An embedded storyteller is immersed in a particular context and culture, such as the environment of an ecolodge, and transmits in-depth narratives (using mixed media such as pictures or video) about the place, people and values there. In this case, the stories would be used to promote the business of a lodge using social media such as social networking sites. However, I wouldn't say using these sites is the same as viral advertising.
hello sandra,, excuse my techno ignorance.. but what is an enbedded story teller..? is it the same as viral advertising..?
blowinbamboo 2 years ago
No worries, it's kind of a vague term.
An embedded storyteller is immersed in a particular context and culture, such as the environment of an ecolodge, and transmits in-depth narratives (using mixed media such as pictures or video) about the place, people and values there. In this case, the stories would be used to promote the business of a lodge using social media such as social networking sites. However, I wouldn't say using these sites is the same as viral advertising.
tenzijth 2 years ago