Haha, they choose me. My boarding pass was bleeping at Schiphol and 2 steweredesses came to me. They also gave me a really cool book, so keep up the good work!
I can see how people could take advantage of this now that they know KLM does this. I have never flown KLM however have heard good things about them, and now I'm more likely to fly w/them simply because they seem to care about their customers. Not because I might get something free. Flying is a pleasure for me, no matter what. Losing luggage & all of that, albeit sometimes frustrating, is part of the experience. Nice job KLM.
SOY DE MEXICO Y VIAJE EN KLM PARA CONOCER BARCELONA YA PASAR EL MEJOR VERANO DE MI VIDA¡¡ ME ENCANTA LO QUE HACEN CON TODO ESTO DEL MARKETING MEDIA , MUY LINDO. ( I AM FROM MEXICO AND FOUR YEARS AGO I TRAVEL IN KLM AIRLINE, TO KNOW THE CITY OF BARCELONA AND HAVE THE BEST SUMMER OF MY LIFE, I LOVE ALL YOUR MEDIA MARKETING CAMPAIGN, I love the insights VERY NICE, CONGRATULATIONS.)
A little act of kindness for me right now would be to deliver my liggage to me - this is the 13th time in 1 year that KLM Air France has either delayed or destroyed my luggage. H.
I really Love KLM , their flight attendants are always so Nice and schiphol is the Best AirPort in Europe for me to, much better then Grey Frankfurt or Heathrow.
Its really a nice way of tapping the potential of Social Media quite innovative and touching. I hope you treat all your customers the same way because social media can be adverse also as seen in the comments below. However a nice and well organized campaigne ...best wishes to KLM hope to visit Amsterdam once in this life
ooh exciting...so knowing that i like to arrive on time and have clothes to wear and not like being sworn at by customer services should help KLM surprise me by not losing my bags in Amsterdam every time i fly with them
@chubbyhubby77 I wouldn't mind being stalked this way by KLM. And what's the problem? They only use public information, I think it's a great innitiative!
No amount of gimmicks and social media marketing can mask a poor service and uncaring customer service. Those who are fooled by marketing deserve what they get.
KLM Suck ass. Flew last year with them. Found a cockroach in my food tray. No joke. Their solution... to bring me a new tray and stir the food to make sure it was ok.. When they had finished it looked like a tray of sick. Couldn't eat anything the rest of the journey. Will never fly with them again. Wrote letters & emails of complaint only to receive one response containing an offer of discount for my next journey with them. I don't think so.
I love so much travelling that it's not only the destination but also the airline that i fly with. I'm a marketing student with a passion for airlines and i have to give thumbs up to KLM! Great Customer Relation Marketing really one of the best airline in europe!
How about a little act of kindless like paying for my hotel? I was stranded in Schipol. My KLM flight from Dublin was late, as a result I missed My KLM flight to Kuala Lumpur. KLM took no responsibility. Not so Kind...... Amsterdam is cold in January..
this campagin put smile on my face. Its funny and indeed they suprised people. so stop nagging about "stalking " and stuff. KLM is at least trying to make flying even nicer. and NOOOO i dont work for KLM, i just like this experiment!
hello sir we saw that you tweeted that you were gonna crash our plane into the side of a building, so we have brought you this book 'flying for dummies' as a gift. we hope it comes in handy
Based on the comments, it's clear that KLM has treated social media as a campaign and not as a channel for improving its relationships and being willing to fundamentally change the way they DO business.
Seems like a great idea on the drawing board, but reality seems to show other. As one commenter said "A social media campaign does not work if you are not authentic in your core values and business"... Keep calm and carry on!
@leanminstrel It's not creepy! If you put all those pictures of you out there, all that info about your preferences, it's like you're inviting people to discover you, right? Then, why do you feel threatened? For what it's worth, I think it's lovely! A wonderful gesture!
