Wait, when did the GAP stop sucking? Or do they still suck? I love going in there and searching the entire store to find (at best) one thing that I like. Are they going to stop doing watered down and overpriced ripoffs of their competitors" clothing?
@zerobeat18 Er, actually Gap was repositioning themselves in the market. They knew exactly was the ad was. Asshole. Also, the clown below who "envisioned" it as Jones just "throwing on Pardon our dust" at the end. Also an asshole. Seriously, do you freaks ever think before you post on You Tube?
@mustangred I showed this to a bunch of other assholes in the last few days and they all think as I do: That it's either not a "real" ad (what company would want this kind of publicity?) or that the ad agency and Spike Jonez did the ultimate convince job on The Gap. But in the spirit of "even bad publicity is publicity", obviously the name "Gap" is on the/minds of that many more.
The ad is a great piece of entertainment. So kudos to The Gap for allowing this to exist even at their expense.
@zerobeat18 well....no, during the stages of advertising the company that is advertising something or itself looks at every single idea the advertising company has, so, they knew about this, and wanted it. I know because I'm doing A-Level media studies in college. so your comment is wrong.
Somehow I envision Jonze getting asked to make one more stupid commercial, and he finally snapped and went "You want a commercial, HERE'S a commercial!! That's want I think of your damn company!" and they're like, "Um, how is this going to make us money?" and he pulls himself together and throws the slogan on the end "Pardon our dust." Guess filmmakers got bills to pay, too. ^_^
this is great... i've seen it a couple of times so i decided to mix it up by muting the sound and putting on a quiet Jon Schmidt song on itunes.... it made it even funnier XD
This is one of my dreams. To walk into hot topic with a chainsaw and fuck their store up. Minus well do that to GAP. And maybe torrid. People need to stop telling people that its okay to be fat. Its not.
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dumb. didn't like this one. I wouldn't say this would work in Japan, for example, where doing that to one's own company property would be seen as amazingly disrespectful. Just didn't work for me. Shimo.
actually it wasn't... spike was busy filming where the wild things are, the video was co-directed by him but that part was directed by ty evans, who did that part on his own about 2 weeks before the premiere, after pretty much the whole video was already shot and edited. Read a whole interview about it with Ty.
lllllllllllllllluuuuuuuuuuuuuuuvvvvvvvv
hilldom1231 1 month ago
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Anyone else just loving the fact we have to watch an advertisement before watching an advertisement?
904TwujHuj321 2 months ago
gap supports child slavery so do ambercrombie. fuckem
reachforacreech 4 months ago
A commercial before a commercial H-really u tube! Really! -__-
FeedmeJUice 4 months ago
I kinda love this.
TayAmara18 4 months ago
No wonder he produces Jackass
BollywoodSkampy 5 months ago
I like how I get ads, when i come to watch an ad
solidxstates 6 months ago 2
@solidxstates that should be how its supposed to be done :)
Eniyi04 5 months ago
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why would this make you want to buy gap?
jonwhyte92 7 months ago
Anyone else just loving the fact we have to watch an advertisement before watching an advertisement?
Firefox227 9 months ago 3
@Firefox227
i had the exact thought )
MBastovoi 8 months ago
I like Old Navy much more. Poop on the Gap!
xsnrgman 9 months ago
They make me watch an ad before an ad?
ad withing an ad?
dream within a dream?
~ I N C E P T I O N ~
thaydenr6631 10 months ago
Wait, when did the GAP stop sucking? Or do they still suck? I love going in there and searching the entire store to find (at best) one thing that I like. Are they going to stop doing watered down and overpriced ripoffs of their competitors" clothing?
Gotsens 11 months ago
LAMME COMMERICAL
rammstein2k 11 months ago
lol thats what a gap sale is like.. trust me i work there
theaismydog 1 year ago 2
wow
neddysoi 1 year ago
this is my dream!
bsurep 1 year ago
lol this is only awesome because Spike jonze made it :D WOOO GO SPIKE JONZE!
Camplazlo999 1 year ago 2
100 % Laughable with Your Ass Off :D
Dilshodzone 1 year ago
Spike: "I'm sorry cut! Brittany can you step a little to your left please? Alright stage crew fold those shirts so we can go again?"
Crew: "All of THEM!?!?!?"
DeltaConcept 1 year ago 3
who the fuck gives a shit?
Mr6shotns240s 1 year ago
This is what I'd like to see happen to the gap stores.
alsdjflasdjf 1 year ago 2
@alsdjflasdjf hahahahahahaha!!!
maribel2 1 year ago
Nathan Pidwell
bluestar66677 1 year ago
This is a great example of the ad agency giving a big "screw you" to the client without them knowing it.
zerobeat18 1 year ago 2
@zerobeat18 explain..
