Steve Jobs at Next part 1

[ImagineHuZhou]

Forget Silicon Graphics

[HenneyToh]

Ain't nobody do it like Steve

[CusterFlux]

Professionals really just want more powerful versions of the desktop apps they've already spent a huge amount of time learning, they don't want to have to do that all over again on a new system, even if it's more powerful + Professionals don't ( rarely ) code + IT Directors hate giving their power away = NeXT dies. Sad, but true.

[swimdogff]

Very well done. 

[dookiee0000001]

Funny how you can forget that just the concept of Client / Server was ground breaking at one point in time. Thanks Steve.

[lceus]

He never changed.

[Arypramudito]

Networking and Professionals category create Windows NT Era also.

[d2deghost]

6:50 he's talking about moving from mainframe-console, to server-desktop infrastructure. And guess what's happening now with the hype around "the cloud"... omg... we're going backwards :-D

[IIvveennss]

Is it just me or these videos reminds the ones of the Dharma Initiative?

[TheFreedomMinistry]

@IIvveennss lolll

[FreudsteiNekro]

holy shit, noah wyle really look like Steve. I hope to see him on the movie.

[macosx406]

Exactly like an Apple Keynote.

[TooManyHobbies58]

I've been watching a lot of these video's with SJ. Hard to believe that he is no longer with us. Will miss you Steve. You changed our world.

[MowgliX]

Steve Jobs was a genius and he, NeXT and Apple changed the world forever. And now we have all these wonderful things: the Macintosh, iPhone and iPad. Without Steve, we would have something like PC clones running MS-DOS even today, in 2011. I lived though the 1990s, and it was terrible. Except that I happened to be extremely fortunate and worked for an all Mac based company! If it weren't for the Mac, I'd be a farmer or something like that. I would not want anything to do with computers.

[DDsyr]

reality distortion field.

[Potomacstud]

Like him or hate him , he did in fact changed the world , read his biography , its brutally honest

[gillianorley]

It is interesting to note that, of the competitors he mentions, they are all gone.

DEC no longer exists having long ago been acquired by Intel as part of a patent lawsuit settlement. IBM got out of the hardware business. And most recently, SUN was absorbed into Oracle.

But Apple is still around and doing better than any of their competitors and the heart of Apple's business is OS X which is really an evolution of the Next OS.

[gillianorley]

Thanks to Steve Jobs and Next, anyone can have the power, stability, and security of UNIX with the ease of use of a Mac.

Mac OS X is, at its heart, a Unix system.

[gillianorley]

Somebody get that man some new markers.

R.I.P. Steve.

You will be missed.

[antigen4]

there was a really great multi hour long video on google video a few years back - it was documentation of a NeXT meeting with jobs an crew doing a big back and forth about ship dates and bottlenecks etc - a year into the setup of the company - the videos got deleted it would appear - anybody know where to find those??

[DJTEVAdotCOM]

There is a dark side of Jobs that alot of people don't know ....

[nkeroulis]

@DJTEVAdotCOM what do you mean?

[DJTEVAdotCOM]

@nkeroulis there's an article about him from people that used to work with him. He is really hard to work with. There's crazy things that goes on in the APPLE curtain....like you're not suppose to look at him if he crossed your path. This white board is his obsession . He fires people for no reasons. he is a perfectionist . Great minds are usually a little crazy or loony.

[RobParliament]

@LittleMacJK

Nonsense. Jobs was biracial. His dad is Syrian, and his mom is white.

[HiddenLifestyle]

He was a great man

[rycardopetenoni]

Rest in peace Steve

[hereiam2005]

Gosh, why do people got inspired by Steve Jobs? He is a BAD role model. VERY BAD.

Why? Because he is a pure genius. People can never be Steve. Everything he TOUCH turns gold. Even when all the odds are against him. Why? No one knows. He sees things YEARS ahead of its time. And he make sure that those things happens.

No one will be able to learn one BIT from him. You can't learn from a genius. Sorry, you just can't.

His life is one miracle.

Apple is officially dead.

[limfangyin]

@hereiam2005 I agree with you, partially. He's a genius and also "The Crazy One" (from the 1997 "Think Different" campaign).

It's possible to learn from him, but very hard. Because most of us are not "crazy".

[hereiam2005]

@limfangyin I think people can never truly understand Steve, let alone learn from him. He is one complete package.

People only know of Steve as a great sale man, but he is so much more than that.

He is a great leader. He insults his employee, and they work like hell for him. He insults the journalist, and they beg him for more. He insults his fan, and they worship him like god. People dance around him like puppets. Such charisma belongs only to the genius.

