Shah Rukh Khan - TV Commercial "Fair and Handsome"

[mikedocs]

Fair and Handsome can go and FUCK themselves!!!!!

[PolyrystallineLace]

Oh, for goodness' sake!!!

[goldfishmung]

what a rascist ad. Disgrace to india.

[MrPanjabiboyz]

My name is white khan . Blady racist

[MikeBruceSullivan]

This company I think is somehow related to Fair & Lovely which has been around since 1978. They are an Indian company. They are a cheaper alternative to expensive bleaching & other products a dermatologist charges. They provide this product to people of low self-esteem in over 30 countries including Africa. Fair & Lovely is one of the best inventions Indians have made & have leveled the playing field for millions of people across the world. Instead of bad-mouthing them, we should praise them!

[MikeBruceSullivan]

wake up & stop being so innocent. come on being whiter is better than being darker or brown. why is crap brown & not white, why can't u seem something that's darker, why is anything dirty darker? don't blame these people or the people who they try 2 emulate. Instead blame 2 things: God or science (evolution/genetics). it's like getting mad at a young girl with a hook nose who wants to get a nose job! & im not racist- im a olive colored half Italian half Irish & I wish my skin color was lighter.

[Noabril]

That does not sound racist. Just want to make skin look more radiant and clean. Like teeth whitening.

Esto no me parece racismo . Solo quieren hacer lucir la piel mas radiante y limpia. Como blanquearse los dientes.

[gilesmic]

It's ironic that people in India buy products to make them lighter, and people in America spend tons of money on tanning lotions and bronzer etc to make them darker!

[piecendfunable]

good thing

[mukaikof]

In India they should be endorsing far more important things like Homosexuality,and Disease Eradication! Sharukhan would be better if he endorsed Homosexuality, it will at least make him look cooler. but endorsing racsim just makes him look stupid

[rabin46]

what a pathetic Bullshit this is, i am surprised that any self respecting Indian actor would even give his support to such rascist ideas of beauty.In a country where 80 percent of the masses is very dark skinned selling the idea of more national complexes doesnt help!......btw....even a light skinned indian is considered as black as a dark skinned indian to any european. Indian media is totaly not into representing India as she is, that same lack of pride is why today a white itallian is ruling!

[aanniirr100]

Hey in the fail and handsome ad, who all (real names) have played the character of a dark guy..in all the ads besides Shaharuk Khan ?

[jim55001]

Let me telll you bosdk.. sharukh is not handsome..He is handsome considerned in India.. The real hadnsome guys are the europeans even there are black..colored gusys..so you get the point this is a typical uttar pradesh propoganda..this is bhaiya idiot..sharukh should be a dudh wala ..

[masix0505]

thise dude wasn't even dark in the first place. u can see that his natural colour is light.

[sankadines]

sharukh madarchood!

[adrianjoshua1]

Like as of though dark skin people should suicide coz they are not fair ! I've seen so many dark guys with the fairest wives, girl friends coz of how good their character is and wat not !

[GTRoyalty]

lmao! srk is naturally dark skin, doesn't he at least feel a little offended?I'm a fan of him but seriously he seems to be a hypocrite

[TheTjmaman123]

So it just turns u whiter

[tukilenabrar]

this is just plain stupid they are brainwashing people...nothing wrong with being dark............

[DeusexEvolution]

this is funny xD

[kashmiridibber]

wait a second...is that nakuul mehta as the 'dark guy'? he's ten times fairer than srk in real life!

[XCutePupa]

LOL They don't even got Fair skin ! So stupid hahahah ! This is such discrimination on the skin color .

[TheJROCKNROLLA]

hindifilmnewsdotcom

Guys vote for SRK for Most Desireable Actor of 2011

SRK has 41% and Salman has 43%

[kratchau]

if i had a chance to be blue (like the people in avatar) id get a 'be blue' cream! personal choice mate.. if it develops from discrimination then the cream is wrong.. if it leads to discrimination, then u r wrong.

[ImPalacio]

Im getting sad about bollywood actors who celebrate this... <.<

[viga1989]

european ppl wanna get tanned n arabian ,indian etc wanna be fair...strange ya..we are gods creation..variety makes our world intressting..if we all would be fair..how boring ...me german (female 22)n white but i dont care if anyone is black or white..everyone got his own beauty..n such fair creams are fake ..like creams against wrinkles or so ._. stupid.

[salaraamir]

Well listen guys the ones who wantx 2 use let them use who the fuk u guys think u r 2 stop any1 from using fairness creams ??

[MrJoovce]

@salaraamir you sound like a fucking idiot!

[salaraamir]

@MrJoovce Dude Itz A personal Choice . If sme1 wantx 2 use let him use .

[MrJoovce]

@salaraamir there is a moral issue involved and discrimination so fuck what you say you sound like a cunt who uses this shit!

[mykenae]

Jeez all skin colors are beautiful, being white does not make you any more attractive than being dark, and vice versa. Why can't people be happy with their own skin, I know lots of people who tan a lot and risk skin cancer just so they can be darker. It's no good.

