Understanding Your Strategic Purpose

[StroonsGlen]

Sounds interesting, where I can find that book... Unta makaangkon ko ana para ako syang mabasa.

[JCesarMalacon]

Ok, Nikos just got a new disciple here.

[katheryncruz24]

Ano daw?

[pamelbia2011]

A company without a purpose goes nowhere, don't you agree?

[sourabhmishra]

It would be really interesting to correlate the driving purpose of a company's or brand's customers with the company's or brand's own purpose. It can lead to a whole new approach to customer segmentation, leading on, in turn, to more meaningful brand communication driven by the 'larger unifying purpose' shared by the brand and its defined customers.

[JTPxxx]

U can say "Im eating salad bcus I want to be healthy" The real reason u'l never understand until U build ur own business is..ready?..Ur eating the salad bcus if U dont U will starve. Choice of salad or fries is a luxury not a purpose. Ford MSFT Walmart did what they did to survive. example- Grenade lands in the hum-v. Marine throws it out saving the others. Hes revealed a purpose thru recognizing the necessity Therefor it can B said Purpose is revealed thru recognition of Necessity. Not chosen

[JTPxxx]

When a company loses necessity they lose purpose. That's where the Federal Reserve comes in lol.

[Paragate12]

In regards to bladeimm's comment; Indeed these ideas can bee seen as obvious, however unfortunately they seem not to be applied so obviously in the world around us, if indeed they were, we would find ourselves living in a far more balanced time. Institutes of Excellence such as Harvard recognize the importance of such naturally 'simple' ideas because they are essentially what help lay the foundations for great ideas, thought and actions. The world need not be so complex. Simplicity is refreshing

[JLSPartners]

He has it right explaining why purpose is so important, so impactful and so inspiring for a company

[FXleadership]

This is so perfect for today's leaders! He has it right -the organizations with a purpose are the long term winners because they are motivated by something more powerful than money.

[secretsofleadership]

It seems that some of people commenting have no understanding of leading a company in the 21st century. Without Purpose, a company is rudderless and without a true direction. Just look at all the Davos videos on youtube and Purpose and Sustainability is all they are talking about for 21st Century Leaders!!!

[luckytoaccess]

I think leadership vacuum is the greatest peril that the world has seen now. All these discussions at Davos and elsewhere are not being implemented in the true sense of the term. They are being window dressed as to the comfort zone of each country or organization. The moral hazard and dilemma of the leadership are really unsustainable. I am just thinking aloud.

[bladeimm]

Is this stuff not obvious to everyone? Seriously, I'd have expected more substantive content from Harvard.

[Transdeucer]

Ask the board of directors of Walmart, Microsoft, or any other publicly traded corporation if their purpose is excellence, discovery, altruism, or providing a return on the shareholders' investment. We all know what their honest answer would be. Whatever feel-good vision they promote is, at best, secondary.

[himanshubhatt100]

Quite interesting! Walmart as an altruistic company - one could not have ever imagined such a description. I read through Nikos's book called 'Purpose' and now I get it. Outstanding work, Nikos.

[sylvesterds]

As a follower of Clausewitz & his book "On War," I agree that Purpose is preeminent. However, most individuals/companies focus on short term gains, tactical decisions and day to day execution. Over time, this causes misalignment of resources and effort as leaders focus more on the "what" than the "why." For those skeptics in the audience, I commend both "On War" & Nikos' book. You will walk away from both enlightened.

David Sylvester

Director, Leadership Development at Booz Allen Hamilton

[debashishbramha]

Good.

This is repetition of Prof Peter F. Drucker in the "PRINCIPAL & PRACTICE OF Management" in 1954 if I 'm correct, he elaborate the whole thing of purpose. This gentleman has clarified it very carefully and analytically.

The purpose of business is to create and keep a customer.

By Late Prof Peter F. Drucker.

Warm Regards

Deb

[volis77]

what da heck is that?

[TheCyoruk]

the key person is the marketing president.

[CabronDioz]

I think he means that an organization needs a vision to communicate to it's people. People need a vision to be motivated and from which they can sustain prolonged periods of high performance.

[WrAth2110]

Not too impressive. In fact, I'm a little confused. He almost seems like myself trying to defend an essay I wrote the night before.