[hereiam2005]

@limfangyin He is a visionary. He create gold from craps. Before him there were smart phones. Before him, there were tablets. But those are geek's gadget. Those from Sony, HP, and the like. All niche market. He took it, embraced it, turns it into a symbol of coolness and luxury. Into billions in profit. He does not follow the market, he invents the market. Literally. All thanks to his extreme standard, and his uncanny instinct to what works and what does not. Those are abilities of a genius.

[pgergely13]

@hereiam2005

look pal, he just knows how to make little gadgets more fashionable, and how sell products much expensive what invented by other companies just why apple logo appear on them. All stuff what apple make available cheaper and better from other companies. Apple just an overestimated trademark what use buy urban geeks who use them for show off. But nothing outstanding in the apple products, especially nothing what explain the price for them.

[hereiam2005]

@pgergely13 Yet it sells. And it sells for billions of profit. In a time when other companies struggling to survive, Apple sit on billions of dollar in cash. As you said, nothing explains the price for them. That's precisely the genius of Steve Jobs.

[pgergely13]

@hereiam2005

no thats proof of idiotism of a bunch of rich asshole. Nothing genius wasnt there.

[pgergely13]

@hereiam2005

There is no any genius on that company, just a lot of stolen ideas.

And thats dont proof anything, but there is too much rich assholes, who can spend a lot of money for an useless bullshit just for show off.

And others who just want a good phone buy a Sansung android or a Sony Vaio for notebook. Better and cheaper.

[hereiam2005]

@pgergely13 I see that you have gone into full denial mode, and there is no point in convincing you. He is a billionaire. You are a nobody. If you enjoy being a nobody, please, by all means, enjoy your life as you see fit. I sincerely wish you good luck.

"damnant quod non intelligunt"

[satyajitsahu]

@pgergely13 Very ignorant comment! Show us one other CEOs who takes matters onto his own hand, can give a persuasive presentation like that, cover things from market research, technology, distribution, marketing, design! Plenty videos have surfaced, that shows how creatively involved he was with every aspect of Apple, whether it was in garage stage or the most valuable company stage. For that matter I don't denounce Samsung/Sony effort either, but Apple has led the path they're walkin on.

[pgergely13]

@satyajitsahu

these all just bullshit what U mentioned here. Steve Jobs make himself a piece of the Apple's marketing strategy ang his geek face the brand of the Apple's corp-image.

That firm invent a very little thing without foreign source, the most of the parts of the innovations stolen from others who dont dare to step them in time. So Apple copy them and pass over and construct before the concurency. But thats no explain why the prices double of the other corp's similar product.

[hereiam2005]

@limfangyin So many things in Apple channel through Steve, from product development, testing, supply chain, corporate image, roadmap... Even its corporate culture was controlled by Steve. He is a control freak.

Its the combination of these factors that turn Apple from a struggling company to the behemoth it is today. And it is also the reason why I think Apple will fail miserably without Steve. It was different from Bill Gates. Gates built an empire. Steve built an empire AROUND him.

[pgergely13]

@hereiam2005

yeah dumass, and that was the main problem he makes a company BEHIND him, not with him. Thats why apple never would step over the other more well running companies, cause they never could and allow think in really great steps and more global.

MS made monopolism in the PC industry by an OP systems, and other accessories for it. While apple during this try to piss against the wind instead to try improve the concurents products better and made they own version.

[pgergely13]

And thats why apple always remain a little geek company what make fancy unneccessary overpriced gadgets for rich assholes, who has no shit about the real interior value and see only a stylish logo on a plastic crappy thing. Many other company made better and more durable products in branches what apple try broke in, for a split price of apple products. Sony makes better notebooks, Panasonic made durable(toughbook) Samsung make better smartphones etc.

[ASeventhSign]

Steve, dude, I miss you already...

[damienivan]

I find it very strange that he mentions Sun in the "Professional" workstation context, but not SGI! Granted, I was very young in 1990, so I have little first-hand knowledge, but SGI was around since the 80s. Wouldn't they have been better known? Maybe that's partly why NeXT was never a huge success?

[MrCambridgestuff]

@damienivan Not strange at all. Sun helped pioneer the modern general-purpose workstation, and was definitely a bigger name at the time. SGI originally made add-on graphics terminal hardware for other platforms, and while they did offer workstations by the late 80s, they were not really a serious player in that segment until they released their MIPS-based systems... That would have been about the same time as (or shortly after) when this video was produced.

(R.I.P. Steve Jobs.)

[NLS87]

Now i'm a NeXT member? :D

[ChocosoftPC]

0:17 Ok, I will not share this video with non-NeXT members

[ChocosoftPC]

Steve Jobs it's wearing a black turtleneck and jeans!

[wizziebaldwin]

It's a paradox that this magnificent machine and operating system didn't become the dominate force in the industry.

It saddens me to no end.

It is April of 2011 and I still miss that NeXt OS as being the best development environment and most fun computer to use to this day.

NeXT had the most incredible email, graphics rendering and file manager.

