I agree, it starts with the sociology because the theory which explains the proven success of two-way symmetric communication was mostly there before social media took off. One wonders whether the theory actually drove the existence of social media, or helped to mould it, or whether social media accidentally found itself fitting the theory.
I've been what most would consider an unconventional public relations consultant for nearly 30 years now, but Brian Solis is blazing new trails that make PR interesting again. This man is on the cutting edge of a largely misunderstood industry. John LeGear, Chicago
I agree, it starts with the sociology because the theory which explains the proven success of two-way symmetric communication was mostly there before social media took off. One wonders whether the theory actually drove the existence of social media, or helped to mould it, or whether social media accidentally found itself fitting the theory.
jazzflutist 5 months ago
I've been what most would consider an unconventional public relations consultant for nearly 30 years now, but Brian Solis is blazing new trails that make PR interesting again. This man is on the cutting edge of a largely misunderstood industry. John LeGear, Chicago
TimComm 2 years ago
excellent work!
1888junkteam 2 years ago