Honda's Let It Shine commercial

[wilsonjoji]

No matter how old its, still keep on moving our emotions. Thats the Power of Dream Honda is always bringing us.

[1997seanmac]

gota be the best commercial ever! gives a good feelin!

[evyra19]

the best honda

[timtak1]

Very un-ec-friendly commercial...all those car batteries, and idling cars in the desert for hours.

[NakiNubcakery]

@timtak1 Compared to the hundreds of thousands of inefficient cars running for hours across the globe, this commercial's ecological footprint is hardly noteworthy.

[02Lara20]

cute:) lovely:D pretty ^^

[bbBumble28]

They make the coolest commercials ever!!

[tails4ever]

Man, I really wish there was an mp3 version of this varient of this song. It's lovely.

[Mgkter]

No, it's fucking horrible and annoying.

[dumpsterdives]

@tails4ever Google DVDVideosoft"

[ascendancy911]

Honda is always creative.

[tirant2508]

The artists are Gwen Thomas and Berend Dubbe, but there's no full version currently, it was recorded especially for the advert

[XtremeGoose]

the name of the oiginal song is a christian song called this little light of mine but this version is specific to the advert.

[johngoundry86]

BEAUTIFULL AND BREATHTAKING

[Feurichan]

I heard this song doesn't exists in this version in a full and separated from the advert form. The song has been made in this version only for the advert. The artist is probably unknown...

[ruhe09]

Not up there with 'impossible dream' but this ad makes me feel like it's all going to be alright

[charlotteflorence]

let it shine, by..... ?

BY WHO?!

[1bananahammock]

I love honda adverts

[speters17]

artist of this version of the song?? please?? thanks xx

[RikyCF]

I realy want this song. Anyone know what it's called and where to get it from?

If so, plz reply. =]

[5Pip]

it's a christian song.

called let it shine. or sommet like that.

but i like this version better

[RikyCF]

Exactly. I want this version. xD

[famq161180]

Fantastic

[siobey]

its mostly photoshopped thats y its eco friendly... they used 50 cars no more than that. those cars were already in africa, they didnt import any. i think its very effective and honda are a great company unlike shit samsung :)

[ajasim08]

bullshit. check the making of video before you "enlighten" us how the ad is made

[siobey]

<<<nah mate you are bullshit and i have thanx.

it is a great car and great company :P

[rozzipb]

great car

[camilleszeisgreat]

no thank you.

[dirtyaziz]

anyone else find this song REALLY REALLY annoying?

[crazypianolady]

It's that xylophone/glockenspiel bit in the background that annoys me. I love the cinematography of it though.

[Mgkter]

Yes, this song might be the most annoying thing ever made. I could kill if i was forced to listen to it.

[hello199220090r98]

Is this what you sing in church ?

[finding321]

SONG NAME?

[freezegirl1729]

this little lght of mine?

[minamanchester]

i just like the song lol

[omarcoras]

:S.....estupid fuck

[sophiegromit]

My OTHER car is an ESCALADE!!!

[Throw2Kill]

song is Let it shine by Berend Dubbe. it was made specially for this ad though, i dont think theres a full version

[TheLucklessPed]

This Little Light of Mine is a traditional song, and was specially arranged by Gwen Thomas and Berend Dubbe for this ad. There is no full version, it was created specifically for the ad.

[Throw2Kill]

.......

[princesslaurasalt]

I hate it!!!!

[zumb1d0]

don't get it, how can u be green if u use houndres of cars w/ their lights on to and ad...

[Jay2pt0]

They didn't use all cars. There were also stands with lights. Also, you ever hear give a little to get a little, no pain no gain, win some lose some,... they are hoping this one time event will push enough people toward no just honda but all eco friendly cars. That would be a bigger old set than this. Plus, lights are linked to car batteries, so no need to start up car.

