectually superior?....... Its a horrible commercial. If you think that after seeing a woman showering and then a guy masturbating to a soccer game I'm supposed to be convinced to buy a Playstation 3 then I seriously doubt you are the "intellectually superior" one.

[cookiewaa]

@trumpet444 i think xbox's airplane racing, birth and the kinect 'hand is a gun' advert is what one would call 'dumb' :))

[XPUNISHER24X]

Wtf is this? *confused*

[MrTohmus]

I'm scared...

[nitemere4561231]

wtf did i just watch?

[Siphon122]

if this is a normal commercial in europe i want to move there. they allow nudity in their commercials!?!?!?!?!

[adamaab99]

Are they high?

[LowShantyTown]

oh my god...what the hell is that

[demonofskyarchy]

the fuck?

[lver1114]

this is what happens when people take lsd :)

[saintsman2010]

why would you ever jack off to soccer?

its not that fun

[primethread]

OH WHAT THE FUCK WAS THAT SCARY AS HELL MUTHAFUCKASHIT??? SCAREY NATURE! THIS IS WHY I PLAY XBOX. NO FUCKING DEMONSTYLE SHIET!!! jk lol xd

[polarcrazybear]

@primethread cmon man, Join Usssssss

[gurkiratji23]

MY MIND IS EXPLODED

[Lvwains]

WTF!?!??

[younus420]

wtf is this fucking weird shit !!!

[vash47]

What the fuck am I watching?

[manwithouthat44]

awesome I loved this campaign so much when it came out in 2007. I have no idea what it means but the cinematogrophy is beautiful, and the art deco... WOW I love it. brings me back... I wonder where is this ?? Is it south america, mexico or something, or maybe meditereanen ??

[MrRetlav]

One of the best set of commercials i ever saw... ;D

[ManUTDvids]

wt is this

[umi1903]

FYI, the song (2:40) playing is "Garip Çoban" of "Moğollar", a very prominant and historical band from Turkey (60s to present). Moğollar are a well known band also in Europe with their post-modern folkloric sound of their time, as capable Turkish musicians like Cahit Berkay, Cem Karaca and Barış Manço were among the past members . Name of group is inspired from "Mongolians", a strong nation of Middle Asia from B.C. era. The song Garip Çoban means "The Poor Shipperd", a decent heartache story.

[coronelcool]

acid anyone?

[sikeyimboyleisi]

@coronelcool ill take 1

[LinkFan4199]

Needs More Kevin Butler

[thewarmachinez]

i thought you cant see people naked on youtube?

[thesillysock]

What did I just watch?

[sddbug]

Fucking great!!!

[VoLCoMzYaDiGG]

Cool story bro.

[LucasWitt15]

lsd much

[moronvideo]

strangest thing i've seen so far but damn that blonde was looking hot!!!!!!!!!!!!! :)

[HipnosisV1SvR]

....and so thats why I chose Xbox 360

[kenson51]

3:28 dude is seriously wanking to football... ಠ_ಠ

[AIndoria]

That....is the most random commercial ever!

[SmTyler13]

If you were to lock somebody in a room and keep playing this over and over im pretty sure their minds would implode

[DaZackManKIllz]

ahrrrgggessshhenbbblllaggeenni­sshh!!!!????

The only real words that come to mind are What.The.Fuck .

[Anahadri]

Erm, this was not what I was expecting to see.

[manwithouthat44]

The hotel is so fucking beautiful, where is it ?

[nootkallamas]

W. T. F Did not expect this. 0_0

[YouCallTheseBagelz]

This is worse marketing than dreamcast! I did lol at @4:52 though hahaha :D

[MrMikeTheDude]

People in that hotel are totally fucked up!

[JuicyPlayer]

3:35 I did the same thing when the Vita's price was announced!

[CanhDucBeo]

THIS IS MADBESS !!!!!!!!

[whotaughtyou]

ANDREA MCLEAN

EXAMPLE

VHOXgirls.TASTE

XHOXWIFE.BEVERLY HILLS COP II

[AaronSmith0]

I remember this! Now the new adverts are plain as fuck!

[AnthonyLeePhillips]

I feel as though I've just dropped acid. Brilliant, but very, very, VERY weird. I'm not sure how to feel, really.