SuckMyDave 1 year ago
@zerobeat18 Er, actually Gap was repositioning themselves in the market. They knew exactly was the ad was. Asshole. Also, the clown below who "envisioned" it as Jones just "throwing on Pardon our dust" at the end. Also an asshole. Seriously, do you freaks ever think before you post on You Tube?
mustangred 1 year ago
@mustangred I showed this to a bunch of other assholes in the last few days and they all think as I do: That it's either not a "real" ad (what company would want this kind of publicity?) or that the ad agency and Spike Jonez did the ultimate convince job on The Gap. But in the spirit of "even bad publicity is publicity", obviously the name "Gap" is on the/minds of that many more.
The ad is a great piece of entertainment. So kudos to The Gap for allowing this to exist even at their expense.
zerobeat18 1 year ago 2
@zerobeat18 aaaagreeed
ferbert19 1 year ago
@zerobeat18 well....no, during the stages of advertising the company that is advertising something or itself looks at every single idea the advertising company has, so, they knew about this, and wanted it. I know because I'm doing A-Level media studies in college. so your comment is wrong.
MrDjChiN 1 year ago
these people are either possessed or just reely good people
darkhell227 1 year ago
that was a lot of destruction. whoa.
fashionandmusic921 1 year ago
anarchy, Spike Jonze style!!
rawrvintageisclassic 1 year ago 6
Somehow I envision Jonze getting asked to make one more stupid commercial, and he finally snapped and went "You want a commercial, HERE'S a commercial!! That's want I think of your damn company!" and they're like, "Um, how is this going to make us money?" and he pulls himself together and throws the slogan on the end "Pardon our dust." Guess filmmakers got bills to pay, too. ^_^
customcartoons 1 year ago
i would do this at zumiez
All3nTyl3r 1 year ago
That's what happens when you let anti-social video game addicts make your decisions for you. Enjoy!
swetergrl91 1 year ago
so fucking good
kl421 1 year ago
Jonze - the master of subtle awesomeness.
guapulogrindio 1 year ago
You need to be a hipster to get this.
b0rk3d 1 year ago
Define "hipster," and I'll PayPal you a dollar. It can't be done.
goodgrief78 1 year ago
@goodgrief78 I don't want your dolla, but just got to wikipedia and type Hipster_(contemporary_subculture) .
b0rk3d 1 year ago
I didn't get it
u1t1u1b1e 2 years ago
i dont really understand this commercial. what changes has GAP made to their business?
graypaint 2 years ago
why was this not on TV???
13hippopotamuses 2 years ago
this is awesome
guyfridges 2 years ago
Yeah! Fuck you Gap store!
randomuser1105 2 years ago
.... warning: this commercial does no condone the behavior presented in it. Please do not trash our store...
tredlow 2 years ago 6
was this ever on TV? I never saw it. Bizarre...
titostacos 2 years ago
i dont think it was shoulda been though
illestgangsternerd87 2 years ago
that is awesome, but i still won't buy clothes from them
thehund 2 years ago
Peer Gynt by Edward Grieg (the track is "in the hall of the mountain king")
6urkenKin6 2 years ago
does anyone know the title of the music?!?!?!?!? please tell me!!!!
midgetking101 2 years ago
@midgetking101
Grieg Peer Gynt
zappamagma 2 years ago
@midgetking101
nutcracker suite by tchaikovsky
specshoschi 2 years ago
@specshoschi
sorry, mistake. always do that with those two -.-
specshoschi 2 years ago
@midgetking101
The music is from the 1st Peer-Gynt-Suite, 4th movement
DrUltrafast 2 years ago
There's a little kid banging away in there lol wow tight
DeleteThisMF 2 years ago
LOL
cordwooddragger 2 years ago
haha this commercail actually made me laugh, i love spike jonze
xXsouljaboyiscrapXx 2 years ago 2
warms my soul...
I LOVE the scream at the beginning. =))
dividetimpera 2 years ago
this is pure spike jonze :D
shocktrooper42 2 years ago
this is great... i've seen it a couple of times so i decided to mix it up by muting the sound and putting on a quiet Jon Schmidt song on itunes.... it made it even funnier XD
oreosmooshy 2 years ago
i have always wanted to do that
leimmonroe 2 years ago 3
showing his true feelings about gap much?
honeyandgold 2 years ago
hell yeah MAYHAM!
thedickstorm2 2 years ago
This is a lot like the dirt clod fight in Wild Things.