[XxClairezyxX]

The reason they did this was because there would be no point in doing an advert about an eco friendly car when they have 150 cars on all night doing the light show

[FlubberBum25895]

holy hell

[Shankworks]

Wow thats pretty crazy shit

[izzylovinbrett]

i thought it was a remake of LZ7 this little light? O.o

[RhosyZ]

love this song!

[lottixoxox]

well cool

[nerdysock]

it's so much fun , i'd buy that car if i was old enough to drive

[jackhaha007]

best advert ever!!!!

[2bazar]

good commercial, works for me

[grahamch15]

anybody know who this song is by?

or was it just specially made for the advert?

cheers

[hevghirl]

It was made for the advert but the singer is Berend Dubbe

[rickievh]

Nice song!

[tominator49]

Hate this advert. The song, the general meaninglessness of it. I remember when Honda used to have good adverts. Stop trying to be arty and different!

[Kapernakus07]

I hate this version of this little light of mine its so annoying, I have to press mute when this comes on

[traceys294]

how did they do that? it's awesome

[wucky2]

I like the way this advert is made :)

[emalou13]

Love The Song Bit (:

[Djeemiee]

i'm looking for this song by christina ricci in Black snake moan, somebody know where to find it?

[franklindavid]

Lovely commercial, very well done.

[wgaule]

Bullshit!

Crap song, crap ad

[ipodgrey2]

are you crazy or what?

[alin0steglinski0]

the song is called This Little Light of Mine by Berend Dubbe and Gwen Thomas. I couldn't find any mp3 versions of the song floating around, but maybe you'll have more luck than me. Leave me a comment if you do end up finding it though. :D

[jonathan102]

wats the name of the song?

[rigogines]

great idea!

[RaabForLife]

Awesome! I'm glad that I'm able to sell these in a few weeks ;)

[KillaT38]

This is awesome..... The new Honda insights together making a work of art.... Creative thinking by Honda.

[423FGFDFHFHV]

It was computer generated.

Its good that gas is an option. Most cars run on petrol.

[jonathan102]

hm no it wasnt CGI. its real.

[ShortyAKNZ]

are you an idiot

[MarkMonteagudo]

It wasn't computer generated, it was programmed beforehand.

[Dorke1337]

watch making of commercial....it is not CGI....YOU SIR!! ARE THE IDIOT!

[johnxy888]

2008 Olympic opening ceremony

[whatupcuz]

I got get me one of this one. I support the Honda!. gas saver

[kokko236]

this is The Power of Dream

[kpcvids]

reminds me of the opening ceremony during the 2008 beijing olympics. honda used software-controlled cars while china used drummers with LED drums.

[sgtjim5]

Introducing the honda prius

[dave5262027]

toyota prius perhaps. Insight is Honda

[sgtjim5]

it was a joke because it looks like, and is very similar to the toyota prius, pretty much honda's version of that car.

[reverseperstalsis]

umm...

the insight starts at 23,000 canadian, and the prius in starting at 27,000

i dont know about you, but im not going to pay 4 grand more on a trendy statement piece of shit. People will go for the honda just because it isnt a fucking prius.

[annaorm]

Cool! was that real or computer generated?

[kunas0p]

According to Engadget it's real but all the cars were linked together with wires and controlled by a software.

This is awesome;p

[jonathan102]

its real =]

[Obojetnie123]

its shit !

[Happinno]

Sheep!

[jza1972]

Suppose they had do to something with all those cars they can't sell...

[tranceaddict1882]

in reality...Honda has sold around 4x as many Insights as anticipated, in Japan alone.

[pyroluigi]

awesome! i'd way rather drive an insight than my current camel.

[yohanessumera]

great commercial!

[bibinthomas1985]

it looks like a prius from toyota honda did all that and had to come up with a copy wow nice work

[enekaken]

actaully the new insight  look more like it's preddeccesor than the prius. The prius had actually copied the original insight's design.

[MarkMonteagudo]

Yeah, enekaken is right. Toyota had copied the design concept of Honda's Insight, which was the first hybrid mass-produced in the U.S.

[pissdrunxlondon]

Samsung Sheep!!!!!!!!!!!! is far more better!

