Thisis50 Speaks With One Of The Top Music Executives Of Our Time, 'Steve Rifkind'

[SKOTxFREE]

Steve was hella cool when I interned in the office at Loud/SRC back in the 90's but you can't forget about Rich. I was there when Xzibit came up with Paparazzi. I remember the instrumental to the finished product and I appreciate getting to see how the music comes together. I learned alot. Bigga B,Noa, Tommy, Tasha and That dumb Beyatch Terry(I must of did Ur job better than u huh got Ur job lazy arse) I learned loads!

[jjjmav]

one of the most gifted and realest individual i ever had the pleasure of meeting

[DCIRecords]

Lyricist Lounge Dallas Edition... iZ Wutz Next...raw... DUB CITY

[NautHumonTV]

Steve ive got a real money maker here for you. 10 year seasoned underground MC with a great flow and crazy direction. IF YOU DARE TO TAKE A GAMBLE YOU WILL MAKE MORE MONEY WITH MY IDEA THAN ANY MC YOU CURRENTLY GOT. For real.

[triggz41647]

/user/SubzeroTVC#p/u/0/W7sikF7­Arhc  heres that new hit record

[boomboomgirl]

Is that Sanaa Lathan in that photo on the bed behind him?

[MusicalAgenda]

GET JIMMMMMMYYYYY IVVVVONNNNNEEEEEEEEEEEEEEEE

[YoungCandy2nd]

Isn';t thius one of the idiots tat claimed asher roth as hip hop saviour, he prolly like officer ricky too lol.

[Hizzle10]

who also got diddy, jayz, akon and them who they are now

[Hizzle10]

the man responsible for for all the bullshit music that theyre feeding us

[Doctorlg]

Jews run hip-hop!

[MusicalAgenda]

top music exective? LMAO get jimmy ivone and then come back to me smh

[louismccall]

@MusicalAgenda You may want to look into this guy first. You must not know very much about the music industry.

[MusicalAgenda]

@louismccall lmao r u kidding me? i know more than u. Interscope Island Def Jam Altantic. Cohen Ivone Reid those are top music exec. just cause u discovered akon dont make u top of all time gtfoh

[louismccall]

@MusicalAgenda @MusicalAgenda I will not embarrass you by posting the RIAA plaque's with my name on them, as it would only make you look even more ridiculous. I will say this is like saying Steve Job's isn't a top CEO in the computer field because Mac has 6% of a market dominated by Microsoft. Remember, contributions to a industry create your name, not what hot company you run right now. Jimmy has done great things with Interscope, but among many other things, Akon>Lady Gaga's rebirth & T-Pain.

[iigunzent]

@louismccall those are your pop's plaques. lol but seriously I agree. Steve Rifkind has been one of the Top Execs for over 15 years! He's single-handedly responsible for 60% of the LEGENDS of HIP HOP! Not only is he responsible for Akon & T-Pain, When he had LOUD records he was the guy who put out Big Pun, Wu Tang Clan, Mobb Deep, Dead Prez, David Banner, among others! Hell he even helped put Pete Rock and 9th Wonder on the map. This other guy needs to re-evaluate his music knowledge. 4 real

[MusicalAgenda]

@louismccall lol look it really doesnt matter what u say ur still wrong i could give a shit about ur plaques end of the day i really dont care about ur reply whateva homie peace

[louismccall]

@MusicalAgenda Oh okay, I understand now. You are one of those mediatakeout/worldstarhiphop/a­llhiphop readers who just like to say things that do not always make sense, like argue over the details of contracts you have never seen, or measure someone's clout merely from opinion or MTv Cribs. Once again, Jimmy is great, but that doesn't erase others contributions just because you know nothing about the industry. Plagues matter, internet comments do not. Did you vote in the Primaries?

[MusicalAgenda]

@louismccall JIMMMMYY IVVVV..nah am playin. Listen I know Steve is good exec. hell anybody that stuck with Akon after those sales is a fuckin genius. but i would have rather seen someone like jimmy or a ron fair. steve is cool tho. except Reid. hes an idiot. shyne for a million smh

[louismccall]

@MusicalAgenda Jimmy is good, but he gets play because he is at the head of interscope. Nobody made more cash than Master P., off of a benchmark deal that nobody has even been able to get again, but he get's no respect either. Some of these people are to be expected, many others are the ones these fools online don't know about. Reid, dropped T.I. after a dope album with bad timing promo, not to mention his fumble with pink... you are right about him.