TheTruth006 2 years ago
i love spike :)
coreyjayy 2 years ago
y r our species so depressed
shamoni8 2 years ago
I would love to see this done to an Abercrombie and Fitch store....
tonksloopy 2 years ago 64
AGREED :D
I love you for saying that.
victorianpurls 2 years ago
@tonksloopy genius.
zeanian 2 years ago
5 stars
Soopatone 2 years ago 3
Hahahah the dog at the end...
I'd love to do that to a Gap store...
victorianpurls 2 years ago
@victorianpurls I was gonna say the same thing!!!
cubberleygirl 2 years ago
gaps clothes are ill
ktyler85 2 years ago
WAU
lolitalo1984 2 years ago
GAY AND PROUD
292610 2 years ago
GREAT WORK...only Mr.Jonze can do it that way. u can tell his touch
raquescobar22 2 years ago 5
whats the song?
ybya923 2 years ago
in the hall of the mountain king
creeempuff 2 years ago
See his IKEA ad -- it's way better.
LoudCitizen 2 years ago
i love it when commercial are like this.
innerJAG 2 years ago 2
so funny
luke0840 2 years ago
love spike jonze
kubrocker 2 years ago 2
fuck gap
but i got to hand this to jonze
jeeeeesus christ
sandroghirotto 2 years ago
quintessential spike jonze
only4sweitch 2 years ago
awesome
livetotell 2 years ago
WHOA!!!
King31395 2 years ago
spike jonze always appears in his own ads
cocksnap123 2 years ago
Deep down everyone wamts do make a mess at the Gap!
kingrich742 2 years ago
If only GAP accually used theese kinds of ads then they might have more customers*sigh*
boddiirawr 2 years ago 2
nah GAP have lost market share cos they failed to notice their designs werent actually that timeless
protonsanon 2 years ago
Best Gap Commercial Ever.
jennarenay 2 years ago
Best Commercial Period.
smallvillefan123 2 years ago
Wow That was Great
Imnoatube 2 years ago
When I do that at the Gap, I get arrested... hypocrites!!!
prickjamesbitch 2 years ago 57
@prickjamesbitch lmao!
Shekie2000 1 year ago
"hall of the mountain king" by Wagner
ummagumma33 2 years ago
by Edvard Grieg :) Perfect tune for this!
3cplantin 2 years ago
true....you are correct
ummagumma33 2 years ago
does anybody know what's the name of the classical song used in this ad? thank you very much!!!
usedusername 2 years ago
This is one of my dreams. To walk into hot topic with a chainsaw and fuck their store up. Minus well do that to GAP. And maybe torrid. People need to stop telling people that its okay to be fat. Its not.
WallyWadeMovies 2 years ago
"ok, that was good, but lets do it again from the top.."
homefry62 2 years ago
i dont "follow" it.
heheh
btw; is that a youtube made vid? looks like high production costs.
DVGamer7 2 years ago
...it's a GAP commercial...
neek0al 2 years ago 2
this is my favorite!
kacsatanyeszan 2 years ago
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leagreen00 2 years ago
That was good.
fogofwar3 2 years ago
What...The...Fuck
tkemert20 2 years ago
ummm.....when did mini-vans become REAR wheel drive??? 1:11
eric7975 2 years ago 4
@eric7975 That model had an awd option.
antwanp 1 year ago
@eric7975 That model had an awd option.
antwanp 1 year ago
one of the greatest commercials for clothes i've ever seen!!
winehound89 2 years ago
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u people are crazy, that was stupid!
pandapan0206 2 years ago
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Nice Nice Video. I really loved your video. Youtube can be a great asset for you. If you need any help getting your video exposed, check out this site called tubeviews [dot net] It has really done wonders for me, I have built 3 Channels up with videos at top in position and this is my forth channel i'm going to working on.
Thomas Johnson
Andondfgy 2 years ago
AWESOME! I love Spike Jonze.
jupitertronic 2 years ago
looooool
4B5PR1T20R 2 years ago
Uhhh......Favorited
6G3rm4N9 2 years ago 3
i thought is was an anti gap Ad at 1st. wtf? lol
Villain1000 2 years ago
I love 1:13, so subtle but great, even a little girl banging down on something! Looks like a mannequin's arm or leg.