[GrandEpsilon]

@wizziebaldwin You don't think it lives on in OS X?

[fafwoa]

I think Young Steve Jobs looks like Young George McFly from Back to the Future :))

[92EXC]

In what year was this recorded?

[Gregz0r1]

@92EXC Jobs described what happend in 1990, and what will happen in 1992...

[Bobassa0903]

@92EXC Look at five fifty seven where he says "In 1992...next year..."

[MMPR2010]

how did you get this video since it was only ment for next employees?

[keule92x]

@MMPR2010 read your question and you'll have your answer :D

[MMPR2010]

@keule92x so your saying he was a former next employee

[NoWhereCharlie]

Steve jobs "*pause... IBM..."

[FOZproductionz]

what year was this ?? 

[Gregz0r1]

@FOZproductionz 1991.

[XKS99]

I almost feel sorry for him knowing NT 3.1 was only a few months away. NeXT looked like a great system - OS X minus the transparent/white plastic tampon effect.

[angelusp777]

Steve Jobs is the MAN

[marco114]

Watching this shows you how knowledgeable Steve really is. Plus, he's confident. And he's still a showman, even in an internal video.

[piplupturtwig]

its funny how even though he created apple computer he talks as if they are his enemy i love it....john sculley was an asshole

[GamerMaster2041]

wow looking at steve jobs today,he is nothing like him 25 years ago

[pepemapache]

OMFG! Steve Jobs can really write?

[christiankinney]

Steve Jobs saved Apple.

[pixelr0]

@christiankinney you can say that again :-)

[nikkimoreaux]

and now... Workstations : Mac OS X / Personal Computer : iPad

[pcfxer]

You're welcome. I'm using BSD so that make me a Next member right?

[tachikaze222]

heh, whiteboards and those markers haven't changed at all in 20 years now.

[adult09]

too bad NeXT only sold the amount of computers in one year that Apple sold in one day, even then when Apple wasn't doing as well.

[bearmare]

Hey, Jobs is wearing a belt!

[kjdavey]

What killed Next was the fact that PC's became 'workstations' The workstation market died to the PC in the same way that the PDA died to the 'smartphone'

[keytoothed]

I don't follow your reasoning, for NeXT evolved into OS X, which, along with the iPod, saved Apple. Jobs sold the NeXT technology back to the company he founded and was fired from, and was re-hired because of it. It's an amazing story, for if Jobs had not been fired from his own company, would have worked so hard on a BSD-based OS that completely revolutionized how the Mac operates.

[jedimasterbooboo]

Steve Jobs stalker...I got your number.

[Technoguy3]

Look how perfect Steve kept his office. xD

[EmperialProductions]

I wonder where the Next computer would be today if Steve Jobs did not return to Apple?

[steffo76]

apple bought next.

[Technoguy3]

Way beyond Apple.

[mdomingo78]

mere mortals!

[trizniker]

unbelievable ! Steve Jobs has inspired me.

I'm not American.

I'm a Vietnamese.

[pgergely13]

@trizniker

fuckin vietcong yellow bastard!

[Zoomer30]

White boards are nice.....till you have to use one. After 5 mins the fumes have given you migrane and you mouth has a taste in it that makes you want to gargle with Scope for an hour.

[chinarut]

nice history lesson. 6:14 goes to show Steve is still executing on this strategy as we speak!

[tenaciousJk]

7:40 is brilliant

[macintologist04]

Professor Jobs

[chuckbflo]

lazlo5149: ''When Jobs announced his plans to Apple's board...it initially expressed an interest in investing in...Next Inc. ...but the board went ballistic when Jobs revealed the names of the five employees who would be joining him. Jobs resigned as Apple chairman, and Apple sued him...eventually dropped the suit in January 1986...Curiously, Apple insisted on a non-compete clause that required any computers created by Jobs new company to be more powerful than any of Apples offerings.''

[AlgerianPhoenix]

Steve finally figure it out, euh no he didn't, lol

[chuckbflo]

Unfortunately, due to a non-compete clause in his separation agreement with Apple, Jobs and NeXT were prohibited from competing in the Mac/PC marketplace. NeXT did find a small niche in the high-end workstation market, but that market was soon supplanted by much cheaper PCs.

[lazlo5149]

Umm, that's the most ridiculous thing I've ever heard. Jobs had no "separation agreement" with apple. He was thrown out of the company. Nothing prohibited NeXT from competing in the PC market aside from their business model.

[chuckbflo]

Jobs absolutely did have a separation agreement. Proof is in the next post, from Apple confidential 2.0: the definitive history of the world's most colorful company by Owen W. Linzmayer, (c) 2004, p. 204:

[lazlo5149]

lol

Idiot

[chuckbflo]

@laslo5149: The nature of that reply makes an obvious statement about both your civility and intellect.

