People didn't like the commercial because it was true. With 90% of the PC's being windows based, the 90% of the people using them probably didn't like being called lemmings. Personally, I think the commercial was innovative right up there with the 1984 commercial. Then again, maybe this commercial was just way ahead of it's time to be appreciated by "masses".
I think this was an ad of the times. IBM had a grip on the computer world, and Apple was trying to make better machines and partnered with Microsoft to help take down IBM and break into the business demographic. Microsoft Office on Mac was pretty advanced at the time, and it really paid off for Microsoft in how they planned their future. It's funny how the partnership between Steve Jobs and Bill Gates at the time was chaotic and yet productive.
@teejayandrade noo! The people who are jumping from the cliff are the PC Users cause they do all their standard stuff and you know.. The Mac one won't do this because he can overlook his doing (I think). At the Time this ad was released, there were no Viruses or something else for PC and mac.
This is just a little too creepy for a commercial. MSNBC rated it the worst superbowl commercial ever. I disagree. It's still ten times better than that horrible Just for Feet Kenyan runner ad.
@VectronicsAppleWorld I don't think people were as ready then for such negative commercials. Today I think would be different. Maybe Apple was once again ahead of its time...
This is a kill yoself commercial
joegrst 3 days ago
OMG! that's depressing
patopaolo 3 weeks ago
People didn't like the commercial because it was true. With 90% of the PC's being windows based, the 90% of the people using them probably didn't like being called lemmings. Personally, I think the commercial was innovative right up there with the 1984 commercial. Then again, maybe this commercial was just way ahead of it's time to be appreciated by "masses".
xpandergt 3 weeks ago
I think this was an ad of the times. IBM had a grip on the computer world, and Apple was trying to make better machines and partnered with Microsoft to help take down IBM and break into the business demographic. Microsoft Office on Mac was pretty advanced at the time, and it really paid off for Microsoft in how they planned their future. It's funny how the partnership between Steve Jobs and Bill Gates at the time was chaotic and yet productive.
dharmahooligan56 1 month ago
wow that's depressing
lakitu21 3 months ago
it's so much better than mac vs PC
the time when apple advertised fairly.
mirta000 4 months ago
I think this is a worthy followup to the 1984 ad.
simpsonsfan89 1 year ago
iWalked off the cliff
Goger1 1 year ago 5
apple sure has come a long way from creepy stuff like this a nice piano jingle.
kentcool07 1 year ago
the cliff represents the pc's thousands of virus spyware and adware vulnerabilty's that can attack in the middle of your work.... !
teejayandrade 2 years ago
@teejayandrade noo! The people who are jumping from the cliff are the PC Users cause they do all their standard stuff and you know.. The Mac one won't do this because he can overlook his doing (I think). At the Time this ad was released, there were no Viruses or something else for PC and mac.
winfr34k 1 year ago
A direct insult to people who prefer non Mac?
Williamsfan 2 years ago
@Williamsfan not an insult mate, matter of fact.
teejayandrade 2 years ago
its ok
muk546 2 years ago
This is just a little too creepy for a commercial. MSNBC rated it the worst superbowl commercial ever. I disagree. It's still ten times better than that horrible Just for Feet Kenyan runner ad.
royms2000 2 years ago
this is nice. idk why people don't like it
Sisound 2 years ago 4
I agree with the discription this is apples horrable ad I think the best apple ad is the Mac ad in 1984 and the Iphone hello ad in 2007
LESTERNIDOY 3 years ago
i dont get it
likemudkips 3 years ago
i guess people walking off a cliff and commiting "suicide" might be considered alittle racy for even the 80's
dylan2096 3 years ago
It's not that - it's that business & IT types don't like to be portrayed as just blindly buying PCs just because they bought PCs last time.
Even if it might be true.
So I guess they took it a little personally.
nightflyer28 3 years ago 2
what was bad about this???
dylan2096 3 years ago
Nothing in my opinion, but the commercial was not successful and received a lot of bad press.
VectronicsAppleWorld 3 years ago
I think it is because of Mass suicides
nextstep333 2 years ago
@VectronicsAppleWorld I don't think people were as ready then for such negative commercials. Today I think would be different. Maybe Apple was once again ahead of its time...
jgrab1 1 year ago
@VectronicsAppleWorld It's all negative.
chicgarage 3 weeks ago
from watching 1984 and this back and forth 1984 was a lot better I love 1984
YoAndrew18 4 years ago