JCPenney: "Today's the Day" Commerial

[vnvxvnv]

jc penny is an evil place

[pepsimanlf]

F** Yea!! Three years and though i forgot the name I found the song again!!! Yeah!!!

[mariepotterhere]

This one too! ... look for messaging

[alexanderdevaux]

okay now this is a decent commercial: the music's good, emotional, the pacing, the audience is involved in what they see, they can relate to what's going on, there's a message that serves as a theme to bind all the scenes together (today's the day, everyday matters). the only thing i don't like is that there's too much text, does S&S really think that the consumer will sit there and read all those CLICHE statements? it's overwhelming. there are too many scenes too.

[wireless58]

This is Melanie Horsnell singing. Melanies latest single video "Lovers Home" is here on y o u t u b e.

Just search for Melanie Horsnell Lovers Home

To hear the original song from this ad click on forever thursday - how can it be in related videos on the right of the screen

[MissDDHeather]

I got my coat from there. : )

[wireless58]

Melanie Horsnell also sings the new Qantas Paper Planes Ad... soundsgreat. Just search for it here

[eupetubovideos]

great commercial, precious!

[shawncouzens]

What can I say? You took JC Penny and made it cool. Mad props baby.

Signed,

Fellow ad guy

[bellinivernon]

.Exelente ! ;gracias ,desde argentina.

[salomejumala]

can anyone tell me what's the name of the commercial, where girl screams out: "history, I love history , so consequential. . . ", she's in a class or something

[robberyunderarms]

This is Australian's Melanie Horsnell singing and Elliot Wheeler producing. The original full song is called "how can it be" by Forever Thursday and they did a video. Look to your right in related videos and you will see it. Also Melanie's single "I just want some love". OR head to Melanie's m y s p a c e and you will hear her latest album.

[dansfav226]

i love her. i found her b/c this commercial like last year or something. year before

[johnie9]

Guys, there is only one answer to this:

BOYCOT JC Penny!

[cleaningagent101]

That shouldn't be too hard cause i always shop at primark and h&m! Love the song, thanks for uploading, pmljr21!

[Ryantravisaol]

why Boycot it?

[DjAznInVAZN]

Why? They got bomb-ass suits for men.

I got mine for cheap there!

They hold epic sales for cheap.

[mastercrull]

What is the name of this song? i typed in "Today's the day" and "how can it be" but nothing came up....

[wireless58]

Ok it can be tricky. Search for "Forever Thursday" and you get it first on the list. Or search for "Melanie Horsnell" and its the last video on page 2. The song is "How can it be", the group is called Forever Thursday and the singer is Melanie Horsnell. OR go to Melanie's m y s p a c e and its posted on the right... plus BONUS you get to hear her latest music

[JudiG]

Nicely done!

[wireless58]

you will have more luck if you search for 'forever thursday" to hear the original

[wireless58]

The original song is called "How Can it be" sung by Melanie Horsnell and witten and produced by Elliot Wheeler as Forever Thursday. You can find the original song here on you tube just search for the title. Or go to Melanie's m y s p a c e where it is posted.

[livinlarge18]

I like It's All Inside a lot better than Every Day Matters though It's All Inside sounds more like a christmas slogan

[arboppo]

Do a search for Goulburn Valley Harvest ad here in YouTube to see a current spot Melanie has done the soundtrack for. It's great!

[Porkaloodle]

I LOOOVEE Melanie!!

[massiekur8]

Thanks Wireless58. I love this song!!! :)

[wireless58]

Melanie Horsnell the singer of J C Penney "todays the day" has just released her new single "Mary Mary", you can hear it on i tunes and also on Melanie's my space site.

[avinyl]

This is a lovely, sweet commercial. Yes, it's an ad, but it's not a "Jeans, 29.95" type of ad. It speaks to bigger ideas at work.

[wholetruthy]

no big deal

[58Mathew]

Melanie Horsnell singer from Forever Thursday "todays the day" tvc has posted a video of "birds" from her album on you tube. Just search for melaniehorsnell

[mairug]

nice soothing commercial

[58Mathew]

Forever Thursday is Australian song writer/producer, Elliott Wheeler & vocalist Melanie Horsnell. Check my space for more of Melanie's songs

[22yuyu22]

wich commercial is ashley tisdale in?

xoxo aya

[MiteGai]

Im a consumer whore!

And how!

Why do people waste their time putting television commercials up on youtube? Hurray for capitalism at work. People actually spend their free time on commercials!

[rickyspectacular]

Many times, the people who make these commercials put them up, so they have an easy way to show their work, for free and without having to set up their own website. I believe that is the case here.

[Munkyfreak87]

Yeah, what ricky said.

