The Pepsi Generation

[fastfretting]

this is when we had the best pepsi in the bottle. this song helps bring back those good days when days were young to my PEPSI GENERATION !

[nicolasmauser]

who wrote this song ? is amazing !

[fastfretting]

when you get old you will like to hear old jingles. they bring back to your memory what it was like to be young and if you play guitar the chords in this jingle are nice to play.

[Otisxsnotbset]

I was at a James Gang cobcert in September of 1971 at the OSU State fair and this guy came out, with an acoustic guitar, and played a small concert before the JG. He closed with this jingle that he had written, "you've go a lot to live and Pepsi's got a lot to give". He had records being sold and I bought a 45. The song, "Child of December" I think was beautiful and somehow through the years I've lost it and forgot his name. I would love to find a recording but noone knows what I'm talking 'bout

[penntarun]

Singer sounds like Mac Davis

[supremes1964]

Lol the girl @

0:10 must had TOO MUCH Pepsi-Cola ...she looks HIGH!

[bagelboi66]

Man the world was laid back then.

[hbotis]

written by Joseph Brooks of You Light Up My Life fame, or more recent infamy... RIP

[HuATTK]

@theultimatekitty1 And I take it you mean "smart alec". It seems you have a thing with vowels. O becomes A, E turns into I.

[cornbruiser]

Joe Brooks, RIP, suicide 23/05/11

[yosi1989]

I know japanese version.

[kimosabbe50]

Joe Brooks apparently wrote it, but didn't sing it.

[Emily41162]

I was 7 when this commercial came out in 1969. I use to hum it to myself alot back then. Man, it's so good to hear again after 42 years!

[Cabaret43]

singer is Joe Brooks...

[ftsjr]

I remember that jingle. Was it really 42 years ago? Wow!

[nebulax]

@theultimatekitty1 - I think the word you're looking for there is "offend", spelling champ.

[nebulax]

@theultimatekitty1 - What's an "affence"?

[TheCatgirl6]

Nice and mellow, and yeah that sounds suspiciously like Mac Davis crooning the tune... great commercial--I remember the Pepsi jingle well; I was 11 in 1969 and paid close attention to advertising like this. There was another more uptempo version of this jingle that I loved also but it was sung by a group rather than a solo vocalist. Has anyone found it posted here?

[dapoetmaster]

A perfect moment in time.

[fromthesidelines]

In 1969, the ad agency that produced this spot for Pepsi told them they had to focus their product on "younger cola drinkers"...and not just by selling the product, either ["Taste That Beats the Others Cold!" just wasn't "relevant" anymore]; they also had to create the "atmosphere" surrounding it {boy+girl+relationship+Pepsi="­paradise"}. And PepsiCo listened...and used this jingle over the next several years...sales went up, and everything was bliss.

[xvomwap]

Ron Dante wrote and sang the song

[Emily41162]

I remember this commercial. I remember hearing in in 1971 when I was 9, and now 39 years later-- wow, I hear it again! Brings back memories.

[Halftrac]

To bad the Pepsi generation is now the Left Wing Fruit Cake generation.

[soapbxprod]

@Halftrac LOL! Too much Pepsi make you STUPID!

[Halftrac]

@soapbxprod Who the HELL asked you FREAK!

[soapbxprod]

@Halftrac My father was an art director at Doyle Dane Bernbach when this commercial was produced. My mother was a senior account executive there. She later became Steve Horn's executive sales rep. Who are YOU? And what connection to the advertising business do you have?

[Halftrac]

@soapbxprod NO ONE CARES!

[soapbxprod]

@Halftrac You're a really nasty sort, aren't you? Can you imagine how little anyone cares about YOU? Looked at your channel page and you must be some kind of fascist fanatic. Blocking you now. Go play in traffic and do us all a favor.

[Halftrac]

@soapbxprod One more time... NO ONE CARES NUMBNUTS!

[soapbxprod]

@Halftrac Why don't you come and visit me in New Hampshire and say that to my face? You know the new law that we have on the books up here, right?

[soapbxprod]

@Halftrac Must be awful to be you, huh?

[indallas123]

At least it was made with natural sugar back then. Sometime in the 80s they replaced sugar with high fructose corn syrup to cut costs and it's really much worse for you. It's still better than the diet version though, which is literally toxic poison - look up aspartame.

[supremes1964]

that bottle of pepsi would had about 55grams of sugar ....close to 14 teaspoons of sugar YUCKKKKKKKKKK!

that girl is close to a sugar coma!

[MrUnitard95]

coca cola rules

pepsi sucks

[Poolgirlygirl]

its like, strung out on coke.

[funkeekatt]

The woman in the beginning looks stoned out of her mind.

[WeirdMinnesotaGuy]

That's exactly what I thought! I wonder how many Pepsi's sold at Woodstock? LOL

[funkeekatt]

I'm surprised the image of that "stoned" woman made it on the air, but I think the general public was more naive in the early 1970s. I mean they had H.R. Pufnstuf on Saturday mornings for kids at that time!

[PerianArdocyl]

Well, I don't know about that, but there was that study suggesting that if you drink a Coke a day, you'll get Diabetes. Everything in moderation, of course...

[russelelane]

Hi girzwald,

I just really like seeing the cursive Pepsi trademark on these 50's & 60's commercials.. . . continued below

[russelelane]

Sorry to see that after the mid-'70;s PEPSI abandoned their cursive writting Pepsi-Cola trademark. Luckily, Coke has preserved theirs and continues to be #1.