[manwithouthat44]

this hotel is beautiful where is it ? mexico or something ?

[MsBickle76]

The director is Dante Ariola. All his works are as excellent as this, look him up.

I hate how Sony pussyed out in their surreal and dark approach at marketing. I Loved it!

Now all they have are their kids commercial with Kevin Butler... they are funny, but not very interesting...

[THEZZENUTS]

WTF!!!!!

[thrashmetalkills]

okay so... This is a commercial? For Playstation? I'm kind of confused about what this video is.

[manwithouthat44]

Ok youre right. But I dont see how that has anything to do with this ad, really. Ive been googling the meaning, but all I get are some abstract witty pretentious talk. I agree it looks very beautifull and interesting but I dont think it can really follow through on a serious level. Its just style over substance, mostly. Especially the phrase "this is living" thats really the most pretentious phrase Ive ever heard, WHAT is living ? What does it mean, does it mean anything ?

[pbrad08]

2:30 BOOBS!!!!!!

[manwithouthat44]

Never thought Id like turkish music so much

[OrsonMyles]

anybody notice amacord plays?

[Jabster118]

What the fuck, what were sony thinking. What were they taking!? How the hell does this have ANYTHING to do with the PS3? :/

[BeppeOwnage]

@Jabster118 wow. how fucking dumb can people be.

[LOMBAX0RATCHET]

WHAT THE FUCK

[cookiewaa]

hmm i think its trying to express like how people are restricted by society into what the norm is. on what theyre supposed to be. and the ps3, symbolized by the grenade explosion and the evening scene, liberates them. free to be what they want to be. being yourself and showing others what you really are. that is living. or something like that lolx.

[trumpet444]

@cookiewaa "being yourself and showing others what you really are".......by buying our product and playing a video game. Its a dumb commercial. Eccentricity in the art world (or in this case, film) is far too often mistaken for brilliance

[cookiewaa]

@trumpet444 sure if thats how you interpret it. people have different views on things.

[Ruchsacksepp]

i love to live in europe

[BigBossInc]

What the fuck does this commercial have to do with anything? You might as well have a cow sit there on camera for 5 minutes and no dialog whatsoever until the end when it says "PLAYSTATION 3"

[BizzyBoxx]

I think this serves not as a good advertisement, but as an awesome piece of cinema.

[sipsmagnusrichardson]

Terrible failure of a commercial meant to be marketed towards "gamers".

[azamizi]

WTF ?!

[EryQ608]

I need the music from second part !!!

[draugerr]

@EryQ608 "Garip Coban" from "Mogollar", a Turkish song, kinda folk music.

[draugerr]

@EryQ608 "Garip Coban" from "Mogollar", a Turkish song, kinda folk music.

[f0rms]

WTF, i mean really

[EziekielNightwind]

Way better then the playstation ads we get in Canada.

[SynchroTuber]

WHAT THE HECK?

[pspdecoder1]

i love how nobody cares about the naked chick

[stagno182]

@pspdecoder1 This is a European commercial man. Europeans are a lot more liberal when it comes to the human body than North Americans

[abSOULuteD]

@pspdecoder1 too much wtf goin on right now to even notice dude

[abSOULuteD]

@pspdecoder1 Too much WTF goin on right now to even notice

[rokizdapower]

holy shit this is like a fukn porno man post this on xtube or somethin

[TheBetaTube]

@rokizdapower Lol go cry about it.

[rokizdapower]

@TheBetaTube fine i will

[SeraphicsCrew]

i thought that guy was samuel Jackson.

[557011]

@SeraphicsCrew well that guy is mushroom could laying mother fucker

[biyoloji1991]

Fucking awesome !

this song : Mogollar - garip coban.

[melikecomedy]

I love the ps3 ......I have the slim .... but i love original also ... but what is this trying to market .......I know this was a commercial in europe and europeans are diffrent than americans...... but still what is this

[TubeofDestiny]

@melikecomedy hmm... that marketing campaign was preparing the field for the "classic" marketing campaign (with games footages, features listing and kickass punchlines), so it wasn't aiming for the big crowd

Sony wanted to get the attention of the press -and- present its PS3 as an art form, a platform for art (= video games), not just a "kiddie toy with games", instead, as a monolith, a "lifestyle" (like what Apple did with the ipod/macbook), a socially meaningful product.

