How Facebook Ads Target Users - Clara Shih

[butternutsquashist]

Bill Hicks said it best - "If you work in advertising go home and kill yourself, seriously, kill yourself."

[flare765]

lol it always pisses me off when facebook, 'somehow' knows what i've been searchning..  try searching a bullshit term you normally wouldn't search, and then look at those ads that show up on facebook. you'll notice that they are related to the bullshit term you chose.. this happens with your normal browser as well

[sorenmarkable]

@flare765

That's why they are so "happy" about getting you to "connect" your accounts .. so google know what you watch on youtube so they can tell facebook ^^

It's all about collecting data on you to show adds ...

[flare765]

@sorenmarkable now it makes sense dammit!! i knew there was something weird when youtube kept giving me shit about not connecting.. every time they asked me (whenever i logged on) i would just say, ask me later. ask me later.. then one day they just forced me to lol. <-- continued in another coment lmao

[flare765]

@sorenmarkable when they forced me theyre exact words (i saved them cuz i though they were hillarious at the time) were: You will no longer be able to sign in to YouTube without a Google Account.

If you do not want to link this YouTube account, you can sign out here.

and i just felt violated at that point.. needless to say, i now have a shiny new gmail account..

[sorenmarkable]

@flare765 hehe ...

.. in your gmail .. the button "search" -> in your mail also give a pretty precise picture of what goes on in your mind uhm mail or ...

-and even without violating the "privacy" your path on the web and in your mail is tracked ..

I'm sure their "privacy stament" is only regarding your personal info .. and they really don't even need that ... they need the big picture to sell adds ... not your personal info ..

[sorenmarkable]

@flare765 -continued-

the more pricise picture google/gmail/facebook got of you the "better" targetted adds ..

As Clara say in the vid, it removes the annoying "spam-"adds (those that have no interest for us) .. like a big brother "safeguarding" us...

On the other hand .. what if N S A have told google : We want free access to your "data" ...

That would make me a ethicalbit uncomfortable .. even that I don't live in the US .. or actually because I don't live there ;-)

[flare765]

@sorenmarkable yeah i guess it wouldn't be so bad if google and facebook were really the only ones using the data.. but its really inevitable that its going to be stolen by other people someday. and eventually the government will probaby have open access to such information, and it will be widely accepted as if it were a tax report of something. its just another way that we'll be controlled.. but oh well whatever lol

-also this is a bit random but i'm about to read 1984 by george orwell lol

[EricSchwin22]

Oh and fuck ADS.

[EricSchwin22]

Grocery shopping list lady? Fuck that shit, I'm buying what I see.

[USAdude30]

People always get on my case because I won't open a face book and or twitter account,this is just one of a few reasons why.

[paulz710]

ignore the ads. problem solved

[RTWLRz]

Fuck marketing and fuck facebook!

[IBMeddling]

I like the Meddling ad policy. That's why my last name is Meddling.

[chris211073]

Fuck Ads.

And FUCK Facebook too.

All ads are spam.

[1888junkteam]

excellent work!

[dogztalk]

Thats completely true, couse of facebook, now am getting Videos where ppl know my name & surname and even adress me by them and all of that just for commercial.

Why the hell can ppl now know my name and spam me with junk?!

[LondonWeekendLesbian]

Like most people on the supposedly "credible" ForaTV she's doing one big commercial for her new book.

[franksvenatra]

something has to be done about the Fora Tv intro. It's the most irritating thing ever.

[franksvenatra]

and this video is like a lesson in stating the obvious

[Smaug84]

LMAO

The internet isn't working.

[anthonzi]

Ad Block Plus

[Smaug84]

*****

Five fucking stars!

[thpt]

Marketers hate conscious consumers. Be aware! Buy only what you really want and need. Don't be swayed by clever campaigns and pretty colors.

[cduval1234]

YEAH I APPRECIATE ADS TARGETED AT ME! gee thanks... lol

[utinomen]

You know that scene in Minority Report where Tom Cruise goes past a screen and does a personalised advert at him, due to the eyeball recognition? Marketing people watch that scene and have an orgasm. Normal people watch with disgust.

[givebirthathome]

"Normal" is a tricky word ; ) Ah, for the world in which intelligent people who desire quiet minds so that they can listen that inner voice...are normal.

