Added: 2 years ago
From: hellomotivatorman
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  • I'm a 35 year old woman and I laughed my arse off watching the video, every single time they played it (or parts of it) on the show actually. Jesse was hilarious playing dumb.

    I don't see the fuss about the word "midget" - I wouldn't know but they asked one of their actors (who should know) and he said, he didn't find it offensive.

    I couldn't believe how those executives AND Trump could keep a straight face watching it.

    Clint's clip made me cringe btw - what a pile of crap!

  • I agree with everyone, they just don't get it. I LOVED the Jesse James video.

  • This is almost always the problem with "corporate sponsored" viral videos... they just don't get the medium. I produce virals... and I hear "too out there" all the time.

  • This was soooo funny. The execs from ALL clearly do not know the audience they are targeting. All moms are not as stuffy and uptight as those execs who judged the video. I am a mom of 2 and thought this was hilarious. I couldn't stop telling my friends about it!

  • I wrote to All saying I thought this was a very funny video and they should have used it. Here is Part One of their reply:

    Hello:

    Thank you for writing.

    All has a proud 50-year history of serving its consumers and is a trusted name in quality and affordable laundry detergent.

    We do not feel the videos produced on Celebrity Apprentice accurately reflect our values or brand. We did not have the

    ability to prevent the videos from being aired on the show.

    ***

    continued next post...

  • Part Two of the reply from All"

    ****

    Sun Products is a family company, and does not condone the airing of inappropriate content over any medium.

    Kind regards,

    Your friends at 'all

    ****

    Wussies.

  • the word "midget" is offensive. i wish they had used a different word.

  • I loved this one! Jesse James is great! This team had a great idea. They used the All slogan and the audience had a good laugh watching Jesse get clean.

  • If the cursing was not used in the viral video, the executives might have gave the 'Jesse James' video the OK AY sign.

  • I think his team should have won too! That was the best one. Clint Blacks joke was just not delivered.

  • i think the jesse james should of won!! BIG TIME, i think it was halarious and im 13 years old. i get called small and dont find it offencuve

  • another 30 something mom weighing in on this discussion... I love this video. My 15 year old son loved this video... and we both do laundry. I have no time for uptight executives making a decision on what I think is funny... they are too worried about other uptight people like themselves.

    I ADORE Jesse James!!!

  • I agree! Those All Executives were complete robots with no real grasp of what a 30 something mother with kids is looking for in a viral video.  I got the impression that they were too politically correct to have a clue about their real audience. They kept referring to "She" like we're a disease - I may not buy All just because of them ... Someone get that video posted .. i have many friends that I would send it to cursing and all!!!

  • Agree!!! And I also think Donald Trump was a big bully for the way he was with the girls on this episode...plus where can i find the actual Jesse james viral video??

  • agree

  • Can someone POST what the little punk migit looked like, he was soo cute. :]] I want to keep him :]]

  • I am a 30 yr old mom of two and couldn't stop laughing...I agree, cut the end of the cursing or bleep it and let it become what it was destined to be...

  • I totally agree, this video is EXACTLY what a viral video should be ....and I know I want to see it....without the cut aways to Donald, Clint Black etc......I also enjoyed the parts where Jesse was playing with the little people and they dog piled him.....Jesse was HYSTERICAL playing a sillly fool ...rather than his usual cool, charming self.....the EXECS at ALL are idiots not realizing what a "GOLDMINE" they have in Jesse endoring their product.....what MORONS!!!!

  • I absolutely loved the whole concept and I have a new found respect for Melissa Rivers! She did exceptionally well as Team Leader and Producer. If this Commercial was aired during the Super Bowl it no doubt would be one of the top 10 (minus the cursing of course) The ALL people don't seem to know an Internet viral when they see one. I wish I could pass it on to my friends or even watch it for that matter.

  • I totally agree that this will become viral! I was laughing my ass from the moment it came on! And I also totally agree that the cursing was the only unnecessary and not funny part. But overall it was brilliant! And I want to send this to everyone I know!

  • Get the Video up! stop being a wimp. The internet can use an emo midget losing his cool. Someone has it on their DVR, although will need editing and will not be complete. I AM CALLING FOR THE VIDEO TO BE RELEASED.

  • It would be pretty funny if it did go viral. Would be even better, however, if the execs that hated it got their inboxes flooded with emails from people saying they love it...

  • Viral's are funny and that is why they get passed around. This video was funny. So put it up for everyone to view. No one is going to view ALL in a bad way, but everyone is going to remember them from this video.

  • Hulu has this episode on for the next week or 2 as of April 6th. I was hoping to be able to see _just_ the Jesse James viral. Oh well, maybe someone somewhere will see our posts, a light bulb will appear overhead, and All will put it up.

    btw, I am a 54y.o. woman and thought the JJ viral was hysterical. The cursing at the end didn't make much sense, but it did not offend me. As others have said, either edit the very ending out or bleep it, but show it.

