Added: 4 years ago
From: msmoonlightdrive
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  • For some strange idea this jingle popped in my mind. Grew up in Coatesville but currently live in Washington state. Thanks, YouTube for the memories.

  • search 1980s Pilly tv on youtube. the commercial is in the middle of a string of old commercials & news promos from the area on the 5th installment. This is the one at the racetrack & bleachers.

  • AWESOME! I never thought I'd hear that jingle again. I feel 8 years old again!

  • this runs through my head every so often... i'm glad to be able to hear it again!

  • I just put this in as a joke! Wow! Never thought this would be on youtube. My sister and I sing this jingle from time to time. Loved channel 48. Shirley Temple movies on Sunday and the Flintstones weekdays. Oh yes, Star Trek at 6 pm.

  • I used this as an audition piece one time and the director almost fell out of her chair laughing! She knew I was from Philly and so she cast me!

  • This bring back memories growing up in the 70s. Roller Derby and Dr. Shock comes to mind....those were the days.

  • I am pretty sure it was an Oldsmobile Toronado. I used to love that commercial.

    

  • I still remember the commercial with the ladies in bell bottoms next to a cadillac.

  • Great. Now I have to find Greenwood 7, 5312

  • @bluesdude2 - That phone number now belongs to a west Philly pizzeria! You can find the jingle itself not here on YouTube, but on a tribute website to the old WFIL radio. You can hear it here: famous56.com/jingles/index.htm - scroll down to "1974: The Famous "Call For Action'." You will need RealPlayer for it.

  • Ohmygawsh, this commercial ran forever - I can still remember the women in the commercial with their flared slacks sauntering around Philly. Bless you, MsMoonlightDrive for sharing this. And I can tell you have good taste in music for The Doors reference. :)

  • "it's nothing but a quonset hut!" love this!!

  • yes i remember this commercial on channel 48 or 17 every Saturday and we always wound in that store shopping hard

  • Yes i remember this commercial it come on every Saturday i grew up in west phily kellys pool

  • Loved it always.

  • Very clever jingle.

  • this was undoubtedly the most famous commercial in the Philly area "Back in the Day". If youre in your 30s or 40s and dont remember watching this commercial as a kid you were either on another planet or locked in a closet. I still sing this jingle sometimes just driving. Reminds me of watching Channel 48 after school, Flintstones, etc. I wish i would have visited Ideal just once before they closed.

  • @dyanovitz They didn't close. They are still in Hammonton, NJ. idealclothingdotnet

  • One of the best commercial jingles ever.

  • Oh, snap! This brings back memories of watching Roller Derby and Soul Train on Channel 48..."WKBS-TV Burlington-Philadelphia!" :-)

  • @CJfromPhilly Yep, as a kid in Coatesville, I watched Creature Double Feature every Saturday on 48!

  • Thanks for posting this - it's always been my favorite jingle! I would love to see the commercial again!

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  • yet ANOTHER reason to go to S Jersey! :)

  • Thanks for posting this! I remember this commercial so well from growing up in Philly in the 70s!

  • Wow this song is kind of good. Hmmm I just looked it up for a laugh. I remember it an old tv comercial in the early 80s. lol

  • OMG..... I just searched for this as this was sooo memorable.... 

  • If you've got a passion for fashion, and you've got a craving for saving, take the wheel of your automobile, and swing on down to Ideal.

  • Anybody out there no where i can find the Dr. J Converse commercial? Hey, hey Dr. J, where'd you get those moves you move with such grace are you a member of the human race?

  • This is great. I'm putting together a video for my Facebook page and was looking for some old Philly sounds to put in it. This is one that I was looking for. Also found Tony Brown's midnight transition.

  • @quickdownload hey how did you find Tony Brown's midnight transition?? I would love to have that...

  • @JerseyDiva55

    On Youtube. If you liked Georgie Woods there's a 3 part series on Youtube with a good sound clip of him on the end of pt.3

  • What memories!!!! I remember this for sure. Awesome!!!! What is funy as this jingle would pop into my head every once in a while.

  • I remember hearing this on Atlantic City radio and Phila. TV in the 1960's-early 1970's. They had a more contempary version in the mid 1970's. This is the BEST version. I also remember a few years ago Ideal's radio commercial was just talk,no jinge. At the end they said "and forget that silly jingle." Well, that silly jingle is what made them FAMOUS! and what EVERYBODY remembers!!

  • I'm 45 and will never forget this comercial. It's just the greatest!!! This was out in, I'm guessing the mid to late 60's. I'm glad to have seen this on You Tube. I also just passed by the Ideal clothing store hut last night. Very well done.