[lazlo5149]

@chuckbflo The nature of that reply makes an obvious statement about the fact that you have no evidence to support your idiotic claim.

[chuckbflo]

@laslo5149: I suggest you re-read the quote I posted. It's pretty well known stuff, at least to those who've paid attention.

[chuckbflo]

Nope. The two posts that cite the source and quote it directly.

[abdulnafie]

The beggining messege is kinda funny, if its not, that makes you a Next employee!

[cybercow222]

Heh, too bad the exciting "workstation market" hi is talking about wanished over the night, and boring but fast PC`z overtaken. An interesting approach either and - kinda true back then. But SUN currently is in troubles either ....

[daniellewis2008]

steve jobs is a first class presenter/seller. so obvious from these clips. this is not to detract from the other achievements of his or apple/next/pixar. but you have to hand it to him: he knows how to make his point without dumbing down. i hope he will return and stay for a couple more years at apple.

[hyperthreaded]

Yeah, he may be a good presenter, but his analysis was still wrong. That "professional workstation market" he talks about never happened the way he imagined it. Instead, PCs started to dominate everything else. Back there in '91, NeXT was vastly superior to anything PCs offered, so he should've entered that market from the beginning instead of dreaming about dominating some high-price professional market that never materialized. A few years later, NeXT realized this, but it was too late then.

[AeronPrometheus]

"These folks don't really care about user interface. Or at least they haven't been able to excecute on it if they do." Ouch.

[venuecam]

It wasn't a slight agaisnt them. It was a clear observation and a chance (for NeXT) to break into a niche. This is something that Steve is brilliant at.

[Joshlama]

first look at 0:12

Can we watch it now? will I get sued?

[Minimum91]

Where do you get these videos?

[jaapaap5]

Nice marketing college.

[EuroCarfan00]

this is a very interesting video!

[roberdan2008]

Someone has the transcript???

tx, r

[BetoWater]

He's Hot! And Cute!

[oceifador]

He already had his black shirt at that time.

[choasruler5151]

I think he started that back with the apple II

lol XD

[gabike88]

this thing is huge...

if only he was true about this! they really did spectacular stuff.

thy for the share!

[NuMoonRawk]

What immediately hits me as I'm watching this, is that it's the first time I see Steve Jobs being so absolutely wrong about something, and arguing with the usual passion and conviction. Was NeXT so hungry that they misinterpreted the data in their favor, to desperately target a seemingly substantial market? Whatever it is, I can't help but be sympathetic to those guys - their workstation was years beyond their competitors and the programming frameworks were a small slice of heaven, for the 90's.

[Hoaxe20]

what are you talking about? this is exactly what all the big hardware manufacturing companies do. Why do you think Dell, Hp/Compac, Lenovo etc sell business models or "Pro" models of their laptops?

[NuMoonRawk]

We're not talking about high-end PCs here. These are 5,000$-10,000$ computer workstations. Moore's law made sure the gap was closing up fast enough that the migration went towards more powerful, but still cheaper, PCs. There was no expansion, no new market to conquer. Theirs was drying up. In the end, they could only ship 50,000 of them. Steve was wrong. NeXt withdrew from the hardware business in 1993 and renamed themselves NeXT Software Inc.

[maljlam]

Remember, this is spring 1990, when the choices were Macintosh System 6, windows 3.0, SunOS 4 (BSD-based, not System V, pre-Solaris) plus OpenLook, Motif 1.0, NeWS, or X-Windows. Only Steve Jobs miscalculated the migration from personal computers, or at best, was years ahead of his time. Windows NT and Solaris eventually won in the years immediately following.

[m0lt0vivace]

Actually he was right, too right in this case. He correctly said that the PC market would move into the professional space, this indeed occurred. The problem is that NeXT could never hit the price targets that would get them the 50% that they were looking for. If they misread anything, it was the price sensitivity of the market (my guess is that they didn't misread it, they were getting a bit desperate). NeXT's biggest problem is that they showed up too late with tech that was too early.

[JackBauer270]

yeah, I have to agree, this is Steve Jobs' biggest problem he makes his products too damn expensive. I believe the very first NeXT computer cost over $6,000 (I could be wrong tho).

[booc0mtaco]

It's Like... it's like he knows the future! I bet he personally sold the next cube to tim berners-lee

[iroganai]

There'll be lots of folks coming from Daring Fireball.. Hi !

[neonblue2]

Or Daring Furball.

[rofflcopterr]

Greetings fellow DF reader!

[blarggstar]

Hello from daring fireball!

[juliuso1]

Unbelievable!

[Pizza4UToGo]

Technically, they did beat Sun.

[zettaishonen]

woah, thanks for uploading this one.

haha, I like it when Steve says "Mere Mortals".

:)

[Legolover64]

Thanks for posting this!