Can the geographic location of a web server affect SEO?

[nikolaibolotin]

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[agapitoflores001]

This goes to show that Google reaches out to people.

[salvatoremcdonagh]

From this can we conclude that the IP address is measured, and the distance between searcher and possible result are included in the search algorithm, but the weighting relative to other factors is dynamic, and impossible for you to generalise about, hence the non committal non-answer? All else being equal (which never happens) it matters, but in reality, other factors outweigh this significantly in the vast majority of cases. Relevant content wins over everything else, as it should be.

[ilifter]

thank you for conclusively answering the question that i have been trying to answer for the last day or two, directly from the horses mouth, thankyou.

[nicnic77]

webtoastie.co.uk/hosting-locat­ion-google-seo/



[nicnic77]

The server's IP is completely irrelevant for geographic TLD/ccTLDs.

Can you SEO's please stop bleating incorrect information.

[erfanullahjan]

thanks, this was helpful.

[InnovicoSolutions]

well amazon.de is hosted in dublin along with .uk and fr

So are they doing it wrong then? ditto for anybody using amazon ec2 elastic cloud.

[macscr]

GoogleWebmasterHelp: Do you work for Google? Are these official statements from google? Im assuming you do since your saying "we", but just wanted to verify.

[GoogleWebmasterHelp]

Hi macscr, Yes, this is an official Google channel. You can find a link to us from Google Webmaster Central.

[netandful]

lol!, of course they are, please knee

[TruthDomains]

It's also better for your users to have a server located in the same country as the user you are targeting. As your site will often respond quicker as the connections within countries are often better than international links.

[Noodles2525]

How will this affect a site served up through a CDN like Akamai? The IP address would remain the same, but it would look like it's being hosted in every country. Would a Google bot from the UK see the site as a UK site and a Google bot from the US see it as a US site?

[rahnas]

My suggestion is that Google should not care about GEO location of server. In India, cost to maintain a server is twice than a dedicated server located at US. When my target is India ( say an e-commerce ) and I am hosting in a server at US. I never want to target the site at US. But my server is still there and ranks there?

[afmedwards]

Such a subtle, yet vital consideration -- thanks for the clear info!

[ResaMichelle]

What about servers within a country? If my client wants to target South Florida and my company's server is in California, will that make a difference as well?

[nnnick03]

I love the white shirt, white background and whiteboard. Very colorful!

But on a serious note, great vid as always, thanks Matt!

[almightyvegeta87]

Well, i didn't knew that !

Nice info if you are specific targeting a visitors from a particular country.