@Denidorm - Are you genuinely saying that you are not interested in knowing that if you had a choice between KLM and a rival and KLM might give you a gift worth real money wouldn't influence your decision? Advertising is not evil - it plays a key part in everyday decisions whether you like it or not. EG how do you know about up-coming movies? Your mobile phone? the clothes on your back? (granted it is also about making the advertiser money, but welcome to the real world mate - cash is king).
@TheBudGee This whole ad is nonsense. They're spoiling money (because the company is way overpriced) on crap, and then spreading it online to go 'viral', while the only intention is commercial. Give me minus 15 euro on my ticket, thank you.
@Denidorm That is fair - discounted tickets as an option always welcome. However if they do that all you'll see is other airlines fallowing suit (I work in travel and see it all of the time). This way, they can be unique. Getting a gift also makes you feel special(ish), and this is great for brand association. Viral marketing is, in most cases, amusing and non intrusive - I agree with you on that this is more blatant than we've come to expect. my original comments were on ads in general. :)
so I should have twittered that KLM was supposed to take me to AMS on time instead of leaving me on the ground for 3,5 days, booking me on substitute flights which they then cancelled again w/o informing me and letting me look like a total idiot and waiting in several hundred meter long lines with only 2 junior staff members serving hundreds of passengers...good to know
I'm really surprised with this... It's a major great lesson to marketing professionals all over the world, in all segments. Most of the times they are not so sure what to do with the social medias... so they keep spend lots of money with no consistent return. It's a lesson that in modern times we can get back to basic and make the difference. So small and so so so great!!! The best!!
What a great idea! what a great video! I guess airlines are picking up and deciding to look after their passengers... though must say, KLM has always been good with their passengers!!!
"When KLM travelers shared travel plans via Foursquare or Twitter, the airline used additional social media info to come up with the perfect (small) gift, which airline staffers then hand delivered to surprised passengers at airport gates." (blogilvy)
Would be nice if KLM returned my new golf clubs, which they lost. A social media campaign does not work if you are not authentic in your core values and business.
Great to see that even large companies can listen to their passenger's needs and using the power of Social Media! Well done, many can learn from this....I'm inspired and sharing your story...can;t wait to be surpirsed @ruudwjanssen
@TNOCtubes Untill things turn sour. Weather broke down KLM completely. Especially communications. It demonstrates that companies use social media for marketing, but not for customer service. They have no coherent strategy.
Schiphol Airport has one of the worst customer service records of any airport I have been to in my life. Being the hub for KLM, I don't know how KLM is still one of the top inter-continental airlines in the world.
@magisterartium Are you saying to all the people in economy to just purchase business? If so, that's the whole point of economy. Some people cannot afford business. Some are lucky they are even flying economy!
What a joke. With the shit that KLM is doing to there customers, then this is not really going to make up for it.
I had a return flight with KLM, but because of a forgotten visa I had to postpone my flight for 1 hour. That costed me €2000, because not only did I have to buy a new flight to Cuba, but they forced me to buy a new return ticket. So I ended up paying 2 times for the same seat on the flight back. Not because I couldn't reach my return flight, just because that is their rules.
@whirlmkfan The visa I could have bought where I middle landed, and even 50 meters from the checkpoint in the Havana airport. So no that was not the problem.
Haha, they choose me. My boarding pass was bleeping at Schiphol and 2 steweredesses came to me. They also gave me a really cool book, so keep up the good work!
xMegaVideos 2 days ago
Ppl who are yelling about KLM ...just a little reminder , KLM have one of the best Ailines services in the world .
musicfan28 1 week ago
I want this video on my P550 unit.
markmartinez717 1 month ago
This video went viral on Tunis
reemanwells37f 2 months ago
that woman that hands out the gifts is very beautiful...
Boy4321100 2 months ago
Blatant whitewash attempt by an airline notorious for poor service and an even worse mechanism for dealing with customer's complaints.
bjburchell 2 months ago
KLM = Know your customers, Love your customers, Make it happen!
