LTNZ - Robbie (New Zealand)

[jssdlm33]

i drop the clutch in my mums car

[haojie1998]

i drive on the road 1 yr ago which i was 12. :) haha!

[moksheebs]

Oh, come on, driving's in my blood too, and you don't see me drive drunk like my late alcoholic dad.

[Jianlibao]

I'm happy to say I got this ad completely. The effect was actually quite chilling...

[girlofgaga63]

I don't get it

[wuzzlevideos]

@girlofgaga63 What's not to get? His father gave him bad habits, he crashed his car and died. Not difficult!

[bucjo813]

In a country where we thrive off the shock factor of these ads, having grown up with them, this ad just doesn't work. I wish could find the series that they kept playing short ads and then they played them all in a row and the guy gets drunk and tries his ute off the road.

[StrikerVX2006]

No, you're not missing the point and I agree it did nothing for me. Spin the Wheel was a better ad from the LTNZ. Some element of shock factor gets remembered and this one skims to issue of driver safety too lightly... even if it is abstract like the Peter Brook ad made by the uni' students.

[StrikerVX2006]

@StrikerVX2006 Play TVC is the Peter Brook ad I'm referring to

[wuzzlevideos]

@StrikerVX2006 That Peter Brock one is awesome. I mean I'm from the UK so I have very little clue about his life etc but it would work over there for his fans etc, especially the youngsters.

[StrikerVX2006]

@wuzzlevideos Oh yeah, that was big. It never even hit the TV stations, but almost every one I knew in the car club had heard about it and watched it on YouTube.

[spideynut]

The strange thing is, there is actually a pif made in the 70s/80s telling children not to play on railway tracks, and its also called robbie. Weird or what?

[ives2071]

My dad use to let me sit on his lap and drive the car when i was 13. it didn't do me any harm, I'm now 38 and i consider myself a pretty good driver. The ad is a waste.

[THEMASTA3]

I bet you liked to sit on his lap right bragin and shit on the internet

[ives2071]

ur a wanker

[THEMASTA3]

Dont worry bout that dumbs down I beat it with the other

[asasinz2]

One thing I always wonder with this ad is why was the kid sitting in the front seat? Most families when they travel together the wife sits in the front in fact legally it says kids aren't supposed to sit in the front to they are 15 not that anyone takes any notice of that rule. The later video with the teenager driving well thats understandable he is learning to drive.

[SmashRockgroin]

Nah, fell flat for me too, but probably because I'm pretty pissed they didn't mention "for the love of God when doing 60-70mph don't let your 8-year-old fiddle with the stickshift. You Bloody Idiot."

[wuzzlevideos]

My dad used to let me hold the wheel ;)

[SmashRockgroin]

AT 60-70mph? :P

(Lucky kid.)

[theoriginalsuzycat]

Well *I* find it unsettling because it reminds me of family members who are such "good drivers" that they take risks. I think the aim is to point out that no matter how long you've driven or how well you drive, you can screw up. I like the lack of the cheap shot of bodies at the end.

[bucjo813]

"Drivings in the blood" is never going to replace "ITS THE SAME DAY DAVID."

I was disappointed. We've become far too accustomed to gory crash scenes. This is just...forgettable. And I've talked to so many people confused by the timeline.

[bucjo813]

Oh and I knew watching it the first time it was going to be a LTNZ ad as it had been awhile but then...nothing. Builds up to nothing.

[Applemask]

There's no throughline. Not even anything to suggest it's about speeding in particular until the closing caption. The last shot is actually well crafted and would have been effective if anything had been done with the "driving's in the blood" tagline, but nothing was. It's meaningless. Plus, using the phrase "blood" and showing none is a clear violation of Chekhov's Gun.

We'll have to see see how the new THINK! speeding campaign compares in a month's time.

[wuzzlevideos]

I pretty much agree with everything you said. I really thought they were going to show you a pool of blood to ram home the point. A real opportunity missed.

Also, didn't know there was a new THINK! campaign coming. Bets on it sucking?

[Applemask]

Two years rotation. "Lucky" was introduced in 2006, time for a new one. I wouldn't take that bet, actually, because the new seatbelt one's pretty good. We'll see in Febry.

[MCRrox1996]

yeah i agree scare the shit out of them that'll make sure they wont speed drive or drink drink show some broken necks fathers holding their limp children in their arms show the pain of someone trying to walk after being near parlysied

[redbytex]

So who were the people at the end? And why weren't robbie and his mum and dad at home? Who crashed the car? Why does this advert leave so much to the imagination?

[wuzzlevideos]

It's not too tricky, really. At first you see Robbie as a child in the car with his mum and dad. Then you see Robbie driving his mum and dad as an young adult. Then you see his mum and dad arrive at the house expecting to find Robbie and his ladyfriend (I presume they gave them the house or it was some sort of family retreat/holiday home) and they weren't there. And then you see them crashed on the side of the road. Easy peasy :)

[emmascribbles]

1) "Driving's in the blood"- what? the? fuck?

2) OMG IT HAS AN EMMA, I IZ FAMUS

3) Laaame.

[wuzzlevideos]

See, regarding point 1), when I first watched this, and heard that line, I thought there was going to be an arty shot of a body, with some blood. Perhaps as the final shot, with the Slow Down graphic over the top.

That would have actually given the line more impact.

[jackdietrich]

It starts off with no real sense of dread, continues with a confusing inter-generational segue and finishes with a completely anaemic punchline. I don't know what it is about LTNZ, they're behind some of the best and worst road safety PIFs.

[wuzzlevideos]

I think it was with the change from LTSA to LTNZ. It seems they pussied out. I guess they retained the same advert agency but gave them a different brief, to match the "shock tactics don't work anymore" feeling.

[electrogeek77]

It was a little blah.

[LoafOfPint]

It just confused me, slightly.

[Roxolan]

I think it's all that fading to black between scenes. It loses all its rythm.

And yeah, an upside down car isn't very shocking. Not even a crash? C'mon. Screams "low budget" to me.

[Crashsilumator26343]

Whoa nice