  • I love this commercial and still sing it every day.

  • @mzpenny123 that's funny I ALWAYS sing this as well...one of my favorite childhood memories........I played this clip 10 times until my 17 year old daughter had enough....then I just went around the house singing it for the rest of the day :D

  • IDEAL has everything. So why pay regular retail prices at regular retail stores? Take this tip, make the trip.. to IDEAL!

  • If you grew up n Philly in the 70's and 80's and dont know this....you're not really from Philly

  • @stevephil10 - u know ur right, lol!!! N the Krass Brothers skinny man commercials. Talk about some good stuff!!

  • @stevephil10 hahaha....word!

  • @stevephil10 True. I was born in '65. I've been humming this for 45 years. I'm not saying that's good, but I have, and now someone actually loaded it onto Youtube. Robbins Diamonds, Krass Brothers --- I remember all this. What ever happened to Wee Willie Weber? I'll look for him next.

  • @stevephil10 Ha, ha, ha this part of the official "did you live Philly in the 70's and 80's" this brings back memories

  • @stevephil10 AGREED!

  • Wow, what a blast from the past! They shure got their dollars worth with that jingle.

    Thankyou for the nostalgia 8)

  • I just passed the ideal store last week, and didn't realize it was still there!! This song has been in my head ever since. I'm so glad this was here!

  • Wow. I remember this. Growing up in Western Schyulkill county, we got a couple of Philly stations (29 and 17, if I remember) and they used to play a tv commercial over this jingle. Just one of those things that live in the back of your head for 30 some odd years and suddenly springs back to life when you hear it. Well done!

  • Just had to listen to this on a rainy day to brighten it up a klittle. If you remember this, then you are telling your age! LOL It was such a Philly staple, and I love hearing it. 

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  • To be honest, I'm in the "Tri-State" area, 'Olds'. I hail from Long Branch, N.J., and have never heard this jingle before!

  • @fromthesidelines - Yea. This was played alot. I remember the television commercials - i think it was women at the race track was one of them. It might be on youtube, who knows. But I have this memorized.

  • @fromthesidelines - I'm signed into my Philly screen name at the moment - OldsVistaCruiser is for just about everything else. I've seen you a lot on the old WB cartoons - you have a vast fount of knowledge about them! I've lived in the northern Philly burbs all my 46-1/2 years.

    Ideal may not have advertised on the shore stations - but they advertised heavily on the UHF stations in Philly back in the 1970s.

    Bill in northern Bucks County

    a/k/a OldsVistaCruiser

  • The date on the label is June 24, 1960, so this disc is from that period. A live announcer or DJ delivered his "copy" for Ideal between :20 and :40.

  • @fromthesidelines - I didn't know you were from the Philly area! Anyway, this jingle is about to celebrate its 50th anniversary!

  • Hey Bridget,...this one's for you and Liz Quigley...LMAO

  • Anyone know where (or how) to download this as an MP3. I want to sneak it on my girlfriend's phone as a ringtone.

  • @insaturnsringzz You can get it off of Tom McNally's website. Just google "ideal" and "Tom McNally"

  • I've been trying to find the commercial. I used to love that thing when I was little. I just knew when I got older I'd go to Ideal to shop, lol.

  • That is hilarious!!! I remember it too 30+ yrs ago and I was from Hershey, PA. Why they advertise all of the way there for something in Hammonton, NJ is beyond me. LOL

  • @insaturnsringzz Yes and I'm still looking for the Anthony Plumbing vid... PI4-2200

  • @earsmcgee I thought that was "Dustin McClusky, the one plumber to call"

  • @mrmoofle Hey, it was Dunstan McCloskey.

    D-U-N-S-T-A-N... Dunstan

  • @jmwdesign Thank. To be fair, that was so long ago, it was in my pre-literate years. Back in those days of Gomer Pyle and F-Troop reruns.

  • I can remember EVERY NOTE of that song from what-- thirty years ago??

  • This damn song has been embeded in my cognetive processing foe decades, ahhhhhhhhhhhhhhhhhhhhhhhhhhh

  • this jingle is the classic of all classics

  • This damn jingle STILL gets stuck in my head and won't leave. And I haven't heard it for 30 years!

  • That's funny. I think i used to jump around to this in the crib(as in actually baby crib and not the slang usage)....at any rate,this stuck with me as well.

  • @sma1968  I hear it over 40 years, ago. And its still stuck in my head, too!

  • Wow, what a classic. I remember seeing the commercial when i was a kid back in the 70's :-D great post!

  • Someone has posted the Melrose Diner jingle here on YT! 