SimpleMRV 2 months ago
damn! and I just should have twitted just once :))
djeo890 3 months ago
I can see how people could take advantage of this now that they know KLM does this. I have never flown KLM however have heard good things about them, and now I'm more likely to fly w/them simply because they seem to care about their customers. Not because I might get something free. Flying is a pleasure for me, no matter what. Losing luggage & all of that, albeit sometimes frustrating, is part of the experience. Nice job KLM.
fulfilled69 3 months ago
SOY DE MEXICO Y VIAJE EN KLM PARA CONOCER BARCELONA YA PASAR EL MEJOR VERANO DE MI VIDA¡¡ ME ENCANTA LO QUE HACEN CON TODO ESTO DEL MARKETING MEDIA , MUY LINDO. ( I AM FROM MEXICO AND FOUR YEARS AGO I TRAVEL IN KLM AIRLINE, TO KNOW THE CITY OF BARCELONA AND HAVE THE BEST SUMMER OF MY LIFE, I LOVE ALL YOUR MEDIA MARKETING CAMPAIGN, I love the insights VERY NICE, CONGRATULATIONS.)
ThePatricialola 5 months ago
What happens if I tweet that I hope to join the Mile High Club on my next KLM flight?
CPColin2 5 months ago 3
A little act of kindness for me right now would be to deliver my liggage to me - this is the 13th time in 1 year that KLM Air France has either delayed or destroyed my luggage. H.
Shinergise 5 months ago
i'll be sure to tweet some nice "want's" before boarding haha
a7la8rshaswad 5 months ago
I really Love KLM , their flight attendants are always so Nice and schiphol is the Best AirPort in Europe for me to, much better then Grey Frankfurt or Heathrow.
Corinne6531 5 months ago
I wish my luggage wouldn't get lost everytime I fly with KLM...otherwise I am pretty satisfied
venom2k2 5 months ago
Its really a nice way of tapping the potential of Social Media quite innovative and touching. I hope you treat all your customers the same way because social media can be adverse also as seen in the comments below. However a nice and well organized campaigne ...best wishes to KLM hope to visit Amsterdam once in this life
shubhashb 6 months ago
let see if social media works - feels free to join facebook group
'KLM in my experience is the 'unreliable' airline'
themossman77 6 months ago
ooh exciting...so knowing that i like to arrive on time and have clothes to wear and not like being sworn at by customer services should help KLM surprise me by not losing my bags in Amsterdam every time i fly with them
themossman77 6 months ago
Are there NO ugly Dutch people? Jeez!
snidelywhiplash 6 months ago
This is stalking.
chubbyhubby77 6 months ago
@chubbyhubby77 I wouldn't mind being stalked this way by KLM. And what's the problem? They only use public information, I think it's a great innitiative!
lockstocknl 6 months ago
No amount of gimmicks and social media marketing can mask a poor service and uncaring customer service. Those who are fooled by marketing deserve what they get.
Oromitto 7 months ago
KLM Suck ass. Flew last year with them. Found a cockroach in my food tray. No joke. Their solution... to bring me a new tray and stir the food to make sure it was ok.. When they had finished it looked like a tray of sick. Couldn't eat anything the rest of the journey. Will never fly with them again. Wrote letters & emails of complaint only to receive one response containing an offer of discount for my next journey with them. I don't think so.
Oromitto 7 months ago
I FUCKING HATE TO FLY! Going to amsterdam in a few days, fuck im gonna freak out on the plane! Someone say something comfortable!!
Playver1337 7 months ago
@Playver1337 The plane wil prob crash! :O
frankvck 7 months ago
@frankvck Im still alive, and amsterdam was the best thing ive done in my life
Playver1337 7 months ago
@Playver1337 :D Good for you! It's my fav city. I go there at least 3 times a year.
