That's something else, what sounds can do. I hear this today and I still feel like I'm back at home, knowing it would be super cold whever I heard this, and hoping for a snow day.
I remember going from Cleveland to Pittsburgh along the turnpikes to visit relatives. After crossing into Pennsylvania the Standard Oli stations were known as Boron.
Oh yeah.....This is cool! That sound was made to jog the brain, and it does. This takes me back to Cincy, Over-The-Rhine, Wash. Park Elementary in the 70s. I would stay up late, transistor radio to my ear (Mom didn't know), and hear this sound...yep, it meant freakin' COLD and no school. Yay.
@usa02 Sohio was acquired by BP in 1987 (part ownership started out in 1968), but they didn't start switching the stations to the BP branding until 1991.]
I am a former employee of Sohio's counterpart in PA, Boron Oil. I was there in 1987, before the big merger. I have an idea, it will require billions of dollars. Lets buy the entity that was Standard Oil of Ohio back from BP. Lets call it Standard Oil of America, based in Cleveland, OH and show BP the door. I supported BP since 1987 until this mess.
@cartoonist1975 - I miss Sohio but let's not be too hard on BP. Accidents happen.They are doing what they have to do to meet our demand for energy. Maybe we need to force ourselves back to driving fuel efficient vehicles?
@columbusmediatalk Maybe you wouldn't say that if you lived in a town where BPs neglgence has led to numerous refinery accidents and numerous DEATHS!!! BTW, I live in Houston, Texas. Four years ago, the BP refinery blew up, and killed plenty of workers. This was AFTER they were warned numerous times about safety violations
@columbusmediatalk Yea, and make it so that stupid rednecks and hillbillies who drive around in loud, obnoxious V8 driven trucks have to stop wasting gasoline because they think everyone in the world wants to hear/see their stupid truck. As long as we Americans are forced to rely on foreign oil, then V 8 engines should be yanked from the market.
My Mom would listen for that sounder here in Cleveland in the late 70's...and see if we had school or not. Brings back GREAT memories of not having to go to school during the blizzard of 77!!
Today, 2-5-2010 a big winter storm hit Greater Columbus. As of this afternoon, the storm missed the Cincinnati area and Bill Cunningham was mocking the weather predictions on the air by playing this sounder repeatedly!!! lol
This brings back memories on fuel line freeze up - "You go or Sohio pays the toll". Of course, I've never heard of ANYONE in my lifetime ever experiencing "fuel line freeze up" Does it even exist? Can I call BP?
I worked at a Sohio station in 68 and 69. Gas was 33 cents a gallon, oil was Premex 79 a quart and a new oil QVO was 1.00 a quart. We gave out green stamps and tear tickets called "cash in a flash".
Ah, the memory of that sound is burned in my brain forever...I remember it fondly, too, associating it with times when you knew it was going to be BRRRRRCOLD out the next day, which meant that maybe school would be closed...I think every kid who grew up hearing these radio plugs remembers that sound with a little wicked tickle of joy in their heart for that reason.
I hear you there. Cincinnati stations, primarily 55KRC or 700WLW had that jingle just before they were going to run down the list of school closings. Wicked tickle of joy indeed.
When I worked for Sohio in the early 80s there was boron (leaded super) octron (leaded regular) and cetron (unleaded).Then they got rid of boron and added super cetron (unleaded super) And yes nitrex was an oil
It's nice to know that "Sohio Snowbound" is not forgotten. I lived in the country outside of Urbana, Ohio when I was a kid, and hearing the sounder usually preceeded school closings. I always kept my fingers crossed.
I was thinking about Sohio stations this week and was wondering if it was my imagination but I remember the Boron stations and they had some kooky names for the different gas at the pumps! Boron, and a couple other ones, I also remember the pumps were different colors that corresponded to the type of gas in the pump. OK I musta been under 5 years old but I remember. The names of the different types of gas at the Boron/Sohio stations? Was it Boron and Xenon and there was one other.
Yep - in early 1999 the national average was less than a buck, and for the 10 years before that it hovered not far above that. Google "historical gas prices" and you'll find some data you can make into a chart. It's sort of scary to see that gas is double the price now than it was two years ago.
Are you serious? My boyfriend, who is 48, told me stories about gas @ 34 cents a gallon, but I treated those stories as fairy tales. What's so different now from what was day-to-day life ten or more years ago, when gas was $1 or so a gallon, other than the war?