  • I really want to find the video too, because I freakin' laughed my balls off.

  • I am 40 - I have a kiddo... edit out the end and you have a viral hit! have the midgits strip JJ near nekkid and put his clothes in the wash and you have a phenomenon! LOL

    came on looking for it this AM.

    All execs... perhaps there is too much starch in your undies. I am conservative, that does not mean I am without a sense of humor!

  • I am 25 and a mother of one. When I saw this video I almost cried I laughed so hard. I wish I could see it again. The ALL execs got this so wrong.

  • yeah! they were all "this is bad! this is bad!" but Jesse's was incredibly funny. i was almost crying when they showed it. if only they took out the cursing, they probably would've won

  • I agree, the cursing might have done it.

    Still like they said they can bleep or edit out the last part and it is a really good ad. It gets across the "3x strength, small but mighty" slogan perfectly and it has the logo throughout. (Clint's had more placement of Trump's book than any detergent, I can't remember if I saw ALL in there or not on his. Herschel had some great ideas and he was only with the team for about a day. Maybe Clint listened to him more than Joan.)

    Athena/Jesse rocked it

  • any idea where to find the actual video on the internet?

  • The execs at All could use a lesson in demographics and marketing if they thought that producing a Viral Video would be good for their so-called "target market" in the first place. You don't create a Viral Video (which by definition typically circulates between males age 18-35) for a target audience of "women with children" age 25-40. It's refreshing to see that women did watch the episode and found humor in the ad, but my guess is that All won't bother redefining their advertising scheme.

  • I wish I could have seen it again. Thought it was very entertaining, minus the cursing at the end, and I am within the demographic, Mother of 2 early 30's.

  • Absolutely an excellent vid.. as ell as commercial for ALL... just had to cut out the nasty swearing at the end. Really good for a laugh then..

  • I agree that the executives were extremely short sighted in targeting their demographic at "women with kids" EVERYBODY has to do their laundry, unless you live at home and have your family conned into doing it for you. EVERYBODY is the target market for laundry products. And I don't remember who, but someone on Athena pointed out that women like Jesse James... he's got that hunky mechanic thing going for him with the ladies.

  • It appears to me that the executives at ALL didn't really understand how a video becomes a good viral video. I do agree though that the JJ video could use a different ending. Trump may be a business guru but on this show his decission process is just idioditic.

  • I agree It s hialrious ...I looked fr it as soon as the episode was over and again this morning and would have sent it to some freinds...the executived made a mistake .....

  • I am a 40 year old woman and LOVED the Jesse James vid. I came on the internet to find it so I can post it on my Facebook and Myspace. That vid. won, hands down!!

  • i think everybody washes their laundry, not just moms.

    and i liked the jesse james commercial, but thought end was dumb and didn't fit well. i think instead they should have said something like "time to dry" and showed the two blue guys put the other one in the dryer and end with his smile as it was.

  • im with ya. i am a demographic and i thought it was great! it would be a horrible commercial but it was supposed to be a viral video. it was perfect for that. I guess ALL execs dont have a sense of humor.

  • looking for the video.. was funny, would like to see it again.. product people have to be careful not to offend anyone, but hopefully the show still helps get their brand name out there.. was a very interesting show tonight!

  • I'm a guy, not a mother with children, but I thought the vid was hilarious. I'm disappointed that I could'nt find it here to pass along. These uptight execs just don't get it do they.

  • I am a mid-twenties mother to four boys and I thought it hit every mark 100%!!! I did not like the cursing at the end, but it lasted for two seconds so who cares. Someone please post the video!

  • I laughed at Jesse's video. I fit in All's demographics and would have forwarded his video for sure. Even my M.I.L (she's 74) thought it was funny.

    ALL execs you missed the mark on this one!

  • That chick executive was a the biggest bitch....and the dude executive was somehow a bigger bitch

  • the execs probably thought, oh viral videos are the new hit thing, but they totally know nothing about what viral videos are. if they want it clean and non edgy then its just a commercial. dummies. i loved the jesse james thing. im 27 and i love it! and the cussing part is funny. its supposed to have a behind the scenes element.

  • They did not miss the demographic.... I am the demographic and I was rolling as soon as I saw what the commercial was becoming....damn stupid ... I'm about to write ALL myself!

  • whos sings the theme song for this show

  • dun know but it's called "for the love of money" youtube it, i would but i dont feel like it

  • Yeah I'm surprised it's not up yet, I thought it was pretty damn funny, but then I'm not a 25+ mother, I'm a 24 yo single male. I like the original title, but I'm not vertically challenged.

  • I'm surprised that somebody hasn't already posted it. Who wants to see Trump get in the ring with Jesse James?

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