But then again,. I live in the Netherlands.
frankvck 7 months ago
this is scary and wrong :(
cxpm777 7 months ago
I love so much travelling that it's not only the destination but also the airline that i fly with. I'm a marketing student with a passion for airlines and i have to give thumbs up to KLM! Great Customer Relation Marketing really one of the best airline in europe!
blumage 8 months ago
Excellent use of social media. Challenge now is to continue with the effort while also keeping it fresh and innovative.
blknbr3 8 months ago
I'm going to make a strangers day better by idk paying for their gas, or dinner bill or something. i will if i get 10 thumbs up!
bob1012112 8 months ago
I love this. By giving anything to a few people, many will give back. Of course, in the media. GREAT concept!
TheXshot 9 months ago
How about a little act of kindless like paying for my hotel? I was stranded in Schipol. My KLM flight from Dublin was late, as a result I missed My KLM flight to Kuala Lumpur. KLM took no responsibility. Not so Kind...... Amsterdam is cold in January..
mchugh1968paddy 9 months ago
Awesome idea!
domandesin 10 months ago
really cool idea by klm
ceecix 10 months ago
Lurve it!
donnaarifin 10 months ago
But why do they give gifts only to Dutch passengers???
pkostermaa 10 months ago
KLM rocks!
jus10nwaco 11 months ago
This is creepy! Advertising social media.
LadyJessamine 11 months ago
This is creepy!
LadyJessamine 11 months ago
If an airline did this for me I'd fly with them for life. This was really sweet.
housecry 11 months ago
this campagin put smile on my face. Its funny and indeed they suprised people. so stop nagging about "stalking " and stuff. KLM is at least trying to make flying even nicer. and NOOOO i dont work for KLM, i just like this experiment!
Beautifulmind1976 11 months ago 2
hello sir we saw that you tweeted that you were gonna crash our plane into the side of a building, so we have brought you this book 'flying for dummies' as a gift. we hope it comes in handy
rodwoolF1 1 year ago
This is awesome, I know what I will get , yeap thats right a model aeroplane because I love aviation so much <3
rahulras 1 year ago
pretty sure this is stalking
binini1 1 year ago 3
Wouldn't it be f*ckin hilarious if they ended up giving a gift to a terrorist?
imobeus1 1 year ago
This is absolutely so cool. Definately another angle. Great job. Should be a PhD thesis. Flying with you in April - will be put to the test. a
caloubser 1 year ago
Without the cameras in the face would feel more special.
Rufusdos 1 year ago
Great job KLM!!
youtusims 1 year ago
KLM, the world's No. 1. Creepy Stalker Airline! Recommended by Andrei Tarkovsky.
TrustinBeaver 1 year ago 3
like it but KLM should get the basics right first ie ground staff service levels
63joeppeeters 1 year ago
Complimenti! Iniziativa veramente interessante ...
fourtourism 1 year ago
KLM apparently has too much staff.
flonach 1 year ago
This is awesome.. I really liked it.. I once flew KLM and have since been flying Emirates. I think I'll try KLM just because they are cool.
me0wzilla 1 year ago
Based on the comments, it's clear that KLM has treated social media as a campaign and not as a channel for improving its relationships and being willing to fundamentally change the way they DO business.
iknovate 1 year ago 13
SUPER!!!
TWITTER IN KLM
jajjajaja
;-))
DIEGO
viajandocondiego 1 year ago
Seems like a great idea on the drawing board, but reality seems to show other. As one commenter said "A social media campaign does not work if you are not authentic in your core values and business"... Keep calm and carry on!
JoakimNilsson1 1 year ago
but it's actually kinda
creepy.
leanminstrel 1 year ago 51
@leanminstrel It's not creepy! If you put all those pictures of you out there, all that info about your preferences, it's like you're inviting people to discover you, right? Then, why do you feel threatened? For what it's worth, I think it's lovely! A wonderful gesture!
aikipy 10 months ago
Comment removed
mchugh1968paddy 9 months ago
this is pure advertising. I'm not watching this. bye!
