Don't buy into "magic pill" Social Media ROI calculators.

[jbernoff]

Hey, just found out about this, a year later. Do your homework next time.

1. You got it wrong. Charlene and I didn't put this site up, the site took a page from our book of 2008 and made it into a calculator.

2. The page in the book was intended to show some of the types of things you could do to measure ROI -- and that was in 2008. It was never intended to be comprehensive.

Next time, ask first.

[LycanthrA]

It's the light in the room. Yeah, behind u! Ur camera doesn't pick up like the way ur eyes do. Get a brighter light for ur room. Hello!

[AllStagesMarketing]

Thank you for clarifying this issue and continuing your efforts to communicate about true social media marketing ROI!

[walteradamson]

Wow such a nice way of destroying the bunkum of this calculator and probably still keeping on site with Charlene Li and the "social media experts" behind it. Outstanding personal style!!