Simple. The last 35 years we have become more dependent of foreign oil, because the liberals in this country care more about birds and animals than humans. No oil refinery has been built since 1977, we can't drill off shore or in Anwar, even though it is safe. Plus, the population of the US has exploded. We need to stop this nonsense, put all these nonsensical organizations in their place, and get the oil from our own territory, period. America was at it greatest in the 1950's and 1960's.
Thats total horseshit You sefish bastard I drive aFord Focus and it gets 35 miles MPG. I have been driving 4 cylinder cars since 1978. I see tons of SUV's and trucks with one person in them. If we had implemented what President Carter tried to do in the 70's this country would not have $4 gas now.And every car on the road would be a hybrid. You have a short memory Since 1992 republicans ran the congress.Remember the Exxon Valdez. Exxon made $11 billion in profit last quarter
I don't remember whether or not it was a Boron commercial - but I was so little that I don't remember much about it; the sounder in the beginning is all I remember.
I grew up ~10 miles from Ohio so I know all about Sohio. :)
That's neat to hear that sounder again...I moved away from Northeast Ohio about the time Sohio was changing to BP. I can remember a BP version of the commercial...fill up with BP Super with Ice-Gard....you go, or BP pays the tow.
I miss Sohio. It had better Gas. Bp gas is shitty. Why does everything good always have to change. And yes, they do still have it off of lake erie, but still, are we gonna take our cars there? RR, Good times.
I have no firsthand memories of Sohio since I didn't live in Ohio til after they became BP, but I remember seing a few SOHIO signs. There are a few gas stations in west Columbus now that use some variant of the SOHIO name, with the 'S' looking like an oil can. I'm not sure how they can do that with naming rights and all, but there are probably about 3 that I can think of.
This commercial gives me a warm fuzzy feeling on the inside. It reminds me of riding with my dad in his carpet cleaning van while he was listening to WLW-AM. I was pretty young at the time probably 5 or 6 years old and my dad was the greatest guy on earth back then and still is today.
The Sherman Antitrust Act broke up Standard Oil. Now two of the "baby Standards" Sohio and Amoco were now swallowed up by BP, a foreign company. On the bright side, Exxon and Mobil are back together. The last image looks like just before Sohio rebranded to BP, with the curved canopy. Saw the Green imaging and similarity on the Gulf stations in the late 80s before they changed to BP. I remember Boron, which used to be in Michigan.
Mix 107.7 in Dayton, OH used this for a while on their morning show and during the rush hour drive. Not sure if they still use it, but I heard it as recently as 2003.
Somehow that theme music reminds me of the beginning and end of Gary Wright's Dream Weaver tune from the mid 70s. :o)
jigglar 4 weeks ago
disturbing sound.
PullMyPeeper 2 months ago
I liked SOHIO.
enigma413 4 months ago
This has been flagged as spam show
does anyone remember the road worrier standard oil commercial that spoofs the movie road warrior. Id like to see it again
hiboblingo1 4 months ago
That's something else, what sounds can do. I hear this today and I still feel like I'm back at home, knowing it would be super cold whever I heard this, and hoping for a snow day.
shatzi 5 months ago
I remember going from Cleveland to Pittsburgh along the turnpikes to visit relatives. After crossing into Pennsylvania the Standard Oli stations were known as Boron.
Reubenhubert 7 months ago
Oh yeah.....This is cool! That sound was made to jog the brain, and it does. This takes me back to Cincy, Over-The-Rhine, Wash. Park Elementary in the 70s. I would stay up late, transistor radio to my ear (Mom didn't know), and hear this sound...yep, it meant freakin' COLD and no school. Yay.
roscoemorganmusic 7 months ago
Yes, my dad was in the commercial "Road Worrier" as the dad who sends his daughter off on the date with the Road Warrior guy.
yorbalindason 8 months ago
$1.01 for gas. Ugh.
petsounds75 9 months ago
I remember Sohio, they were sold to BP sometime in 1991.
usa02 10 months ago
@usa02 Sohio was acquired by BP in 1987 (part ownership started out in 1968), but they didn't start switching the stations to the BP branding until 1991.]
sneakers55 5 months ago
Standard of Oil of Ohio.
IstvanN1961 11 months ago
Thanks for posting this... I've been craving to hear that sound again for YEARS!
Robotapedia 1 year ago
I remember this sounder as a kid. It meant one thing..."It's gonna be FREAKING COLD" and hopefully schools would be closed as well
jwjones967 1 year ago
God that brings back memories.