[girzwald3]

*sigh* please dont be a tool. Saying coke is better than pepsi is like saying chocolate is better than vanilla.

And you are probably one of those "I hated new coke" people. They did taste tests and people preferred new coke. But tools like you shit their pants for dumb reasons. Cause for you its not about taste, its about an image. Which figures cause coke tastes like ass. But at least its written in cursive WOOO HOOOO.

[russelelane]

You miss the whole point of my comment --I said nothing about which is better. I don't even drink pop, so I don't give a toot about taste. i just personallly like cursive written trademarks and was sorry to see Pepai abandon their's,. Coke retained their's & Ford broughtt their;s back. Coincidentially I saw the old Peps-Cola trademark twice on 2 different TV ahows. P.S. I was in the "Pepsi Generation" and liked those commercials.

[FemmeAnonyme]

sure if you don't mind their shocking business practices

[9bernie9]

An old friend reminded me of these commercials recently. The blonde girl (no doubt an aspiring model) was also in an Esso commercial about the same time (now called Exxon if you weren't around yet). No sign of that commercial anywhere that I know of, but it was almost as good.

[somersetdc]

These people are very misty-eyed and emotional about their carbonated, artificially-colored, sugar water. LOL

[dapoetmaster]

Nice retro...oh ya the world has changed, too bad too.

[wickedbl00d]

cokes better.

[BadCamera32]

I dont give a damn whats in Pepsi . I will always keep drinking it no matter what those fitness psychos say.

[HunterMann]

@BadCamera32 Pepsi was much better in the glass bottles.

[nostalgiajunkie70]

So mellow....Pepsi has always had great commercials!

[ogskeetdizzle]

soda pop contains benzene a known carcinogen

[EdMardell]

Mannnnnn this is awful.

[70sman4ever]

You just have no good taste and no appreciation for the good things in life, qualities of another post 1980s cynic with a robotic mind! We need to reprogram people like you to get into that 1970s state of mind again man! You dig?!

[EdMardell]

oh yeah sure man I dig!

[Scampergirl]

ogskeetdizzle....pop is a carcinogen!? WTF! Ignorance is so much more blissful...right to the end.

[70sman4ever]

God I LOVE this man! This makes me shed tears, off the hook!!!

[lucnatang]

I wonder who's singing the jingle? It sounds a bit like Johnny Rivers.

[nebulax]

I think it's Mac Davis.

[smj4535]

I'm sure that's who it is...

[pitts64]

Luxaurum, man did you nail it!!!!

Whats really sad is these kids today have no idea how badly they are getting screwed...All we had to do was graduate high school to get a good job. Not so today..

[bardrock]

wish someone would post the pepsi with the little boy being licked to death by a bunch of puppies and he is laughing so hard.

[binkygirl99]

Was that a pepsi commercial?? I remember that and I've been looking for it, but I thought it was a camera commercial for Kodak, with the Times of Your Life song...

[petrina10017]

Actually that was a Canada Dry commercial.

[MsTexas73]

I was born in 73...but I remember this was the catch phrase for a few years because I remember this Pepsi phrase...but with a different commercial.

[luxaurum]

Stoner Girl? Zombie? Enough of that...you younger guys might laugh but back then people like this were as much the picture of cool as you in your spiked hair, piercings, torn clothes and nihilistic attitudes are now...forty years from now you'll be looked on with just as much derision as you have here...

There was a radio version of this in 1973 too...both exhibited enjoyment of life and dreams for the future...you don't see that as much now...more cynicism, lack of trust, depression today...

[nebulax]

Dude, I'm 48 years old, and I was 13 in '73, so I remember what the cool older kids were like back then, but I'm not making fun of their ideals (which I still pretty much agree with), just their drug intake!

[luxaurum]

I'm about your age..When I look at this, I see kids high on love,time together,nature,life..not drugs..love was cool back then..today it often elicits a cynical snarky remark from the young..their love songs today: "Push","Chasing Cars","I'll Be","Slide"-songs of desperation,resignation,a perceived future of doom.. no promise and hope..to me that's a big wave of sadness mixing with the nostalgia I feel watching this...besides drug usage is as much now as then; just different drugs kept hidden...

[marcowuzmypimp]

i know exactly what you're saying. i love watching these old commercials from a time when people were happy and trying to make the world a better place to live. everybody today's so apathetic and cynical. the world definitely isn't a better place.

[xvomwap]

@luxaurum Agree! Most people commenting here have missed something big: the whole commercial is about couples. Eleven of them in one ad, to be exact. All of them bonding and enjoying the feeling of being in love on a summer day...something that seems silly according to today's attitudes. High powered single life has been glorified to the max. Snarkiness is in. Bitterness maybe too.

[dampier]

Someone has been hitting the Xanax... especially Miss Wandering Stare....

[nebulax]

I posted this on a vintage ads forum, and some folks on there said she looks like a zombie!

[BadCamera32]

I just wonder if Miss Stoner girl has seen this ad in the 40 years since it was filmed and thought..damn I was stoned!

[meesterfonnyboy]

grooOOOveeee...is this BJ Thomas or Mac Davis singing? I remember the Bob Dylan one, and the Johnny Cash one. Not this one, though.

[nebulax]

Sounds kinda like Mac Davis to me. I'd love to hear the Dylan one!

[tapistree]

wow... that makes me feel old. I actually remember that.