[utinomen]

I beg to differ. I have no trouble in saying that marketing people are not normal. I agree with Bill Hicks - try this you tube vid: /watch?v=gDW_Hj2K0wo

[givebirthathome]

I have no trouble saying marketing people are not normal either! What I *am* saying is that unfortunately, people who are aware of the negative effects of advertising and choose to avoid it, are relatively elite in terms of awareness...the avoiders are unfortunately not normal, but rather supernormal, otherwise advertising would be more legally restricted. Normal people are somewhat disgusted by dog poo for example--many places have laws requiring owners to pick up the poo.

[utinomen]

I see what you mean, I think. If "normal" is understood to mean "most often encountered variant" then you were wishing for a world where the most often encountered kind of person was one who is peaceful and reflective. Perhaps I should have said "aberrant" but I think the word "normal" served adequately.

[ScepticalPenguin]

State the fucking obvious in five minutes when you could have said it in fifteen seconds.

Boo this video !!!

[lumpfish99]

ignore all the ads.....its the thin end of the wedge if you dont.....its like a door-to-door salesman who says what do you want? tell me and ill sell it to you.....

[whispers83]

OBEY.

[NasaCortis]

why are you guys using youtube then? it's own by google which is RUN ON ads. the internet itself wouldn't exist without ads..

[utinomen]

"the internet itself wouldn't exist without ads.. "

The Internet existed well before ads. It was invented at universities like MIT under public finance. Business had nothing to do with its existence. They merely came along after the fact and tried to finance their content with advertising. There was and still is plenty of good content on the Web that has no advertising.

[Ontologistics]

Direct marketing has already existed for decades, despite the speaker's assertion.

Facebook abuses its position.

[yuriythebest]

I don't use faceWeb

[jalgjalg]

I will never get the shamelessness of marketingspeak.

Ads are constant brainrape, I don't get how nobody revolts against this absurd madness... even my bus is a driving billboard these days.

Fuck all people that contribute to the uglyness of a marketingobsessed world!

[dreamdewil]

Just do like I do, ignore the adds.

[jalgjalg]

You can't ignore rape... My point was that it has become impossible to ignore this publicity machine! Every single aspect of our daily lives has been invaded by spam... every newspaper I read, every place I look, even the floors on which I walk are billboards now... fuck that!

[givebirthathome]

Down with the ubiquitous public TV! Know about tvbgone ?

[utinomen]

The marketing people will start a campaign calling all owners and users of tv-b-gone devices "censorship fascists", and the sheeple will suck it up. And buy another TV to put in the toilet so they don't miss anything important like being told that to share something is "piracy", and that there are countless items they can buy to replace the other needless shite that they thought was fashionable but no longer is. Oh, but all this waste does keep the economy going! *rolls eyes*

[xjaskix]

you must know that that doesnt work. ads dont work like that, they affect you SUBCONSCIOUSLY.

it's really quite devious.

[dreamdewil]

Right.... they affect me subconsciously...

Maybe for you, certainly not for me.

It's very simple: Whenever you buy something, just ask yourself if you really need/want it. Easy enough.

[xjaskix]

they DO affect you subconsciously, even if you're not aware of it. simply seeing logos etc will affect your judgement later on when you are in the store and whatever.

think about it, if you're about to buy soap for example, will you more likely buy a brand of soap you are familiar with (from ads), or something that you havent heard of?

[dreamdewil]

Soap? Ehm.... how about the cheapest one? Or atleast a brand with a good enough price vs quality ratio.

You can sit here all day and blame the poor choices people make on outside factors.

Still don't like the "mind control" being used on the poor "sheep"? Well fucking tough!!! Advertising has been around since the first proto-human figured out how to trade a nice stick for a bit of food or something else that was in low supply. And it's gonna remain as long as we still trade between each other.

[IhateJohnMayer]

money.

[Jcallahan8]

@jalgjalg the whole economy is based on selling product or service thats why youcant revolt

[jalgjalg]

@Jcallahan8 Are you refering to this bubble of artificially inflated air that used to be an economy based on selling products and services? Because nowadays it's based on nothing but the empty spin of speculaters and marketeers trying to sell ice to eskimos...

Selling every last free space on the internet and in the real world as just another opportunity to brainrape a target audience is not an essential part of any decent economical model. Iam perlucente ruina...

[Yamakashi1]

@jalgjalg whats perlucente ruina

[jalgjalg]

@Yamakashi1

"Iam perlucente ruina" is a Latin phrase and it more or less means "the ruin is already shining through; the coming destruction is already perceptible for those who want to see it..."

[Guugleable]

@jalgjalg calm down fucker