TheZepmeister 1 year ago
I always wondered when i was a kid .....Why we're they gonna pay my toe, if my moms car didn't run?
lurch6969 1 year ago
Awesome jingle. Haven't heard one of those in years. Favorited.
clinton984 1 year ago
I hear you ! @columbusmediatalk
cartoonist1975 1 year ago
Sohio! ah, memories!
lindalds 1 year ago
Comment removed
captainamerica1967us 1 year ago
I am a former employee of Sohio's counterpart in PA, Boron Oil. I was there in 1987, before the big merger. I have an idea, it will require billions of dollars. Lets buy the entity that was Standard Oil of Ohio back from BP. Lets call it Standard Oil of America, based in Cleveland, OH and show BP the door. I supported BP since 1987 until this mess.
captainamerica1967us 1 year ago
This is why I love you tuibe. Sohio is BP. WELL / WELL ! Sad about what's happenning today with the company
cartoonist1975 1 year ago 2
@cartoonist1975 - I miss Sohio but let's not be too hard on BP. Accidents happen.They are doing what they have to do to meet our demand for energy. Maybe we need to force ourselves back to driving fuel efficient vehicles?
columbusmediatalk 1 year ago
@columbusmediatalk Vehicles could get 500mpg and you would still have to drill for oil. Gas doesn't come from the gas station.
Srd1126 1 year ago
@columbusmediatalk Maybe you wouldn't say that if you lived in a town where BPs neglgence has led to numerous refinery accidents and numerous DEATHS!!! BTW, I live in Houston, Texas. Four years ago, the BP refinery blew up, and killed plenty of workers. This was AFTER they were warned numerous times about safety violations
xcellken1 8 months ago
@columbusmediatalk Yea, and make it so that stupid rednecks and hillbillies who drive around in loud, obnoxious V8 driven trucks have to stop wasting gasoline because they think everyone in the world wants to hear/see their stupid truck. As long as we Americans are forced to rely on foreign oil, then V 8 engines should be yanked from the market.
IwshIcldstrtover 1 month ago
Comment removed
captainamerica1967us 1 year ago
Comment removed
captainamerica1967us 1 year ago
filling your tank with anyones gas will prevent it from freezing-talk about truth in advertising
dicarlo57 1 year ago
My Mom would listen for that sounder here in Cleveland in the late 70's...and see if we had school or not. Brings back GREAT memories of not having to go to school during the blizzard of 77!!
hoogedy 1 year ago
Today, 2-5-2010 a big winter storm hit Greater Columbus. As of this afternoon, the storm missed the Cincinnati area and Bill Cunningham was mocking the weather predictions on the air by playing this sounder repeatedly!!! lol
columbusmediatalk 2 years ago
christ that sounder would freak me out as a kid...next to hearing the EBS signal.
zack962 2 years ago
This brings back memories on fuel line freeze up - "You go or Sohio pays the toll". Of course, I've never heard of ANYONE in my lifetime ever experiencing "fuel line freeze up" Does it even exist? Can I call BP?
duganfry 2 years ago
What this brings to mind is am radio and f'n cold temperatures and snow. Go Browns!
hodadsmusic 2 years ago
W O W!!! I remember those Sohio weather briefs - of all things to pull, this is SO cool - thanks!
falldownhard 2 years ago
A clean copy is available at:
user(dot)pa(dot)net/~ejjeff/boronsohio.html
columbusmediatalk 2 years ago
What's that link again... couldn't get that to work. Thanks!
Robotapedia 1 year ago
That sound in the background is like a memory device to take me back to crunching footstep snow cold.
ustrvlr 2 years ago
The Sohio jingle sounds like a sped up tape recording of a guitar or stringed instrument, then given a delay effect.
MrUpshotKnothole 2 years ago
I worked at a Sohio station in 68 and 69. Gas was 33 cents a gallon, oil was Premex 79 a quart and a new oil QVO was 1.00 a quart. We gave out green stamps and tear tickets called "cash in a flash".
stuka52 2 years ago
Ah, the memory of that sound is burned in my brain forever...I remember it fondly, too, associating it with times when you knew it was going to be BRRRRRCOLD out the next day, which meant that maybe school would be closed...I think every kid who grew up hearing these radio plugs remembers that sound with a little wicked tickle of joy in their heart for that reason.
TruWatcher 2 years ago 6
I hear you there. Cincinnati stations, primarily 55KRC or 700WLW had that jingle just before they were going to run down the list of school closings. Wicked tickle of joy indeed.