[TubeofDestiny]

@melikecomedy To get that result, the marketing team aimed the movie/art critics and the gaming press veterans (who often have a good movie/art background after a few years working as culture journalist). If they could win them over during these first rounds, their loyalty wouldn't vanish during the "classic" marketing bombing, and they would provide a strong basis overtime.

These videos are shot with the typical rhythm/color/characters of a specific type of european "intellectuals" movies -

[TubeofDestiny]

@melikecomedy - : the characters are regrouped for no real reasons, several surrealist scenes happen everywhere, there is no real "easy to get" story. It's like taking apart a movie and reassembling differents elements together, it's what "movie critics" and movie-enthusiasts love to do. There's also a lot of references to other commercials, so the "people in the know" will really feel connected.

=> They tried to sell not only a console, but also a social and culture concept (like Apple did)

[DerekBarns]

1:59 Is that Mr Jones from Fringe?

[manwild666]

i think a part of me just died

[Picnicl]

is how much has the PS3 lived up to this rather mysterious, seductive image of the PS3? The PS2 used surreal adverts but the PS2 actually lived up to those in some respects thanks to a strong showing for the survival horror genre on the PS2. But the PS3 is now peddling Wii-like games with Move and mostly has games that are visually on a par with the Xbox360. Apart from Heavy Rain and a graphical showcase like Uncharted, the PS3 has not lived up to the quirkiness suggested by this advert has it?

[BigBoss264]

@Picnicl I really don't know that you're talking about. What is represented in this advert, all the different genres and variety of games, are on the PS3 now. I can name a game on PS3 for each "situation" in this commercial. In fact, the PS3 arguably has the most variety in games of all the current gen consoles. I suggest you check out the PS3 library for this year, as it is only matched really by the PC.

[Picnicl]

for people to 'Jump In' to the Xbox360. Personally, even though it's clearly smug and probably aimed at attracting early adopters prepared to spend money, I quite like the advert. You can see genres and gaming themes being referenced in there (e.g. exotic locations, money , fighting, shooting, explosions). When that man opens the door to some mannequins it reminded me of Silent Hill! You can see what you want in it. Regarding sex, very few games actually feature it. A problem with the advert

[Picnicl]

If anyone ever chooses to take notice, the This is Living advert (more like short art film) will seem to symbolise the moment that the Playstation brand seemed overtly decadent in the 'credit crunch' era. It epitomises what was seen as the arrogance of Sony in their position of having sold so many millions of consoles. ('I will work harder' etc). The inference was 'this console is too good for most of you'. The pool in this advert is seemingly off limits to most, as opposed to Microsoft's urge

[ukraisome]

it looks like people get atracted of the less serious and more childish commercials like the first xbox 360 commercial

[deathpyre]

This commercial is WAY TOO LONG!

[MrAlvaro0201]

i like this part 2:30

[melikecomedy]

@MrAlvaro0201 Me too ... but what is this commercial even conveying

[lurker2626]

This is fucking stupid.

[toothfetish]

The song in the back ground is "Mogollar - garip coban"

[Qabooz]

gross!

and can anyone tell me WHY there is a turkish song in the background?

i admit i dont get this ad at all xD

[GoGoapplegamer]

did anyone noticed the girl in the pink underwear?? so hot!!! XD

[networksony]

no wonder way the ps3 had a bad start

[xGambitx32]

no dude they had acid put in the water, they all started actin funny after they had contact with the water, but i gotta say kind of a weird commercial and pretty dam long

[ZachariasClub]

... WHAT?

[tutubrain]

@0:32.... CPR right?

[MrJokelife]

@tutubrain

*shudder*

I hope ...so....

[runescapeindahouse]

well one thing i know fo sure theyr on shrooms >_<

[ytgurlii]

what on earth was all this shit!!!??

[10Ammar]

@ytgurlii HAHAHAHA

[underlois]

2:34

[TURKEYkebabz]

Great commercial.

