»FIRST SPRING« A FILM BY YANG FUDONG FOR PRADA SPRING/SUMMER 2010

[caraweltanschauung]

chroma

[mercatorblue]

one of the model's name is Geng Le, not Geng Li!

[colingermanalbrecht]

Bizarre Aesthetic. Just Amazing.

[zivja]

love it, its truly stunning

[mimictt]

i want to know the music!! anyone knows where i can download it?

[UrbanoModa]

This is really bad work, I see the angle and idea and the need to create something different, diverese. The whole thing doesn't work, a waste of money and time. The actors don't listen when the directors says " don't look at the camera" the eyes of the actors twitch too much and look nervious. . I've purchased PRADA once as a cologne, it failed to work also, cheap and like water. let's hope things change, everyone can make a mistake. try Bruno Aveillan Vitton work.

[criulinha]

what kind of ' China' is this? Is it supposed to be China or anything at all realated to it? Dear Miuccia you did not need a "Chinese' artist to create such a gross sterotypical vision of a place that only just existed in your imagination. By the way, Chinese men are too thin and slender to wear Prada. At least you can see THAT.

[criulinha]

I think this type of constructed - branded orientalism should stop and Chinese artists be more truthful to their society and historical moment.

[wiglicious]

hate it

[angelmassb]

@wiglicious

hate you

[c2thew]

wtf is with all the suitcases! I can't feel the plot line. Just an assortment of really nice scenes/ camera rigs that allow fluid movement.

I really REALLY dig the flying scenes.

[mgalin1]

The Art film and product placement come together to say something and nothing while creating a new experience. A early view of a nostalgic future to come?

[chocoleify]

This makes me feel uncomfortable. 

[TheFeelinglleida]

misterios, intrigant,sonor amb estil

[salopaido]

hi lux nonsense

[ipreferns]

"beauty" isnt enough sorry ming chong.

[diornotwar123]

How do you read this?

What are the symbols? And the theme?

I have no clue what it means...

[maneatingseas]

formulaic bollocks.

[luckyinboots]

They should have digitally removed the wires from the floating models.

[mtafighter]

@luckyinboots No they shouldn't have

[Paulinja21]

yes wtf?  i expected smth more..

[gameplayer951]

that was... strange... but i kinda liked it...

[ilcodega]

Me encanta! Genial! :-)))

[Billy2KB]

This is call "穿越 chuan yue"，modern Chinese and western people in old Shanghai。

[aliabbaba]

the guys hat at 0:58 was really cool!

[melonsketch]

fantastic!!! Chinese men and models are sooo beautiful btw, this film was taken in Shanghai

[bonbonfever]

what is this about???????

[mayemalu]

WTF????

[naraisnara]

Classy.

[Bon2Jam]

Wouldnt it be better in juz 7 minutes or so?? So draggy =="

[famousaudio]

this was a great silent film

[bonbonfever]

i dont get it!! can someone please explain it

[culyhoai]

such a great silent film! the best since charlie chaplin... very artistic..

[akza]

I'm assuming you haven't seen many

[bonChic20]

like a dream - artfully lucid

[kartkart]

very niceeeeeeeee

[DarkSacoura23]

Gorgeous. The girls were absolutely stunning.

[patster55]

Intriguing and erotic,this entrancing film leaves me wondering what alternative reality it is set in,and wishing I could transport myself there.

[patster55]

Fabulous

[BilliLovesMargot]

just featured this in the style section of my video magazine.

avideomagazineDOTcom

[chrisdtw]

I loved it!!!

[fwan]

the female models were fantastics!

[jthillet]

It is not whether or not this film is bad or good, does not matter. What matters is Prada continues to show their BRANDED image. I doubt this will go viral on its content. Its just images. but it will get a lot of hits because it is prada.

[definitionXbattle]

or, in a less cynical view, shows Pradas interest in modern activity, such as film, and a serious effort to grow. Growth visually, with their clothes, shows, & now movies like this..but also growth in a more mental or conscious way, something Prada, esp. Miuccia, has always been about. I hate when ppl call or refer to fashion as "art," but I think Miuccia is one of the very VERY few who take a real step into that direction, and literally give us more than clothing, which is why I <3 her

:)