    It's posted simply as "Melrose Diner".

  • GOD I FEEL SO OLD!~

  • Hah, someone got this off of Tom McNally's site!

    Wish someone produced a video of the actual TV commercial. Haven't seen that since I was watching "Black Belt Theatre" late, late Friday nights on Channel 29 out of Philly!

  • DAMN! Black Belt Theatre!!!

  • @LaserdiscFan then they showed it on Saturday afternoon. And WKBS 48 showed Tarzan in the on Saturday afternoons.

  • My bro and I used to watch Tarzan theatre on 48at noon if I remember correctly.

  • @yerkeskid my bad. dont 4get the monster theatre as well.

  • Yep and Creature Double Feature :D

  • @yerkeskid having your snacks and watching those then waiting for what TV show came on 3, 6, 10, 17, 29, or 48. those were the good ol days.

  • Gotta give Channel 12 props. Used to watch 321 Contact, Sesame Street, Electric Company and Mr. Roger Neighborhood on WHYY.

  • @yerkeskid Yes to all of them. what about Reading Rainbows? I nkow this didnt come on WHYY...but remember The Great Space Coaster?

  • Great Space Coaster is on Yotube now as well. Used to air on Channel 48.

  • @yerkeskid Roy, Fran and Danny. Do you remember the morning line up for cartoons in the morning and in the afternoon. If you can answer this you are the Master...lol

  • Just tell me which station and what year.If I don't remember, I can find out.

  • @yerkeskid You are the MAN.......and I thought I knew everything about those stations. I will but you dont have to do it right now.

  • LOL, I just have a ridiculous memory when it comes to the 1970s boob tube.

  • @yerkeskid me too...for somethings...like on Sundays on 48 they would show Aboutt n Costello.

  • Three Stooges on 29, Little Rascals on 48,Flash Gordon on Sundays before Abbott and Costello on 48.

  • @yerkeskid was it the Flash Gordon cartoon or the series?

  • The Buster Crabbe shorts. Live action. I remember watching those when I was really young.

  • @yerkeskid that I didnt watch until they put it on channell 23....years later.

  • I remember Abbott and Costello theatre played the Star Wars Creature Cantina theme in the opening. Oh, i forgot, They play Blondie movies as well on 48 on Sunday afternoons

  • @yerkeskid I knew I wasnt hearing things. My bro's thought I was on crack when I said that.

  • LOL, They started playing that as the theme I believe in 1978. You weren't on crack LOL. Also, I remember that Black Belt Thetre (also on 48) would play "Kung Fu Fighting" as it's theme with two silohuettes of martial artist sparring.

  • @yerkeskid then that silohuettes would to 29 when 48 left the air waves. because the first movie they played was the Chinatown Kid. If I remember.

  • Remember a show that came on 48 about a dude on the beach exercising. Called Ed Allen. The first words out of his mouth were " Hi, Im Ed Allen." Then you herd some cool funky music.

  • @yerkeskid I absolutely have the same memories - Dr. Shock, Creature Double Feature on top of the others. I just saw the "Susquehanna Hat Factory" Abbott and Costello skit here -- and it still made me laugh. Back when *Saturday afternoon tv* was fun. After cartoons...

  • Oh hell yeah, Creature Double Feature! Can't tell you how many Godzilla I watched on that!

  • I haven't heard this jingle in over 30 years and as soon as it started, I knew every word. WOW! Thanks for posting!

  • Love it!!!!!

  • Oh my God! I haven't heard this jingle in ages! Brings back sooo many memories! Thanks for posting!

  • I've been talking about this commercial forever to folks here in Pittsburgh who have NO idea what I'm talking about. I love it. A very memorable jingle that reminds me of simpler time in my life. Thanks for the add.

  • Sounds like Dinah Shore.

  • the store is still in Hammonton NJ

  • "Call for Action....Greenwood 7-5312"

  • call for action! greenwood 75312!

  • @11polar11

    Lots and lots of memories call Vic Snyder's any time call Plummer Three one nine one nine!! Also check out the west philly high class of 1979 vid for more old jingles

  • @megachews I remember in the late 1970s, there was a Vic Snyder commercial with a man and a woman swimming at night (it actually looked like they were skinny dipping). Their heads arise from under the water and the woman complains to the man about her plumbing. The man suggests Vic Snyder. He smiles at her, she smiles at him slyly, and they dip back into the water with the jingle in the background..call Plumber 31919! Do you happen to know where that TV ad is or at least the audio?

  • @Genius7277

    Never saw that commercial I find most of my stuff on you tube or google search but there must be a better way.

