it was exciting writing and making Welcome to the Battery (that line still gives me the shivers) but the excitement grew and grew. The film was booked for cinema nationally but Rank pulled the plug on it after pressure from the NFU and the Ministry of Agriculture. It ran once, i saw it on a big screen in Leicester Square - It got a standing ovation. Then it went ballistic across breakfast tv, and then the indy cinemas picked it up. This was back in 1988 - great to read good reviews 22 years on.
@machetero1 i just randomly found myself at this video again and was reading the comments and decided this one deserved a thumbsup... i posted a comment a while ago... i'm my biggest fan
I was worried they might cut a chicken's head off and use it as a puppet saying the slogan. Thankfully, they kept it subtle. If only today's information films, which are all style and absolutely no substance, were as effective as this.
@alexdude1991 I don't think he did, I think he just realised he's in a position to raise awareness about the issue, and I think, frankly, that anyone who does what he did is very admirable - even if they didn't get there first!
wow, what a powerful piece of film. Anthropomorphising a subject always makes it harder hitting and the sinister, almost Orwellian, overtones are compelling! Well done whoever made this!!!!
That will be the day when they show these things on television. More people should see how all animals are treated before they get to their table.
Igentenos 1 year ago
it was exciting writing and making Welcome to the Battery (that line still gives me the shivers) but the excitement grew and grew. The film was booked for cinema nationally but Rank pulled the plug on it after pressure from the NFU and the Ministry of Agriculture. It ran once, i saw it on a big screen in Leicester Square - It got a standing ovation. Then it went ballistic across breakfast tv, and then the indy cinemas picked it up. This was back in 1988 - great to read good reviews 22 years on.
hostuniversal 1 year ago
Imagine watching this while high
"OH SHIT I AM NOW CHICKEN"
machetero1 1 year ago
@machetero1 i just randomly found myself at this video again and was reading the comments and decided this one deserved a thumbsup... i posted a comment a while ago... i'm my biggest fan
machetero1 1 year ago
I wish this was all over the TV... I have never seen it, so it mustn't have been on in Australia. How disappointing...
godzac 2 years ago
Amazing ad - very '1984' too, and just a bit eerie.
Dizzieblonde79 3 years ago
I was worried they might cut a chicken's head off and use it as a puppet saying the slogan. Thankfully, they kept it subtle. If only today's information films, which are all style and absolutely no substance, were as effective as this.
LoafOfPint 3 years ago 2
It's actually not a TV ad, it's made for cinemas. Imagine sitting in a movie theatre and that guy starts explaining that you're f***ed on the screen.
Applemask 3 years ago 4
Nicely done... thanks for posting this!
HTCSWEOD 3 years ago
Yeah this is great. That wanker Jamie thinks he got there first!
alexdude1991 3 years ago
@alexdude1991 I don't think he did, I think he just realised he's in a position to raise awareness about the issue, and I think, frankly, that anyone who does what he did is very admirable - even if they didn't get there first!
veritysw 1 year ago
wow, what a powerful piece of film. Anthropomorphising a subject always makes it harder hitting and the sinister, almost Orwellian, overtones are compelling! Well done whoever made this!!!!
LiverpoolPoet 3 years ago 6
It's by CIWF, Compassion in World Farming.
marmadukesymesparker 3 years ago
This is such a powerful simple idea for such a stress point add!! Fantastic!!
FootStool85 4 years ago 3