1966 Blue Bonnet Margarine and Chase & Sanborn Coffee Ads

[jacobzeier]

This commercial is awesome!  :D

[ninataubes]

my grandfather came up with that blue bonnet jungle! RIP

[Kirke182]

Does this coffee make women horny too? Ima get me some!

[fromthesidelines]

If you want to see how Caroline "pitched" several Standard Brands products at once, look for "Standard Brands & New Years 1966" on YouTube...

[fromthesidelines]

Oh yes, Caroline O'Connor was Standard Brands' spokeswoman during the mid-'60s [she often pitched Chase & Sanborn on TV and radio], and often linked two 30 second ads, for two different Standard Brands products, to form a one-minute commercial...

[francoys]

This is awsome. wish ads nowadays were like this

[elc1960]

"What will it take to get your wife to use Chase & Sanborn coffee?" Most women would say, "How about trying a little bit harder to keep the skid marks out of your underwear?"

[fromthesidelines]

The Chase & Sanborn ad campaign, aimed towards men, reminds me of a similar print ad featured in TV GUIDE around the same time (usually a small ad featured at the bottom of the Wednesday evening TV listings)- "Tell your wife you want Durkee's Famous Sauce on Saturday's sandwiches! Zesty BOLD taste for men!". Amusing, today...

[fromthesidelines]

Standard Brands originally marketed Blue Bonnet margarine and Chase & Sanborn coffee [this is one of Standard's custom "two-fer" spots, enabling them to sell two of their products, back-to-back, during the same minute. Back then, most companies bought commercial time on the networks (and local stations) by the minute; today, advertisers sell more products through 15 and 30 second spots]. As for Blue Bonnet and Chase & Sanborn, they're now marketed by different companies...