[Kristoffergun]

Good god. This might be my favourite playstation ''commercial'' ever!

[tpaladino]

Its not a commercial for the product, its a branding exercise. It was made to sell the experience of the brand, not to describe any particular capability.

[Neeroke]

U still like kevin butler lol

[shinobimai]

so stupid. fanboys are so proud i guess.

[WarshipAngelus]

If this commerical had played here in the US, it would turn kids brains into mash and make them trip on acid.

That one old guy coming out of the close in the commerical, would not really sell a video game console here in America either.. This Commerical is just too weird. This seems more like a Beer Commerical, than a Video game console commerical.

[WarshipAngelus]

This is a WTF Commerical... This Commerical almost says nothing about PS3...



[gonzata1996]

longest commercial ever

[nime8520]

The song is Coban Yildizi by Mogollar, famous Turkish rock band.

[anthonyjh63]

Disregard any opinion you have about this commercial: The fact that a damn commercial has instigated so much conversation, and the fact that a company would use a five minute short film like this to advertise their product is pretty damn awesome. Also, anyone know the name of the song that plays after they start drinking the water?

[MrQuinnLUFC]

I will explain:

The guy at the beginning explains some of the identities of the people there, that they are all stuck in limbo, imagining what they could have been.Then, they all drink the water, and their imaginations become more vivid. This shows that when you play the PS3, you can become all kinds of people, that you take on a different life, if you will.

In my opinion, this is a beautifully, carefully thought out advertisement. You just have to understand it and read between the lines.

[ROCKBANDjohnny]

i thought the baby commercial was weird, but this definitely took the cake!

[Deefultz]

This is soo damn Trippy. Like a Beatles Song. Its Majestic and brilliant.

[SolidVaz]

This is actually a really good commercial. It's not something many people would get on first viewing, but it is actually really clever. Once you understand, you'll realize just how brilliant and hilarious this ad is.

[UnbrokenSharingan]

1:55 Perk : Bling, and a throwing knife

[UnbrokenSharingan]

1:56 Perk : Bling.

[HBKDX4]

@MegaShot419 I did...

[YawnChamp]

Notice they all drank the water.

[adrich16]

WTF?

[ScarfaceMemory]

I see buttcheeks 2:30

[rylos77]

Thank god they went with the dear playstation/kevin butler ad's instead of this.

[Nemo100]

this ad failed..^^

[apo301]

there all fucking high XD 

[phillips1993]

seriously, i hope it never ended, this was just... Brilliant!

[HolyNinja147]

This ad makes sense now! All these complex situations happening simultaneously. The realism of unrealistic situations. "this is living" ... Kinda smart if u ask me

[manwithouthat44]

@HolyNinja147 How is this pretentious comment getting 24 thumbs up. Do any of those people have any idea what he's meaning, or just trying to come off as smart too ? "the realism of unrealistic situations" what the hell does that mean, does it mean anything!?

[HolyNinja147]

@manwithouthat44 u are fucking stupid. think about a video game,

[manwithouthat44]

@HolyNinja147 Well I love this ad, the way it looks. And I really want to get what the sense of it is. I get that the people's dreams are like videogamegenres (football, wargames, girliegames) And I get that the people are on drugs because the drugsdealer hid the drugs near the leaking waterpipe and everybody who's drinking the water is halucinating. But I just dont get this whole methafor. I think its kind of style over substance. You sound so smart, can you explain to me what it means exactly

[HolyNinja147]

@manwithouthat44 I just thought about where we are today in games. so many different characters and personalities all supposedly co-existing in real-time (have u recently played L.A. Noire?) The use of real people over virtual actors or in-game footage shows how the system can render game worlds realistically but have unrealistic things happen inside them. Its absurd, but believable. Also, the nude lady is like a god of war tease :p This is living. cheers :)

[HolyNinja147]

How did Sony get away with that? Where was the controversy?

[Idude893]

What is this, I don't even...

[BCherry23]

dis commercial is 5 mins long

[ShamusZ3R0]

This is one strange advert. 0_o

[conradlee65]

great ad but it made no sence

[TraumaCenter13]

Damn, must be good acid

[jonnusmarcus]

0:37 MMM WANK TIME!!!!!