[d0ublefaces]

What a stupid commercial! Coming from SRK who is smart and educated it's quite disturbing. The other guy is obviously wearing dark make up which explains his dull complexion in the beginning of the ad. Dark skin is beautiful and so is light skin. People look good and healthy with the skin they were born with, whether black or white. SRK is actually handsome though he's never been the lightest actor. Lots of contradiction!

[ListlessAgent]

This commercial, company, etc is some straight bullshit. Ugh!

[caprafan]

I am a big fan of Shahrukh, but I am really disappointed that he's slogging this cream. Why should anyone risk their health to look like someone else? Be proud of who you are, and be someone to be proud of.

Shahrukh, if you are concerned about your complexion, stop smoking. Fans like me will be happy, because you'll live longer and healthier. : )

[smartmnn]

@caprafan he's just endorsing the product, it has nothing to do with his own complexion

[raxiboy2050]

DOES DIS CREAM WORK WHEN I GO OUT SIDE MY FACE CHANGES COLOR TO BLACK DOES HIS HELP PROTECT FROM SUN LIGHT & CHANGE SKIN COLOR

[tertommy]

Why do I understand some of what they're saying?

[rozie526]

I can't believe SRK is endorsing this product! Please Shahrukh don't endorse this kind of product.

[salmakhan118]

disgusting ad for a disgusting RACIST product, seems like celebraties are willing to sell their souls for some cash, boycott these products and SRK for promoting RACISM

Btw SRK is not fair!

[gurtr]

retarded khan and retarded product

[kesh2212]

Lighter skinned Indian guys from the northeast area such as Punjabi's like myself, trust me - these products are only sold in other areas of India such as Gujarat where the people are dark brown - or in South India where a lot of people are very dark. Most Indians are dark brown but in the northwest Punjab & Kashmir the people are olive complexioned like Arab people more a lot of the time - people watch Bollywood and thinking having lighter skin will make them look like hrithik roshan

[Iamorton]

LOL GOOD THING PAKISTANIS DONT HAVE THESE TYPE OF COMMERCIAL FOR MEN...THEY HAVE MORE LIGHTER SKIN PEOPLE THAN INDIAN..BUT IM NOT SAYING THAT MAKES YOU UGLY

[UltramanTiga333]

this is targeted on ppl who are not tanned,brown,but at ppl who are literally DARK AND BLACK like me.......well,dark...brown...w­hatever

[inder19852000]

Darker skin tone is considered exotic and beautiful in Europe and USA

[kesh2212]

LOL I am north indian punjabi, but what people should realise is that they are not trying to look WHITE. They went to get from a darker skin tone to what is considered lighter skinned in India such as Jimmi Shergill, Aamir Khan, - which is a light brown color. People in the far north such as Punjab and Kashmir don't buy these products it is usually people in South India where they are mostly dark from what I have seen.

[SuperYellow1989]

...............what!..........­....seriously wtf lol, cant believe people would wanna change their skin colour, the world would look so boring if everyone looks the same

[infektamine]

i love my dark skin and i'm enraged at shah rukh for becoming a sellout; though I saw it coming.

[Meilenweidt]

what a rassistical nonsense!

[utubegay1]

lol the model isnt dark before and becomes light. He has a lighter skin tone in real life its just that they put makeup on him to make him look darker before and then trake the make up off to say oh wow he became whiter thanks to the cream. Fuck you fair and lovely. Fuck you shahrukh for endorsing something for the sake of money. Fucking disgrace. Indians need to get over the skin color shit. Dont go against the will of god

[salmakhan118]

@utubegay1 well said!!! Adverts for these creams need to be banned and mass re-education of the masses needs to be carried out in order to remove this racist misconception

[wawahwario]

@salmakhan118 No. There doesn't need to be mass re-education of the masses. There are TONS of artifical tanner creams sold in the West, and nobody cares about that, but as soon as there's a skin-lightening cream, it's automatically racist? If people want to be lighter OR darker, that's their own decision. Why aren't artificial tanner creams racist, huh?

[inder19852000]

Being dark is considered something bad in India. Being white is not considered so in Europe. So it is pure racism. Fair = handsome in India!!

[miouth150]

@inder19852000 lol your making a joke right

In Europe white people hang out together, Fair in Europe = Surperior

[alrightvegemite]

@inder19852000

If society in India in general considers fair or pale skin to be more prized or more attractive, where is the racism?

Racism by definition requires the involvment of TWO races.

Here I see Indian and Indian.

Which race is being racist against which other race? Do please tell me.

[inder19852000]

Then I would call it as discrimination based on skin colour!!

[OB4IL]

@alrightvegemite You're right - European Brainwashing is the accurate term

[mukaikof]

@alrightvegemite lol india is well known for being racist against its own people and remember india isnt even a race! india is all mixed up/inter-racial and diverse. so yes indian being racist against indian is racism between 2 different races!

[auradkarusc]

Shah Rukh, you lame sellout!

[CuriosityRocks]

Ridiculous, the model looks so much more beautiful with the darker skin tone.

[OzzieHon88]

The model isn't even dark in real life to begin with! lol.

[rahuldank91088]

for heavens sake my indian brothers dont use these things. seriously dark is masculine and women love it. dont try to be gay by using such stuff.

