The logo they used at that time was one of the worst. It's so tasteless. CBS stripped KDKA of their Westinghouse roots. Even their new logo is bland and boring. I think their logo should at least include a Group-W styled 2.
Notice the van in the background, it still carried the Westinghouse font along with the CBS Eye which means the switchover had just occured with the logo here in this video. That came to a shock as Westinghouse was their mainstay for 40 years.
There are three K calls east of the Mississippi -- six, really, if you count the derivative TVs and FM. KDKA, KDKA-TV, KDKA-FM and KQV in Pittsburgh and KYW and KYW-TV in Philadelphia. Just for the record.
Apparently, I read that several Pittsburgh viewers would not be happy if KDKA called themselves "CBS2", is that right? My CBS affiliate KOVR in Sacramento is also owned by CBS and they call themselves "CBS13", much to the chagrin of several of us in the Central Valley.
@godgundam10 Yeah, I think that was the case (and why they revamped the logo shortly after going O&O). KDKA is so infused into Pittsburgh's history that they feel like it would lose something sentimental if it was mandated fully. KOVR probably had no issues as long as they weren't that cemented into Sac's history as KDKA is to the Steel Ciry's (not meaning that as an insult to Sac or KOVR, btw). It's the only east coast station with a K prefix (I think), which is another historical thing to add.
@darkpowrjd Actually there is one other station east of the Mississippi River that starts with a K, and that's KYW-TV in Philadelphia (which is a sister station to KDKA-TV). However, I believe that they brand themselves as CBS 3. WJZ-TV CH. 13 here in Baltimore (another sister station) also goes by their call letters though, like KDKA. I believe it's for similar reasons as KDKA's.
at least these graphics are better than the current package. i personally think the CineMagic graphics used in 2001 are the best-looking and best-sounding, too.
I agree... look at today graphics.. just like the former WBBM graphics...Look @ FOX O&O stations.. WJW Cleveland is going under the set changes now. The Fox look won't fit WJW @ all.
The logo they used at that time was one of the worst. It's so tasteless. CBS stripped KDKA of their Westinghouse roots. Even their new logo is bland and boring. I think their logo should at least include a Group-W styled 2.
thyssenelevator95 4 months ago
Notice the van in the background, it still carried the Westinghouse font along with the CBS Eye which means the switchover had just occured with the logo here in this video. That came to a shock as Westinghouse was their mainstay for 40 years.
tbear4pa 11 months ago
That was when the familiar Westinghouse typeface numeral "2" was discontinued which lasted about 40 years total(1963-2003).
tbear4pa 1 year ago
I didn't know that KDKA adopted the 2003-style KCBS, KCAL, and KCNC CBS logo.
char615 1 year ago
There are three K calls east of the Mississippi -- six, really, if you count the derivative TVs and FM. KDKA, KDKA-TV, KDKA-FM and KQV in Pittsburgh and KYW and KYW-TV in Philadelphia. Just for the record.
buckeyedej 1 year ago
huh???
PittNick95 1 year ago
According to FCC rules even if a station calls itself CBS13 or FOX 35, they are still required to give their call letters at the top of every hour.
harleykman 2 years ago
How completely irrelevant.
ethelcorp 2 years ago
Uh, yes, my comments were relevant to the ongoing discussion about call letters. Learn to follow a conversation FIRST before commenting.
harleykman 2 years ago
I did follow the conversation, you didn't.
What do TOH ID requirements have to do with whether KDKA brands themselves as CBS 2 or KDKA?
The comment was about branding, not about how KDKA identifies.
ethelcorp 2 years ago
While they did go O&O, at least they kept the old Westinghouse package from the late 90s at this time.
johnissoevil 3 years ago
Apparently, I read that several Pittsburgh viewers would not be happy if KDKA called themselves "CBS2", is that right? My CBS affiliate KOVR in Sacramento is also owned by CBS and they call themselves "CBS13", much to the chagrin of several of us in the Central Valley.
godgundam10 3 years ago
@godgundam10 Yeah, I think that was the case (and why they revamped the logo shortly after going O&O). KDKA is so infused into Pittsburgh's history that they feel like it would lose something sentimental if it was mandated fully. KOVR probably had no issues as long as they weren't that cemented into Sac's history as KDKA is to the Steel Ciry's (not meaning that as an insult to Sac or KOVR, btw). It's the only east coast station with a K prefix (I think), which is another historical thing to add.
darkpowrjd 1 year ago
@darkpowrjd There's also KYW in Philadelphia, which CBS also owns, yet they call it CBS 3.
godgundam10 1 year ago
@darkpowrjd Actually there is one other station east of the Mississippi River that starts with a K, and that's KYW-TV in Philadelphia (which is a sister station to KDKA-TV). However, I believe that they brand themselves as CBS 3. WJZ-TV CH. 13 here in Baltimore (another sister station) also goes by their call letters though, like KDKA. I believe it's for similar reasons as KDKA's.
baltomd1 1 year ago
at least these graphics are better than the current package. i personally think the CineMagic graphics used in 2001 are the best-looking and best-sounding, too.
kdTV2Lvr 4 years ago
I agree... look at today graphics.. just like the former WBBM graphics...Look @ FOX O&O stations.. WJW Cleveland is going under the set changes now. The Fox look won't fit WJW @ all.
news89 4 years ago