The first one obviously was from "The Ed Sullivan Show" (then known as "Toast Of The Town"). C.B.S. also had a piano note that was heard prior to the beginning of the first prime time show that would air.
the original CBS logo was the letters C-B-S in a spotlight,obviously,after a while,they knew that logo wasn't gonna fly,so in 1951 they came up with the "unblinking eye"!
what is the title of the theme being used in CBS? (Used to accompany the announcer) I remember it was also used in DZAQ (the predecessor of ABS CBN) in the philippines
The phrase "CBS brings you the following program 'In Color'" refered to "The Carol Burnett Show Reunion" and the "Ed Sullivan Special" in tribute to Elvis Presley. That may become of some help in your answer to the question. The latter had been a prelude to the CBS Special Presentation clip -- in Avant Garde form -- in that same season.
The CBS "spotlight" logo was used from 1948 through the summer of '51. In September 1951, the "eye" logo {designed for the network by William Golden} was introduced. It was usually seen "live", via a slide with clouds surrounding the "eye", and an announcer promoting another show {"'THE RED SKELTON SHOW' is next, on the CBS Television Network"} or straight identification {"This is.."}. A filmed version [:18/:25] was also used, and tacked into 16mm "delayed broadcast" prints through the '60s.
The first logo was seen at the end of one of Ed Sullivan's "TOAST OF THE TOWN" broadcasts, circa 1949-'50 (his theme is heard under the logo). The "live" I.D. billboarding "PECK'S BAD GIRL" [a very short-lived comedy starring Patty McCormack] is from the spring of 1959. The Jack Benny promo/I.D. aired earlier on the day that episode with Julie London first aired- March 4, 1962. The CBS color "bumper", with Hal Simms announcing, is from 1965-'66; later versions featured Bob Hite as announcer.
Eye!
Pinkergloop 2 months ago
"Eye" love this. :)
psykdiva 3 months ago
illuminati
RockmanYoshi 1 year ago
Eye!
RkivUnderground 1 year ago
EYE!!
ppoobah 1 year ago
All those who love the CBS logo say eye!
Netstryke 1 year ago
@Netstryke Eye!
Nodog438 1 year ago
Amazing the transformation of the CBS logo, one of the best logo's today,
franklindavid 2 years ago
The first one obviously was from "The Ed Sullivan Show" (then known as "Toast Of The Town"). C.B.S. also had a piano note that was heard prior to the beginning of the first prime time show that would air.
vividwatch47 2 years ago
the original CBS logo was the letters C-B-S in a spotlight,obviously,after a while,they knew that logo wasn't gonna fly,so in 1951 they came up with the "unblinking eye"!
saml760 2 years ago
I well remember the camera-iris animated logo (at :18) n the early 1960s. I was very mystified by it, being only about 8 years old.
hebneh 2 years ago
@hebneh
The camera iris logo was used until they came out with the animated color presentation logo in about 1965.
tbear4pa 10 months ago
I agree with Dr. Stanton on the pre-eye logo for CBS. He said no style, and I agree.
PDS1990 2 years ago
what is the title of the theme being used in CBS? (Used to accompany the announcer) I remember it was also used in DZAQ (the predecessor of ABS CBN) in the philippines
Amoneth 2 years ago
did it have the CBS eye of doom from 1965 until 1970. CBS celebrating its 80th anniversary. december 12,2008.
GOOSEYGOOSE9 3 years ago 6
I don't know about the CBS Eye Of Doom.
PDS1990 2 years ago
What the hell was that from 0:20 onward?
CelesteK 3 years ago
inspiration!!
matiasthrasher 3 years ago
Im Brazil tv bandeirantes use the eye of cbs logo
krebs500 3 years ago 7
Exactly. But is an oval eye.
The original eye from TV Bandeirantes was however circular.
Imperatoriusuius 2 years ago
Ahhhhhhhh...Tiffany.
hb151
hachibeach151 3 years ago
For some reason, CBS used the "In Color" ident on their shows during the 1997-98 TV season, do you know anything about that, eyeontv?
jakestooge34 3 years ago 4
The phrase "CBS brings you the following program 'In Color'" refered to "The Carol Burnett Show Reunion" and the "Ed Sullivan Special" in tribute to Elvis Presley. That may become of some help in your answer to the question. The latter had been a prelude to the CBS Special Presentation clip -- in Avant Garde form -- in that same season.
Green18600 3 years ago
One show that consistently used it was the Bill Cosby-hosted "Kids Say The Darndest Things".
2005dave 3 years ago
Very good added information, thanks!
eyeontv 3 years ago
is this vhs casste?
Everything1998 3 years ago
The CBS "spotlight" logo was used from 1948 through the summer of '51. In September 1951, the "eye" logo {designed for the network by William Golden} was introduced. It was usually seen "live", via a slide with clouds surrounding the "eye", and an announcer promoting another show {"'THE RED SKELTON SHOW' is next, on the CBS Television Network"} or straight identification {"This is.."}. A filmed version [:18/:25] was also used, and tacked into 16mm "delayed broadcast" prints through the '60s.
fromthesidelines 3 years ago 3
The first logo was seen at the end of one of Ed Sullivan's "TOAST OF THE TOWN" broadcasts, circa 1949-'50 (his theme is heard under the logo). The "live" I.D. billboarding "PECK'S BAD GIRL" [a very short-lived comedy starring Patty McCormack] is from the spring of 1959. The Jack Benny promo/I.D. aired earlier on the day that episode with Julie London first aired- March 4, 1962. The CBS color "bumper", with Hal Simms announcing, is from 1965-'66; later versions featured Bob Hite as announcer.
fromthesidelines 3 years ago
"Peck's Bad Girl" is noteworthy in that it was scored by Jerry Goldsmith (when he was still under contract to C.B.S.).
vividwatch47 2 years ago
I'd like to see some from the late '60s and into the '70s if you have them.
case139 3 years ago 3
Very interesting and great fun to watch! Cheers for posting it!
hillbillyprofane 3 years ago 4
Hard to believe the eye has been CBS' logo for fifty years!
the06bug 3 years ago 3
thank you soooo much!!!
lvgrl90 3 years ago 2
NICE JOB!!
videohollic2008 3 years ago 3
Where did you find these logos?
wb8976 4 years ago
They were actually on the air as part of the CBS 75th Anniversary.
eyeontv 3 years ago
Wow, that kid on "Peck's Bad Girl" is HUGE! :D
torgman 4 years ago
That kid happens to be Patty McCormack, the star of "The Bad Seed", a 1956 film.
damron13 3 years ago
Revision: Wow, Patty McCormack, the star of "The Bad Seed" and "Peck's Bad Girl" is HUGE! :D
torgman 3 years ago
She was huge in another way when Ms. McCormack was on "The Ropers" in the late 1970's.She was Goeffery Tambor's wife.
blank77 3 years ago
Columbia Broadcasting System? I thought it stood for Central Broadcasting Station.
parodypictures90 4 years ago