Denidorm 1 year ago
@Denidorm - Are you genuinely saying that you are not interested in knowing that if you had a choice between KLM and a rival and KLM might give you a gift worth real money wouldn't influence your decision? Advertising is not evil - it plays a key part in everyday decisions whether you like it or not. EG how do you know about up-coming movies? Your mobile phone? the clothes on your back? (granted it is also about making the advertiser money, but welcome to the real world mate - cash is king).
TheBudGee 1 year ago
@TheBudGee This whole ad is nonsense. They're spoiling money (because the company is way overpriced) on crap, and then spreading it online to go 'viral', while the only intention is commercial. Give me minus 15 euro on my ticket, thank you.
Denidorm 1 year ago
@Denidorm That is fair - discounted tickets as an option always welcome. However if they do that all you'll see is other airlines fallowing suit (I work in travel and see it all of the time). This way, they can be unique. Getting a gift also makes you feel special(ish), and this is great for brand association. Viral marketing is, in most cases, amusing and non intrusive - I agree with you on that this is more blatant than we've come to expect. my original comments were on ads in general. :)
TheBudGee 1 year ago
so I should have twittered that KLM was supposed to take me to AMS on time instead of leaving me on the ground for 3,5 days, booking me on substitute flights which they then cancelled again w/o informing me and letting me look like a total idiot and waiting in several hundred meter long lines with only 2 junior staff members serving hundreds of passengers...good to know
ckoneguy 1 year ago 2
I'm really surprised with this... It's a major great lesson to marketing professionals all over the world, in all segments. Most of the times they are not so sure what to do with the social medias... so they keep spend lots of money with no consistent return. It's a lesson that in modern times we can get back to basic and make the difference. So small and so so so great!!! The best!!
rafaelcesteves7 1 year ago
What a great idea! what a great video! I guess airlines are picking up and deciding to look after their passengers... though must say, KLM has always been good with their passengers!!!
MEDIATOOLSTV 1 year ago
woww que genial!!
monys255 1 year ago
The people probably think they've won some big contest and there's a giant suprise when they see all the cameras. But then... "Here's 15 dollars!".
uTubegangsters 1 year ago
slightly intrusive (and not that inclusive of those that don't use social media - except for the lady in the end).
but regardless, a great initiative to build brand preference using new tools.
congratulations KLM!
joaopfas 1 year ago
Great idea!
worldli 1 year ago
"When KLM travelers shared travel plans via Foursquare or Twitter, the airline used additional social media info to come up with the perfect (small) gift, which airline staffers then hand delivered to surprised passengers at airport gates." (blogilvy)
PauloHenrikbh 1 year ago
Cool social media execution from KLM, I love the personal touch with this campaign and the happiness it created with KLM's customers.
zoesands 1 year ago
Erg leuk allemaal!
Lijkt me wel kostbaar allemaal....
falkor73 1 year ago
This has been flagged as spam show
Google for ''Social Media Promotions' of more info ! @mediapromotions
JosVunderink 1 year ago
sponsored by apple? nice vid though!
PHLVRHLLN 1 year ago
I absolutely LOVE THIS!!
strawberrygum 1 year ago
Would be nice if KLM returned my new golf clubs, which they lost. A social media campaign does not work if you are not authentic in your core values and business.
rschotman 1 year ago 45
@rschotman
But what answer did you get back from KLM , perhaps they are still handling your complaint?
minkhs 1 year ago
@rschotman actually ... it did/does work
decuadie 9 months ago
@rschotman
krisikov 7 months ago
weet iemand hoe de muziek heet achter dit filmpje?
tessavdl 1 year ago
Great to see that even large companies can listen to their passenger's needs and using the power of Social Media! Well done, many can learn from this....I'm inspired and sharing your story...can;t wait to be surpirsed @ruudwjanssen
TNOCtubes 1 year ago
@TNOCtubes Untill things turn sour. Weather broke down KLM completely. Especially communications. It demonstrates that companies use social media for marketing, but not for customer service. They have no coherent strategy.
rschotman 1 year ago
super cool intiatief!!