  • O lord, me & my sister used to sing this when we were kids in the 70's!

  • This jingle will live with me forever! I wish there was video for it somewhere.

  • Rt. 30 on the way down to the shore. Place is still there. Gotta love the good old days.

  • does she say "a closet hut"?

  • Kwantset hut

  • "Quonset" is the correct spelling. It's a type of building that was invented in World War II that was very quick to construct. The US military built thousands of them throughout the world, and in the USA too, from the 1940s onwards. By the '60s, when this song was recorded, old Quonset huts were considered rundown and semi-trashy, which is why the lyrics apologize for this store being located in one.

  • Yo, I remember this commerical...my cousin and I used to sing it wrong!  we used to say "if you got a craving for baking"...LMAO- what the hell does baking have to do with clothes?!

  • I love it but I wish I could find the actual commercial. It was the best!!

  • Im glad someone saved this... its part of our lives & Growing up in the Philly area Probably one of the best Jingles ever made on a tiny budget for a single store that everyone knew of but probably never even drove by ... heh

  • In Philly this was a staple. It played long after the fashions in the commercial were out. If you were around during this era, you have to know this. It is required music! LOL

  • OMG You really are still open. Please bring back the old commercial, it will be great P.R. for the store, millions of people remember the jingle... use the same exact ad, don't change anything!!!

  • Wow! I must have heard this a thousand times when I was a kid. Thanks for the memories!

  • I said...Needs more COWBELL!!!!!!

  • I adore this song!! I still remember making fun of the commercial with my friends!

  • Super memorys! Nice REAL music. Not the fake crap thats made by a computer. I remember this commercial well when we went to visit family in south Jersey. It seems to me that the commercials in Southern Jersey was much more mellow compaired to the crazy ones in the New York market.

  • Like Nobody Beats The Wiz lol???

  • Man, this brings back old-school memories! Thanks for posting.

  • BTW-- I finally realized it can be "ideal" or "I deal!"

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  • This song somehow got stuck in my head recently. Reminds me of summers at Ocean City. Thanks for letting me hear it!

  • Awesome.

  • Best jingle ever!!!

    When I was growing up in New Jersey in the 60's and 70's, this was on the radio ALL THE TIME! GREAT!

  • Same here except I grew up in PA. I'll bet that commercial goes through my head at least once a week.

  • Me too and I grew up in South Jersey.

  • Me too. Didnt the commercial show a woman walking down the street to the store and in her car??? I'm not sure but that's what I remember.

  • where was this store located?

  • You have to actually listen to the commercial.

    It states very clearly that they are "on Route 30, the White Horse Pike, in Hammonton, New Jersey".

    foppa123 wrote:

    where was this store located?

  • @AshburnStadium And they're still located RIGHT THERE. Same building... sorry... quonset hut... hahahah.

  • Yep...I even remember the car. '69 Impala

  • I remember an early 1970s Lincoln Continental Mark III.

  • Philly memories.

  • it;s a quansit hut

  • They'er still in business.

  • Zoo? No they pulled up to the racetrace in that big-ass fine shiny automobile!

  • My favorite jingle!!! This sounds weird, but It always made me feel kind of sad when I heard it. I remember as a kid begging my mom to take me here. Not because I wanted to be a transvestite, but because the TV commercial showed women at the zoo in front of the tiger cage and I thought that IDEAL had caged Tigers there. After 30+ years I finally went there. Imagine my disappointment. The only Tiger related item in the whole store was a Tiger printed pantsuit. Damn! I still love you IDEAL!

  • I'm from Philly and hearing this Commercail brings back so many good childhod memories for me. I'm glad YOUTUBE exist if not I might not be able to take this journey down memory lane. Thanks for posting this.

  • Yeah, this was a gr8 commercial, too bad they don't have the video to play on Youtube :(

  • Wow I remember that commercial. Thanks for sharing.

  • Were trying to find the commercial!! If anyone has any ideas where to look, please call and let us know here at Ideal!

    Caitlin

    Ideal Fashions

    609-561-2712

  • Caitlin:

    How about filming new footage to the existing music and airing it like that?

    This would primarily bring the old images into the 21st century, such as replacing the 1973 Continental Mark III with a new Lincoln.

    The tribute site is at mcnally*cc/ideal*htm. Replace the asterisks with dots. They even have the June 2008 grand re-opening radio spot from SoJO 104.9 on that site!

    Bill in Bucks County

  • Yes! Ideal is back in business! This weekend I'm gonna take the wheel of my automobile and swing on down to...Ideal!