Shekie2000 3 years ago
Comment removed
Shekie2000 3 years ago
i have such an amazing boner right now! that was RAD!
pumpkinheadschwartz 3 years ago
wow,
spike jonze really knows how to set a crazy likeable mood for all his commercials
GreetingsfromWills 3 years ago 7
i am gonna do this tomorrow and sue Gap because i dont see a "don't try this"
DanRules89 3 years ago
INCREDIBLE!!!
semacomer 3 years ago
jajajajajajajaj
pero que bueno¡¡¡ ^.^
narusegawa86 3 years ago
somebody needs to reedit that so it just says FUCK THE GAP at the end
ScarfaceBry 3 years ago 4
that got a hearty chuckle outta me
canucks16 3 years ago
I second that!
thesexyvoice 2 years ago
Always makes me smile. One of the all time great commercials (with an anti-consumerist message no less).
maxevry 3 years ago
what's this song
terrifried 3 years ago
the music is the last few bars of Grieg's "Dance in the Hall of the Mountain King" from the "Peer Gynt"-Suite.
AbanicoVIBES 3 years ago 2
I could not stop laughing when i saw this.
Im sure every person that walks into a gap store dreams of doing just this.
Hahah and that lady screaming would be me.
sealfan101 3 years ago
that was hilarious, and equally disturbing haha.
Kasak1984 3 years ago
This is so good!
MattLeven 3 years ago
haha I wish I could do this to an Abercrombie and Fitch.
habsheb0 3 years ago 3
I wish I could do that to an Abercrombie and Fitch employee.
monkey0alejandro 3 years ago 4
Excelente!!!!!!!!!!!
dtupii 3 years ago
I wish I could do this anywhere! I just wanna punch sometin or kick it or I dunno! So awesome!
popcorn366 3 years ago
i wish i could do this at my store..
matferreira133 3 years ago
very strange idea
mdoub 3 years ago
What is wrong with you? This is the best commercial in human history.
mswickel 3 years ago 4
This comment has received too many negative votes show
This GAP ad sucks balls.
shimokita2 3 years ago
I love this commercial.. specially since I work at a gap.
sozaito 3 years ago 3
This is SO FRIGGIN EPIC.
Animator135 3 years ago 4
This comment has received too many negative votes show
dumb. didn't like this one. I wouldn't say this would work in Japan, for example, where doing that to one's own company property would be seen as amazingly disrespectful. Just didn't work for me. Shimo.
shimokita2 3 years ago
Fatass
Rotdnavelc 3 years ago
fag
jedddles 3 years ago
Tapanese.
rubino83 3 years ago
Uh, have you ever been to Japan before? FAIL.
YellowGoodbye 3 years ago
Yeah, I think you've seen a few too many samurai movies, dumbass.
Mahler4EVA 3 years ago
love spike jonze!
ActsOfBeauty 3 years ago 3
No wonder it was never shown, it made GAP look very cheap!
digipeeper 3 years ago 5
BEST AD EVER.
RyryKool 3 years ago 4
Creative. And it would be AMAZING to be able to do that to a GAP and not get arrested.
ismaelsobek 3 years ago 4
Where the heck was this shown? I never saw it.
luriette78 3 years ago 2
GRacias Spike Jonze..XD
sampulse 3 years ago
That's what I feel like doing at ALL Gap stores.
uniko509 3 years ago 17
this is the first time i actually got a chill from watching a commercial.. or it could be just my AC. :P
oruha81 3 years ago
Awesome video!
aaabllelllakl 3 years ago 3
el mejor
Juanbaaa 3 years ago
I'll be there at the grand opening...gotta look for my safeTgoggles & helmet. Haven't seen the particle mask since St. Helens erupted...
mellotrongirl 3 years ago
He is pretty damn creative.
cuesteppa 3 years ago
damnz. i really wish i did that when i worked at the GAP.
erwinizm 3 years ago
effin sweet!
Mantugo 3 years ago
I'll bet that Spike Jonze only agreed to work on Gap ads if he got to make "one ad where a Gap store gets completely fucking dismantled."
It reminds me of the shopping mall car chase scene from Blues Brothers. Totally gratuitous, yet highly watchable.
NashKato 3 years ago 4
brutal
sickmellon 3 years ago
lol spike jonze loves destruction, check out the fully flared intro directed also by him
EDitS11 3 years ago
that was some of the sickest, gnarliest, most dangerous stunt skateboardin that will ever be done.
The explosion after Mike MO's switchflip was pure napalm.
That video is going down in history.
purplewolverine 3 years ago
actually it wasn't... spike was busy filming where the wild things are, the video was co-directed by him but that part was directed by ty evans, who did that part on his own about 2 weeks before the premiere, after pretty much the whole video was already shot and edited. Read a whole interview about it with Ty.
skulldaggery 3 years ago
hehe funny commercial:P:)
groovestrike 3 years ago
this is the wrong music! this exact same commercial uses another track which is much better IMO.
phobal 3 years ago
hahahahahah XDDDDDD BEST COMMERCIAL!!
Theun0 4 years ago
that was creative, the entire video i was like `what's the point they're trying to make?!`
ADRix33 4 years ago