IlseKleijer 1 year ago
really cool idea... a bit perverse, no?!
colanthony 1 year ago
Grat case =)
marquinhusadm 1 year ago
Schiphol Airport has one of the worst customer service records of any airport I have been to in my life. Being the hub for KLM, I don't know how KLM is still one of the top inter-continental airlines in the world.
jnyerere 1 year ago
@jnyerere Schiphol is one of the best airports in the world, clean toilets, excellent logistics and nice people.
meneertjekoekie 1 year ago
@Lonneke Verbiezen - great use of social media - and you look great on video!!
tommulders 1 year ago
Good use of new media!
Afraid KLM will have to double there FTE's to be able to catch up with all Four-square and Twitter users who mention KLM....
amstermo 1 year ago
I fly with KLM and they're a good airline! Bravo KLM! Care to do ;)
klmysticman1964 1 year ago
Awesome... One up for KLM.
cajoley88 1 year ago
KLM is the best. This is a good example of commitment to service and try to excell.
kepabarna 1 year ago
leuk!!
daanienke 1 year ago
COOL! Great movie...
ZilverMoose 1 year ago
What a great way to market the airline. Very well thought out.
AllatoonaBass 1 year ago
Nou, ik ben benieuwd, ik vlieg zaterdag, kijken of ze me weten te vinden!
8581343900
buist34 1 year ago
Comment removed
buist34 1 year ago
@buist34 wordt dan wel benieuwd wat hier stond...
eyebidem 1 year ago
Toen ik hier van hoorde, vond ik het behoorlijk invasive, maar nu het filmpje te hebben gezien denk ik daar toch anders over. Top Aktie !!
tychopan 1 year ago
Leuk, maar niet al te handig... Check endandit.nl en zoek op 'klimsurprise'. Lekker handig voor inbrekers!!!
DudeApatow 1 year ago
Leuk idee hoor!
FS2004AviationPro 1 year ago
Ik hou van KLM!!!!
joaoluizvanham 1 year ago
I love KLM! Its been my favorite airline for traveling to Europe and the USA :-)
aljawad 1 year ago
I love KLM!!
Best Airline!!
Greetz from Germany!
D4rkraver 1 year ago
AMAIZING!!!!!!!!!!!! LUV U KLM!!!!!!!!!!!
VORTEX203114 1 year ago
We were surprised by the KLM.
FabioAzul777 1 year ago
mooie actie
Jeahryn 1 year ago
Wooooow!! a great idea, to fly with KLM.
mac0757 1 year ago
stom
mimima1 1 year ago
Just awesome! Way to go guys and keep on delivering happiness :)
martinjoosse 1 year ago
Just fly business cheapskate.
magisterartium 1 year ago
@magisterartium Are you saying to all the people in economy to just purchase business? If so, that's the whole point of economy. Some people cannot afford business. Some are lucky they are even flying economy!
TheLiLD95 1 year ago
What a joke. With the shit that KLM is doing to there customers, then this is not really going to make up for it.
I had a return flight with KLM, but because of a forgotten visa I had to postpone my flight for 1 hour. That costed me €2000, because not only did I have to buy a new flight to Cuba, but they forced me to buy a new return ticket. So I ended up paying 2 times for the same seat on the flight back. Not because I couldn't reach my return flight, just because that is their rules.
theiamania 1 year ago
@theiamania what does that have to do with KLM?
You're just a dumbass for forgetting a visa!
whirlmkfan 1 year ago
@whirlmkfan The visa I could have bought where I middle landed, and even 50 meters from the checkpoint in the Havana airport. So no that was not the problem.
theiamania 1 year ago
awesome, great idea...
KLM777300er 1 year ago