  • Someone needs to post the tv commercial. What I'd give to see the ladies at the racetrack and driving the Lincoln again.

  • and this fabulous place JUST closed down this year! : (

    I remember finding it on the way home from the beach one year, I couldn't believe my eyes. It was shaped like an airplane hangar or half moon.

  • We are not closed! New management took over! We hope to see you soon!

    Caitlin

    Ideal Fashions

    609-561-2712

  • Awesome! The next time I'm in SJ, I'm coming by. I remember this commercial like it was yesterday. Someone PLEASE post the commercial, like neepl8 says, with the racetrack and the Lincoln (whitewalls and corinthian leather...ooohhh!)

  • This is great! I love hearing the old jingles from way back when! Now all I need to hear is the jingle for Jimmie's Used Auto Parts...

  • This jingle has been scarred into my brain from hearing it as a child. Its probably one of my earliest memories. I may hardly remember anything I learned in school all during the 70's, but thirty years later I can still remember that jingle. Thanks for posting. If only someone could find one of the commercials of the women in tacky polyester outfits.

  • I so love you for posting this.

    It's 1972 again and I'm 3 years old.

    LOL

  • Hey Family,In the immortal words of Archie&Edith Bunker..."Those were the DAAAAAAAAYS!" LOL Hey Wise,remember the 69th st. Eric theater@the terminal. 3for1. Not bad for sticky floors,torn seats,Bumbs sleeping next to you,people making out behind you,the noisey train,and clouds of cigarette/weed smoke. LOL

  • I really think philadelphians have the best sense and appreciation of their recent past in the entire US. Im from Delco (drexel hill) but live in Rome now. NO ONE I meet here from the US has nostalgia like people from the Delaware Valley. I grew up in the 70s and 80s and can appreciate ALL these comments.

  • As a kid I hated this commercial. I was too small to even know what it was. I just hated it. I had to play it for my kids to show them what our commercials were like. They loved it. UGH!

  • Remember when the Italian Market was the real Italian Market? Wananmaker had the ice stand in the basement. There was Sam Eric theatres all over Market and Chestnut Sts. City Hall was the tallest bldg. Dutch Wonderland commericals.

  • THANK YOU!!! I'm glad you said that. I remember those days well. The Fox theater on 15th & Market was the fucking best. Believe it or not,the only original theater left in the neighborhood is the Forum,or as i called it, sticky floors,not from soda. I also remember all the cool kids shows you mentioned. Remember Wee Willie Webber? The Batman/Three Stooges hour? Send your letters to dear old Captain Noah? We had it good.

  • Hey anyone remember downtown philly back in the 70's -80's when there was Strawbriges, Gimbels and John Wanamaker's? Remember the

    8th floor was the toy floor and there was the train in the ceiling and the carousel. I loved the santa village and how you had to wait in the long lines going through the village to take your pic with santa at the end. Remember Al Alberts and when he took his show to Wildwood. Chief Halftown early Sat's morning. Cap't Noah and Kangaroon. The New Zoo Revue.

  • I remember Gimbels. I remember the one@69th st. on the top of the hill. the whole area used to look beautiful around Christmas time. I remember Capt. Noah, Capt.Kangaroo,and on Sunday mornings. Larry Farrari played his organ, and my favorite Sun. morn show, "Star Stuff". AAhhh. memories

  • What about Candy Apple News and Kids World?

  • I agree, I like Borris Bat, and Kids World had great features.

  • I liked Yukon Thing. Kids World was cool they were the first to really show skate boarding. Miss Saturday mornings.

  • LOL, My bro and I used to flip the channels between 6 and 10 in the mornings between Capt.s Noah and Kangaroo. Damn near broke the manual tuner. Click Click Click!

  • Yerkeskid - don't forget Gene London, either! My best friend used to parody Captain Noah's picture segment:

    Send your sisters to dear old Captain Noah

    Send today, send right away

    Send your sisters to dear old Captain Noah

    We'll hang them high

    In the TV sky

    London as well as Carter & Pat Merbreier (Capt. & Mrs. Noah) are both alive & well, as is Sally Starr.

    London, 79, is a dress designer in NYC, Starr, 87, runs a restaurant in Atco, NJ and the Merbreiers are quietly retired.

  • I'm glad to hear that Dear Ol' Captain Noah(and Mrs. Noah) are alive and kicking. Do they have a website?

  • Was the term "quonset hut" that familiar back in the sixties? I never knew what it meant until I just looked it up a few seconds ago. (And I heard this jingle at least 125,000 times growing up in SW Philadelphia)

  • philly and haddonfield!!

  • Ah man, memories!!!