[3oMethylmorphine]

The Indians know that white, pale skin is the most aesthetically pleasing type of skin.

[kesh2212]

@3oMethylmorphine sorry mate but pale skin is disgusting no one wants really pale skin in india, they want tannish/ light brown skin such as jimmy shergill, aamir khan, saifali khan, hrithik roshan.

[oxMadelynxo]

@kesh2212 but you considered dark skin as gross and disgusting which means your racist agianist black people.

jimmy shergill is pale as is saifali khan, hrithik roshan there light skin even for white people lighter than that is nicole kidman dita von teese superpale they look like white men with tiny asian blood so ytes this is try to be whit not all that but south asians aren't the darkest so your saying black skin is not pretty buy using supporting this

[kesh2212]

@oxMadelynxo - just because we think dark skin looks bad and we don't find black people to be attractive does not make you racist! You don't have to find every race of people beautiful, and if not call someone a racist - it is not a matter of looking down on black people but we just don't find black people to be that beautiful not just the skin color but the facial features either - how does jimi shergill look white? That's like saying every Punjabi guy looks white.

[Camieluren]

I came around this video a few minutes ago and when i watched it i couldn't believe this. But actually i do. I am foreigner who is been leaving in Asia for 6 years and commercials like this you see everywhere. Its like being fair is an obsession but not for everyone ofcourse. So this is just a piece of advice for people who actually believe inthis. Instead of wasting your money on this stupid creams that will harm your skin. Go see a therapist. The outside is just an illusion. Character wins!

[CarterKhan]

What the fudge?

Are Indians are still mentally colonized that they so want to be white that such products actually attracts their celebrities to promote creams that whitens their complexion?

Now I understand why Bollywood changed all their Indian backup dancers with white European and Russian girls.

unbelievable!

[kesh2212]

@CarterKhan bollywood is a shitty industry and does NOT represent the majority of indian people and trust me, many people in india also are against the fact they hire european backup dancers it looks so stupid.

[jihadifanclub]

I can't beleive this fool has enough nerve to call himself a good Muslim!!! I've seen crack heads that would make better Muslims then Shah Rukh Khan.

[lllshreelll]

THis is Fkd up! Shahrukh endorsing for such a company who encourages people to be superficial and shallow. this is fkd up. iam an Indian and iam ashamed of this sht. Indians get upset on racist remarks or unintentional racist comments, but infact they themselves are fkn racists.

[edytkaidianka]

it's terrible fashion. i think latino skin is the best. pale and black are in the middle . but it's only my opinion.

[IndiaandCanada]

he is not dark. I know this actor. In real life he is even lighter than Shahrukh Khan.

[cuteamyn]

obama is the prove man..dark man can do equally better 

[FutureSoapStar09]

I love SRK but I'm disappointed in him on this one.

[monkeyduke]

What are f'k'n greedy money-grubbing moron? He could do some good and help elucidate some issues from his platform. But he prefers to hawk 'fairness' creams. What a 8==D

[ShiningMoonlight123]

this is hilarious! It's just like make yourself white and you'll be gorgeous hahah!! I think srk looks better when he's brown but whatever this is so funny.

[rockbscene]

HAHA this is so funny, indeed The dark guy is Perfect and the (White???) ShahRukh Sanam is SOOOOOOOOOOOOOOOOOOO UGLY UGLY UGLY UGLY!!!!!!!!!!!!!!!!!!!!!!!!!!­!!!!!!!!!!!!!

[DjKelavey]

Getting skin cancer trying to look like a white pig! lol

This is funny to black people like myself, call me a monkey call me a nigger blah blah blah I am BLACK AFRICAN AND PROUND, my strength and beauty is way more heavey and stronger than a weak pale white sick looking dude that looks like a girl!

[cuteamyn]

@DjKelavey whats up my nigga :] agreed

[Asperuaca]

Whats so wrong with dark skin?? jeez thats terrible.

[jnawaz]

@Asperuaca right!! it is terrible...so what if you're dark or light...

[shuby4srk]

its just an ad!

God, the lame things ppl can start an argument on

Shah Rukh looks so hot!!

[lhcj21]

No offense to SRK, but this is pathetic. I can't believe he'd endorse this product when he himself is not fair-skinned!!!

[subhashbap]

WTF .........is this video ultra racist........ no wonder india is racist................... these are creating inferiority bw people

[WIzard101Guy1]

can it whiten arms

[mihri19]

love youuuuuuuuu

[TeakLipstickFiend]

Shame on you Shah Rukh! People should not have to lighten their skin to get ahead. This is terrible.

[varonica1190]

who the hell are u? u fuck'in ass bitch

[TeakLipstickFiend]

And who the hell are you? A racist who thinks all people should be white? Why do I get to be called "a f***'in ass bitch" (whatever that means, because it doesn't make any sense).

[Hakima996]

SO HOTTTTTTT SRK KEEP IT UP

[ZindagiSRK]

Great ad! Thanks!

[ShahRukhSanam]

Gosh, SRK looks so dreamy in this ad!

[meshbis]

so HOTTTT, so handsome