[willzay]

Honda make the best ads

[clockworkwar]

Watch the making of, they used real cars that were connected to a PC that did everything. Also some of the cars in he backrow were cardboard.

[FonkyLynx]

Fun...

BR/The Ghost of Elvis &

The Soul Eater Videos

CANADA

[radronOmega]

damnet, there better be a full version of this song out!

[apupu]

Copycat....

[myhalo123]

Not bad, but I judge its success by this - did it make me want to look at or buy an insight? No! Do I want to even favorite the video? No! Would I mention it to someone else? No!

The "stunt" is greater than the end result - the finished commercial.

[kornemuz]

on voit le symbole à 0:38 sur le tdb

[BouffantOnline]

The ad was shot all in camera. no CG on this one!

[efox5]

nice shot, but has nothing to do with Hybrid...

[iSOBigD]

That's very cool. I assume they're controlling all light remotely so they were all just programmed to turn on/off in advance in a certain pattern.

I too would have just made everything CG and saved a ton of money, but if they really did use this many cars (instead of just using a few then copying them around), it's nicely done.

[BrinkBart]

Of course they used that many cars. They're Honda; they make them. They have plenty.

[kiddkaos1]

doubt it, all cgi me thinksss

[glassdragon2]

Look at "the making of" video. It's not CGI.

And what's with the sibilance? Are you Gollum or something?

[kiddkaos1]

obviously said that before i watched the making of

[FoxyStar777]

I just want to know how they did it...it's a pretty awesome idea...I didn't know they were headlights until the end of it!

[goosegog]

Were they all modified to have their lights controlled by a computer or is it all done in the effects room?

[Anongimp1990]

I guess they'll say all for real but I think in reality its going to have been some tweaking in post.

[alvinito]

what's the song title/artist?

[gamer1o0]

same i need info on song title..artist too :(

[alin0steglinski0]

ditto times 3

[magicallydevious]

the song is called This Little Light of Mine by Berend Dubbe and Gwen Thomas. I couldn't find any mp3 versions of the song floating around, but maybe you'll have more luck than me. Leave me a comment if you do end up finding it though. :D

[slckofit]

I would like to listen to the full version of the song too.

[Anongimp1990]

Its okay, if I wasn't an ad student would I enjoy it? Probably not, would I pass it on/talk about it probably not..does it live up to the standard of Cogs? Sadly not and I think that's why I feel slightly saddened by this.

[BrinkBart]

Let's say everyone controlled their headlights manually, and it took them months to get the perfect shot (which is what I suspect happened). Would it then live up to your standard of Cogs?

[Anongimp1990]

Not really no, as you've had to try and explain it to me. I saw cogs before I was in to the ad world and loved it.

This will get hits as people want to see what Honda have done - don't get me wrong its not a bad ad just not as good as they have been :D

[ehurtley]

I must say, Wieden + Kennedy has made some extraordinarily impressive Honda commercials.  (They also made "Cog" and "Choir".)

[Anongimp1990]

Cog was amazing, still talked about today. I think they might have peaked early with their adverts as they can't seem to do anything without its being raised. Heck I'm on of the worse for it. I always look forward to seeing a new Honda advert.

[ssbm360]

this commercial fails to be green

[mmshrwd]

yes, but it does manage to be awesome

[TorontoBoi]

Just like American cars fail to be green

[alexomc7]

Read the press release idiot

[ssbm360]

i'd rather troll

[kaiban42]

would like that hydrogen version instead.

[nicecollarproduction]

The clarity? yea, 300,000 USD to make one right now...

[TPOLMike]

Why should you buy a Honda? Because it is a Honda!

I love my Honda, it is great and I've never had a problem!

[gertjanalkemade]

nice but quite irritating music

[marksautovideos]

what do you do when you have a field full of unsold new cars - use them in your latest ad

[nicecollarproduction]

How are they unsold? they aren't even out on the market yet. It goes on sale soon and have tripled the expected sales in the first month in JDM.

so stfu.