MrUpshotKnothole 2 years ago
See those gas prices!!!!
mroddy0862 2 years ago
In Japan, they still have that 50s style of serving you at the gas station. One pump your gas, one clean your windshield and check your oil
cmcdanie90 2 years ago 2
All Sohio/Boron stations took the BP name in the early 1990s...I remember getting Sohio gas coming back from King's Island....ahhh, the memories...
tony46214 2 years ago
I miss the days of Sohio/Boron as well.
RetroToledo 2 years ago
That's a cool old ad, and it was weird to hear Dave Ryan in a different context. :)
mnestic 2 years ago
When I worked for Sohio in the early 80s there was boron (leaded super) octron (leaded regular) and cetron (unleaded).Then they got rid of boron and added super cetron (unleaded super) And yes nitrex was an oil
Danmaninja 2 years ago
It's nice to know that "Sohio Snowbound" is not forgotten. I lived in the country outside of Urbana, Ohio when I was a kid, and hearing the sounder usually preceeded school closings. I always kept my fingers crossed.
lynna37 3 years ago 3
I definitely remember this sounder! I used to always get a big kick out of it when it suddenly came on!
cosmowanda868 3 years ago
Don't forget "Ice Guard-you go or we pay the tow"
LowellGarrett 3 years ago 2
Boron had Octron, Cetron, and Nitrex. Nitrex might have been a motor oil, I don't know.
Burnsie5627 3 years ago
I was thinking about Sohio stations this week and was wondering if it was my imagination but I remember the Boron stations and they had some kooky names for the different gas at the pumps! Boron, and a couple other ones, I also remember the pumps were different colors that corresponded to the type of gas in the pump. OK I musta been under 5 years old but I remember. The names of the different types of gas at the Boron/Sohio stations? Was it Boron and Xenon and there was one other.
VelvetVellocet 3 years ago
When you heard that "ching ching ching" sound during the Sohio commercial on the radio, you knew it was gonna be COLD that nite!
Donkey9900 3 years ago 7
I remember Sohio Standard Oil!
bhilcu1 3 years ago
Donkey very ture...this sound makes me COLD just hearing it.
MsTexas73 3 years ago
@Donkey9900 -absolutely-that's the same thing I thought
darlie48 1 year ago
@Donkey9900 I know. Just hearing that jingle made me shiver. I've always associated it with temps below 32, and lots of snow with it!
MLFromGeorgia 1 month ago
I remember that song. First time I've heard it since the 80's
mojorisen74 3 years ago
OMG! I barely remember when gas was less than 2 bucks a gallon. Wasn't there a time during the '90s when gas was less than $1 a gallon?
vicki822 3 years ago 2
Yep - in early 1999 the national average was less than a buck, and for the 10 years before that it hovered not far above that. Google "historical gas prices" and you'll find some data you can make into a chart. It's sort of scary to see that gas is double the price now than it was two years ago.
warszawianka 3 years ago 2
When I got my license in 1975 gas was about 47 cents a gallon. I could fill my '71 Mach 1 up for about $6.50 !!!
Times have changed so drastically.
racer500gp 3 years ago 3
Are you serious? My boyfriend, who is 48, told me stories about gas @ 34 cents a gallon, but I treated those stories as fairy tales. What's so different now from what was day-to-day life ten or more years ago, when gas was $1 or so a gallon, other than the war?
vicki822 3 years ago
Simple. The last 35 years we have become more dependent of foreign oil, because the liberals in this country care more about birds and animals than humans. No oil refinery has been built since 1977, we can't drill off shore or in Anwar, even though it is safe. Plus, the population of the US has exploded. We need to stop this nonsense, put all these nonsensical organizations in their place, and get the oil from our own territory, period. America was at it greatest in the 1950's and 1960's.
racer500gp 3 years ago
Thats total horseshit You sefish bastard I drive aFord Focus and it gets 35 miles MPG. I have been driving 4 cylinder cars since 1978. I see tons of SUV's and trucks with one person in them. If we had implemented what President Carter tried to do in the 70's this country would not have $4 gas now.And every car on the road would be a hybrid. You have a short memory Since 1992 republicans ran the congress.Remember the Exxon Valdez. Exxon made $11 billion in profit last quarter
pvcforever 3 years ago
Gas was 99 cents in Columbus back in 1993
jester99sch 3 years ago
Gas was 79 cents in Worthington in January 1999. This was the everyday price for a few days.
xiradio 2 years ago
I remember these well!!!!!
videohollic2008a 3 years ago
Damn. Gas under $1.50.