[MusicalAgenda]

@louismccall really LA dropped TI? wow i neva know that. I mean Reid is iight I just believe that someone else could take over and be totally more successful than LA. I mean did u know he signed jennifer lopez? really? jennifer lopez? ehh. i dont know what LA is doin. everyone on that label right know that making moves is ppl Jay signed like Kanye rihanna rick ross. and even with ross their defintyl losing more money and their gaining. with him. all that publicity and his sales dont match up.

[louismccall]

@MusicalAgenda Some people sign as fixtures on your label if you take a loss, they build such an aura that it attracts others, like Prince, or even and Eminem. But all of these labels are bleeding right now, people have to remember before the inventions of vinyl, music was free you only sold shows... now digitization ruined the tangible format on which you made money, you were selling plastic not music. Today, people need to get the tour game together, that's the only money left. 360 deals.

[MusicalAgenda]

@louismccall yup tours are the money maker. i thank god am not a musician. i would rather be on the other side with music production and A&R'ing

[louismccall]

@MusicalAgenda Soon, people will understand once again that the musician ultimately holds the chips. Tour and show money only get's split between you, your management, and sometimes the IRS. Record sales aside, even 3K a night at 5 shows a week is good money, not to mention the once getting 50k to 100k a show, who are missing tour dates and worrying about record sales. We have been fortunate in the biz, but I hat to say too many "urban" divisions are always behind the curve, after the fact.

[MusicalAgenda]

@louismccall geez man u said u worked for jimmy huh? what u do at Interscope?

[louismccall]

@MusicalAgenda Back then we were contracted to handle promotion for Mya, King-T, Black Eye Peas, and Enimen... Not to mention the Bulworth Soundtract which went platinum, rare for sound tracks of urban movies since they are just throwaway albums. Obviously 4 of the 5 did very well and 2 went on to major success. jimmy always gave you whatever you needed, no questions asked if he believed in your ability. Great guy, that roster put him and Interscope on the map. Rare actions for a major label.

[MusicalAgenda]

@louismccall wow nice much respect

[MusicalAgenda]

@louismccall hey u ever get back to Interscope an u need any interns am ya guy lol

[MusicalAgenda]

@louismccall A&R coodinator is my goal hopefully A&R positions wont totally be destroyed but the time i reach their

[MusicalAgenda]

@louismccall og yea JIMMMMMMMMYYYYYYY IVVVVVVVVONNNNNNEEEE

fuck wu tang clan

[louismccall]

@MusicalAgenda One other thing, as someone who has had the opportunity to work with Jimmy once before, I am the first to say he is the last great artist developer, but give respect where it's due. I know you don't like to deal with people who actually know stuff, but take that into consideration. I bet you think the same about Rick Ruben too huh? Do his post Def-Jam years matter?

[MusicalAgenda]

@louismccall Rick Rubin? RICK RUBIN IS LEGENDARY!!! of course it matters. rick rubin is like a god of the industry. am trying to Internship at some record labels. def jam the house rick rubin started of course. anything under that UMG umbrella am tryin to get an internships at.

[TruthFLA]

@MusicalAgenda How are stupid are you?

[MusicalAgenda]

@TruthFLA dont get offended steve

[puppaducka]

@MusicalAgenda Am gonna let you in a little fact. A guy name Ted Field founded Interscope records back in 1989. He hired Jimmy Iovine based on his expertise and gave him a 20 percent share of the company. Ted deserves the real props .For he was the one who signed 2pac

[bongboy6969]

THIS JUST PROVES IT'S THE WHITE GUYS MAKIN ALL THE MONEY IN THE RAP GAME

CRACKERS STILL RUNNIN THIS

THAS WHY I REPEC NIGGA LIKE 50 WHO IS OWN BOSS, NOT LIKE RICK ROSS

[theskinny1]

@bongboy6969 No disrespect but 50 still answers to Jimmy . .

[bongboy6969]

@theskinny1 oh shit, your totally correct, I didn;t think about that one, I had a long ass day, u caught me slippin while i was hittin dat blunt

but i guess that explains my point even further, white mans are runnin dis rap shit and we dumb if we don't know any different

[hdzsound]

his the boss of the boss (rick ross)