And sometimes I want to keep a commercial. Because its awesome. Like the bandaid ripping off singing robot bear thing one. :] Hurray for free time on commercials. (that i probably won't buy from anyway lol)

[ReggaeRob]

Nice song, good company

[58Mathew]

Melanie Horsnell singer of "How can it be" is playing tonite Thur 25th Oct 7pm at Rockwood Music Hall in New York. Also LA dates to come check her my space.

[radiosfx]

Melanie Horsnell aka singer for "Forever Thursday" is now in New York for the CMJ Music marathon

[bjbizz]

love this song it's very different.

[apparationsofmelody]

I'm confused, what's this song?

[pigsAREforever]

It's "How can it be" By Forever Thrusday

[pigsAREforever]

Sorry I meant Thursday

[cko1ne]

Its a battle of commercial songs...im convinced that JC Pen has the best ones besides Old Navy.

[radiosfx]

This song is sung by Melanie Horsnell and written and produced by Elliot Wheeler (aka Forever Thursday) its called "How can it be". You tube has the original video if you search for "Forever Thursday". Melanie is coming to New York October 16-19 for CMJ Music marathon. See her my space for details.

[PASilverback]

the song may be ok but everytime the commercial comes on I wanna scream

[coldhearted900]

ok can any one tell me the na,e and ther artist of the magic c penny commercial plz

[juliano521]

Sorry, I should have clarified my comment. Regina Spektor sings the song in the new JC Penney commercial. The previous posters had asked about the current comercial. Hope that makes more sense.

[radiosfx]

Yep and this is Melanie Horsnell and Elliot Wheeler as "Gorever Thursday"

[radiosfx]

wooops "forever thursday"

[radiosfx]

The original song is sung by Melanie Horsnell (not regina) and written and produced by Elliot Wheeler (aka Forever Thursday) its called "How can it be". You tube has the original video if you search for "Forever Thursday". Melanie is coming to New York October 19 for CMJ Music marathon. See her my space for details.

[juliano521]

Regina Spektor - "Music Box"

[radiosfx]

no guessed wrong..

[girlthatyoulove2hate]

Can someone please tell me what songs this is?

[NeverisaPromise7]

Does anyone know about the current JC Penny commercial?  I love the song that plays.

[rawrmatie]

ME TOO!

[SoapFreak]

I LOOOOOOOOOOOOOVE this commercial and thanks for letting us know whose song this is... I have been in love with it ever since the commercial debuted!

[radiosfx]

the full original song video is on you tube listed under Forever Thursday "how can it be". it features Melanie Horsnell on vocals and Elliot Wheeler composer/producer.

[aprilmraz]

Kudos to Saatchi & Saatchi for this new and inventive TV spot from a brand that used to blend into TV oblivion.

[wagontaxisl]

whats the song on this?

[XspamanthaX]

its called "How can it be" by Forever Thrusday.

[fashionandmusic921]

wow they are proud of that kid.

anyways, where is the commercial with the girl trying not to be found out...with the initials that she's trying to hide?

[yoohootube]

Is the JCP commercial with the little girl trying to hide the heart & initials (Today is the day to get up the nerve) online?

[yoohootube]

Oh, I found it under "heart" :)

[Dirtbikechick369]

Can Someone Put The JCP Zombie 1 On Here Its Cool!!

[LovePontiac]

I wonder why they filmed in Australia. I thought this agency was located in NY :|

[xxxbekxxxX]

my baby brother( yellow shirt) what a cutie!!.. hes gunna be a big movie star!!!! COMMENT EVERYONE..

[Bleedingharp]

Conner is so adorable..! such a cutie ! Such a Star! xD [Yellow shirt on blonde hair]

[thefoolofapril]

Connah is my friends bro. hes such a little gorgeous cutie!

[Theresacini]

connah in the commercial is my friends son what a cutie

[connahj]

the little boy is connah from australia[in the blue and yellow top] my son

[andreabennati]

bellissima. :)

[aperson]

Quite possibly the best song of the year so far...

[Sulkingkid]

i imagine Emma Watson singing this for some reason. yeah freaky i know.lol

[CherryBlossom911]

Ew. That would be fucked up.

[Sulkingkid]

im 15

[ragingindie9]

I love these new commercials for JC Penney's. They're great.

[cullman22]

How Can It Be - by Forever Thursday

[Syrenitey]

Oh, thank you so much! So far this is the only song I've heard of them, but it's fantastic. I love it! ^__^ Thanks so much!

[SoapFreak]

this song is so great...! i too wish i knew who sang it and its title!

[Syrenitey]

So pretty! Do you know the artist of the song?

[radiosfx]

Melanie Horsnell is the singer..

[radiosfx]

up front for Forever Thursday.

Song"How Can It Be"

[radiosfx]

The full video of the original song is now on Youtube just search for Forever Thursday and-or song title How Can It Be.