Market Research: What Communicators Should Know

[RUdamann]

Dr. Hannon knows her stuff. Thanks for this valuable lesson on the importance of market research in our PR programs.

[DrEMacario]

Dr. Sandra Wills Hannon clearly and astutely outlines the critical reasons for why prospective clients need to consider seeking expert market research and public relations advice--namely, to save money as a consequence of an effectively researched and thought-out communications campaign. I have seen first hand how Dr. Wills Hannon's insights have helped construe successful and nuanced immunization information and messages appropriate for multiple audiences.

[alicialynn]

This video is EXTREMELY imformative and provides excellent guidance regarding when to hire a PR/Market expert. The Hannon Group, LLC always provides superb services, and is committed to doing their best to help agencies. This video is a perfect example of that.