I remember that sound well. One of the radio stations in my hometown in Pennsylvania used to use it to intro the weather, just like this clip.
warszawianka 3 years ago
Except it would have been the "Boron weather forecast" there. I wish I could find a clean copy of this sounder for my collection.
columbusmediatalk 3 years ago
I don't remember whether or not it was a Boron commercial - but I was so little that I don't remember much about it; the sounder in the beginning is all I remember.
I grew up ~10 miles from Ohio so I know all about Sohio. :)
warszawianka 3 years ago
Had to be Boron or Sohio, because it was music commissioned for them.
columbusmediatalk 3 years ago
That's neat to hear that sounder again...I moved away from Northeast Ohio about the time Sohio was changing to BP. I can remember a BP version of the commercial...fill up with BP Super with Ice-Gard....you go, or BP pays the tow.
retrochad 3 years ago 2
just over a buck a gallon. I wish that was so now.
jefferyb304 3 years ago 2
I miss Sohio. It had better Gas. Bp gas is shitty. Why does everything good always have to change. And yes, they do still have it off of lake erie, but still, are we gonna take our cars there? RR, Good times.
myredrose1974 3 years ago
I have no firsthand memories of Sohio since I didn't live in Ohio til after they became BP, but I remember seing a few SOHIO signs. There are a few gas stations in west Columbus now that use some variant of the SOHIO name, with the 'S' looking like an oil can. I'm not sure how they can do that with naming rights and all, but there are probably about 3 that I can think of.
Pdasilva0324 3 years ago
Look at those gas prices!!!!!!!! Those were the days.
BlackieGirl 3 years ago
that sound was created by Vlad Malakar at Audio Studios when they were in Cleveland. It was created by sped up, reversed and feedback-looped tape.
Shiningnicely 3 years ago
Love the guitar effects on the intro.-
manysons 3 years ago
pause it at 7 seconds i laughed for almost 2 minutes i dont even know why it was so funny 1.04 1.14 1.30 lmao rotf i remember those days
pizzaman4581 3 years ago
look @ those prices.
daddygreenjeens 3 years ago
This commercial gives me a warm fuzzy feeling on the inside. It reminds me of riding with my dad in his carpet cleaning van while he was listening to WLW-AM. I was pretty young at the time probably 5 or 6 years old and my dad was the greatest guy on earth back then and still is today.
jkminnich 3 years ago
Yes, he does sound like Rod Roddy a bit...the announcer, that is.
gsnman 4 years ago
That almost sounded like Rod Roddy! lol
SaleGuy 4 years ago
I am from Ohio, and remember those winter commercials.
Come back to us Sohio.
RonFetty 4 years ago
Sohio was absorbed by BP.
grant135a 4 years ago
I wonder if BP still has the rights to the Sohio name??
Even after the changed the name to BP my grandpa still called it Sohio.
8899796 3 years ago
Yes they still use Sohio as their brand for watercraft fuel. Sohio signs still dot Lake Erie ad other spots in Ohio.
columbusmediatalk 3 years ago
Catawba Landing (Catawba Island) off Lake Erie still has a Sohio sign.
columbusmozart 3 years ago
does anyone remember the road worrier standard oil commercial that spoofs the movie road warrior.
HiBoblingo 4 years ago
I remember an Amoco commercial with The Road Worrier and the Landmaster vehicle from "Damnation Alley." Can't find it online, though.
MediaOutsider 4 years ago
Lol! Yep!!
panamaniak 4 years ago
The Sherman Antitrust Act broke up Standard Oil. Now two of the "baby Standards" Sohio and Amoco were now swallowed up by BP, a foreign company. On the bright side, Exxon and Mobil are back together. The last image looks like just before Sohio rebranded to BP, with the curved canopy. Saw the Green imaging and similarity on the Gulf stations in the late 80s before they changed to BP. I remember Boron, which used to be in Michigan.
mpesci7822 4 years ago
Boron was also in Western Pa.
handinside 4 years ago
Mix 107.7 in Dayton, OH used this for a while on their morning show and during the rush hour drive. Not sure if they still use it, but I heard it as recently as 2003.
kenbob331 4 years ago
I remember that sound I miss Sohio
Gregor1883 4 years ago
Check out those gas prices, folks.
radamail 4 years ago 3
Curse you BP.
ebf1957 4 years ago